Excelsior Fesability Study

8/12/2019 Excelsior Fesability Study

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University of West Florida

Feasibility Study

York College of Pennsylvania

By Alek Godlew, Corrie Shaw, Kevin Snyder, Joe Petrillo


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Table of Contents

Executive Summary 4-6

UWF Athletic mission:

UWF Athletic success:

UWF Facility upgrades:

Sources of revenue 6-19

Student Fees

Donations

NCAA/Conference Revenue

Game Guarantees

Sport Sponsorship

Corporate Sponsors

Ticket Sales

Background Information 19-20

College Location

Pensacola Economic Information 20-27

Foundation and History of UWF 27-32

Mission/Vision/Values 32-34

UWF Mission

Vision

Values

UWF Athletics Mission

Vision

Values


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Future Athletic Department Goals 34-35

Facility Renovations 35-36

Conference Background 36-39

Research 39-46

SWOT Analysis

Location

Financing

UWF Athletics 46-51

DI Capable?

Change in adding Football/ changing conference

Spending

Athletic Budget:

Scholarship requirements

Complications with Atlantic Sun

Tickets

General Concerns

Naming Rights and added funding:

Reasons for Adding Football and staying DII

References 51-54


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Executive Summary

The University of West Florida (UWF) has engaged with Excelsior Feasibility Inc. to

conduct a feasibility study on their organization to determine if it would be feasible for the

University of West Florida to make the move from Division II up to Division I, not only in the

athletics, this move more would also have an impact on academics. UWF is located in the

northwest section of Florida in the historic city of Pensacola, Florida. The motto of the university

is that they are different by design. The university has received recognition from numerous

sources: Forbes Magazine classified UWF as being one of Americas Top Colleges and The

Princeton Review also regarded UWF as one of the best colleges in the Southeast. UWF main

campus is located just minutes away from historic downtown Pensacola and some of the world's

best beaches. New facilities and housing options are transforming the UWF campus, offering

countless involvement opportunities and marking it different by design. Recent additions

include the College of Business Education Center, Health and Wellness Center, as well as

residence halls.

UWF athletics has been participating in the Gulf South Conference (GSC) since 1994-

1995. Within the Gulf South Conference, the University of West Florida has experienced

extraordinary success:

7 National Championships 282 All-Americans 71 GSC Championships (most all-time in GSC history) 11 GSC womens all-sport trophies 5 GSC mens all-sport trophies


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The University of West Floridas athletic program has performed well within the Gulf South

Conference and they always appear to be near the top of the conference athletically. With the

success that UWF has achieved athletically within the Gulf South Conference, they have decided

to add a football program that will begin its first season in the fall of 2016. The University of

West Florida has achieved a huge amount of success within the Gulf South Conference. In 2017,

UWF will experience its 50thanniversary as an organization and at this time it wants to realize its

full potential. This a major reason as to why they partnered with Excelsior Feasibility to figure if

their athletic program could make the move to Division I and build upon their success in

Division II.

UWF Athletic mission of:

Intercollegiate athletic programs at the University of West Florida offer student-athletes

the opportunity to compete at the championship level and continue their personal

development by actively engaging the community and providing appropriate resources

for academic success.

UWF Athletic success:

Provide opportunities for student-athletes and teams to compete at the highest levels on a

conference, regional, and national stage.

UWF Facility upgrades:

Provide state-of-the-art, NCAA DI caliber athletic venues for practice and competition

for all intercollegiate sports at UWF. UWF moving to Division I will satisfy their mission

statements of the athletic program. The university prides itself on providing DI state-of-

the-art facilities. The university has been providing high-quality facilities for its students


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which would align well with programs currently in DI. In the past few years, UWF has

built and opened new buildings on campus as they are expanding as a university:

2010o School of Science and Engineering Building

$30.6 million state-funded 2011

o Heritage Hall Residence Hall 2012

o College of Business Expansiono Presidents Hall

Moving the athletic program from Division II to Division I is important to the university.

Currently, the closest Division I program to Pensacola, Florida is the University of South

Alabama which is a driving distance of 1 hour 14 minutes. However, the closest Division I

program in the state of Florida is the University of Florida which is a driving distance of 4 hours

45 minutes. If UWF would make the move to Division I, it would be the only DI institution in

the western portion of Florida. This would impact the community of Pensacola and it would

ultimately allow for the university to expand and take hold of this section of Florida as there is

no other Division I institution for at least an hour in all directions around Pensacola, Florida.

Ultimately, UWF moving from Division II to Division I is a good move for the university

as this will allow for the school to improve and expand as a university. By associating with other

DI programs and being affiliated with a DI conference this will allow UWF to receive the

recognition as a school that they are trying to achieve as this move will satisfy the wants/needs


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that the program is wanting to accomplish moving forward. The athletic department of UWF is

growing and especially with the addition of the football program in the fall of 2016. The move to

Division I will benefit the university as it will lead to enhancing student life; which is a main

goal of UWF. Becoming affiliated with Division I will hopefully increase the universitys

exposure and raise their national profile, grow alumni support, expand sponsorship opportunities,

increase school spirit, and attract more students from across the United States.

SOURCES OF REVENUE

Overview

The University of Florida was showing an increase in revenue from the start of 2001-

2008. In 2008, UWFs revenue took a hit due to the economic crisis. Due to this economic crisis

that impacted the United States in 2008, state-funding for UWF has been reduced. The

University of Florida is now receiving money from the federal government; however, the money

being received is still lower than what was being received prior to 2008.


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UNIVERSITY OF WEST FLORIDA

A COMPONENT UNIT OF THE STATE OF FLORIDA

STATEMENT OF REVENUESFor the Fiscal Year Ended June 30, 2012


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When comparing the revenue that each sport for both the male and female teams, the

team that brings in the most revenue is the mens baseball team at $471,683. However, the

overall sport that brings in the most revenue is that of basketball; which brings in $430,703 for

the mens team and $406,719 for the womens team. The sport with the highest operating

expense per participant is Golf; which costs $5,139 per participant for both the mens and

womens teams.


