Excellence is analysis in essbase

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Excellence is analysis in Essbase

April 28, 2010

Karol Kwiecień

Essbase

Essbase: Top 10 Most Influential Innovation

What Do These Have in Common?

Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 3

Today’s Analytic Challenges

• Can’t one report answer my questions?

• Analysts stretch Excel beyond it’s abilities!

• Yet, Excel is the analysts’ tool of choice

• No “single source” for information

• Acquisitions promote stress

• Flexibility with “Speed of Thought”

• What’s certain about today’s business climate is uncertainty


What Business Needs …

Have speed of thought conversations with the data ��

Replace spreadsheets with a scalable architecture ��

Leverage their expertise and comfort with Excel ��

A single source of consistent data for analysis ��

Model the enterprise and see the future ��


The Solution? Oracle Essbase

The OLAP (Online Analytical Processing) server

that provides an environment for rapidly

developing custom analytic and enterprise

performance management applications

REPORTING ANALYSIS

Which customers spend the most?

What did this customer buy?

What is the Q4 revenue forecast?

Which customers are most profitable?

What is the customer likely to buy next?

What if demand falls short of forecast?

BI Tools are Designed for Reporting Essbase is Tuned for Analysis

Why Essbase?

Richest Business User Experience1


SmartView: Microsoft Office

Integration


Plus a Range of Superior Reporting

Tools…

“Visual Explorer is not just a slick way to visualize, it’s a slick way to visually analyze.”

– Wayne Eckerson, Industry Analyst, TDWI


Broadest Analytic Functionality

• Drill, pivot, select, compare, rank, sort, filter, group stack, calculate, annotate, write back…

• Reporting tools enabled by the “Outline”

• “Maps” to the business

Why Essbase?

Highly Advanced Calculation Engine2


Superior Calculation Power

• Widest range of functionality

• Simple aggregations to complex cross dimensional allocations

• Results stored or calculated upon retrieval

• Relationship aware

• Application wide or subset specific

• Conditional and procedural logic


Comprehensive Library of Functions

• 350+ functions

• Simple syntax

• Extensible

• Single point ofmaintenance


Financial Intelligence: A Simple

Example

What’s the variance?

Actual Budget Variance Variance %

Gross

Sales100 120

Advertising 100 120EXPENSE

REVENUE -20

20

(16.67)

16.67

Time Intelligence: A Simple Example

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Currentperiod

Priorperiod

Nextperiod

YTD

QTD

MTD …xTD

3

Why Essbase?

Best Custom Analytic Environment

Highly Advanced Calculation Engine2



Optimized Storage

Block

Aggregate

Hybrid

Advanced Relational Access


Forward Looking Applications

“Predictive Analytics…is where Business Intelligence is going.”

Essbase: enabling

a spectrum of analyses

Trending

Forecasting

Scenario modeling

What if testing

Goal seeking

OLAP mining


Premium Performance

• Multiple and cross platformdeployment

• Unix and/or Windows

• 32/64 bit

• Optimization techniques

• Partitioning

• Clustering

• Tuning

• Trickle feed


Essbase OLAP ServerFlexible, Powerful, Modeling Across Sources

• Flexible business model definition

• Advanced calculation & integration engine

• Fast “speed-of-thought”calculation power

• Leading Excel user interface

• Powerful Visual analysis

• Mission critical scalability and performance

Oracle BIEE Plus

Essbase Server

Native RDBMS

OracleSQL Server

DB2Teradata

Multi-dimensional

Oracle OLAPMicrosoftSAP BW

Other

XMLExcelText

Optimized Multidimensional storage

Over 300 analytic functions

Financial, Time and Calendar

intelligence

Trickle feed

Read/Write/Writeback

Enterprise scale

Office


Essbase Provides the Business …

Speed of thought conversations with their data ��

A scalable, maintainable architecture ��

Leverage their expertise and comfort with Excel ��

A single source of consistent data for analysis ��

The ability to model the enterprise into the future ��


3-D Cube

267

Mar

kets

Pro

du

cts

Time

Jan Feb Mar

267 units of fruit soda sold in CA in Jan

Diet Cola

Root Beer

Cream Soda

Fruit Soda

123

131

166

196

150

149

182

231

115

120

143CA C

T NY

• Dimensions

• Time

• Products

• Markets

• Members

• Jan, Feb, Mar (Time)

• Diet Cola, Root Beer, Cream Soda, Fruit Soda (Products)

• CA, CT, NY (Markets)

• Measures

• Sales


Dimension Hierarchies

For each dimension, you can organize the set of its members in a hierarchy.

