Evolution of PR in the world of Social MediaHow can PR leverage social media to doa better job?

WHY IS PR IMPORTANT ?

Advertising is saying you’re good.PR is getting someone else tosay you’re good.

Publicity isabsolutely critical.A good PR story isinfinitely moreeffective than afront page ad

People do not buygoods and services.They buy relations,stories and magic.

Good PR can not only lead to profitable sales but also help you hire better candidates + increase

company valuation!

What is the connection

between PR & Social Media?

The core components of any PR or social media activity is the

art of storytelling & ensuring relevant reach

How is PR evolving in the world of social media?

The pitching battleground has moved to social media

1

51% of journalists worldwide use “microblogs” (Twitter, FB, Weibo)

to gather new stories*

The format of yourstory is no more text only!

2

Sterile Press Releasesdon’t make good stories

anymore!

3

Listen 24/7 to what people are saying about your brand

4

Educate & empower your customer service

personnel to manage crises tactfully, authentically and

in a timely manner

5

Have you heard of Dan from Optus?

Connect your business to an existing news story

& react with quick & relevant opinions! #NewsJacking

6

Newjack before the news goes mainstream!

You can be both the story and the media channel.

7

Exclusive Q&A through live-streaming!

Behind-The-SceneRaw Footage

Exclusive Events Only On Periscope!

Live Streaming Contests!

Make your brand findable & respond with gusto!

8

Find the right set ofinfluencers for your brand &

give them a story to boast about!

9

Topsy can help you find influencerswho already share your content!

BuzzSumo can help you furtherclassify influencers into different categories!

Measure & analyzeevery detail about which story,

format, time, influencer, channel is working in your favor?

10

Which Pages Did They Spend Time On?

# of Visitors Where Did TheyCome From?

Velocity & Volume ofShare

Who are talkingabout our brand

& sharing our content?

Which social mediachannels are

people sharing on?

What are the associatedhashtags that are gaining momentum?

What hashtags are people using to talk

about a particular topic?

As social media evolves, stay focused on the art of story-telling!

Keep evolving & stay relevant.

Author:Prantik Mazumdar

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