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Student Fees

When comparing the Gulf South Conference, in terms of how much it costs for a student

to attend the institution, The University of West Florida is the 4 thcheapest to attend when

comparing the total expenses to live on campus as an in-state student ($19,456). For the Gulf

South Conference as a whole, the total average amount it costs to attend an institution in the GSC

is $22,179. The University of Florida falls below this average total cost to live on campus as it is

$2,723 cheaper than the average cost of a school in the GSC. Even though UWF has the 4 th

lowest total expenses to live on campus, UWF has the 2nd

highest cost of room & board ($8,418).


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For the 2011-2012 fiscal year, the total operating revenues were $71.4 million, of this amount;

$67.5 million was from gross student tuition and fees. Net tuition and fees for 2011-2012

reached $49.6 million, which was an increase of $10.1 million (25.6%) from the previous year in

2010-2011. This increase was brought on because of an increase in student enrollment, higher

tuition, and higher fee rates for the students.

Donations


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Even with the increase that UWF received in donations going from 2010-2011 to 2011-

2012, UWF still wants this number to increase moving forward. Institutions and Universities

always need more money donated to the school and that is especially true when trying to

implement a football program and moving to Division I, also. UWF is hoping that by installing a

football program in 2016, this will increase the amount of donations that it receives from alumni.

By having a football program, this will allow for current alumni to give back to the school. Also,

by installing a football program, this will make UWF a place that future students would choose

to attend and then they will ultimately donate to the institution once they are alumni as well.

Currently, UWF is going to rent Maritime Park to play their home games to avoid the high-cost

of building their own football stadium. UWF is hoping that donations will keep increasing as a

means to help fund this new football stadium along with UWFs Master Plan.

NCAA/Conference Revenue

When comparing the University of West Floridas revenue with the other institutions in

the Gulf South Conference for the year 2011, UWF compares rather favorably. Among grand

total revenues, UWF has the 3rdhighest revenue, which is only trailing Valdosta State University

by $17,604 and Shorter University by $2,032,989. Even though UWF does not bring in the

highest revenue within the Gulf South Conference, UWF has the highest grand total after

subtracting all the expenses. The institution with the second highest revenue after subtracting

expenses is Shorter University; which is still behind UWF by $342,883. When combining all of

the grand total revenues of the Gulf South Conference, the conference as a whole brought

$49,251,192 in revenue for 2011.


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is a more likely scenario. Programs sometimes may receive anywhere up to $100,000 or even

more to travel to another university to play an athletic event. Game guarantees are more common

in Division I among mens and womens basketball programs, however, it also occurs within

football programs. This would work favorably for UWF as their location puts them in the area of

the SEC. The SEC is known for being the most-prestigious football conference in Division I.

When UWF makes the move to Division I, it will be able to receive game guarantees from

larger, prestigious schools. Game guarantees will occur in the beginning of UWFs transition to

Division I or until UWF develops into a more well-known and prestigious Division I opponent.

Sport Sponsorship

The University of West Florida will be eligible to receive sport sponsorship after it makes

the move to Division I. This is an annual distribution that is sent to each Division I institution

based on the total number of sports that are provided. Each institution receives $26,123 for each

sport it carries above 13. In 2016, football will be implemented into the athletic program which

will give UWF 15 sports. This will allow for UWF to be eligible to receive $52,246 annually

from the NCAA.

Corporate Sponsors

The University of Floridas athletic program has the following corporate sponsors:

Arbor Club Apartments, The Fish House, The Pita Pit, Ashley Club Apartments, Highpointe

Hotel Corporation, Publix Supermarkets, Atlas Oyster House, Jani King, Blend Zone

Barbershop, Sonnys Real Pit Bar-b-q, Key Insurance, Springhill Suites, Cicis Pizza, Marcos


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Pizza, Tom Thumb, Comfort Inn, McDonald Fleming Moorhead, Twelve Oaks Recovery Center,

CORT, Pen Air, Whataburger, Dominos, and Firehouse Subs.

Even though these are the only corporate sponsors for UWFs athletic program, the

university would like to increase its corporate sponsorships and booster the organization. The

Football program is beginning its first season in the fall of 2016. The Football program will be

funded year-to-year by the combination of existing fees, scholarships, private giving, and

corporate sponsorships.

Argo Armada Student Rewards Program:

Sponsored by: Pen Air Federal Credit Union & Tom Thumb

This is a free program offered to UWF by Pen Air Federal Credit Union & Tom Thumb. This

program is an incentive based program which rewards UWF students who attend Argonaut

Athletic events. It gives students a chance to earn points and prizes throughout the year. The

more games one attends, the more reward points that they earn. As members gain points, they

move up to different levels in the program where they can receive various prizes. This program

is designed to give the most loyal students the more valuable prizes. When students reach the

highest level, they will be entered in the grand prize drawing at the end of the year where they

can win a prize provided by Pen Air and Tom Thumb. This program is an extra incentive for

students at UWF to attend athletic events and a way to ensure that there is a fan base supporting

the athletic teams.


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Ticket Sales

If one chooses to go to a sporting event at the University of West Florida the ticket prices

are the following:

$5General Admission $3Seniors/Military/Students FreeUWF students, faculty, children under age 6Group Packages & Discounts

One can receive discounts when buying tickets for a large group. In order to obtain this

discount one must contact Garron Lucius; who is the sales coordinator for UWF athletics.

He will determine if a discount will be given and how much of a discount on the tickets

depending on the size of the group.

Argonaut Athletic Club

All-sport passes are available through membership of the Argonaut Athletic Club. In

order to become a member one must make an annual donation of a minimum of $50. This

money goes to the athletic program to support all the UWF athletic programs.

These ticket prices only apply for regular season contests for baseball, basketball, soccer,

softball, swimming & diving, and volleyball. Ticket prices may differ for postseason events held

at UWF. In order to fund the startup costs of the football team in 2016, UWF may need to

increase their ticket prices at first as a means to pay for the increased expenses that will come

with the expenses for the football stadium, equipment, staff, and other expenses that will come

along with installing a new football program to the university.


