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1 xcellence Evolution of Distributed Manufacturing SW upply Chain Ex Networks N. Viswanadham INAE Distinguished Professor Computer Science and Automation Indian Institute of Science INTEGRATED S Global S Indian Institute of Science Bangalore- 560012 [email protected] lence Contents Contents History of manufacturing Mass production ply Chain Excel Automation: Integrated Manufacturing Networks RFID and Sensor Networks: IMSNs Modularity, Connected Technologies, Outsourcing & Globalization: Global Manufacturing Proliferation CMs & 3 PLs: Supply chain Clusters Global Supp 161107 N.Viswanadham Proliferation CMs & 3 PLs: Supply chain Clusters The Orchestration Model Conclusions
Transcript
Page 1: Evolution of Distributed Manufacturing x Networksnv/78AU lecture-NV.pdf · 5 l lence The Assembly Line Henry Ford (1908) zModel T introduced in 1908. (Ford’s 20th design) Di i i

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WO

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elle

nce

Evolution of Distributed Manufacturing

SUPP

LY C

HA

IN N

ETW

uppl

y C

hain

Ex

Networks

N. ViswanadhamINAE Distinguished Professor

Computer Science and AutomationIndian Institute of Science

INTE

GR

ATED

SG

loba

l S

Indian Institute of ScienceBangalore- 560012

[email protected]

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ContentsContents

History of manufacturingMass production

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xcel Automation: Integrated Manufacturing Networks

RFID and Sensor Networks: IMSNsModularity, Connected Technologies, Outsourcing & Globalization: Global ManufacturingProliferation CMs & 3 PLs: Supply chain Clusters

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Proliferation CMs & 3 PLs: Supply chain ClustersThe Orchestration ModelConclusions

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History of ManufacturingHistory of Manufacturing

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What is Manufacturing ?

Industry that transforms basic materials into products of higher value to the customers. Encompasses great many products and activities

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p g y p– Pin - Aircraft – Concept - Marketing

Economic Importance: Key element in national economy– Produces real wealth for a country– Source of employment – Backbone to the service industry and value add in

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yagriculture.

Productivity & Competitiveness are important elements

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Manufacturing Manufacturing ---- Changing ScenarioChanging ScenarioChanges in Science, Technology & Management – New Materials– New Technologies

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xcel New Technologies

– New Techniques– New Products with Reduced Life Cycles

Globalization of Markets– Uniformization and Customization of Products– Need to meet Global Standards

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– Emergence of New CompetitorsCustomer Demand for low cost, high quality , customized solutions

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History of ManufacturingHistory of Manufacturing

Adam Smith: Division of Labor (1796)Eli Whitney : Interchangeable

(1798)

Management Consulting: StrategyInformation Technology: Business Process Orientation

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xcel parts (1798)

Henry Ford : Transfer Line (1913)MIT : NC Machine (1952)Devol : Robot (1968)Williamson : System 24 (1968)Process Industry: On-line Computer control (1970’s)

International Logistics: container shippingSupply chain networksOn-line Retail, B2C, B2B.Selling solutions: IMSNEconomic IntegrationGlobalization, Strategic alliances,

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Computer control (1970 s)Xerox Corporation : LAN (1970s)Toyota : Lean ProductionSuper Stores: Distribution & Retail

gOutsourcingGlobal Resource managementNational Ecosystems

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Mass ProductionMass Production

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The Assembly Line The Assembly Line Henry Ford (1908) Henry Ford (1908)

Model T introduced in 1908. (Ford’s 20th design)Di i i d S i li i f W kf

ply

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xcel Division and Specialization of Workforce.

– Each worker had only one task to perform. – Industrial engineer order s all parts, production engineer arranges for

delivery. – Indirect- workers such as house keeper, repair man, quality inspector

and rework specialist were all resident on the factory floor.Vertical Integration provided cost advantages and better

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control over external processes.– Owned steel mills, a glass factory, a rubber plantation (in Brazil), iron

mines (in Minnesota), a fleet of ships and a rail road.– He financed all his projects and made all the decisions himself.

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Centralized Command and Control –Alfred Sloan (1920s)

Sloan developed The Mass Production System.

ply

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xcel Applied division of labor to management

Created decentralized divisions under managers who are under a centralized command for – Each car model : Chevrolet, Pontiac, Buick, Oldsmobile

& CadillacC h i d

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– Components such as generators, steering gears and carburetors.

