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Exadata – Meeting Business Challenges

Doug Cackett, EMEA Technology Director

Heathrow airport reopened following false alarm (Revised 18.50 GMT)

The authorities at around 12.50 (local time) on 10 March evacuated thousands of passengers from a section of the check-in area of Terminal 5 at the capital London's Heathrow Airport (LHR) following a security alert.

Travel Security Alert

The evacuation, which lasted for more than an hour, was prompted after airport authorities saw a man entering the check-in area with a suitcase. The terminal was reopened at around 14.20 after the police declared the security alert to have been a false alarm. National carrier British Airways, which operates exclusively out of Terminal 5, stated that most of its flights were unaffected

Meeting Business ChallengesBusiness want to view IT as a utility

CIO’s Face a Challenging Context in IT Operations

KEY DRIVERS

• 40% growth in transaction volume

• Massive growth in volume of data

• Increasing power and cooling costs

• Difficulty in deploying new apps and unpredictable workloads

IT budgets are flat or down…

…but Data Centre costs, which are 25% of total IT budget, are increasing at 20% per year…

Source: McKinsey & Company

• Focused cost reduction push across all expense items

…and service execution is below par.

Exadata in the MarketplaceRapid adoption in all geographies and industries

IT as a business enablerSome key transformational challenges

• Rapid provisioning

• Exceeding performance & growth needs

• Consolidation for agility and cost reduction

• Availability, Business Continuity & Management

This is how we procure systems today!

.. and then put them together!

Rapid / Reliable ProvisioningPlatform Options & Time to ROI

Build From Scratch with Components

Reference

Configurations

Installation and

Testing and

Validation

Testing and

Oracle Database Machine

�Database pre-configured

�Faster deployment

�Lower Risk

Take delivery of Oracle Database Machine

Weeks to Months

Pre-implementation

System sizing

Acquisition of

components

Installation and

configuration

Acquisition of

components

Installation and

configuration

Testing and

Validation

Weeks to Months

�Lower Risk

< 1 Week after Delivery

“You can easily remove six months of the implementation cycle…”

Paul Hartley

General Manager

LGR Telecommunications

“You can easily remove six months of the implementation cycle…”

“…we estimate there’s up to a 70 percent reduction in terms of cost of ownership compared to custom solutions, just in terms of the personnel savings.”

from Profit Magazine, February 2009

Extreme PerformanceFor ALL database applications (OLTP, OLAP)

• Unique software capabilities…• Infiniband – Fastest network available

• I/O Resource Manager – prioritize I/O

• Smart Scan – Query processing within storage, incl. encrypted

• Compression – I/O and storage reduction

• Smart Flash Cache – I/O acceleration

• Partitioning and Storage Indexes – I/O elimination• Partitioning and Storage Indexes – I/O elimination

• Oracle Database 11g – #1 database performance

• Unique performance through software optimization• #1 in I/O throughput – Up to 65 GB per second*

• #1 in I/O rate – Up to 1 million I/O’s per second in a single rack

• #1 in compression – 3x to 15x data compression, or more

* Uncompressed data – compression increases throughput by the compression ratio

Delivering Extreme PerformanceHow fast can make a difference to Business!

Speed impacts personal productivity• Rapid delivery of new business insight

• ‘Speed of thought’ interactive analysis

Right Information to

Right People atRight People at

Right Time to make

Right Decisions

Leontin TodericiChief Operations OfficerBanca Transilvania

“The new Sun Oracle Database Machine Half Rack “The new Sun Oracle Database Machine Half Rack Hardware enables us to access business data 30 times faster. This translates into faster decision making than our competition, more accurate segmentation of our database, and the ability to focus our attention on new business lines―all of which improve service to our 1.3 million customers.”

Delivering Extreme PerformanceHow Fast also makes a difference to IT

Speed impacts Business & IT alignment

• Users - always frustrated• …..Follow-up questions don’t get asked

• IT - always busy• ‘Just-do-it’ – no plan• ‘Just-do-it’ – no plan

• Constant tuning distracts IT

• Business – always stood still• Reports that never get used

• Impact on productivity, costs and agility

Ferhat Sengonul Data Warehouse Specialist TurkcellTelecommunicatioTurkcellTelecommunications Services

“It was a never ending race to match the business’ performance and capacity needs. With the Exadata Database Machine, we have outperformed our users expectations and we are prepared for the future growth.”

Exadata Hybrid Columnar CompressionHighest Capacity, Lowest Cost

• Data is organized and compressed by column• Dramatically better compression

• Speed Optimized Query Mode for Data Warehousing• 10X compression typical

• Runs faster because of Exadata offload!