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In 2016, UWFs football team will begin its first official season. During this season, the master

plan for the school will not have been completed. Therefore, the University of West Floridas

football team will play its home games at Maritime Park Stadium, which can hold 5,100 people

and it is currently home to the Pensacola Blue Wahoos (AA Professional Baseball team). By

having the football team play its home games at Maritime Park, this will eliminate some of the

startup costs of implementing a football team and it will make it more financially feasible for the

university in the beginning. The terms of the agreement to allow UWFs football team play its

home games at Maritime Park are that UWF will pay the Community Maritime Park Associates

(CMPA) $5,000 per game to rent the facility and the CMPA will also receive $1 for every ticket

sold for the games. Opened in 2012, Maritime Park Stadium has been recognized as the 2012

Stadium of the Year for all levels of professional baseball by Baseballparks.com.


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Background Information

College Location:

West Florida University is located in the city of Pensacola Florida with the address of 11000

University Pkwy, Pensacola, F , which is roughly three hours outside of Tallahassee as well as

New Orleans, and two and one half hours south of Montgomery Alabama.

Demographics/Socio-demographics/city description:

The population for this city was 52, 34 (100% urban, 0% rural) and since 2000 the population

has decreased by 7%

Males:24,814 (47.4%)

Females:27,526 (52.6%)

Median resident age: 42.6 years

Florida median age: 41.3 years

Estimated median household income in 2011:$41,779 (it was$34,779 in 2000)

Pensacola: $41,779

Florida: $44,299

Estimated per capita income in 2011:$28,737

Estimated median house or condo value in 2011:$138,815 (it was$91,300 in 2000)

Pensacola: $138,815


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Florida: $151,000

Mean prices in 2011:All housing units:$220,554; Detached houses:$225,834;Townhouses or other attached units:$167,530;in 2-unit structures:$213,237; In 3-to-4-unit

structures:$194,731; In 5-or-more-unitstructures:$228,903; Mobile homes:$55,633Median gross rent in 2011:$819.

In comparison to the state average, Pensacola,

Florida is roughly $2,000 above the state average

in terms of income as well as $2,000 above the national average according to figures in 2012

from the Bureau of Business and Economic Research. (http://bber.unm.edu/econ/us-pci.htm)

Breakdown of race in Pensacola Florida

White alone - 34,318 (65.4%) Black alone - 13,337 (25.4%) Hispanic - 2,225 (4.2%) Asian alone - 1,218 (2.3%) Two or more races - 1,014 (1.9%) American Indian alone - 220 (0.4%) Native Hawaiian and Other Pacific Islander alone - 114 (0.2%) Other race alone - 36 (0.07%)

Mar. 2012 cost of living index in Pensacola:86.7 (less than average, U.S. average is 100)

Read more:http://www.city-data.com/city/Pensacola-Florida.html#ixzz2ffoNkvm2

Average household size:

This city: 2.2 people

Florida: 2.5 people

Percentage of family households:

This city: 55.3%

Whole state: 65.2%

Percentage of households with unmarried partners:

This city: 6.2%

Whole state: 7.3%
http://bber.unm.edu/econ/us-pci.htmhttp://bber.unm.edu/econ/us-pci.htmhttp://bber.unm.edu/econ/us-pci.htmhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2ffoNkvm2http://www.city-data.com/city/Pensacola-Florida.html#ixzz2ffoNkvm2http://www.city-data.com/city/Pensacola-Florida.html#ixzz2ffoNkvm2http://www.city-data.com/city/Pensacola-Florida.html#ixzz2ffoNkvm2http://bber.unm.edu/econ/us-pci.htm


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People in group quarters in Pensacola in 2010:

224 people in nursing facilities/skilled-nursing facilities 198 people in other non-institutional facilities 166 people in emergency and transitional shelters (with sleeping facilities) for people

experiencing homelessness 60 people in group homes for juveniles (non-correctional) 57 people in group homes intended for adults 16 people in residential treatment centers for adults 6 people in workers group living quarters and job corps centers

People in group quarters in Pensacola in 2000:

305 people in nursing homes 97 people in other non-institutional group quarters 37 people in halfway houses 28 people in crews of maritime vessels 24 people in homes or halfway houses for drug/alcohol abuse 3 people in military ships

Pensacola compared to Florida state average:

Hispanic race population percentagesignificantly below state average. Foreign-born population percentagesignificantly below state average. Length of stay since moving inabove state average. House ageabove state average. Percentage of population with a bachelor's degree or higherabove state average.


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Pensacola Economic information

Economy Pensacola, FL United StatesUnemployment Rate 10.20% 8.60%

Recent Job Growth -2.17% 0.35%

Future Job Growth 25.46% 32.10%

Sales Taxes 7.50% 5.00%

Income Taxes 0.00% 4.70%

Income per Cap. $26,554 $26,154

Household Income $41,074 $50,935

ESTIMATED HOUSEHOLDS BY HOUSEHOLD INCOME

Income Less Than 15K 17.25% 12.37%

Income between 15K and 25K 12.24% 10.53%

Income between 25K and 35K

13.72% 10.88%Income between 35K and 50K 16.77% 15.37%






Income greater than 500K 0.15% 0.16%

POPULATION BY OCCUPATION

Management, Business, and Financial Operations 13.58% 14.04%

Professional and Related Occupations 25.50% 20.61%

Service 16.69% 14.45%

Sales and Office 27.13% 26.75%

Farming, Fishing, and Forestry 0.49% 0.70%

Construction, Extraction, and Maintenance 8.03% 9.42%

Production, Transportation, and Material Moving 8.58% 14.05%

http://www.bestplaces.net/economy/city/florida/pensacola
http://www.bestplaces.net/economy/city/florida/pensacolahttp://www.bestplaces.net/economy/city/florida/pensacolahttp://www.bestplaces.net/economy/city/florida/pensacola


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Local government employment and payroll (March 2007)

