Everything you ever wanted to know about social media but were

afraid to ask

About Us Ola Agbaimoni aka The Business Detective

Background in public sector regenerations and place making

Social media marketing specialist

17,000+ Twitter followers

Outline

•What is Social Media• Myths• Definition

• Benefits - Why Businesses should be using it

Boost your business with Social Media

Overview

Core principles Overview of Social Media PlatformsSocial Media Bingo

Boost your business with Social Media

What is Social Media?

• Myths

• Definition

• Benefits

Boost your business with Social Media

Social Media Myths

True or False!

It is free!

Social Media = Viral !

Social media can replace your marketing strategy!

9 out of 10 businesses use social media!

Social media is too risky to manage

Social Media Myths

True or False!

Facebook is not a business platform!

Social media is only for B2C businesses!

You can just set it and forget it (automation)

What is Social Media?

Social Media Your 21st Century Marketing Tool. Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. It makes the transfer of information: text, photos, audio, video, etc among internet users easy, fluid and instant.

Why Business Should Be On Social Media?

72% of all internet users are now active on social media!

1.5 billion people are using Social Networking sites!

18-29 year olds have an 89% usage!

The 30-49 bracket sits at 72%!

60 percent of 50 to 60 year olds are active on social media!

In the 65 plus bracket, 43% are using social media!

71% of users access social media from a mobile device.!

1 in every 6 people is on Facebook alone.!

Is it for your business?!Your customers are there can you afford not to be?

Core principles

• It is a communication tool

• It is not a magic mean

• It works like a fly wheel

• Use it to HUG your customers

• HEAR

• UNDERSTAND

• GIVE back incredible value

Business Benefits of Social Media

Social Media provides your business with an opportunity to:

Engage

Listen

Understand

Respond

Learn

Add incredible value Boost your business with Social Media

Your goals for Social Media

Social media success begins with a clear strategy. Set your goals and create a strategy to achieve them

Boost your business with Social Media

Your goals for Social Media

What do you hope to get out of using Social Media?How will you measure your success?Set SMARTER Social Media goals

Boost your business with Social Media

Social Media Platforms: Overview

Key Platforms

Facebook

Google +

Twitter

LinkedIn

YoutubeBoost your business with Social Media

Overview Social Media Platforms Platforms

Other Platforms

Pinterest

Instagram

Slideshare

Social Bookmarking

Boost your business with Social Media

FacebookFacebookSocial network that connects people personally and professionally through connections, messages, photos & videos

Statistics – 1.15 billion users– If Facebook was a country 3rd largest– One million web pages are accessed using the “Login

with Facebook”  feature– 23 percent of Facebook users login at least 5 times per

day– 48% female users– 36% from 35-64 age group

Facebook - Know the lingo

Friends

Likes

Pages

Update Status

Groups

Boost your business with Social Media

Google+The second largest social networking site. Google describes it a as the "social layer" that enhances many of its online properties. !Statistics!– Over 1 Billion people with G+ enabled accounts – It has reached 359 million monthly active users – Google+ is growing at 33% per annum. – The 45 to 54 year old bracket  increased its usage on

Google+ by 56% since 2012 – 46% female users – 36% from 35- 64 age group

Google+ - Know the lingo

Circles

Hangouts,

Friends

Following

FollowedBoost your business with Social Media

TwitterAn instant messaging system that lets a person send brief text messages up to 140 characters in length to a list of followers !Statistics!– 550 million registered users – 34% of marketers use Twitter to successfully generate

leads – Twitter was the fastest growing network with a 44% growth

from 2012-2013 – 215 million monthly active users – 45% female users – 36% from 35-64 age group

Twitter - know the lingo

TweetsRetweet-RTHashtag - #FFFollowersFollowingPromoted TweetsLists@messageDMUnfollow Boost your business

with Social Media

LinkedIn

 A business-oriented social networking site. !Statistics!– 300 million users (187 AMU) – In 200 countries – 41% of visits are via mobile – 43% female users – 42% from 35-64 age group

LinkedIn - know the lingo

UpdatesProfessional ProfileGroupsCompany PagesConnectionsEndorsementsRecommendations

Boost your business with Social Media

YouTube

YouTubeA video-sharing website on which users can upload, share, and view videos!Statistics –Over 1 billion users– 2 billion videos streamed each day– 2nd largest search engine

YouTube - know the lingo

VideoUploadShareSubscriptionsChannelsLikesDislikesViews

Boost your business with Social Media

Foursquare

Recently revamped - now more of a city guide Swarm is for checkins and badges !Statistics – 30 million users–Usage almost 50/50

Other Social Media PlatformsPinterestA pin-board style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. 20 million active monthly users

InstagramAn online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services. 200 million active monthly users

Other Social Media Platforms

SlideshareSlideShare is an online slide hosting service.

Social bookmarkingA method for Internet users to organise, store, manage and search for bookmarks of resources online.

Everything you ever wanted to know about using social media for your business but were afraid to ask Q & AThe following questions were collected from small businesses via my social media platforms To receive answers to all 15 questions copy and paste this link into your browser: http://forms.aweber.com/form/11/165169511.htm Boost your business

with Social Media

Questions

1. Which Social Media platform should I choose and why?

2. Do I have to be everywhere?

3. How do I use hashtags (#) effectively?

4. How effective is Facebook for marketing my blog?

5. What is Social Media and why should I use it?

6. What is the best way to use my time on social media to be most effective?

!

Questions 7. How do I decided if Social Media is really essential for my business?

8. Do particular businesses benefit from being on particular platforms?

9. Do people who give, i.e. share other people’s stuff, really benefit?

10.If I have four different ideal customers, do I need a separate social media profile for each one?

11.When new platforms come out is it worth joining as an early adopter or is the risk to great?

12.All my business comes from networking and referrals, do I need social media?

13.What’s the difference between spam and marketing?

14.How often should I post updates?

15.What’s the best way to reach the older age group on social media?