Centralized organization structure

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eLean Manufacturing Lean Manufacturing ----Toyota (1950s)Toyota (1950s)

Japanese customers demand variety (Luxury & small cars, large & small trucks): Mass production did not work Lean is a process innovation to serve disparate customer

ply

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xcel Lean is a process innovation to serve disparate customer

demands at low cost– Quick change-over of dies from 24hrs to 3 minutes thus reducing

the cost of producing small batches. – Process control not Product control– Fault Diagnosis Methodologies.– Kanban and Just-in-Time inventory management strategies.– Team-based work and management culture

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Team-based work and management culture. These innovations resulted in the Lean Manufacturing & make-to-order manufacturing

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Automation: Machines, Systems and Automation: Machines, Systems and NetworksNetworks

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eAutomated Machines and Systems

NC Machine Controller Factory Floor Control System

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xcel

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Distributed Manufacturing System

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eFactory FloorFactory Floor

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xcel

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WarehouseWarehouse

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xcel

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eThe Inbound supply chainThe Inbound supply chain

Customers

Inventory

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xcel

DistributionCenters

Consolidation

Suppliers

Suppliers

Customers

Customers

Plants

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CustomersPlants

Transportation

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The Outbound supply chainThe Outbound supply chain

Customers

Inventory

ply

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xcel

DistributionCenters

Consolidation

Suppliers

Suppliers

Customers

Customers

Plants

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CustomersPlants

Transportation

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Services in Manufacturing NetworksServices in Manufacturing Networks

Service inputs Into the Manufacturing • Quality control• Equipment leasing• Logistics, MRO

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xcel

Service inputs into the factory operations

Post-Production Services• Advertising, Distribution• Outbound Logistics, MRO• Customs & Trade Logistics• Client Training

Pre Production Services• Feasibility studies• Finance/VC• R&D, Product design•Market research

S M D R

Manufacturing Network

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upp • Accounting, legal, HR

• Transport & Communications• Software, Insurance, Finance• Real estate, Security, Cleaning, Catering.

S= SourcingM= ManufacturingD= DistributionR= Retail

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B2B Logistics Value Chains B2C Logistics Value Chains

Supplier to the Customer

Integrated Integrated Manufacturing SystemManufacturing System

ply

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xcel Supplier OEM Distributor

Customer

i i

Design Manufacturing Sales

o th

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terp

rise

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031201N.Viswanadham

i i

Machine 1 Machine 2 Machine 3

Fact

ory

Floo

r to

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RFID and Sensor NetworksRFID and Sensor Networks

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New Sensing and Tracking TechnologiesNew Sensing and Tracking Technologies

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xcel

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eRFID tags (5) placed on the inventory periodically signal their locations to access points/readers (4). They in turn, send information, via LAN (1), to the RF controller (3) and locating software (2)

RFID tags In a Warehouse

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Technologies at Various LayersTechnologies at Various Layers

Layer 5: Movement Vehicle Satellite

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xcel Layer 4: Container

Layer 3: Unit Load

Layer 2: Transport Unit

ActiveRFID

Passive

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Layer 1: Packaging

Layer 0: Item

Passive RFID

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Evolution of Automation TechnologiesEvolution of Automation TechnologiesPaper-based, Human Interface

Purchasing, Marketing Department

CRM, SRM

Relationship Automation

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Assembly Automation

Factory Floor Automation

Airport, Seaport, Distribution Centre Marketplace Embedded SC

Machine Controllers

Cell ControllersFactory

Controllers

WMS, TMSB2B

Controllers

Software-based Relationship Management Agents

AutomatedManufacturing

Control &

Supervision A

utomation

Mat

eria

l Flo

w

Aut

omat

ion

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CentreAutomation, ASRS

CAD/CAM/CAE

LAN, ERP

Collaborative SCP

Marketplace Embedded SC

Internet, E-mail, Electronic Marketplaces,

Information Automation

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ERPFinance HR MRP Global

TMS

Customer Orders

Customer Orders

Pick

POD POD

Duty

Integrated Information Systems

ply

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xcel Finance HR MRP

SUPPLIERS

Global Logistics

Manufacturing

WMSDemand

Sales History

Manufacturing Schedule

Completed Inter-site Transfers

Production Picks

Purchase Orders

Orders for

Routing

Customer Orders

EDI

Vehicle Routes

Exceptions

Detail

Receipt Detail

Carrier Discrepancy

POD

POD

Customers

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APS

Manufacturing Scheduling

Demand Planning Production Planning

Demand Forecasting YMS

CarriersInter-Site Transfers

ASNs Inventory Summary

ASNs

Bidding

ASNs

ASNs

Load & Dock Detail

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Integrated Manufacturing-Service Networks