Qu

ery

• Runs faster because of Exadata offload!

• Space Optimized Archival Mode for infrequently accessed data• 15X to 50X compression typical

Qu

ery

Faster and Simpler

Backup, DR, Caching, Reorg, Clone

Benefits Multiply

Copyright © 2010, Oracle Corporation and/or its affiliates – 17 –

Turkcell

COMPANY OVERVIEW

• Largest wireless service provider in Turkey (56% market share, 36M subscribers)

• Headquarters in Istanbul, Turkey

• Revenue of US$ 7.0 billion

• Employees: 2,000

CHALLENGES / BUSINESS OBJECTIVES

• Accelerate access to critical business data

• Support complex analysis of business performance and customer behavior

• Address competitors’ entries into the airtime market

RESULTS

•Business users have tools to plan or terminate services and campaigns•Segment Based retention activities allowing specific targeting and offers•Accelerated data access by using Oracle RAC•99% system availability•Reduced costs significantly

•50% less backup costs•3.5x compression save storage

•Flexible, scalable, future proof system

• Address competitors’ entries into the airtime market

• Improve system availability, reduce error rates and costs (including subscriber acquisition costs)

• Improve integration between data sources

• Support concurrent loads and reporting and tighten SLAs

• Manage a 50-100+ TB EDW + multiple Data Marts

SOLUTIONS• Exadata Database Machine• Oracle Partitioning• Oracle Automatic Storage Management• Oracle RMAN / Compression / Analytic Functions

CONFIGURATION

• 250 TB Enterprise Data Warehouse compressed to 27TB on disk.

SoftBank Mobile Analyzes Daily Customer Data More than Three Times Faster

CUSTOMER PERSPECTIVE

“Oracle Exadata Database Machine has enabled us to create a larger capacity data warehouse and reduce overall infrastructure costs.”

Keiichiro Shimizu, Senior GM

COMPANY OVERVIEW

• Japanese mobile telecommunications service provider• Industry: Communications• Employees: 6,300• Revenue: US$216 billion

CHALLENGES/BUSINESS OBJECTIVES

• Support continued service popularity and data growth• 2+ years #1 growth of subscribers

• #1 rated company in industry in popularity pollsRESULTS

• Completed migration from Teradata • #1 rated company in industry in popularity polls

• 1 TB per month growth in system capacity

• Leverage transaction data to support key business functions:

• Marketing

• Finance

• A range of other users

• Address capacity and performance issues in existing non-Oracle data warehouse environment

• Reduce overall database running costs

SOLUTIONS

• 3 Full Racks Oracle Database Machine; 2 in cluster in production

• Oracle Database

• Completed migration from Teradata to Oracle Exadata Database Machine

• Improved database performance by up to eight times

• Reduced database running costs by 50% and operational costs by more than half

• Analyzed call records and customer logs from each day in seven hours

• Reduced the number of server racks required to run the database from 36 to three

October 2010SoftBank Mobile approved

Softbank Runs 2x–8x Faster on Exadata36 Teradata Racks Replaced by 3 Exadata Racks

Teradata36 Racks

Exadata3 Racks

Copyright © 2010, Oracle Corporation and/or its affiliates – 20 –

• Full MAA Configuration

• Combination of Siebel Call Center, Partner Relationship Management, and EAI workload

• 30,588 Concurrent Users

Siebel 8.0.0.8 TestingQuarter Rack Oracle Database Machine

• 30,588 Concurrent Users

• 420,295 business transactions per hour

• 9,451 IOPs

• 22% CPU utilization per database server node

• 75% Exadata Smart Flash Cache Hits

Eli Lysen Senior Manager, ICTTUI

“TUI chose the Sun Oracle Database Machine because it was the only platform that would meet both our needs for all of our database requirements, including OLTP, as well as be the best platform for a high performance data warehouse.”

