Date post: | 09-May-2015 |
Category: |
Real Estate |
Upload: | market-leader |
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Jack MarkhamDirector of Online StrategiesMarket Leader, Inc.
Neither Keller Williams Realty, Inc. nor its affiliated companies warrant any product or services delivered under this program. All products and services are provided by Market Leader, Inc.
www.marketleader.com
• You’re the CEO of your own small business, and your business needs a plan!
• Setting the stage: What should you expect in 2014?
• What should your business plan include:– Key business resources– Strengths and weaknesses– Focus areas
• Transaction and income goals– How many leads do you need to get there?
• Examples to help build your plan
Act like a CEO!
Act like a CEO Lead Generation Implement your Plan
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• Process for creating your plan:– Map you business model– Understand your Strengths, Weakness,
Opportunities, and Threats– Find your Focus Areas
• Covering at a high-level today– Your homework: Complete your own
custom Plan!
Act like a CEO!
Act like a CEO Lead Generation Implement your Plan
www.marketleader.com
Step 1: Set your Commission Goal!
Step 2: What are all the moving parts of your business?
Mapping your Business Model
Act like a CEO Lead Generation Implement your Plan
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Act like a CEO Lead Generation Implement your Plan
Mapping your business model
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Mapping your business model
Act like a CEO Lead Generation Implement your Plan
www.marketleader.com
Step 3: Determine your S.W.O.T.• Strength, Weaknesses, Opportunities,
and Threats
Step 4: Find your focus areas for 2014
Mapping your business model
Act like a CEO Lead Generation Implement your Plan
www.marketleader.com
S.W.O.T.
Act like a CEO Brand and market Lead Gen
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Find your focus areas
Act like a CEO Brand and market Lead Gen
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Impact your GCI
Suspects or website visitors
Leads
Contacts
Active consumers
Motivated consumers
Transactions/income
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• You’ve got your income goals – How many leads do you need to get there?
• Let’s do the math!– Check out the Lead Calculator
Lead generation
Lead GenerationAct like a CEO Implement Your Plan
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Do your goals align with the rest of your business?
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Business roadmap
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Increase your sphere!
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www.milliondollarpipeline.com
2014 Lead tracking worksheet
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www.milliondollarpipeline.com
At 211˚, water is hot.At 212˚, it boils.And with boiling water, comes steam.And steam can power a locomotive.
• One extra degree makes all the difference. • The one extra degree of effort in business and in life
separates the good from the great!
Make 2014 be about 212˚!
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212 Degrees of service
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212 Degrees of attitude
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212 Degrees of leadership
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212 Degrees of commitment
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212 Degrees of Belief
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212 Degrees of focus
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Setting goals: Rule #1
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Setting goals: Other basics
• Concentrate on your REAL goals– Each goal should include clear measurements and deadlines
• Set only a few goals– Don’t create a long list that will be too hard to focus on
• Create attainable milestones– Break your goal down into tasks with deadlines and schedule them
• Announce it– Keeps you accountable when other people know
• Keep score– Track your progress with some type of scoreboard
• Reward yourself as you make progress– Keep yourself motivated by small rewards along the way
• If you slip up, reboot– Don’t get discouraged if you slip up, start now!
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Putting it all togetherThe Million Dollar Pipeline Program:Lead Generation• Identify the number of leads you
need• Learn to market-proof your business
by diversifying your lead sourcesLead Engagement• Effectively communicate with more
consumers• Turn more leads into clientsCEO Training• What they didn’t teach you in real
estate school!• Act as the CEO of your own small
business
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Million Dollar Pipeline Overview
The Million Dollar Pipeline Program by Market Leader offers you all the resources and expert training you need to generate more leads and exceed your transaction goals.
The Program includes:– Weekly live workshops (Million Dollar Mondays)– Exclusive access to the MDPP Facebook group
page – interact with other MDPP agents– Your personal notebook each week– Access to the MDPP website
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www.milliondollarpipeline.com
Visit MillionDollarPipeline.com
www.marketleader.com
www.milliondollarpipeline.com
Private and exclusive Facebook group page!
Email: [email protected]: @Markham18Facebook: http://www.facebook.com/markham18LinkedIn: http://www.linkedin.com/in/jackmarkham
Jack MarkhamDirector of Online Strategy, Market Leader