Date post: | 17-Aug-2015 |
Category: |
Marketing |
Upload: | yael-kander |
View: | 133 times |
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a means of meeting the customer's needs more
effectively and efficiently, making interactions faster
and easier and, consequently, increasing customer
satisfaction and the likelihood of repeat visits.
Personalization is …
Although it has 17,000
locations in over 55 countries
around the world, Starbucks
still offers a personalized
approach by manually writing
the name of each consumer
Name’s matters!
Personalization increase ROI
companies who put data-driven personalization at the
center of marketing and sales decisions improve
marketing ROI by 15%-20% percent or more.
Data enable to be where the consumer is going, not
where they’ve already been.
#2
Personalization increase sales
• There is a strong commercial case for personalization –
those who are doing it report a 14% uplift in sales. [In
addition to the 11% sales uplift that clients get if they
choose Triggered Messaging for cart and browse
abandonment emails.]
• 52% of shoppers spend more when online ads are
based on shopping behaviors**
• 48% spend more based on email personalization**
#3
*OCTOBER 2014 GLOBAL SURVEY, FROM E-CONSULTANCY AND ADOBE
**BizReport : Ecommerce : February 19, 2015
Lookalike - Inspired SegmentationAnalyzed membership data & learned which ZIP Codes were home to the zoo’s most frequent
guests. Then they targeted discounted campaigns to other people from those areas
54% of consumers would end loyalty relationships if they are not given personalized, tailor-made offers
Personalization & loyalty#4
30% 70% generate
Of your
consumers
Of your
revenue
Personalization & mobile
#5• Mobile apps will become the gateway to personalized
data. More then 268 billion expected downloads will
make mobile apps a leading marketing tool, offering a
rich stream of personalized data
• By 2017, consumers will provide data to more then 100
mobile apps & services every day
• App users want exclusive offers
• Over 40% of emails opened on mobile
Personalization is every where
Email remains the most personalised channel (78%),
though desktop is catching up (69%),
and more than a third are now personalizing the
mobile experience (36%).*
#6
*OCTOBER 2014 GLOBAL SURVEY, FROM E-CONSULTANCY AND ADOBE
personalize to make it easier for your customer
#7
Personalized email’s won’t instantly be trashed.
Don’t let your email fall into the archive or spam. Create meaningful messages that connect to consumers.
Personalized, triggered email’s boast 25% higher open rates & 51% higher click rates
#8
Personalized email’s
http://blog.bitly.com/post/93906873959/5-dos-and-donts-of-email-marketing
http://www.exacttarget.com/blog/the-7-dos-and-5-donts-of-email-subject-lines/
http://www.infernotions.com/dos-donts-personalized-marketing/
http://www.slideshare.net/EkaterinaTractus/7-facts-that-show
http://blog.getresponse.com/personalization-key-customers-hearts-minds-wallets-infographic.html
http://www.bizreport.com/2015/02/study-most-shoppers-spend-more-with-personalization.html
http://channelmarketerreport.com/2015/01/why-personalized-marketing-will-dominate-in-2015-infographic/
http://time.com/money/3327751/mcdonalds-millennials-mcbrunch/