Year

Quarter 2

April

Products

Fruit Soda

Cream Soda

Colas

Diet Coda

Markets

West

CA

East

CT

NY

SodasQuarter 1

January

February

March

Rolling Up and Drilling Down

• Rollup summarizes data by climbing up the dimension hierarchy (dimension reduction).

• Drilldown is the reverse of rollup.

rollup drilldown

Sales Jan Feb Mar Qtr1

CADiet Cola 166 182 143 491

Root Beer 131 149 120 400

Sales Qtr1

CADiet Cola 491

Root Beer 400


Pivoting

Pivot rotates the data cube to change the data visualization.

SalesCA CT

January February January February

Diet Cola 166 182 78 56

Root Beer 131 149 55 69

Sales January February

CADiet Cola 166 182

Root Beer 131 149

CTDiet Cola 78 56

Root Beer 55 69



Essbase Products: Key Features

• Integration with existing infrastructure

• Data integration

• Ease of server and database administration

• Mission-critical applications in Web-based environments

• Powerful querying

• Complex calculations

• Robust write-back and security

• Ease of development

Display of Multidimensional Data

• All dimensions must be represented in the spreadsheet.

• The spreadsheet layout has four sections:

Data cells

Columnlabels

Row labels

POV toolbar


Navigating Through Hierarchies

Drill down

Drill up


Retaining and Removing Data Subsets

Remove OnlyKeep Only


Pivoting Data

Column Dimensions

Row Dimensions



Answers and Dashboards

• 100% thin client

• Ad-hoc report creation

• Packaged and customized dashboards

• Combined relational and OLAP data

• Consistent semantic definition across reports

Dynamic Data Points

Copyright © 2006, Hyperion. All rights reserved.

32

Move data with context:

• Word

• PPT

• Outlook

Visualize to:

• Excel

• Visual Explorer


Adaptive Data Visualization

• Who:• Analyst• Power user

• Dynamic, adaptive visualization of data

• Advanced insight through drag-and-drop

• Maintain insight with increasing business dimensions

• Statistical Analysis• Dashboard Display• Customizable UI


Customers – implementation stories


…for 30,000 Business Users

• 5,000 views & reports

• Sales

• HR

• Purchasing

• Finance

• 24 x 7 availability

• Maximum query time

• Less than 4 seconds

“We realized we needed a

powerful OLAP system—one

that was highly dimensional

and detailed—that could

provide speed of thought

response for tens of

thousands of users. We

selected Hyperion because it

met our scalability and

performance requirements…”

Polska Grupa FarmaceutycznaConsolidation, Reporting, Planning, Forecast,

Analysis

Needs

� Consolidation process takes 2 months (QTR based)

� Plan vs. actual variances

� Year on year comparisons

� An environment that promotes integrity and trust in the information

� Speed up rate case defense development – slow and reactive

� Consistent historical reporting and trending

The first pharmaceutical wholesale company quoted on the Warsaw Stock

Exchange. In the group of 100 largest and fastest-growing companies in Central

and Eastern Europe

The share in the nationwide market of pharmaceuticals distribution currently

equals about 20% and the holding's sales revenue has exceeded 1 billion USD

After

� Consoldation reduced to 2 weeks (107 Subsidiaries!!!)

� Standard set of reports emailed to key business users

� Rapid and accurate rate case defense

� Significant reduction in IT developed ad-hoc reports

� Ad hoc reports take seconds to build

Polska Grupa FarmaceutycznaFlexibility and .. again flexibility

What PGF asked

� Solution to support Consolidation for 23 Subsidiaries

� Statutory Reporting

� Improved integration with 23 Companies

What PGF get

� Solution that supports 107 subsidiaries

� Statutory and Management reporting

� Ad-hoc analysis tool

� Common process to support integration also with new subsidiary

British Petroleum (Retail Division) Delivering convenience in profitability analysis

Needs

� Central repository providing visibility by store / market / product / channel and manager into:

� Fuel volume by $ and gallons

� Store revenue by category

� COGS, margin calculations

� Plan vs. actual variances

� Year on year comparisons

� Full year estimates

Over 3200 retail stores in the US

Both corporate and franchise outlets

Sell gasoline and general groceries

After

� Integrates SAP BW (corporate data) and franchise data to provide a single data repository for reporting

� 3 years of actuals / current year budget

� Standard set of reports emailed weekly to key business users

� Metrics modified and tested daily

� Ad hoc reports take seconds to build


BP (Retail Division)Empowering the business user

“Essbase consolidates data from several new and legacy systems to offer our field staff an

unprecedented view of the business. Never before have we been able to see detailed category sales

and margin data by week and day with the associated KPI calculations alongside.

Our Essbase solution filled in the gaps and offered flexibility that SAP BW can’t match.

Andrew KlowchakPerformance Analyst

40

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