Manufacturer

Information Network

Enterprise System or Web-site

Supply Network Demand Network

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Supplier Distributor

Supplier Retailer

Logistics Network

Logistics Hub

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Service Provider

Financial Network

Banks

Service Network

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Modularity, Modularity, Connecting Connecting Technologies, Technologies, Outsourcing & GlobalizationOutsourcing & Globalization

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Product Modularity and Outsourcing

Modular Products and Standardized Production Processes, lead to Outsourcing

ply

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xcel lead to Outsourcing .

Standardized component manufacturers have become IP monopolies and wield global market power (Intel chips, Windows OS, Auto components)Products have become commodities.The strategic competitive advantage for assemblers ( Dell,

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GM, Nokia) moves from factory to managing the global manufacturing.

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Borderless ManufacturingBorderless Manufacturing

Assemblyxxx Lining

zzz

ply

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xcel Shell

yyy

zzz

Made in India

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FillerSikkim

ZipperJAPAN

Label, elastic,studs, toggleand stringAAA

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Product Modularity in AutomobilesProduct Modularity in Automobiles

Different Modules in

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xcel an Automobile

Source:

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DashboardModule

Shimokawa, K., Jurgens, U., and Fujimoto, T. (Eds), 1997, Transforming Automobile Assembly, Springer, New York.

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Process Modularity

ply

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xcel

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Shimokawa, K., Jurgens, U., and Fujimoto, T. (Eds), 1997, Transforming Automobile Assembly, Springer, New York.

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China assembles all iPods, but it only gets about $4 per unit – or just over 1% of the US retail price of $300

451 parts that go into the iPodHard Drive by Toshiba Japanese company, most of its hard drives made in the Philippines and China; it costs about $73 - $54 in parts and labor -- so the value that Toshiba added to the hard drive was $19 plus its own direct labor costs

Video/multimedia processor chip by Broadcom American company with manufactures facilities in Taiwan This component costs $8

The retail value of the 30‐gigabyte 

video iPod that the authors 

examined was $299 in

June, 2007

with manufactures facilities in Taiwan. This component costs $8.

Controller chip by Portal Player American company with manufactures .This component costs $5 .

-Final assembly done in China, costs only about $4 a unit

The unaccounted-for parts and labor costs involved in making the iPod came to about $110

The bulk of the iPod’s value is in the conception and design of the iPod. That is why Apple gets $80 for each of these video iPods it sells, which is by far the largest piece of value added in the entire supply chain. Apple figured out how to combine 451 mostly generic parts into a valuable product.

The largest share of the value added in the iPod goes to enterprises in the United States $163 of the iPod’s $299 retail value in the United States was captured by American companies and workers, breaking it down to $75 for distribution and retail costs, $80 to Apple, and $8 to various domestic component makers.

Source: Varian,  Hal R. The New York Times, June  28, 2007. An iPod Has Global Value. Ask the (Many) Countries That Make It. 

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Accessible Connecting Technologies Accessible Connecting Technologies

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“The Earth is Round”“The Earth is Round”New Routes to the New World!New Routes to the New World!

Narvik, Norway

Prince Rupert, Canada

Vostochny, Russia

Hong Kong, China

Singapore

Rotterdam, Netherlands

p ,

SavannahNorfolk

New YorkLos Angeles

Lazaro Cardenas

Punto Colonet

North China

HOUSTON

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10,000 KM

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xcel

NORTH AMERICA

8,000 KM

Atlantic Ocean

16,000 KM

LOGISTICSINNOVATIONS

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SOUTH AMERICA

Panama Canal

21,000 KM

Pacific Ocean

INNOVATIONS

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OutsourcingOutsourcing

Lower cost of collaboration (cheaper

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xcel Lower cost of collaboration (cheaper

information communication and logistics) allowed companies to outsource activities, to low cost countries.Countries in the south have liberalized their economies to attract outsourcing

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their economies to attract outsourcing.

