Date post: | 06-May-2015 |
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3.0
World Society
Capitalism Leadership
Management Marke;ng Educa;on Enterprise
Learning, Designing and Realizing, throw Apropriate Technologies, for Innova;ve Organiza;ons and for an Alterna;ve Economy and Society
The
Evolu;on
To Re-‐Generate a Future different from the Past, the first systema9c project on:
Think-‐tank Portal Blog Library Circles Field-‐Book Forum Laboratory Incubator Observatory Realiza9ons’ Park
Think, Design and Act 3.0, for Profit, for People, for Planet
Iden9fica9on of the Project
• It is a Think-‐thank for 3.0 Knowledge (co-‐learning) • It is a Lab and Incubator for 3.0 Projects (co-‐designing) • It is a Observatory of 3.0 Borning Reali9es (co-‐realizing)
• It is for People and Professionals • It is for Enterprises and Organizazions • Is is for Ins9tu9ons and Society
• It’s purpose is to help the crea9on of a 3.0 World
People 3.0 – Groups 3.0 – Houses 3.0 Enterprises 3.0 – Towns 3.0 -‐ Regions 3.0
Co-‐Learning à Co-‐Designingà Co-‐Realizing Think-‐tank Lab, Incubator Realizat.Park
Vision Values Mission Strategies
World Vision, Theories, Technologies, Tools, Frameworks
People and Organiza9ons Ac9ve in the project Interna9onal Organiza9ons and Social Mouvements
Big Alterna9ve Philosophers and Schools of Thinking of the past
Grounding
Ac;vi;es
Purpose
The “tree” structure of the project
Soil
Roots
Trunk
Branches
Leaves
Fruits
Seminal Thinkers and Books of the last years on 3.0 Evolu9on
Results
Seeds New trees
New Systemic 3.0 Projects Effects
Grounds : The Exis9ng 3.0 defini9ons
• World 3.0 – Pankaj Ghemawat * • Society 3.0 -‐ Ronald Van den Holf * • Economy 3.0 – Chris Cook • Capitalism 3.0 – Peter Barnes * • Management 3.0 – Jurgen Appelo * • Marke9ng 3.0 – Phlip Kotler * • Educa9on 3.0 – James G. Lengel • Learning 3.0 -‐ Kazimierz Gozdz • Leadership 3.0 – Eric Sheninger • Thinking 3.0 – Jus9n Yifu Lin • Wisdom 3.0 – Richard Poor • Enterprise 3.0 – Steve Andriole
* = book on amazon
RMI
PERMACULTURE
EARTHSHIP
FINDHORN COLLEGE
ACTION INQUIRY
BARRET VALUE CENTER
Peter Block
Danah Zohar
Grounds : Organiza9ons
Grounds -‐ What do we intend for 3.0
A global emerging mouvement not very well defined, mad by millions of organiza9ons with in common:
• A new awareness and vision of the World, of the rela9onship between Man and Nature and of the Social Jus9ce
• A new set ot appropriate and alterna9ve technologies for a new kind of balanced development
• A new kind of intents, purposes and goals for a future different from the past.
