Date post: | 27-Dec-2015 |
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Today we will try to answer these questions…
1. What is (and what isn’t) social media?
2. Should we be using social media?
3. What time is lunch?
4. How can we use social media to better communicate with our audience?
5. What if someone says mean things about us?
6. Isn’t this just a waste of staff time and a distraction from our core mission?
7. How much time does social media take to use?
8. Who are the experts at this?
so-cial [soh-shuhl]
Living or disposed to live in companionship with others or in a community, rather than in isolation.
Small group activity • Does your agency currently have a social media
strategy? (do you know what it is)
• Does your agency have a social media use policy on work time? (what is it)
• Are you currently personally using any social media? (which outlets)
• Is your agency currently using any social media? (which outlets)
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent Athletes
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleagues
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy Makers
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy MakersGeneral Public
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy MakersGeneral PublicCollege Students
Who is your intended audience?
Who do you want to have a conversation with?
Parents TeensStudent AthletesColleaguesPolicy MakersGeneral PublicCollege StudentsDonors
Are you where the conversation is happening?
• Are they Tweeting?• Are they blogging?• Are they on Facebook?• Are they watching videos?• Are they looking at pictures?• Are they creating THEIR own media?
Do you have a message crafted?
• Don’t text and drive• Drink 1% milk• Exercise 30 minutes per day• Have family dinners• Save the whales• Donate to our fund• Vote for Pedro
Do you need their input or action?
• Get out the vote• Attend school board meeting• Come to town hall meeting• Take our survey• Call us if you need help with your recovery• Are you outraged?• Send us a check
Can you and are you willing to respond to their input?
• I need help• I hate you guys• You never returned my call• You guys are idiots• You guys are great• Visit my web site to learn how to make money
from home• Go here for male enhancement pills
http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-engagement-for-blogging/
How does this fit our mission?
• KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy
• CNN “the Chart” blog: Texting program to help teens quit smoking
• Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns
How does this fit our mission?
• Addiction Recovery mobile apps
• Links to parenting articles and other resources
• PSA distribution via tumbler, youtube, etc
How does this fit our mission?
http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
ONE WEEK OF WEB 2.0
Source: Image from http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html
DO:Starve your agency for the sake of
your social media efforts
DON’T:Starve your social media efforts
General social media resources
www.mashable.comhttp://www.youtube.com/nonprofits
http://www.pewinternet.org/http://www.kff.org/entmedia/internet.cfm(Kaiser Family Foundation internet& health study)
http://www.ladonnacoy.com/
Prevention Network social media links
• www.twitter.com/kendail• www.twitter.com/pnmichigan• https://www.facebook.com/pages/Prevention-
Network-Michigan/340383004922?ref=ts%3F7%2C15
• www.facebook.com/mcrud96• https://www.facebook.com/pages/Parenting-
Awareness-Michigan/344643609571