EVOLUTION OF GOOGLEHow It Impacts Your Website

BASICS

1PART

SEARCH ENGINES

Algorithm

FIND RANK RETURN

the most RELEVANT webpages for a particular set of keywords (search terms)

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UPDATES & IMPACTS

2PART

FEBRUARY 2011, 2014

Panda

FOCUSES ON FILTERING OUT LOW QUALITY SITES FROM RANKING

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JANUARY 2012, 2014

Top Heavy

QUALITY CONTENT GRADING FOR INFORMATION ABOVE THE FOLD

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Main target: link spamming

APRIL 2012, 2014

Penguin

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AUGUST 2012, 2014

Pirate

Designed to fight copyright infringement

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SEPTEMBER 2013

Hummingbird

FOCUSES ON THE MEANING OF THE SEARCH PHRASE TO DELIVER FAST AND PRECISE

RESULTS

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JULY 2014 / DECEMBER 2014

Pigeon

POWER TO LOCALIZED SEARCH RESULTS

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OPTIMIZE LANDING PAGESOPTIMIZE LANDING PAGESGoogle in 2015 APRIL 2015, 2016

Mobilegeddon

Focus on mobile compatibility and user experience on mobile devices

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OPTIMIZE LANDING PAGESOPTIMIZE LANDING PAGESGoogle in 2015OCTOBER 2015

RankBrain

Focus on QUALITY and USER EXPERIENCE

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TIPS & TAKEAWAYS

3PART

FOCUS ON USER NEEDS & INTENT

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CREATE QUALITY CONTENT CONSISTENTLY

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MOBILE FRIENDLY SITE

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IMPLEMENT HTTPS

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GROW DIGITAL FOOTPRINT

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GATHER AND SHOWCASE TESTIMONIALS & REVIEWS

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DON’T SPAM OR OVERSTUFF KEYWORDS

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NATURAL LINK BUILDING

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OPTIMIZE TITLE TAGS & METADATA

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STAY UP TO DATE ON THE LATEST SEO TRENDS

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BE PATIENT

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MONITOR PROGRESS & RESULTS

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http://www.ultimateseoguide.com/

Any Questions?www.2webdesign.com (306) 664.2932 info@2webdesign.com

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