EXAMPLE OF ANDREW GOODWIN'S THEORY

The music video, I have chosen to use as an example of what Andrew Goodwin’s theory states is… The wanted – ‘Glad you came’.I have decided to use this example because it clearly shows the relationship between the lyrics and visuals and other points that Goodwin says in his theory.

“The sun goes down” “I’m glad you came”

“And I decided you look well on me”

“Now I’ll take you by the hand”

Within the video there is a clear link shared between lyrics and visuals which relate back to Goodwin’s theory. Examples of this include the band members interacting with various people in the video in certain ways that are mentioned in the lyrics. An example of this is when the lyrics say ‘Now I’ll take her by the hand’, the video then shows one of the band members holding a woman’s hand. The lyrics are clearly depicting what the band members are like. How they like to be surrounded by many attractive women, partying, being on holiday by the sun etc.

Relationship between lyrics and visuals

The visuals relate to the music as it changed as the music does. After the short vocal and piano intro the music fades out and the main beat kicks in. When this happens the visuals fade out, in time with the music and a montage of various shots are cut as the beat kicks in and each shot matches the changing beat.In many of the shots throughout the music video there is dancing, the dancing is also in time with the music .

Relationship between music and visuals

The demands of the record label will include the need for lots of close ups of the artist, may develop motifs which recur across their work.

Throughout the music video, there are many close ups of each of the band members. In the music video, they have some shots of the band on holiday, wearing very little clothing, this is for the target audience of women. By putting these shots in, it is some eye candy for the women to have to look at, as the members are all ‘fit’ and in good shape.

Close ups

The video is shot in different locations, on a holiday in Ibiza. They are doing many fun things such as going to beaches, going on speed boats and on big rocks by the sea and also a lot of partying. This all suggests they are having a lot of fun and have a lot of money and enjoying their summer how they want too (partying, with lots of girls).

There are often intertexual references