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International Institute of Business Analysis
The Business Analyst:
Evolution of a Profession
June 2009
International Institute of Business Analysis
The Business Analyst:
Our Next Super Hero!
July 2008
Discussion Points
Why Now – the case for Business Analysis?
Who is the Business Analyst?
Where is the Profession Heading?
What does it mean to you?
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www.theiiba.org / www.grupogesfor.com
Why Now?
The Case for Business Analysis
Global Economy
Right-sourcing
Integrated Organizations
Just-in-time delivery
Information Technology Spend
Role of Technology
Why Now?
For many years, organizations have been designing solutions without a
clear understanding of the market need, often with many assumptions
Success was hit or miss although the cost of a miss was survivable
With the global economy, increased competition and the availability of
many alternatives, consumers have come to expect more - and can
choose from a variety of alternatives
The impacts of a mistake can now be very costly
The Case for Business Analysis
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Why Now?
When the delivery does not meet expectation
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It’s about the Deliverable
In the beginning…
PlanningMissing Piece
But it is…
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It’s about the Deliverable
Some Progress was made…
Testing
Plan
But it still has…
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Missing Piece
It’s about the Deliverable
Filled in another hole …
Definition
of need
Test
But it still…
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Missing Piece
It’s about the Deliverable
Addressed a BIG gap…
Define
But it still…
The Big
Picture
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Missing Piece
It’s about the Deliverable
Et Voilà! …
Describe
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What is Describe and Define?
How an organization works?
Why the organization exists?
What are its goals and objectives?
How does it accomplish those objectives?
How does it need to change to better accomplish those
objectives or to meet new challenges?
It is about defining the scope of solutions
Describe
It is about Business Analysis!
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What is Business Analysis?
The set of tasks, knowledge, & techniques required to identify business needs & determine solutions to business problems. Solutions often include a systems development component, but may also consist of process improvement or organizational change.
Business Analysis Body of Knowledge
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What is Business Analysis?
Knowledge Areas Purpose
Business Analysis Planning &
Monitoring
Determine what we need to do
Enterprise Analysis Understand the business problem & scope of possible solutions
Elicitation Find out what the real needs of our stakeholders are
Requirements Analysis Describe the characteristics & qualities of the solution the meets the
stakeholder needs
Solutions Assessment &
Validation
Determine whether a particular solution is right for our stakeholders
Requirements Management &
Communications
Ensure that stakeholders agree on what needs to be delivered
Business Analysis Body of Knowledge
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Business Analysis Professional
The Definition
Works as a liaison among stakeholders to
elicit, analyze, communicate and validate
requirements for changes to business
processes, policies, and information and
information systems
Understands business problems and
opportunities in the context of the
requirements and recommends solutions
that enable the organization to achieve its
goals
Possible revision in BABOK V2
Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and recommend solutions in order to enable that organization to achieve its goals
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Business Analysis Professional
Communication AnalysisImplementation
SkillsConsulting
Domain
Knowledge
Facilitation
Negotiation
Conflict Management
Formal (presentation,
documentation)
Logic
Decision Analysis
Process & Data Modeling
Systems Thinking
Relationship Management
Strategic Planning
Coaching Skills
Delegation and
Management Skills
IT Knowledge
Process Change
Organizational Change
Quality Assurance
Project Management
Products
Processes
Markets
Systems
Core Competencies
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Business Analysis Professional
Performs many roles
Analyst
Facilitator
Negotiator
Artist / Architect
Planner
Communicator
Diplomat
Expert / Consultant
Strategist
Revolutionary
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Truth
Agile
Understood the Need
Negotiation
Right on target
Business Analysis Superheroes!
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Business Analysis Professional
Maturity
Skill
Tactical
Strategic
Knowledge Continuum
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Business Analysis Professional
Practitioner is a
“jack of all trades”,
performing multiple
roles e.g., business
analyst, project
manager, tester, etc.
Practitioner
possesses solid or
advanced business
subject matter
expertise e.g., capital
markets
Hybrid PractitionerSME or Domain
Practitioner
Consulting
Practitioner
Current Flavours
Practitioner
possesses solid or
advanced skills in the
enterprise knowledge
areas e.g., process,
strategy business
casing
Generalists
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Where is the BA Profession Heading?
• Finance
• Consumer
Products
• Energy
• Manufacturing
• Construction
• Others ….
• Product
• Software
• Infrastructure
• Others …
• Process
• Data
• Elicitation
• Negotiation
• Strategy
• Others …
Ind
ustr
yThe profession will
mature along three
axis
Industry
Competency
Function
The Developing Marketplace
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Where is the BA Profession Heading?
Centre of
Excellence“Strategic
Alignment”
Community of Practice“Support”
BA Bureau
“Maturity”
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Where is the BA Profession Heading?
Framework Environment ResourcesBusiness
Alignment
Standards &
Methodologies
Organization &
structure
Competency/
career
development
Enterprise
Analysis
Metrics Governance Training & dev
Customer
relationships
Tools AssessmentTeam dev
Virtual…
Knowledge
Management
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Where is the BA Profession Heading?
Age of
Product Lines
Marketplace Stability
Competition
Number of Employees
Geographic Dispersion
Number of Product
Lines
Marketplace Uniformity
Established product lines &
stable markets require limited
business analysis
Competitive and developing
markets have a critical need
for highly experienced
generalists and specialists in
the competency domain (e.g.,
strategic, marketplace
analysis)
Larger organizations can
support higher levels of
specialization
Smaller organizations may be
more dependent on generalists
and hybrid BAs (i.e., possess
knowledge across multiple
professional domains)
Multiple product lines may
require a combination of
generalists and highly
specialized individuals
Highly specialized industries
or niche markets will require
specialists
MATURITY SIZE DIVERSITY
Organizations need for BAs = (maturity, size, diversity)
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In Conclusion
Demand for BA role is growing because organizations recognize that building a solution is not sufficient – they must understand the needs first
The BA profession will develop along three axis Industry Function Competency
Demand for greater specialization will grow as understanding of the value of the BA and formalization of the role continue
Organizations must understand need in order to determine the type and maturity of BA required
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