•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
F1-US PJ
“4K Content Distribution”
- Overview of the Task at hand -
Phil Molyneux
President and COO, SEL
1. Provide a total solution for Premium 4k content including content production, content
delivery and display at home .
2. Expand F1 product offering enabling Personal 4K contents and create unique F1 experience
at home.
3. Create F1’s new user experience and also a new business model.
• June, 2013: Expand F1 TV Line-up and deliver the world’s first 4K Live test broadcast. (Closed System) • Jan. 2014: Launch the world’s first home-use 4K video camera
- Contribute to Sony’s brand value enhancement by providing new customer value with F1
products and services and to lead 4K market and industry.
(F1: Four K by One Sony)
F1 Project
FY15 Objective
Mission
End state vision
Project Goal Plan in each phase
CY2012 CY2013
Phase 0
Phase 1
Phase 2
TV
Premium Contents
UGC
-Announce/launch 4K 84” TV
-4K Photo book -4K Master BD
-PS3 Software PlayMemories Studio for 4K Photo
-Announce/launch 4K 65”/55” TV - Announce 4K OLED TV
-Confed Cup 4K Live Delivery Test
-Launch 4K OLED TV
-Release I-Pro -Release Orbis -PlayMemories Online for 4K Photo
PSG
-4K Delivery demo @IBC -Pro-use 4K Camera Successor of F65 -Pro-use 4K 30” Monitor
-Pro-use 4K OLED Monitor @NAB
-Pro-use 4K Video Camera
-Start 4K Movie Content Delivery (Closed System
4K Media Player
Tablet Smartphone
4K Premium Contents 4K Real time Contents
4K TV 4K STB
Photo book /
Publishing
Streaming (Download)
Network Service
PS3
Broadcaster / Cable / SAT
Download
4K Master BD (xvYCC)
2K BDP
4K
up-con
2K down-con
2K down-con
Broadcasting
2K STB
Broadcasting
Contents
Distribution
Home
playback
4K Contents distribution to home
4K
up-con
T
4K Receiver (nasne or STB)
4K Premium Contents Contents
Distribution
Home
Entertainment
SPE: - Provide 4K contents
- Technical assessment for 4K content security
- Expand 4K content library
SNEI: - Operation body in 4K streaming(download) service
4K TV
HE&S/R&D:- 4K Receiver
Semicon: - Codec IC
SCE: - PS3 Link
HE&S: - 4K TV set
SEL: -Overall 4K delivery solution planning
- End to End business ownership
4K Delivery
Business Plan 4K Delivery
Solution
Broadcasting
Network Service
Streaming
(Download)
Role of Each Concerned Party
PSG: - 4K Work Flow
Expected Output from Today’s Session
• To share the direction of the F1-US PJ among the core team
• To set the timelines
• Phase 0
• Phase 1
• Phase 2
• To build up the structure of working organization with assigned PICs,
• To clarify the resources required.
Sales and Marketing Update
Yoshi Takahashi
EVP, Product to Consumer Marketing,
SEL
Confidential 10 SEL UXSM Group
LCD TV TTL Market Share Trend ($)
Sony June $ share 6%, have lost over 10% since Jun10
Confidential 11 SEL UXSM Group
LCD TV $1500+ Market Share Trend ($)
Sony June $ share 9%, less competitiveness in 46”+ Step up
FY10 EOL Action (ex. IR/Bundle)
Confidential 12 SEL UXSM Group
Product Launch Schedule
• Aug29&30(W&T) : Product Introduction at NY&SF Roundtable : (Working w/Japan HQ to synchronize IFA schedule)
• Sep5(W) : CEDIA (Indianapolis) Press Announcement • Nov/M : Product Shipment (before Holiday Season)
Product Launch Strategy
• Positioning : 4K Super Resolution LED TV • Distribution : High-End Regional Accounts (60 Locations)
FY12 4K TV Launch Highlights
Confidential 13 SEL UXSM Group
4K (84”) : XBR-84X900
Ship : M/November Pricing : $19999-$21999 (TBD)
■ Key Feature
84” /4K (3840×2160)/120Hz Panel
4K X-Reality PRO
MOTIONFLOW XR 240
Front Side Speaker
3D
■ Network
SEN/Media Remote/DLNA
Wi-Fi Direct /SKYPE
Wireless LAN built in
84” Large Size 4K (3840×2160) Resolution 4K X-Reality PRO (with Up Conversion)
※Product photo :To be updated
