Example Presentation

Wonderville

Santa Monica, CAApril 15, 2023

• Wonderville Overview

• Opportunity

• Team

• Site Tour

• Landscape

• Business Model

• Go to Market

Agenda


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Wonderville is: SUPER FUN, SAFE & SOCIAL

Families can share and collaborate with other families in a safe and fun environment where playing together keeps families connected.

Wonderville is a social media platform for kids and families. Parents and their children interact through social games, eBooks, videos and music.

.

1. Parents “move in” to Wonderville and create a family profile. Each child is “Friended” by Wonderville characters that start sharing unique content specific to their age and gender.

WONDERVILLE HAS A UNIQUE APPROACH TO ENGAGING KIDS

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Help me find me buried treasure?

Listen to my new

song “Blast-

off Girl”!

2. Wonderville has developed a unique social feature called “Family Connect”. This inventive integration with Facebook allows parents to connect their families so kids can safely share, play and collaborate on the Wonderville platform.

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WONDERVILLE CONNECTS FAMILIES

David and Jonathan are Facebook Friends.

…their kids to safely play together online! Jonathan can see what David’s kids are in to, get ideas for his kids & visa versa.

Wonderville Family Connect makes it possible for….

3. Wonderville is free for parents to try before they buy.

There are options to purchase media ala cart or with a “full access” membership.

WONDERVILLE OFFERS HIGH QUALITY CONTENT AT A GREAT VALUE

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4. Wonderville is 100% COPPA compliant which means parents can trust that we’ve taken every measure to protect their families online privacy.

Parents also have the ability to oversee and moderate what their kids are doing on Wonderville for added peace of mind.

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WONDERVILLE IS SAFE FOR KIDS


• Opportunity

• Team

• Site Tour

• Landscape

• Business Model

• Go to Market

Agenda

• Opportunity

Two-thirds of Americans now own a video-enabled mobile device, including the iPad, cell phones, and laptop computers, up from less than half three years ago, according to new data being released

• 56% of portable digital media players were given directly to kids.

• Nearly 60% of kids are using portable or console gaming systems.

• There are almost as many kids using computers (73%) as there are using televisions (74%).

Kids and Consumer Electronics, 2011 Edition

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HUGE DEMAND FOR DIGITAL MEDIA IN US HOUSEHOLDS

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• More than 50% of children ages 3-8 spend at least 5 hours per week consuming digital media

• Digital media usage by this same age group has grown over 500% in the last 10 years with no signs of slowing.

RATES OF CHILDREN USING DIGITAL MEDIA IS EXPLODING

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OPPORTUNITY FOR WONDERVILLE

GREAT CONTENT

SOCIALCONNECTIONS

SAFE & SECURE

1) Create and aggregate low cost/ high quality digital media that kids and parents can enjoy together.

2) Enable families to connect to other families via existing social network accounts.

3) Employ well designed game mechanics to drive high utilization of the platform.

4) Provide a well designed ad free user experience for kids that parents feel great about and will want to evangelize. Accessible online or on

major mobile devices!

GAME MECHANICS

How Does Wonderville Make Money

Paid Membership Single Unit Media Sales You Tube Ad Rev Share

Annual membership eBooks, Music, Apps, Shows Paid ads on WV TV

Monthly membership

Promotional (discounted rev share)

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Mark Eastwood - Wonderville Founder: Past roles. Chief Product Officer Dex Media, Imagine Media (IGN), eToys, Rent.com, eBay, Business.com.

David Lenz – Director of Home Entertainment - Discovery Channel, Brands include: Discovery Channel, Animal Planet, Discovery Kids, TLC, TLC Baby. Senior Media Buyer - eToys, Borders Books

Daniel Nord – Wonderville Game Strategy: Director of Product Development, EA Mobile

Jonathan Cutler – Wonderville PR: Founder and CEO of JCUTLER media group. Brands include…Virgin, M&M’s, Starbucks, eToys, California Pizza Kitchen

John Blair Moore – Wonderville Writer & Artist: Past work - Disney Comics, Marvel Comics

James Horvath – Wonderville Artist: Past work - Scholastic, Universal Studios, Warner Bros. Records, Google, YouTube, Harper Collins Publishing, Nestles’, Reader's Digest

Cedric Hohnstadt – Wonderville Concept illustrator specializing in, character design, comp art and toy design: Past work - Disney, DreamWorks, Walmart, Target, Hasbro, Scholastic, Crayola

John Abella – Wonderville Composer, Engineer, Sound Designer: Past TV, CDs and game work: Activision, Apple Jacks, Disney Channel Films, Hallmark Channel, MTV, NBC, Sports Illustrated

