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1 ©2003 KnowledgeAdvisors. All rights reserved. ©2004 KnowledgeAdvisors. All rights reserved. Examples of How IT Training Companies Measure Learning ROI and Why
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Page 1: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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20

04

Kn

ow

led

ge

Ad

vis

ors

. A

ll rig

hts

re

serv

ed

.

Exa

mpl

es o

f How

IT

Tra

inin

g C

ompa

nies

M

easu

re L

earn

ing

RO

I an

d W

hy

Page 2: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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ors

. A

ll rig

hts

re

serv

ed

.

Dem

onst

ratin

g th

e V

alue

of L

earn

ing

‘We are very interested in

measuring the ROI of training and

certification but I don’t know of a

feasible methodof doing this.’

‘Our annual IT training budget

depends on 2 things. Business

profitability and the success I have in

making the case

that training is

essential for the business.’

Page 3: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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ll rig

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re

serv

ed

.

Dem

onst

ratin

g th

e V

alue

of L

earn

ing

““ Hav

ing

som

eone

aw

ay

from

offi

ce in

H

avin

g so

meo

ne a

wa

y fr

om o

ffice

in

trai

ning

for

5 da

ys is

a h

uge

cos

t to

us;

I tr

aini

ng fo

r 5

days

is a

hu

ge c

ost t

o us

; I

can

can ’’

t do

that

unl

ess

I kno

w th

at 9

5% o

f t d

o th

at u

nles

s I k

now

that

95%

of

that

is jo

b re

leva

nt.

that

is jo

b re

leva

nt. ””

[[ Tar

get]

Tar

get]

‘‘ [P

rovi

ding

mea

sure

s of

the

impa

ct o

f tra

inin

g on

[P

rovi

ding

mea

sure

s of

the

impa

ct o

f tra

inin

g on

bu

sine

ss p

erfo

rman

ce]

shou

ld b

ecom

e a

rout

ine

busi

ness

per

form

ance

] sh

ould

bec

ome

a ro

utin

e of

ferin

g in

the

arse

nal

of

trai

ning

tool

s em

plo

yed

offe

ring

in th

e ar

sen

al o

f tr

aini

ng to

ols

empl

oye

d b

y ve

ndo

rs.’

by

vend

ors

.’[I

DC

Jul

[ID

C J

ul-- 0

3]03]

Page 4: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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dvis

ors

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ll rig

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re

serv

ed

.

Wha

t is

Lear

ning

Ana

lytic

s

Lear

ning

Ana

lytic

s is

the

term

use

d to

desc

ribe

the

met

rics

that

hel

por

gani

zatio

ns u

nder

stan

d ho

wto

bet

ter

trai

n &

dev

elop

em

ploy

ees,

part

ners

and

cus

tom

ers.

Page 5: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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dvis

ors

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ll rig

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re

serv

ed

.

The

sta

te o

f lea

rnin

g an

alyt

ics

Cur

rent

•N

o co

mm

on w

ay to

mea

sure

le

arni

ng p

erfo

rman

ce

•P

oor

proc

esse

s on

exi

stin

g m

easu

rem

ent i

nitia

tives

•Li

mite

d ac

cess

to m

eani

ngfu

l an

d tim

ely

data

•D

isco

mfo

rt in

bei

ng u

ninf

orm

ed

Des

ired

•A

pro

ven

wa

y to

con

sist

ently

m

easu

re

•A

turn

-key

sol

utio

n th

at c

ould

be

impl

emen

ted

quic

kly

and

easi

ly

•A

nee

d fo

r co

mpr

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sive

and

m

eani

ngfu

l per

form

ance

re

port

s

•Lo

w in

itial

inve

stm

ent t

o be

gin

Page 6: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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re

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.

Res

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of B

est P

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Res

earc

h•

Onl

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% o

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aniz

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ench

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ally

•85

% o

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spe

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ativ

e ta

sks

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76%

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ana

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b an

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pact

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ery

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Page 7: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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ll rig

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re

serv

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.

Bal

ance

d S

core

card

for

Mea

sure

men

tLe

vel

1

Leve

l 2

Leve

l 3

Leve

l 4

Leve

l 5

Did

the

y lik

e it?

Did

the

y le

arn?

Do

the

y us

e it?

Wha

t wer

e th

e re

sults

?

Wha

t’s th

e R

OI?

©20

04 K

now

ledg

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isor

s. A

ll rig

hts

rese

rved

.

Nee

ded

by

clie

nts

>>

>>

provided to clients >>>>

Page 8: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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dvis

ors

. A

ll rig

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re

serv

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.