Best Machine for Database Consolidation

• Consolidation is key to reducing costs

– Administration, hardware, software, data center

• Many databases can be consolidated on Exadata

– Multiple small databases within a node

– Large databases can span nodes using RAC

ERP

CRM

Warehouse

• Exadata delivers extreme performance for complex workloads that mix OLTP and DW

– Complex OLTP with batch and reporting

– Complex Warehousing with thousands of users

– Multiple databases running different applications

Data Mart

HR

Commonwealth BankCommoditize Data Services for Enterprise Applications

Highlights

• 2,500 branches

• 7th biggest web site in Australia

• Oracle as-a Service

• Consolidation of 300 small to medium database environments into 3 grids

• Advanced chargeback model for cost

http://link.brightcove.com/services/player/bcpid62612523001?bctid=737222432001

• Advanced chargeback model for cost recovery

• Oracle Database 11g + Exadata

• Benefits:• 50% operating cost improvement• P&L breakeven in Year 1• Server utilization: 15% � 80%• Elasticity – CPU can be taken from

resource pool as needed

• Take Advantage of Complimentary Workload Peaks» Reduced peak-to-trough variance

• Asset Consolidation– Reduced variance allows each server to

be run hotter– Server utilisation has increased from

<15% to 80+%

• Elasticity– CPU resource can be taken from

anywhere in the grid as needed– Horizontal workload scale out – without

changes to any application!

Key OaaS Benefits to CBA

changes to any application!

• Cost Reductions:– Server reduction – improved green

footprint– Oracle license reduction– Reduced data centre hosting charges

• Higher Availability - Every App Inherits:– Load balancing– Full component-level HA failover– Standby DR – RTO of 10 mins– Many apps would not implement these

features – too expensive

Approach: Candidate App Selection

Co

ns

tra

int

to M

igra

teNo

constraints

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Immediate Platform candidates

Unlikely to be migrated

Co

ns

tra

int

to M

igra

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Technical readiness for the Platform

Many

constraints

Not Ready Very Ready

14

15

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1

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364 Workload Legend

Longer term Platform prospects

OLTP

OLQP

DW /BI

Hybrid

Applications are in various states of Platform ‘readiness’ – most remediation was minor

Clusters of Oracle based applications ready for Platform migration were apparent

Charge Back Model

• Settled on a CPU Month measure of resource usage

Service Name DB Time (s) DB CPU (s) Physical Reads Logical Reads

OSPA_MITG 12,300.50 5,144.90 1,438,859 99,811,632

OSPA _DCM 3,163.90 2,141.80 114,736 46,540,055

OSPA _CCL 2,496.30 1,455.40 127,937 64,295,226

OSPA _THL 984.50 725.70 32,184 5,404,057

OSPA _CPI 339.10 160.40 16,673 1,671,850

OSPA _MDC 154.90 85.50 13,638 1,473,399

OSPA _IFW 16.00 10.50 225 17,895

OSPA _PFR 16.80 6.70 1,291 85,457

Service Usage Metrics

� Many ways to apportion cost

• No standard measure of chargeable resource unit

• How do you measure workload?

• Each to their own for the moment!

27

• Settled on a CPU Month measure of resource usage– Simple to understand– Set a minimum monthly charge of 0.5 CPU month – the base hosting fee

• Pay-as-go utility charge back– No upfront charge or ongoing commitment– Pricing variability was an issue – BU finance preferred budget certainty– First year, billed in 0.5 CPU Month increments, now moving to 0.1 increments

• The service is "overbooked" – recover 89 CPUs worth of capacity; only have 72!

Reduce Risk, Improve Time to MarketExample for new project provisioning at CBA

• For new Projects:– Remove a phase from the project – infrastructure already in place– Remove reliance on expensive/scarce SME resources for design and build– No longer need to manage risk associated with procurement and build– Time to instantiate a new Production quality environment: 3 months -> 2

minutes.

• Example: New ISV Application introduced into our Online Share Trading platformShare Trading platform– Required to test performance under the workload and data volume conditions

projected in 2 years time.

Dedicated Infrastructure OaaS

Implementation Time 3-4 months few hours

$ Cost to Project Several hundred thousand < $10K

On Project Completion Under-utilized asset remains Environment turned-off

Maximum Availability ArchitectureProtect from planned & unplanned downtime

• Protection from unplanned failures– Server failures

– Storage failures

– Network failures

– Site failures– Site failures

• Protect from planned downtime– Human error correction

– Online indexing and table redefinition

– Online patching and upgrades

• Remote standby open for queries

See new white papers on Exadata MAA for Siebel, eBus, Peoplesoft...

Dynamic Resource QoS ManagementDynamic Resource QoS ManagementDynamic Resource QoS ManagementDynamic Resource QoS Management---- Through policy managed databaseThrough policy managed databaseThrough policy managed databaseThrough policy managed database

Integrated, Task-Based ManagementNew EM Quality of Service Management Tool

Copyright © 2010, Oracle Corporation and/or its affiliates – 31 –

Engineered SystemsDriving trend in IT for the next decade

• Engineered to work together

• Tested together

• Certified together

• Packaged together• Packaged together

• Deployed together

• Upgraded together

• Managed together

• Supported together

Extreme Performance