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Global Global Manufacturing Manufacturing NetworkNetwork

Inventory hub

ChinaManufacturing

hub

ply

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xcel

USA

USA

Europe

Demand

India

InBoundLogistics

China

Korea

OutboundLogistics

EasternEurope

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Distribution

Europe

Retail

Suppliers

Assembly

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Proliferation CMs & 3 PLsProliferation CMs & 3 PLs

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The Six Dominant PlayersThe Six Dominant Players

Suppliers

ply

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xcel Logistics Players: B2B and B2C

Contract manufacturersOriginal Equipment ManufacturersDistributors

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RetailersThey are independent companies globally

distributed & highly connected

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LLP / Mega Distributor

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Supply Chain Clusters A competitive Advantage

Manufacturing ConsolidatorsRaw materials

ply

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xcel

Inbound transportation

Distribution & Delivery

Outbound Transportation

CustomerProductionPlanning &

Supply Chain Cluster

Returns &Repairs

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managementPlanning & Forecasting

Repairs

Information flow Infrastructure

Global Manufacturing & Service NetworksGlobal Manufacturing & Service Networks

Institutions

ControlledExport markets

Resource &

Coordinaer

y Se

rvic

e In

fras

truc

ture

GMSN

Local LogisticsPaper Communications

Local Enterprises using local resources

DistributedNetworksUsing Global Resources

Modular GlobalProduction

Internet enabled3 PLs ServingGlobal markets

Free TradeEnabled Global markets

Supply Chain

ation

Del

ive p

serving Local markets

Vertically Integrated Localized Enterprises

ProductionNetworks

Global markets

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The Orchestration ModelThe Orchestration Model

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OrchestrationOrchestration

Orchestrators are “learning organizations” with privileged relationships

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xcel relationships

– Mobilizes assets and capabilities of other companies for value delivery to its customers.

– Builds infrastructure for planning , monitoring and execution – Have a deep knowledge of the network’s operations– Have connections with all strategic partners in industry,

governments and other stake holders

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– Recruits the right Talent.

A Popular model in construction, airlines, newspapers, Apparel, Electronics etc. and spreading fast to other areas

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Managing the Global Network- Own Nothing

Li & Fung orchestrates a

Li & Fung has developed deep knowledge & internal systems to identify quality suppliers in emerging markets, help them design & manufacture for Western customers and make on time delivery despite poor infrastructure

Li & Fung has set up a global video conference

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xcel Li & Fung orchestrates a

highly-customized delivery path through the supply chain

global video conference network. Clients can monitor details of every stage of an order such as color of a material or the stitching on a garment.

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Suppliers DistributionManufacturers

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OrchestratorOrchestrator Business ModelBusiness Model

End Customer

Planning, Coordination and Overall Responsibility

OrdersOrchestrator

ply

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xcel

Material FlowOperationalStatus

Plans

Payment

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Supplier Contract Mfg 3PL

Execution

Supplier Contract Mfg 3PL

3PL

3PL

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eConclusions

Manufacturing has undergone rapid changes from human intensive to fully automated; vertically integrated to globally dispersed; fully owned to orchestrating owning

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xcel globally dispersed; fully owned to orchestrating owning

none;Identifying and managing relations with government, trade, social groups, labour, resources and B2B and B2C delivery mechanisms are required capabilities.The principles can be applied in agriculture and services such as health care

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Theory development needs Integration of Social networks, Inter-organizational theory, Machine learning, Optimization, Game theory with SCNs.

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Manufacturing ScenarioManufacturing Scenario

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eIndian Manufacturing SectorIndian Manufacturing Sector

India’s manufacturing sector is 16% of GDP & 1.8% of Global manufacturing.Why Lower productivity in manufacturing:

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xcel Why Lower productivity in manufacturing:

– Low technological depth : SCM, Production planning, Quality & Service

– Low labor productivity : Indian Workers are almost four (Thailand) or five (China) times less productive.

– Poor Infrastructure: High logistics costs, High % of damaged goods– Poor implementation: Too many stakeholders, Poor Coordination &

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Low returns on Capital InvestmentDesign to counter poor Execution with Ecosystem Based Governance

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Manufacturing retuning to US

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xcel

Basis for Global manufacturing footprint: Total costs of making products for markets

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– Worker productivity in countries– Labor & Logistics as a share of total costs– Hidden costs and risks

The low cost advantage of China disappears with changed cost structure between China and the U.S.

N.Viswanadham


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