Wonderville Team & Advisors

Need CC Info


• Team

• Opportunity

• Site Tour

• Landscape

• Business Model

• Go to Market

Agenda

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Join the Wonderville

ClubFree

Monthly

$5Annual

$49

Games 1 play / game Unlimited Unlimited

Music Down Loads 1 listen / song Unlimited Unlimited

Shows 1 view / show Unlimited Unlimited

Books 1 read / book Unlimited Unlimited

VirtualStickers 1 / Week 1 / Day 1 / Day

95/Family

95/Family

Join Today and receive a Wonderville t-shirt

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Parents join here

Join Join Join

Here’s how Wonderville works… 2. Families join the Wonderville Club…

Free gift with sign up

1 2 3

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Define Family

Wonderville content and experiences are tailored by user + age + gender

Here’s how Wonderville works… 3. Parents define their families

Here’s how Wonderville works… 4. Kids are automatically “friended” by Wonderville characters

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Here’s how Wonderville works… 5. Curated content: Characters share age appropriate messages, pictures, stories, videos,

games and activities from their Facebook Pages to kids on their Wonderville pages.

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Character Topics

Melvin & Tootsie Fun

Blast off Girl Planets

Professor McNilly Science & Technology

Monkey Guy Animals

Secret Snail Math & Logic

Chickee Boom & Captain Aar Dance + Movement

The Dog Rockers Music

Speedy Go Go Transportation

Wheelies Friendship + Language

Here’s how Wonderville works… 6. Characters all have unique personas and focus on specific types of original,

aggregated and distributed content.

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Family Our Family

DadMomElsa DonovanLeo

Nord FamilyUncle JeffAunt LoraCousin CharlieCousin AlexCousin Scarlett

Kiley Family

FriendsSlavonia FamilyNord FamilyMcLean Family

The Santoya Family wants to connect with the Eastwood’s.

Share on

Donovan counted all the door knobs in his house. Invite your friends to add to his door knob collection.

Aunt Laura sent Elsa a big bunch of balloons.

Parents ControlsRecommendationsTime LimitsSharing & ConnectingRewardsAccount InformationBilling Information

Connect

Push

Melvin invited Donovan to play Monkey’s Going Swimming. Share to Donovan

Captain Arr has shared a new video with Leo.Enjoy the show: “The Pirates Life”

Push

Push

Here’s how Wonderville works… 7. Parents have the ability to see all content and interactions on their

“Wonderville Family Wall” before they give their kids access.

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Here’s how Wonderville works… 8. Each child has their own room. Content is tailored by age, gender and other

personal preferences.

Shows Books Games Music Learning Friends

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Messages from real and WV friends

Stuff they’ve won or

collected

Family & Friends

Fun stuff about “ME”

Media Channels

Siblings

Here’s how Wonderville works… 8. Each child (paid member) gets a mystery thingie 1x day (free members – 1x / week).

They get to open the gold box to reveal.

Stickers

Costumes

Joke Prizes

Rare Stuff

Real Prizes

Today’s mystery thingie….


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Here’s how Wonderville works… 9. Siblings can share devices and engage together as well as with their parents.


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Here’s how Wonderville works… 9. Approved friends can visit your child’s room and interact.

Visits from Friends

Matthew visiting Donovan’s Room.

“I like your fish tank.”

Messages“Hi D…just

stopped by…”

Trade stuff - “Nice moose head…let’s

trade”

Share media – “Great video…”

Share links – “look at

this”


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Here’s how Wonderville works… 10. The UI is very simple facilitates video, games, music and social sharing.


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Add books to your collection

Wonderville Books

New Favorites

Yucky DuckyThe story of a duck whose luck is about to change

The Big RaceMean race is up to his old tricks again…

The House of Rubber bandsA house that stretches up to the moon?

Chickee IslandAnother adventure for Chickee on her wild island of lions and pirates

NEW USER WANTS TO READ A BOOK

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Add books to your collection

Wonderville Books

New Favorites





Yucky Ducky

Become a Wonderville MemberUnlimited books, games, shows, music & more.

$5.99 / month

$49.99 / year

Try First read is free

Buy All books $.99

Join Now

CLICKS A NEW BOOK FOR THE FIRST TIME

Kids will never see a pay wall on Wonderville

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Shows Games Music Learning Friends

Wonderville

Yucky Ducky

BooksREADING BOOK FOR THE FIRST TIME TRIAL

Books

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Shows Games Music Learning Friends

Wonderville

Great Job!You just finished your 1st book. You get 2 tickets

BooksUSERS GET REWARDS AFTER COMPLETING ACTIVITIES

Books

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HOW DID YOU LIKE “YUCKY DUCKY”?

Loved it! Very good. Okay Didn’t like it! PU!


Wonderville Books

New Favorites





Yucky DuckYucky Ducky

BOOK GETS ADDED TO FAVORITES

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Family Our Family



Kiley Family



Share on




Connect

Push

Donovan just read his first free book “Yucky Ducky”. Make it a part of his library.

