IPsmarx

SIP Trunking SolutionSEPTEMBER 12, 2013

TODAY’S AGENDA

• About IPsmarx• Some Facts about SIP Trunking and the VoIP

Market• The Industry as We Saw It• Features of the IPsmarx SIP Solution• Key Differentiators• How to work with IPsmarx• Questions & Answers

Who is IPsmarx?The Leading Prepaid & VoIP Solution Provider

Supporting 1,000 VoIP Service Providers in over 75 Different Countries

Delivering Award-Winning VoIP Solutions since 2001

Successful in Helping Startups Grow and Enterprises Expand with VoIP

We Deliver the Technology, Support, and Training Needed to Start and Grow a Successful Prepaid & VoIP Business

Our System Promise

USEFUL&

USER FRIENDLY

WHY SIP TRUNKING?LET’S TALK ABOUT

What is SIP Trunking?

• SIP is a protocol that allows voice to travel over the Internet.

• SIP Trunks combine voice and data networks to simplify networks and to eliminate the reliance on PRI/analog systems.

• Using SIP Trunks allows companies to unite remote branches and workers affordably – however geographically dispersed.

Why your Customers want you to provide SIP

MAJOR BENEFITS DETAIL

COST-SAVINGSReduction in number of PSTN circuits

Reduction in amount and cost of hardwareReduction in unused circuits

FLEXIBILITY & MOBILITYReal-time provisioning, with ease

Calls can be sent anywhere the IP network can reach

DECREASED COMPLEXITYFewer circuits at remote sites

Local, LD, and WAN calls all over the same linkPotential reduction in Carriers

BUSINESS CONTINUITY Easy re-direction of calls

Why you should want to provide SIP Trunking

MAJOR BENEFITS DETAIL

REDUCTION IN OPERATING COSTS Reduction in amount and cost of hardware

SIMPLIFYING VENDOR MANAGEMENT

Providers, Services/Products, Customers – all in one place

EXPANDING REVENUE POTENTIAL

PSTN – POTS LINES’ business is decreasingNO VOICE – Increase Share of Customer Wallet

“Show Me The Money!”*

• Global VoIP Market 2012 Revenue:$63 Billion (up 9% from '11)

• Forecast for combined market for enterprise VoIP & residential IP phone services: $83 Billion in revenue by 2017

• Cloud-based communication services’ 2012 revenue up 17% from 2011

• SIP trunks jumped 83% in 2012 from the previous year, as multi-site businesses adopt SIP trunking for cost savings and flexibility

* Infonetics Research

Simply Put:

WHY IPSMARX?LET’S TALK ABOUT

WHERE CAN YOU GO?

SOFTSWITCH PLATFORM

SIP TRUNKING

E-Store Billing Packaging

MULTI-TENANT

IP PBX

Call Features

VOIP TERMINATION

Least-Cost Routing

What we saw in the industry

What we saw What we didn’t like

Many DID Providers, Many Channels, Manual Vendor Management is tough

Difficult to manage inventory of DIDs and Channels – especially from Different Vendors

Lack of Integrated Billing Billing is complex and requires hardware hacks

Costly Customizations for Soft-Switches

Highly Customized Soft-Switches make management scarce

Impossible ROI Calculation Difficult to Assess Product Profitability

Hardware Limitations Either Limited to 100 Concurrent Calls, or Cost-Prohibitive

A Quick Example

What we built into our SolutionWhat we built What it means for you

Vendor Inventory Management Manage Channels and DIDs from any number of providers to any number of clients without managing separate interfaces

Automated Billing You pick the frequency and delivery method

Reporting Functionality Centralized Reporting for multiple providers, products, and clients

Scalable Hardware (Adoptability) Multiple Hardware Choices for Start-ups, small-, medium-, and large-Service Providers

User-Friendly Operating System Windows 2008

VENDOR MANAGEMENT

• Manage DID Providers & Pools– Contact Information– Prices/Costs, Rate Type

• Manage & Provide inventory 24hrs/day

PACKAGING PRODUCTS

• Mix and Match SIP Providers and Channels• Provision Customers for Necessary Capacity• Charge by Minute, by Month, by Channel, or by Call• Create Premium Add-Ons for packages

SYSTEM REDUNDANCY

• Failover to Secondary IP, and PSTN line• High-Availability/Replication for multiple servers (failover <1 min)

E-Store/E-Commerce

• Customize Payment Options:– Customer Account, Credit Cards, Paypal, Invoice, Vouchers

• Build Email Templates• Manage Registrations & Custom Fields

REAL-TIME REPORTING

• CDR Reports include– ASR (Average Success Ratio)– ACD (Average Call Duration)– Per-Product Profit Analysis

• Call Monitoring– Troubleshooting Customer Tickets

• Account Management– Suspension Rules

Our SIP Trunking Solution Module

SOFTSWITCH PLATFORM

SIP TRUNKING

E-Store Billing Packaging

SOME USE CASESLET’S DISCUSS

Provider Use Case 1 – Start-ups• Leverage the IPsmarx soft-switch to capture your share of the VoIP market• Scalability for continued growth

SOFTSWITCH PLATFORM

SIP TRUNKING

E-Store Billing Packaging

MULTI-TENANT

IP PBX

Call Features

VOIP TERMINATION

Least-Cost Routing

BUSINESS LAUNCH PROGRAM

• System Development• Hosting/Colo Vendor

Agreements• Vendor Selection

Assistance• Case Studies &

Marketing Knowledge

Provider Use Case 2 – PBX Providers

Global PBX Market Revenue dropped 4% in 2012, despite the year-over-year growth of UC segment of 8%

ADDING RECURRING REVENUE• Deeper Customer Relationships• Up-sell/Cross Sell on Services• Increased Business Valuation

Provider Use Case 3 - ISP

Own the entire communication budget, without needing to spend heavily on voice-related hardware

OWNING BUDGETS• Deeper Customer

Relationships• Up-sell/Cross Sell on

Services• Increased Stickiness• Greater Profit/Customer• Simplification of CX

QUESTIONS AND ANSWERS

THANK YOU FOR PARTICIPATING

For more information, visit: www.ipsmarx.com or,Email us at: siptrunking@ipsmarx.com for a demonstration and a business discovery and analysis