(see: Paowl Hawken – Blessed Unrest)
Grounds -‐ 3.0 can stays also for … • People + Planet + Profit = Enterprise 3.0 • People + Profit = Enterprise 2.0 • Profit =Enterprise 1.0
• Think + Design + Act • Co-‐learning + Co-‐dessigning + co-‐realizing
• 3rd Industrial Revolu9on • 3rd Millennium • Good + Right + Beau9ful • Ethics + Science + Art
The 3 main ac9vi9es
Co-‐Learning
• Blog • Mediateque • Events • Corses • Master • Fieldbook
Co-‐Designing
• Forum • Re-‐Building
Vibrant Local Systems
• System Design Game
• Systemic House
Co-‐Realizing
• Transforma9ons of project in reali9es
• Overview of important projects in Italy and in the World
The Project will start with • The cons9tu9on of a core team of 5-‐10 people highly mo9vated and opportunally skilled
• The realiza9on of an advanced web portal with the plakorm Entando 4.0
• The star9ng of a collabora9ve Blog with the collabora9on of several professional related to the main “ground” contents
• An in-‐bound marke9ng campaign with specific landing pages for a massive lead genera9on
• A professional management of the CEO ac9vity and of the systema9c presence of the main social media, with also sponsorized communica9ons
The project will go on with
• The Realiza9on of a FieldBook • The Realiza9on of a Master • The Realiza9on of a Forum
• The Implementa9on of a CRM System integrated with the Web Portal
• The implementa9on of a plakorms for co-‐Working, Crowd-‐Sourcing, Crowd-‐Fundind Integrated with the Portal
The 3.0 Evolu;on LIBRARY
Books, Organiza9ons, Mouvements
I 10 comandamen9 del Marke9ng 3.0 1. Tramare i clien9 con amore e i compe9tor con rispemo. 2. Essere pron9 alla trasformazione e al cambiamento. 3. Rendere i valori chiari e supportarli. 4. Focalizzarsi sul segmento che può dare i maggiori benefici. 5. Pra9care prezzi ones9 per far comprendere la propria qualità. 6. Aiutare i potenziali clien9 a raggiungere l'azienda e i suoi
prodor. 7. Guardare ai clien9 come clien9 per la vita. 8. Vedere ciascun business come un servizio. perché ogni
prodomo è legato a un servizio. 9. Migliorare il proprio processo di business ogni giorno. 10. Considerare diversi asper e informazioni (non solo quelli
finanziari) prima di prendere una decisione.
Marke9ng 3.0 – Philip Kotler Dal Prodomo al Cliente allo Spirito Umano
Immagina un mondo nel quale gli eccessi di energia di un'arvità fossero usa9 per riscaldarne un'altra. Dove gli edifici necessitano di sempre meno energia intorno al Mondo, e dove vengono progema9 edifici commerciali rigenera9vi, quelli che producono più energia di quella che consumano. Un mondo nel quale prodor e processi rispemosi dell'ambiente fossero più efficien9 di quelli che producono sprechi. Un mondo nel quale grandi imprese come Costco, Xerox, Nike e numerose altre stanno formando partnership con organizzazioni ambientaliste e di gius9zia sociale per assicurare una migliore cura della Terra e luoghi di vita migliori nel Mondo che si sviluppa. Ora, smer di immaginare, quel Mondo sta già emergendo
The Necessary Revolu9on – Peter Senge Come individui e organizzazioni stanno lavorando insieme per creare un mondo sostenibile
The mission of the New Economy Coali9on (NEC) is to convene and support all those who might contribute to an economy that is restora9ve to people, place, and planet, and that operates according to principles of democracy, jus9ce and appropriate scale. Faced with interconnected ecological and economic crises, we believe that shared prosperity, sustainability and an equitable society require deep, systemic changes to both our economy and our poli9cs. We support a just transi9on to a new economy that enables both thriving communi9es and ecological health. Today, the majority of people are deprived of a voice in poli9cal and economic life. Fundamental flaws in the poli9cal economic system permit the concentra9on of resources and power, exacerba9ng inequality and destroying ecosystems. The beneficiaries of this system obstruct efforts to restore communi9es and livelihoods. These crises are poisoning our water, air, and land; crea9ng climate chaos; and driving millions into disease and poverty.
New Economy Coali9on – Bob Massie Economics as if People and Planet Mamered
The main aim of the project generally, and echoed by the towns locally, is to raise awareness of sustainable living and build local ecological resilience in the near future. Communi9es are encouraged to seek out methods for reducing energy usage as well as reducing their reliance on long supply chains that are totally dependent on fossil fuels for essen9al items. Food is a key area, and they o}en talk of "Food feet, not food miles!" Ini9a9ves so far have included crea9ng community gardens to grow food; business waste exchange, which seeks to match the waste of one industry with another industry that uses that waste material; and even simply repairing old items rather than throwing them away. The Transi9on Network website contains a lis9ng of the ini9a9ves that have registered there. While the focus and aims remain the same, the methods used to achieve these vary. For example, Totnes has introduced its own local currency, the Totnes pound, which is redeemable in local shops and businesses, helping to reduce "food miles" while also suppor9ng local firms.
Transi9on Town – Started from Totnes