Here’s how Wonderville works… 7. Parents are notified each time their child accesses “paid” content on a trial basis.

Parents are prompted to by to allow their kids to access the book a second time.

Join the Wonderville ClubUnlimited books, games, shows, music & more

$5.99 / month $49.99 / year

Buy All books $.99

Join Now

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Donovan Loved it!

Wonderville JOINUSER DECIDES TO JOIN

MEMBERSHIP FLOW

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Wonderville Donovan’s Books

New Favorites





Yucky Ducky Title Title Title Title

Title Title Title Title Title



BOOK COLLECTIONS ARE CUSTOM PER CHILD

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Wonderville Donovan’s Music

New Favorites

Yucky Ducky Title Title Title Title




BOOK COLLECTIONS ARE CUSTOM PER CHILD

Monkeys Going Swimming

Blast-off Girl

Sweet Sugar

Big Monsters

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Wonderville Donovan’s Brain

New Favorites

Lady Bugs Lightning Seaweed Why do boats float?

Rainbows Fossils Miles Davis My Ears

What is fungus? Stars Light bulbs How do whistles work?

LEARNING TOPICS ARE AGE APPROPRIATE

Shark Tank

Hot Lava

Bones

What’s inside a clock?

Guitars How do plants grow? Jellyfish Einstein

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Barn Yard Jam BandCreate a jam. Save it. Share it.

Shows BooksGames

Music Learning Friends37

Rock

Find Your Groove

Rock Country Hip Hop

Reggae Blues Jazz

Tempo

Pick a Tempo

MusiciansGroove

Slow Medium Fast

Musicians

JamTempo

On Guitar

Rover Jones

Musicians

JamTempo

On Guitar

Rover Jones

Musicians

JamTempo

On Guitar

Rover Jones

Musicians

JamTempo

On Slop Bass

Big Pig

Musicians

JamTempo

On Slop Bass

Big Pig

JamTempo

JamTempo

On Key Boards

Lenny Goose

Musicians

Musicians

JamTempo

On Drums

Don Key

On Horns

The UdderBoys

JamTempo

Musicians

Jammin’

LyricsMusicians

Name Your Song

Save & Share

Jammin’

Hot Dog Jump Up Party Car Friends Like You Rockin’ in the Sun

Share Your Song

Lyrics

Note:

Save & Share

I’ve been Jammin’ out in the Barn Yard on Wonderville. Check out my last tune “Party Car”. It’s a good one!

- Mark

Elsa’s Saved Songs

New Jam

Hot Dog listen download

Jump Up listen download

Party Car listen download

Friends Like You listen download

Rockin’ in the Sun listen download

Songs from Elsa FriendsSuzie SlavoniaMy Sister’s Funky listen download

Beach Ball listen download

Kira HensonTiger Girl listen download

Milk Shake Boogie listen download

Family Our Family



Kiley Family



Share on




Connect

Push

Elsa’s been Jammin’ out in the Barn Yard on Wonderville. Check out her last tune “Party Car”. It’s a good one!

Captain Arr has shared a new video with Leo.Enjoy the show: “The Pirates Life” Push

Family Wall Post…

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Share on

Here’s how Wonderville works… 11. Wonderville “actions” publish to a parents Facebook profile via the Open Graph API. This

means a parents network can view and engage in Wonderville activities.

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My Daughter Elsa’s been Jammin’ out in the Barn Yard on Wonderville. Check out her last tune “Party Car”. It’s a good one!

Mark Eastwood

Here’s how Wonderville works… 12. Parents can also set limits on what their kids are doing on Wonderville for additional

“peace of mind”.

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Where We Are and Next Steps…

Internet Platform and UX architecture complete

Secured Wonderville.com and Facebook/wonderville domains

Secured Wonderville US Trademark

Character and story designs complete

2 Full length CDs (24 original tracks) produced and manufactured

Amazon music distribution/fulfillment deal complete

4 Books written and illustrated – one prototype complete

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Wonderville Roadmap

Prototype (Underway)Complete (Feb 28)

BetaComplete (August 30)

LaunchComplete (October 1)

UX and architecture deployed

Beta site feature development

Affiliate & Promotions engine

Facebook integration COPPA compliance Analytics

Digital content style guides Apple affiliate integration PR

Content publishing models Go-to market strategy Blogger Push

Sourcing authors and directors

Usability testing

Sourcing game developers

Usability testing

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Fundraising

Site Development Content Development Staffing + G&A

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$250K - $400K in seed funding to go toward:

Unit Economics and Y1 – Y3 Financial Model

3Y Model in development

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Date post:	08-Aug-2015
Category:	Education
Upload:	david-lenz
View:	78 times
Download:	1 times

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