Function Full-time

employees

Monthly

full-time

payroll

Average

yearly full-

time wage

Part-time

employees

Monthly

part-time

payroll

FinancialAdministration

67 $260,112 $46,587 12 $14,026

Other GovernmentAdministration

23 $112,498 $58,695 10 $12,715

Judicial and Legal 6 $44,404 $88,808 0 $0

Police ProtectionOfficers

204 $889,320 $52,313 6 $2,619

Police - Other 21 $75,039 $42,879 0 $0

Firefighters 131 $522,090 $47,825 0 $0

Fire - Other 8 $27,533 $41,300 2 $2,179

Streets and Highways 47 $150,313 $38,378 1 $746

Airports 39 $135,233 $41,610 0 $0

Water Transport andTerminals

10 $38,517 $46,220 0 $0


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Health 2 $9,049 $54,294 1 $2,103

Solid WasteManagement

53 $168,727 $38,202 0 $0

Parks and Recreation 91 $256,651 $33,844 48 $33,934

Housing and

CommunityDevelopment(Local)

54 $204,837 $45,519 4 $6,139

Gas Supply 94 $344,912 $44,031 0 $0

Local Libraries 46 $130,909 $34,150 57 $60,194

Other and Unallocable 21 $66,723 $38,127 0 $0

Totals forGovernment

917 $3,436,867 $44,975 141 $134,655

Pensacola government finances in 2006(per resident):

Bond Funds - Cash and Securities:$21,310,000 ($407.15) Charges - Air Transportation:$15,891,000 ($303.61)

All Other:$7,818,000 ($149.37)

Solid Waste Management:$5,364,000 ($102.48)

Sea and Inland Port Facilities:$2,311,000 ($44.15)

Parks and Recreation:$794,000 ($15.17)

Construction - General - Other:$9,755,000 ($186.38)Air Transportation:$6,845,000 ($130.78)

Gas Utilities:$1,395,000 ($26.65)

Sea and Inland Port Facilities:$880,000 ($16.81)

Housing and Community Development:$754,000 ($14.41)

Current Operations - Gas Utilities:$35,967,000 ($687.18)General - Other:$35,526,000 ($678.75)

Police Protection:$16,237,000 ($310.22)

Parks and Recreation:$11,748,000 ($224.46)

Local Fire Protection:$9,832,000 ($187.85)


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Housing and Community Development:$9,710,000 ($185.52)

Air Transportation:$7,947,000 ($151.83)

Solid Waste Management:$5,196,000 ($99.27)

Regular Highways:$4,770,000 ($91.13)

Financial Administration:$4,241,000 ($81.03)

Libraries:$4,200,000 ($80.24)

Central Staff Services:$2,751,000 ($52.56)

Sea and Inland Port Facilities:$1,701,000 ($32.50)

Protective Inspection and Regulation, NEC:$1,121,000 ($21.42)

General Public Buildings:$900,000 ($17.20)

Judicial and Legal Services:$840,000 ($16.05)

Public Welfare - Other:$121,000 ($2.31)

DISCONTINUED for 2005 (Formerly: Long Term Debt OutstandingNonguaranteed - Industrial Revenue):$12,045,000 ($230.13)

Employee Retirement - Earnings on Investments (calculated):$17,360,000 ($331.68)Benefit Payments:$14,814,000 ($283.03)

From Parent Local Government:$8,295,000 ($158.48)

Total Cash and Deposits:$3,976,000 ($75.96)

Local Employee Contribution:$1,522,000 ($29.08)

From Other Governments:$580,000 ($11.08)

Withdrawals:$147,000 ($2.81)

Employee RetirementCorporate Bonds:$57,073,000 ($1090.43) Employee RetirementCorporate Stocks:$120,893,000 ($2309.76) Federal Intergovernmental - Housing and Community Development:$8,521,000

($162.80)

Air Transportation:$2,697,000 ($51.53)


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All Other:$1,109,000 ($21.19)

Gas Utilities - Interest on Debt:$596,000 ($11.39) General - Interest on Debt:$7,445,000 ($142.24) Local Intergovernmental - All Other:$7,621,000 ($145.61)

Long Term Debt Beginning Outstanding - Public Debt for Private Purpose: $15,220,000 ($290.79)

Long Term Debt Retired Nonguaranteed - Public Debt for Private Purpose: $3,175,000 ($60.66)

Long Term Debt Retired Unspecified Public Purpose:$35,066,000 ($669.97) Miscellaneous - General Revenue, NEC:$10,354,000 ($197.82)

Special Assessments:$3,384,000 ($64.65)

Interest Earnings:$3,275,000 ($62.57)

Fines and Forfeits:$554,000 ($10.58)

Rents:$181,000 ($3.46)

Donations From Private Sources:$77,000 ($1.47)

NEW for 2005 - Long Term Debt Beginning Outstanding - Unspecified PublicPurpose:$110,132,000 ($2104.17)

Long Term Debt Outstanding Unspecified Public Purpose:$102,835,000 ($1964.75)

Long Term Debt Issue, Unspecified Public Purpose:$27,769,000 ($530.55)

Other Capital Outlay - General - Other:$536,000 ($10.24)Libraries:$482,000 ($9.21)

Solid Waste Management:$7,000 ($0.13)

Housing and Community Development:$6,000 ($0.11)

Regular Highways:$6,000 ($0.11)

Other Funds - Cash and Securities:$17,427,000 ($332.96) Revenue - Gas Utilities:$47,699,000 ($911.33) Sinking Funds - Cash and Securities:$18,108,000 ($345.97) State Intergovernmental - General Local Government Support:$6,772,000

($129.38)

All Other:$5,497,000 ($105.02)


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Tax - Public Utilities Sales:$17,035,000 ($325.47)Property:$15,227,000 ($290.92)

Motor Fuels Sales:$2,339,000 ($44.69)

Other License:$963,000 ($18.40)

Occupation and Business License, NEC:$869,000 ($16.60)

Total Salaries and Wages:$38,509,000 ($735.75)

Read more:http://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTcrKqlD

Read more:http://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTd87Alr

This data was compiled from City Data.com an accredited website that compiles information

regarding economics, demographics, and geographic information.

