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“While marketing is the engine driving your business, a marketing plan is the road map guiding your business” --Gina Smith, Global Response

“Answering questions is relatively easy. Asking the right questions is more difficult” --Michael Cronan, Partner CRONAN

Why Strategic Marketing?

“Ex Animo Marketing’s vast knowledge of the world of marketing is amazing. They helped guide us in so many different areas, from developing important relationships with influencers, to social media strategies to marketing collateral. Well worth our investment.” --X10 Training

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How Ex Animo Marketing?

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WE:● Audit current marketing ● Conduct research

analysis● Collect best practices

insights ● Integrate performance

tracking● Calendaring/ Ghant ● Marketing analytics● Draft marketing plan

WHY: ● Make sure customer needs are met● Identify and then communicate the

benefits of your business offering to your target market. (USP)

● Make the most of your strengths and match them to the needs of your target.

● Focus on a market niche where you can be the best

● Inspire the tech industry to innovation through targeted programs and events

● Plan to learn and make pivots● Strategically learn how to drive R.O.I.

through focused Marketing

Why Ex Animo Marketing?

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How much Marketing Budget?As a general rule (as a percentage of revenue): Status Quo: 1%Growing: 5-9%Market Share: 11-17%Top Dog: 25%+

● What is our Marketing Mix? Has it been tested?● Where are our products in the product life cycle? Smaller

companies who are still on a growth curve of their life cycle typically bump their marketing spend by 50 percent or more (as a percentage of revenue), according to studies by Marketing Sherpa, Forrester and eConsultancy.

Where are we going? ● Set Benchmarks, Metrics and KPI’s● End of Year? 3 years? 5 years?

Some organizations:

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Some organizations:

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A Chief Marketing officer creating brand unification,

integrated marketing plan and vendor management.

Acted as CMO, establish brand I.D., created Marketing Plan,

sales, and strategic connector to scale

Consultant of best Marketing practices to scale, development

team and scale strategies

Brand Dig established, Created Marketing plan and consulted on

networking best practices

Acted as CMO, research & audit of competition and marketing,

created marketing plan. Marketing Director of Start up, focused Digital Marketing

strategies and got to scale/ revenue.

Discovery of Brand & Design elements, executed successful

Crowd Funding campaign.

Marketing plan creation, unified internal perception, collateral redesign, social and content

strategy.

Rebrand work and marketing plan created. Integrated

corporate marketing unifying work.

Director of Strengths program for employments and career services

Brand commercial division and create an Integrated corporate

marketing plan for all specialized marketings.

Integrated Marketing and Brand strategy created, strategic

marketing execution.

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The most powerful and enduring brands are built from the heart.

--Howard Shultz, Starbucks