84”
84” 4K Super Resolution LED TV
Confidential 14 SEL UXSM Group
Retail #
Magnolia HIFI 17
Abt 1
B&H 1
Brandsmart 1
NFM 2
VAC 4
Wave Electronics 7
Huppin’s 2
New Orleans AV 1
Bjorn’s 1
Definitive Audio 4
Listen Up 4
Other ISN/AVS 7
Sony Direct 8
Total 60
P2C working closely with Sales to cover Highest Quality Retailers
Ultra Premium 60 Stores for 84” 4K
Confidential 15 SEL UXSM Group
Exclusive
4k Recapitulate
• Time to Market = Deliver 4K Contents to Consumer
• Create End to End Value Chain – From professional to consumer device with true 4K – Sony Exclusive contents on Sony Hardware device
• Alliance with SPE/SNEI for both contents exclusivity and streaming service
• Lobbying to broadcast and studios
Project Goal Plan in each phase
CY2012 CY2013
Phase 0
Phase 1
Phase 2
TV
Premium Contents
UGC
-Announce/launch 4K 84” TV
-4K Photo book -4K Master BD
-PS3 Software PlayMemories Studio for 4K Photo
-Announce/launch 4K 65”/55” TV - Announce 4K OLED TV
-Confed Cup 4K Live Delivery Test
-Launch 4K OLED TV
-Release I-Pro -Release Orbis -PlayMemories Online for 4K Photo
PSG
-4K Delivery demo @IBC -Pro-use 4K Camera Successor of F65 -Pro-use 4K 30” Monitor
-Pro-use 4K OLED Monitor @NAB
-Pro-use 4K Video Camera
-Start 4K Movie Content Delivery (Closed System
Nick Colsey
VP, Business Development
SEL
4K “Phase 0” Video Distribution
F1 (HQ) Project Goal Plan in each phase
CY2012 CY2013
Phase 0
Phase 1
Phase 2
TV
Premium Contents
UGC
-Announce/launch 4K 84” TV (“FSH”)
-4K Photo book (PS3) -4K Master BD (2K resolution)
-PS3 Software PlayMemories Studio for 4K Photo (no video)
-Announce/launch 4K 65”/55” TV (“FSM”) - Announce 4K OLED TV
-Confed Cup 4K Live Delivery Test
-Launch 4K OLED TV
-Release I-Pro (-Release Orbis) -PlayMemories Online for 4K Photo
-Start 4K Movie Content Delivery (Closed System
Aug 2013 Nov 2012
HDMI 1.4a HDMI 1.4+ ?
SONY CONFIDENTIAL
Concern about lack of 4K video content resulting in press/consumer backlash.
Voice of 4K Customer
Feedback from VPL-VW1000ES customers & dealers
– “Do you have a build sheet for a 4K capable PC?”
– “I built my own 4K PC”
– “I use mine with my Prima Cinema system” ($35K)
– “How long do I have to wait for REDray?”
– Etc.
SONY CONFIDENTIAL
4K Video Options for FS Customers in Nov 2012
$40,000
$30,000
$20,000
$10,000
4K P
layb
ack
Devi
ce C
ost
to C
onsu
mer
Custom Installer Solutions Stand-alone devices
Prima Cinema Theatrical Window $500 per movie
Kaleidascape (?)
Zaxel
REDray ~$3K
High-end Desktop PC
SONY CONFIDENTIAL
4K Server for Phase 0 (Tentative)
Custom-built home theater PC designed for Sony 4K TV & FPJ customers
Intel Core i7 3.5GHz
Sapphire HD graphics with HDMI 1.4a
Expandable storage
Sony bluetooth remote control
$2000 - $3000
Available Nov 2012
Special order via Sony 4K dealers
SONY CONFIDENTIAL
Candidates for Phase 0 Launch Content
UGC Hollywood “In between”
For discussion with SPE
Stock video (Nature, CGI, time-lapse etc.)
Documentaries (e.g. Timescapes)
Niche Sports (e.g. Red Bull, ESPN)
Hundreds of 4K videos, including “full length” up to 5 hours long
Music Videos (SME) (e.g. Taylor Swift, etc.)
Dedicated “channels” for 4K
SONY CONFIDENTIAL
4K Video Distribution for Phase 0:
SEN “4K” Subscription Part of SEN
Subscription service to provide 4K video to 4K TV early adopters.
“In between” content, + movies/tv if possible
Refreshed monthly
Based on existing SEN ID, SNEI network platform. Similar to “PS Plus”.
“Extreme” broadband required, joint promo with MSOs
4K Content available in existing SEN locker (via browser on PC)
Sign up at 4K dealers (“walk-out-working”) or after purchase. Helps offset the problem of FS owners being “stranded” by incompatibility with HDMI 1.4+, 2.0 etc.
SONY CONFIDENTIAL