Foundation and History of West Florida University

1955 - The Founding of the University of West Florida

In the 1950s, a study found a need for an institution of higher education in Northwest Florida. In

1955, the Florida Legislature allocated funding to develop the University of West Florida, which

became the sixth university in the State University System of Florida.

1965 - Breaking Ground

Groundbreaking for UWF took place on April 16, 1965. In the same year, the University adopted

the chambered nautilus as the official UWF emblem. The campus originally included seven

academic and administration buildings, as well as 15 student residential buildings housing 500

residents.
http://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTcrKqlDhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTcrKqlDhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTcrKqlDhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTd87Alrhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTd87Alrhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTd87Alrhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTd87Alrhttp://www.city-data.com/city/Pensacola-Florida.html#ixzz2iTcrKqlD


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1967 - Classes Begin

The first students matriculated in the fall of 1967, and the first commencement ceremony was

held in June 1968. Fifty-eight students received degrees.

1969 - University Accreditation

UWF earned its accreditation for undergraduate programs from the Southern Association of

Colleges and Schools (SACS) in 1969. The University also established its first masters degree

programs this year.

1979 - Creation of Traditional Colleges

Initially, the University was organized into three resident or

cluster colleges (Alpha, Gamma and Omega) and designed

for upper-level (juniors and seniors) and graduate students. In

July 1979, the University organized into a more traditional

structure by establishing three collegesthe College of Arts

and Sciences, the College of Business and the College of Education.

1983 - Academic Growth

In 1983, the first freshmen attended the University following authorization by the Florida

Legislature to establish a lower division (freshmen and sophomores). Enrollment increased from

5,200 students to 5,920.

1988 to 2000 - Academic Realignment

In July 1988, the computer science department within the College of Business was changed to

the Division of Computer Science, which was later incorporated into a fourth college, the


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College of Science and Technology. In 1999, the colleges reorganized into the College of Arts

and Sciences, the College of Business and the College of

Professional Studies, all of which still exist today.

1991 - Fine and Performing Arts Expansion

In 1991, President Morris Marx dedicated the new Center for

Fine and Performing Arts. Built in 1991, the Center for Fine & Performing Arts (CFPA) is the

heart of artistic expression for UWF and a primary destination for arts and culture in Northwest

Florida.

Home to the Departments of Art, Music and Theatre at UWF, the CFPA specializes in

showcasing the work of its students. A Additionally, in conjunction with the three academic

departments it houses, CFPA is committed to bringing on campus artists from across the world

for the enjoyment, enrichment and artistic development of UWFs student body and the

Northwest Florida community.

The CFPA consists of three performance spaces: the Mainstage Theatre which seats 442, the

Music Hall seating 309 and the Studio Theatre, an adjustable black box space that has variable

seating capacity. In addition, the facility contains the 1,500-square-foot

The Art Gallery (TAG).

1995 - Library Renovation and Expansion

In 1995, UWF unveiled the expanded and renovated John C. Pace

Library with the addition of the east side structure and its distinctive

curved first and second floors and four-story stairwell. The fifth floor,


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used for University functions since 1967, became part of the library in 2010, and is the home of

Skylab, the Library's student-supported technology center.

The library also supports satellite libraries: the Curriculum Library in Building 86, and the Fort

Walton Beach Center Library at Niceville as well as supporting other collections kept where the

University has remote teaching centers. In addition, library investments in electronic databases

permit students to access library information wherever they reside or take classes.

Among the library's unique strengths are the U.S. Government Publications available to all

citizens of West Florida as well as the West Florida historical collections of rare books,

manuscripts, maps, and other materials documenting the region from European settlement to the

present.

2010 - Opening of the School of Science and Engineering

Building

In the spring of 2010, UWF opening the brand new School of

Science and Engineering facility in Building 4. The $30.6

million state0funded building embodies the principles of Project Kaleidoscope (PKAL), an

advocate in the U.S. for building and sustaining strong undergraduate programs in Science,

Technology, Engineering and Math (STEM) fields.

Designed by architecture firm Lord, Aeck & Sargent, the four-story, 94,000-square-foot facility

is energy and water efficient, earning the U.S. Green Building Councils EED Gold

Certification. It was UWFs first Gold Certified building.


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2011 - Opening of Heritage Hall Residence Hall

Heritage Hall, which opened in Fall 2010, is the home to the

University of West Florida's Second Year Experience

program called Oracle. This program is specifically

designed for students who were part of the Delphi Living Learning program during their first

year at UWF.

Programming for students living in Heritage Hall will focus on academic success, career

development and leadership opportunities at UWF. Heritage Hall offers a unique suite-style

living option on campus. Each hall has a common area with kitchen to facilitate opportunities to

develop community. Residents may request a single bedroom option or a double occupancy

option.

2012 - Continued Growth and Development

National F li ght Academy Classroom

In 2011, UWF opened the U.S.S. Argo, an Aviation

Classroom Experience (ACE) designed to better educate

students in Science, Technology, Engineering and Math

(STEM) disciplines. UWF was the first higher education

facility to be equipped with one of these classrooms, as well as a member of the first Center of

Inspiration in the United States. The Center of Inspiration is a partnership with the Naval

Aviation Museum Foundation and Escambia and Santa Rosa County school districts to better

serve Northwest Florida by transforming STEM education for students.


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The classroom is part of the National Flight Academy (NFA), a subsidiary of the Naval Aviation

Museum Foundation, is designed to address the serious concerns of declining STEM skills and

standards in the U.S., and UWF took the lead in developing curriculum not only for the U.S.S.

Argo, but the entire National Flight Academy.

Mission/Vision/Values

Our Mission UWF

The University of West Florida (UWF) is a public university based in Northwest Florida with

multiple instructional sites and a strong virtual presence. UWF's mission is to provide students

with access to high-quality, relevant, and affordable undergraduate and graduate learning

experiences; to transmit, apply, and discover knowledge through teaching, scholarship, research,

and public service; and to engage in community partnerships that respond to mutual concerns

and opportunities and that advance the economy and quality of life in the region.

