ExactTarget: Competitive Intelligence Report

ExactTarget Competitors:FreshMail, Marketo, Adobe

October 2015

EXACTTARGET COMPETITORS

FOUNDING TIMELINE 2 of 11

1982 2008

1982

2000 2008

2006

EXACTTARGET COMPETITORS

LOCATION 3 of 11

SALT LAKE CITY

SAN JOSE

LUTON

INDIANAPOLIS

SAN MATEO

EXACTTARGET COMPETITORS

FACEBOOK FOLLOWERS 4 of 11

TOTAL FACEBOOK FOLLOWERSCOMPANY

307,992

135,382

42,250

3,084

EXACTTARGET COMPETITORS

TWITTER FOLLOWERS 5 of 11

TOTAL TWITTER FOLLOWERSCOMPANY

427,020

116,739

47,237

2,545

EXACTTARGET COMPETITORS

OWLER FOLLOWERS 6 of 11

TOTAL OWLER FOLLOWERSCOMPANY

3,046

2,669

1,234

278

EXACTTARGET COMPETITORS

BATTLE OF THE CEOs 7 of 10

CEO/TITLE CEO RATINGCOMPANY

Pawel SalaManaging Director

Phillip M. FernandezChairman & CEO

Shantanu NarayenPresident & CEO

Scott DorseyCo-Founder & CEO

93%

69%

64%

78%

EXACTTARGET COMPETITORS

WEBSITE SCREENGRABS 8 of 11

EXACTTARGET COMPETITORS

NEWS ARTICLES 9 of 11

TOTAL NEWS ARTICLES, OCTOBER 2015COMPANY

1415

122

2

0

EXACTTARGET COMPETITORS

BLOG POSTS 10 of 11

TOTAL BLOG POSTS, Q3 2015COMPANY

116

39

4

0

EXACTTARGET COMPETITORS

ACQUISITIONS 11 of 11

ACQUISITIONS MADE, Q3 2015COMPANY

43

5

2

0

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October 2015www.owler.com

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