The

Mea

sure

men

t Pro

cess

Dat

a C

olle

ctio

nD

ata

Sto

rage

Dat

a R

epor

ting

•D

efin

e m

etri

cs (

KP

I’s)

•D

esig

n in

stru

men

ts•

Det

erm

ine

popu

latio

n•

Dis

sem

inat

e in

stru

men

ts•

Col

lect

dat

a

•Dat

abas

e cr

eatio

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entr

aliz

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chm

ark

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rans

actio

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Man

ager

rep

orts

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xecu

tive

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Dat

a P

roce

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ggre

gatio

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dat

a•

Filt

erin

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dat

a•

Con

vert

into

met

rics

Be

ca

use

da

ta c

olle

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pro

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g a

nd

re

po

rtin

g is

au

tom

ate

d,

yo

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re t

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aly

ze t

he

da

ta a

nd

turn

it

into

ac

tio

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ble

bu

sin

ess

in

telli

ge

nc

e t

o:

1)

imp

rov

e y

ou

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arn

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pro

gra

ms

2)

de

mo

nst

rate

va

lue

to

yo

ur

sta

ke

ho

lde

rs

Page 9: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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dvis

ors

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ll rig

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re

serv

ed

.

Com

parin

g th

e R

OI M

odel

s •A fo

rmal

ized

pro

cess

for

cond

uctin

g in

dep

th R

OI i

mpa

ct

stud

ies

•Rig

orou

s ap

proa

ch•T

echn

olog

y fa

cilit

ates

task

s•R

equi

res

serio

us in

vest

men

ts o

f pa

rtic

ipan

ts ti

me

•Aut

hore

d by

Drs

. Jac

k an

d P

atti

Phi

llips

leve

ragi

ng a

ll co

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s of

thei

r R

OI p

roce

ss•S

ugge

sted

to b

e us

ed 5

to 1

0% o

f th

e tim

e

•A

n R

OI r

elat

ive

to a

sp

ecifi

c bu

sine

ss r

esul

t•

Pra

ctic

al if

leve

rage

te

chno

logy

•M

ore

com

plex

for

part

icip

ants

to

com

plet

e•

Leve

rage

s P

hilli

ps

prin

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es o

f es

timat

ion,

isol

atio

n,

and

adju

stm

ent

•C

ould

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used

100

%

of th

e tim

e or

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a ca

se b

y ca

se b

asis

•A jo

b im

pact

RO

I•V

ery

scal

eabl

e an

d re

plic

able

•Eas

y fo

r pa

rtic

ipan

ts to

com

plet

e •

Sol

id in

dica

tor

of R

OI o

n pe

rfor

man

ce

rela

tive

to th

e in

divi

dual

s H

uman

Cap

ital

(i.e

. sal

ary)

•Le

vera

ges

Phi

llips

prin

cipl

es o

f es

timat

ion,

isol

atio

n, a

nd a

djus

tmen

t•U

se 1

00%

of t

he ti

me

Imp

act

Stu

dy

Pro

cess

Bu

sin

ess

Res

ult

RO

IH

um

an C

apit

al R

OI

Page 10: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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dg

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dvis

ors

. A

ll rig

hts

re

serv

ed

.

Pra

ctic

al

Indi

cato

rs

‘Rea

ctio

n’Le

vel 1

‘Lea

rnin

g’Le

vel 2

‘Job

Impa

ct’

Leve

l 3

‘Res

ults

Leve

l 4&

E

stim

atio

nIs

olat

ion

Adj

ustm

ent

‘RO

I/RO

E’

Leve

l 5

Page 11: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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©2

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wle

dg

eA

dvis

ors

. A

ll rig

hts

re

serv

ed

.

Met

rics

that

Mat

ter

in th

e IT

Indu

stry

**

*

* C

urre

ntly

in p

ilot o

r im

plem

enta

tion

phas

e.

Page 12: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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©2

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no

wle

dg

eA

dvis

ors

. A

ll rig

hts

re

serv

ed

.

Cas

e S

tudy

: M

icro

soft

•M

easu

res

all t

rain

ing

in th

eir

educ

atio

n ch

anne

l aro

und

the

wor

ld (

colle

ct a

bout

5,0

00 e

vals

per

wee

k)•

Col

lect

rea

ctio

n da

ta a

nd p

redi

cted

impa

ct d

ata

at e

nd o

f cl

ass

via

Inte

rnet

•60

day

s la

ter

colle

ct fo

llow

up

data

for

bette

r im

pact

re

sults

•C

alcu

late

a H

uman

Cap

ital R

OI S

core

card

that

can

be

run

by c

ours

e, c

urric

ula,

clie

nt, v

endo

r, o

r de

liver

y•

Pro

duce

mon

thly

rep

orts

that

go

to s

ever

al s

take

hold

ers

at M

icro

soft

Lear

ning

(ex

. Top

cou

rses

, Top

Ven

dors

, C

lient

Sat

isfa

ctio

n, R

OI o

f Top

25

Cou

rses

)

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. A

ll rig

hts

re

serv

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.

Mic

roso

ft S

ampl

e R

epor

ts

Sa

mpl

e D

ata.