UWF is committed to planning and investing strategically to enhance student access and

educational attainment; to build on existing strengths and develop distinctive academic and

research programs and services that respond to identified regional and state needs; and to support

highly qualified faculty and staff who engage students in rigorous, high-impact, student-oriented

learning experiences that enhance personal and professional development and empower alumni

to contribute responsibly and creatively to a complex 21st Century global society.


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Our Vision

The University of West Florida aspires to be widely recognized as a model of excellence and

relevance, sought out as a distinctive intellectual and cultural center, valued as an engaged

partner, and acclaimed for being "different by design."

Our Values

UWF's institutional values, shared by students, faculty, and staff, make the University a great

place to learn and to work. UWF is committed to maintaining policies and practices and pursuing

initiatives congruent with these articulated values.

Caring Maintaining a safe and dynamic learning and working environment that

fosters the development of individual potential.

Collaboration Promoting a culture of supportive and cooperative interactions and

communication to advance and achieve shared expectations and goals .

Distinctiveness Choosing to be different by design.

Inclusiveness Welcoming, respecting, and celebrating the ways in which people and

ideas are different and the ways in which they are similar.

Innovation Exploring, expanding, and enhancing learning and knowledge through

transforming experiences.

Integrity Doing the right thing for the right reason.

Quality Committing to uncompromising excellence.

Relevance Adding value to enrich the personal and community lives of stakeholders.

Stewardship Managing responsibly the resources entrusted to the University.

Athletic Philosophy


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facilities proposed would allow for the University of West Florida to meet expectations of a

Division I school and facilitate the influx of expected students that will in part be expected to

apply due to the inaugural season of the schools football team as well as the movement to

Division I.

Conference Background

GSC HISTORY

Academic excellence and a leadership role in the NCAAs Division II make the Gulf

South Conference (GSC) something special. The GSC is a charter member of Division II and

enters its 44th year as one of the premier conferences at any NCAA level.

In the summer of 1970, six college presidents met to discuss about athletics; when the

meeting ended, a new league emergedthe Mid-South Conferencestarted by, and to this day

run by, the CEOs, the first in NCAA history. It is that CEO-control and involvement that makes

the league work and its 14 championships (football; mens & womens cross country, mens &

womens soccer; volleyball, mens & womens basketball, mens & womens tennis, mens &

womens golf, softball and baseball) so intensely contested--in a collegial manner, of course.

From that point forward, the GSC has been giant steps ahead of the D-II pack.

Beginning in 1997, the league found neutral sites paying sizeable guarantees for most of its team

championships. NCAA Conventions regularly feature GSC-proposed or -inspired legislation. No

one wins more regionals or earns more NCAA post-season bids. In 2004, the league purchased

its own built-to-its-specification office space. But the crowning moment came in 2005-06, when

the GSC debuted its highly successful GSC-TV ive package which included nine football

games (now 11) and its mens & womens basketball tournament finals. Add to that the branded


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by Christian Brothers to keep the Conference at 16 schools. In July 2000, the GSC welcomed

Harding University and Ouachita Baptist University, making it the largest NCAA-playing

conference at any level with 18 schools. MUW dropped its athletics program at the end of the

2002-03 season, decreasing the membership to 17. Central Arkansas reclassified to Division I

and Lincoln Memorial moved to the South Atlantic Conference following the 2006-07

year. Montevallos departure for the Peach Belt Conference dropped the number to 14.

The GSC moved away from divisional play after the 2010-11 season after its six

Arkansas members broke away, dropping the membership to eight. Thanks to an aggressive

expansion plan, the GSC sponsored the Division II applications of Union University (TN) and

Shorter University (GA), which were accepted into the NCAA process in July 2011, and are

expected to become official members for 2014-15. The next step in bolstering its membership

came in 2012, backing the Division II application of Lee University (TN) which was accepted by

the NCAA in July of 2012. The league added its first-ever associate member, Florida Tech, in

football only in 2013. The Conference hopes to add an old friend back into the fold when

Mississippi College submitted its application to rejoin Division II, with final approval expected

in late July 2013.

Former Commissioner Jim McCullough brought the GSC office to

Birmingham. Current Commissioner, Nate Salant began his tenure in October, 1992. He is

assisted by Assistant Commissioner for Media and Public Affairs Michael Anderson, Assistant

Sports Information Director Albert A.A. Moore, Assistant Sports Information Director

Michael Stagno and Assistant Commissioner for Compliance Andrea Anderson. The Chair of

the GSC Board of Directors is Dr. Judith Bense (West Florida). Joining her on the Executive

Committee are Vice-Chair Dr. John Smarrelli (Christian Brothers) and Past-Chair Dr. William


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Cale (North Alabama). The Supervisors of Officials are Jeff Roberson (Football), John Caldwell

(Basketball), Mike McCray (Baseball) and Eric Ackerman (soccer). (GSC Conference History)

Mens Sports Womens Sports

Baseball Basketball

Basketball Softball

Football Volleyball

Soccer Cross Country

Cross Country Tennis

Tennis Soccer

Golf Golf

West Florida University offers all of these sports as well as Swimming/Diving for Women.

Research

The University of West Florida plays a pivotal role in the local economy; there are over 5,000+

jobs that are created by the university in employees along.

Economic Impact of the University of West Florida Spending on the Florida Economy

Total output(mil): $452.0

Total Employment 5,364

GDP (MIL): $217.2

Private Non-Farm

Employment

5,364

State Revenues at State

Average Rates (Mil)

$29.8

State Expenditures at state

average rates(Mil)

$-0.4

Personal Income (Mil) $217.2

There are two ways of looking at the economic impact of UWF. The first is to imagine what

would happen if the University of West Florida were to close. If that were to happen, all

University personnel would become unemployed. Unemployment would include:


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Teachers Researchers Contractors Administrators Maintenance personnel Office personnel.

