Bas  van  den  Beld

Example of a Presentation

@basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

What  is  this  slide  deck  about?

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

This  slide  deck  is  to  give  an  idea  of  how  I

(Bas  van  den  Beld)  do  my  presentaAons

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

Who  am  I  again?

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

Speaker

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Trainer

Strategy  Consultant

I am a professional speaker and trainer and strategy consultant on online marketing related topics. My talks have a big emphasis on the human behavior of people online.

I also founded and run the website www.stateofdigital.com.

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  always  try  to  put  in  a  personal  touch

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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I will introduce myself by introducing a personal element, to take things to a ‘human level’

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  use  videos  that  show  the  thoughts  behind  what  I  say,  there  is  always  a  

message  in  there

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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This is a video which shows how our own mind is fooling us

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  use  slides  which  support  the  story,  not  make  the  story

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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This image supports that I am talking about how people trust what they see and hear

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

Many  marketers  just  copy  what  others  do,  I  like  to  point  out  you  

should  look  further

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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I explain that as a marketer you have to put yourself in the shoes of those you are targeting

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

You  need  to  understand  your  target  audience  so  you  have  to  step  into  

the  shoes  of  those  you  are  targeAng

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I very much look at how the human brain works and how we can use this as marketers.

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  use  quotes  to  make  a  point.  I’ve  done  my  research!

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

95%  of  our  thoughts,  emoAons,  and  learning  occur  without  our  conscious  

awarenessGerald Zaltman, Harvard Professor

This is an example of a quote I use in my presentations.

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  studied  history  so  will  take  things  back  to  show  the  perspecAve

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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This is writing on the wall when we were cave men. Now we write on Facebook walls. The essence is the same: we are trying to communicate and get a message across.

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  try  to  put  humor  in

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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People like to follow each other, just like animals

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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And there are always front runners

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  tell  stories

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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This is a story about the Wizarding World of Harry Potter, a theme park in the US. The marketing manager found 7 influentials and spread the message through them.

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  advice  on  books  which  will  help  people  forward  in  their  work  and  

make  them  understand

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

27Source: “Grouped” by Paul Adams

This is a screenshot from a book from Paul Adams, ‘Grouped’, which explains part of the theories I am using.

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  give  stats  which  emphasize  what  I  talk  about

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

80  percent  of  our  phone  calls  are  to  the  same  four  people.

One example stat I am using to show how ‘small’ our direct influence network is

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  show  what  the  big  brands  are  doing

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

Google is making connections between people, I will show that

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  give  out  movie  Aps

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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The movie “The Joneses” really shows how people are influenced by each other

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  will  share  personal  experiences  both  private  and  examples  of  campaigns  I  was  involved  in

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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This is the wall of my son’s room, he collects Panini stickers. There are marketeers who have smartly used these stickers to create effective campaigns based on influence from kids towards their parents.

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

And  will  Ae  that  into  how  it  can  be  used  or  seen  online

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

I  give  strategy  Aps  at  the  end:  what  can  you  do  with  it?

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

My  goal  is  to  make  people  think  in  a  different  direcAon

Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

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Bas  van  den  Beld  –  2013 @basvandenbeld  @stateofdigital

Thank you!

www.stateofdigital.comwww.basvandenbeld.com

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