For

Illu

stra

tion

Pur

pose

s O

nly.

Page 14: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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©2

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no

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dg

eA

dvis

ors

. A

ll rig

hts

re

serv

ed

.

Mic

roso

ft S

ampl

e R

epor

ts

Sa

mpl

e D

ata.

For

Illu

stra

tion

Pur

pose

s O

nly.

Page 15: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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©2

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wle

dg

eA

dvis

ors

. A

ll rig

hts

re

serv

ed

.

Cas

e S

tudy

: P

eopl

eSof

t Edu

catio

n•

Col

lect

ed o

ver

20,0

00 e

valu

atio

ns s

ince

Sep

tem

ber

2003

•R

equi

re p

artic

ipan

ts to

pre

dict

and

est

imat

e tr

aini

ng

linka

ge to

the

follo

win

g bu

sine

ss r

esul

ts:

–In

crea

sed

Sal

es

–D

ecre

ased

Cos

ts

–In

crea

sed

Pro

duct

ivity

–In

crea

sed

Qua

lity

–D

ecre

ased

Cyc

le T

ime

–In

crea

sed

Cus

tom

er S

atis

fact

ion

–In

crea

sed

Em

plo

yee

Sat

isfa

ctio

n

•C

an r

un a

Bus

ines

s R

esul

t Sco

re C

ard

by C

lient

, cou

rse,

pr

ogra

m e

tc. t

o lo

ok a

t lin

kage

to b

usin

ess

resu

lts

Page 16: Examples of How IT Training Companies Measure Learning … Conf...Demonstrating the Value of Learning ‘We are very interested in measuring the ROI of training and certification but

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©2

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dg

eA

dvis

ors

. A

ll rig

hts

re

serv

ed

.

Peo

pleS

oft E

duca

tion

Hig

hlig

hts

•P

R Is

sued

Mar

ch 2

2, 2

004

•20

% im

prov

emen

t in

user

pro

duct

ivity

afte

r co

mpl

etin

g P

eopl

eSof

t tra

inin

g cl

ass

•24

% im

prov

emen

t in

cycl

e tim

e •

22%

impr

ovem

ent i

n qu

ality

•>

90%

feel

the

trai

ning

was

a w

orth

whi

le in

vest

men

t for

th

eir

empl

oyer

s“W

e se

e gr

eat v

alue

in b

eing

abl

e to

link

Peo

pleS

oft’

educ

atio

n co

urse

s to

an

incr

ease

in p

rodu

ctiv

ity.”

--J

osep

h C

umm

ings

, IS

Dire

ctor

, DeP

aul (

clie

nt o

f Peo

pleS

oft)

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dvis

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. A

ll rig

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re

serv

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Peo

pleS

oft E

duca

tion

Hig

hlig

hts

•Gen

erat

es e

nd o

f tr

aini

ng a

nd fo

llow

up

impr

ovem

ent

perc

enta

ges

in k

ey

resu

lts•O

ver

13,0

00

eval

uatio

ns c

olle

cted

in

1st

six

mon

ths

by

leve

ragi

ng g

loba

l te

chno

logy

to c

olle

ct,

stor

e, p

roce

ssan

d re

port

the

data

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dg

eA

dvis

ors

. A

ll rig

hts

re

serv

ed

.

Ana

lyst

W

orks

heet

A to

ol e

nabl

ing

the

lear

ning

team

to

con

duct

mor

e co

mpr

ehen

sive

bu

sine

ss im

pact

an

d R

OI

anal

ysis

. T

he

tool

allo

ws

you

to

stor

e ac

tual

bu

sine

ss r

esul

ts

tied

to m

ultip

le

prog

ram

s an

d sh

ow tr

aini

ngs

impa

ct a

nd R

OI.

Ana

lyst

W

orks

heet

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wle

dg

eA

dvis

ors

. A

ll rig

hts

re

serv

ed

.

Cas

e S

tudy

: N

ew H

oriz

ons

•La

rges

t IT

Tra

inin

g C

ompa

ny in

the

wor

ld•

Tra

in in

mul

tiple

cer

tifie

d IT

cha

nnel

s•

Use

d by

NH

cen

ters

aro

und

the

wor

ld•

Ove

r 1.

5 m

illio

n su

rvey

s co

llect

ed•

Col

lect

dat

a us

ing

mul

tiple

IT c

hann

el fo

rms

(Mic

roso

ft,

Citr

ix, C

isco

)•

Use

the

data

to m

anag

e th

eir

oper

atio

ns q

ualit

y an

d cu

stom

er s

ervi

ce•

Leve

rage

the

data

for

stra

tegi

c m

arke

ting

purp

oses

(se

e P

R)

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ll rig

hts

re

serv

ed

.

New

Hor

izon

s H

ighl

ight

s•

38%

of p

erfo

rman

ce im

prov

emen

ts w

ere

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