This would result in current students and anyone else who desired to obtain a four-year college

degree would be required to pursue their education outside of the West Florida region. This in

turn negatively affects the local economy and business such as:

Restaurants Hotels Student services Local convention center that hosts WSU conventions Clothing stores Food marts Night Clubs Bars Entertainment Services

When the net present value of these wages is included in the modeling scenario, results are that

the University of West Florida as an economic engine generates annually over $1.4 billion in

output in Florida and its impact represents over $900 million in annual state gross domestic

product. Additionally, the university is responsible for 14,796 jobs along with personal incomes

of over $1.5 billion. (University of West Florida Economic Impact Report, 2011)

Total Economic Impact of the University of West Florida on The

Florida Economy

Total Employment (Jobs) 14,796

Output (Millions $) $1,472.50


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Gross Domestic Product (Millions $) $916.50

Personal Income (Millions $) $1,545.60

Private Non-Farm Employment (Jobs) 13,787

State Revenues at State Average Rates (Millions $) $127.90

State Expenditures at State Average Rates

(Millions $)

-$11.60

In the table above, we present demand for employment across high-level industry sectors as

well as high-level occupation codes. The University generates the highest total employment

demand in the retail trade industry and the highest occupational demand within the sales, office

and administrative occupational classifications. (University of West Florida Economic Impact

Report, 2011), all of which the University provides potential employees to and which help

stimulate the economy in the area and so increasing the economys value. In the event of the

University moving to Division I and indeed if there is a large enough influx of attendants, the

school would be able to potentially even further stimulate the economy by means of producing

more employees for the work force as well as creating opportunities for new jobs to emerge due

to the sudden increase in students and need for such businesss to cater to them.


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SWOT ANALYSIS

Strengths

Increase brand awareness Increase student enrollment through school recognition Strong DII athletic program successOpportunities

Increase donations and alumni support Generate more jobs and revenue for Pensacola, FloridaWeaknesses

High Cost of Master Plan Lack of donation supportThreats

Larger/More prevalent schools in that region of country Larger and more historic football colleges with developed and devoted fan-bases

Location

There have been no new athletic facilities and no major renovations to any athletic facilities in

more than 30 years. They are now looking to address this area of need by looking to implement a

Master Plan for the university. This plan will build a new collegiate atmosphere on the campus

and these new facilities will increase UWF's athletics visibly and ultimately make them

nationally competitive amongst other colleges and universities.

The athletics facilities master plan includes nine projects for current programs at a cost of

$85,298,000. The following facilities will be located in University Park and the East Sports


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Complex of the university campus:

Field House $15,618,000

A newly renovated and expanded Field House will house athletics administration,

coaches' offices, academic support facilities, a computer lab, classrooms, locker rooms,

practice areas, strength and conditioning space, athletic training, and medical spaces.

Arena/Events Center $39,582,000

This 7,500-seat arena would provide a venue for men's basketball, women's basketball,

and volleyball contests. This venue would also be able to hold any other large events on

campus.

East Sports Pavilion $4,962,000

This complex would include a pavilion building with classrooms, locker rooms, offices,

concessions, restrooms, and along with equipment facilities.

East Sports Complex Promenade $1,479,000

This complex will create a front door and grand entrance to the facility.

Soccer Stadium $3,435,000

A 1,200-seat stadium that will be adjacent to the East Sports Pavilion.

Tennis Stadium $7,247,000

The stadium will include 12 new courts, lighting, seating area, and a new tennis

clubhouse.

Golf Facility $3,220,000

A new golf facility for men's and women's golf will be created among the pines and

rolling hills of the UWF campus with views of the Escombia Bay.

Baseball Stadium $7,265,000


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The renovated stadium will include new seating areas, press box, suites, dugouts,

bullpens, lighting, scoreboards, and batting cages.

Softball Stadium $2,490,000

The renovated stadium will include new seating areas, press box, suites, dugouts,

bullpens, lighting, scoreboards, and batting cages.

Financing

The University of West Florida's goal is to bring in $15 million through donation gifts as a way

to implement their Master Plan. People feel that the goal of reaching $15 million is too hard to

attain in this current economy. Many people are skeptical about whether this number will be

reached as there have been other Foundations around the Florida area that have recently put their

campaigns on hold. Some of this backlash on why many feel that this goal of $15 million to

initiate the Master Plan will not happen because UWF athletics does not have a successful fund

raising track record. The current state of the economy does not help UWF at the moment.

Numerous people have stated that Florida and particularly the city of Pensacola ha not been

recovering fast enough to implement such a costly plan.

Of those that donate to the University of West Florida, only a small percentage of those

that were interviewed about their future donations indicated that the UWF athletic program was a

high priority in their donations. Many donors of UWF stated that the university's athletics does

not have a good marketing and promotional hold in the Pensacola region to pull off an expensive

cost.

Information gathered from national and regional studies of capital and major gifts

campaigns, shows a significant effect that the top ten gifts in a campaign have on the eventual


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amount raised. This information can be used as a general guideline for what could reasonably be

expected in the university's athletic campaign. Using the goal that the university set at $15

million, it is expected then that the top ten gifts account for approximately 53% of the total

amount raised. Ideally, approximately $7,950,000 (53% * 15,000,000 = 7,950,000) should be in

the top ten potential gifts.

Through interviews conducted with the biggest donors for UWF as a means to gather

information about how much money would be funded the resulting numbers from the interviews

were not encouraging.

Even at the maximum level, these numbers are well below the $7,950,000 that UWF hoped to

raise from the potential top ten gifts with hopes of reaching their goal of $15 million. Using the

average of the minimum and maximum levels of the donor gifts ($1,387,000) as the basis for

considering a goal, UWF would expect to bring in approximately $2,600,000 ($2,600,000 * 53%

= $1,387,000). This number estimated from their projected gift donations is $12,400,000 from

their stated goal of $15,000,000.


