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Marketing Solutions Exact Case Study About Exact Exact is a global software provider, serving entrepreneurs with web-based financial and administration tools. Headquartered in The Netherlands, every day Exact’s solutions help over 100,000 local and international companies run their businesses. Challenge • Activate recommendations from accountants - important influencers in the purchase decision-making process for Exact’s clients • Accrue impartial, authentic insights from current customers to inform future product development and marketing Solution • Establish a LinkedIn Company Page to engage professionals in a business context and showcase Exact’s products and services • Activate LinkedIn’s recommendation capability, inviting visitors to endorse Exact’s products and services • Use LinkedIn Recommendation Ads to accelerate results Why LinkedIn? • The largest community of business professionals in the world • 85% of the accountants in The Netherlands can be reached via LinkedIn • Independent platform to achieve unbiased product reviews Results • 40% of Exact‘s customers in the accounting sector have recommended Exact’s SAAS offering via their LinkedIn Company Page, sharing their validations with their own network of professional connections • 281 product recommendations for Exact’s 14 listed software services • 5,294 new followers on Exact Company Page Exact software engages customer opinion using a LinkedIn Company Page, resulting in recommendations from 40% of their accountancy clients in The Netherlands