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University of West Florida Athletics

Mens Sports Womens Sports

Baseball Basketball Cross Country Football (2016) Golf Soccer Tennis

Softball Basketball Cross Country Golf Soccer Volleyball Swimming & Diving Tennis

The University of South Floridas athletics within the past ten years has

been rather dominant. Multiple sports have one multiple Gulf South

Conference title, and even national titles. Some of the most

successful male programs at UWF include golf, with eight GSC titles

and two national championships in the last ten years, soccer, with seven

titles in the last ten years, and tennis, who have won six GSC championships along with two

national titles in the last ten years. For the girls, volleyball has won six GSC titles, winning five

in a row this year, tennis, with eight GSC championships, and golf, with seven GSC

championships all within the last ten years. As one can see, UWF athletics compete at a high

level within their conference and are known to be one of the best athletic schools is the country,

recently being ranked the number 14 in sports among all DII schools.


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Adding a football team to WF

Enhance student life Increase exposure and help raise UWFs national profile Attract more students from across the state and region Grow alumni and community support Increase school spirit Provide a more vibrant campus experience Assist in student retention by creating opportunities for improved engagement Expand sponsorship and other fundraising opportunities Would become the eight team in the GSC to have football

Adding Woman Sports (compliance with Title XI)

Swimming and diving- budget increase $61K with $102K scholarships Track and Field- Net increase of $140K

Changing Division to go DI:

Atlantic Sun Conferenceo With no footballo More exposureo UWF cannot raise student fees (all fees, not just Athletics) by more than 5% per

year and is allowed a one-time $2 increase if it were to move to Division I


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o Athletic Only Capitol campaign would need to generate $20 to $25 million.External revenue, which currently stands at approximately $100,000, would need

to increase to $500,000 to properly support the program.

o Additional 8 full time positionsDI Capable?

14 sport minimum requirement- Yes 16 core course requirement-Yes Facilities- most if not all would need upgrading Budget- Potential (Depends on the Capitol Campaign)

Change in adding Football/ changing conference

Cant haveboth because ASC does not sponsor football GSC sponsors football but is not DI Both the ASC and the GSC support every male and female sport at WF (Besides

Football)

Must have a conference commitmentdifficult to find DI conference that is logicalwithin competition and travel (Atlantic Sun Conf.)

75% min in grant aid, WF is currently at 50%


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Spending

Go DI without football

9.6MAdd Football staying DII

12.3MGoing DI with Football

21.9Budget

Operating Budget of $3.7M in 08-09 (Competitive within its conference) Nearly $2.5M below top DII budgets $1M fee to move to DI Annual budget increase of an additional $1.7M/year with addition of football ($405k Stay

DII)

$7.5M-$17.5M football stadium Estimated $1.2M economic impact, additional $150,000 to the community with visiting

football

UWF does not have a strong enough budget and revenue stream to keep up and let alone be

competitive with DI schools.

Athletic Budget:

The current athletic budget is supported primarily from student fees, 76%,


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3rd highest student fees in the state of Florida Institutional support accounted for 5% Total RevenueTotal Expenses = $467,576 Operating at a + $467,576 a year, so as of now WF is not losing moneyScholarships

Scholarship requirements

UWF would need to add 24 new scholarships to align with title nine and the NCAArequirements

Complications with Atlantic Sun

Currently not accepting new members Does not sponsor Football Competition increases-may not be successful

Tickets

$5 General Admission $3 Seniors / Military / Students Free - UWF Students, Faculty and Staff / Youth in Athletic Team Uniform / Children

Under 6

Regular season consists of baseball, basketball, soccer, softball, swimming & diving and

volleyball on the UWF main campus. Postseason events hosted by UWF may have different

ticket prices. It is crucial for UWF to increase their ticket prices or create a set dollar amount for

group and season tickets in order to establish an ideal revenue stream through tickets.


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General Concerns

Internal and external support for Athletics Ability to develop a successful Athletics Capital Campaign Poor level of endowment

With UWF being a predominant athletic school within the GSC, it is generally thought that

the athletic program is to have much support. Florida and the south in general are known for

living and breathing football. With a number of established football teams in the Florida state,

adding a new program to the DI realm would be highly unlikely, for now at least. With top DI

football power houses all within a five hour radius of UWF, we feel as though adding a football

team will be beneficial, but the move to DI sports is highly unlikely.

Naming Rights and added funding:

Naming Rights

UWF Football Stadium $5,000,000

UWF Competition Field $2,000,000

UWF Stadium Scoreboard $500,000

Head Football Coach Office $250,000

Academic Computer Lab $100,000

Football Coordinator Office $50,000

Assistant Football Coaches Office $25,000


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References

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Conference: http://www.atlanticsun.org/home/default/

About SAAC. (2013). Retrieved from

http://www.gulfsouthconference.org/sports/2010/12/9/GSC%20SAAC.aspx

About UWF. (n.d.). Retrieved from http://uwf.edu/

College navigator[Fact sheet]. (n.d.). Retrieved from http://nces.ed.gov/collegenavigator

Consulting, N. (2009).Athletics Feasibility Study.Atlanta: NACDA.

Florida, U. o. (2013, Dec. 1). Argonaut Football . Pensacola , Florida, United States.

Get aggregated data for a group of institutions[Fact sheet]. (2011). Retrieved from

http://ope.ed.gov/athletics/index.aspx

Get data for one institution[Fact sheet]. (n.d.). Retrieved from

http://ope.ed.gov/athletics/InstList.asp

Harper, R., Lewis, R., Pooley, P., & Scheibe, M. (n.d.). The economic impact of the university of

west florida on the florida economy.

Inside athletics. (n.d.). Retrieved from http://goargos.com/

Kim, A. (Ed.). (2013, January 6). University of west florida[Fact sheet]. Retrieved from

http://colleges.findthebest.com/l/967/University-of-West-Florida-UWF


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Martin, D. W. (2013, February). University of west florida(Report No. 2013-101). Retrieved

from http://uwf.edu/financial/finstmnt_2013-feb.pdf

University of west florida strategic plan 2012-1017. (2012, June 14). Retrieved from

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ged.pdf

University of West Florida. (2012-2013, July-June). Retrieved Dec. 1st, 2013, from U.S.

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USA TODAY : http://usatoday30.usatoday.com/sports/college/story/2012-05-14/ncaa-

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1st, 2013, from University of West Florida Argonauts:

http://www.goargos.com/page.asp?articleID=4087

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