Excite, Engage, and EntertainWith Dynamic Lighting Solutions for Stadiums

FLEXIBILITY, SIMPLICITY & INNOVATION IN LIGHTING SOLUTIONS & SERVICES

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light & stadiums

MetLife Stadium - East Rutherford, USA © 2012 Newscast

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Fill arenas with energy and emotion and

move the masses with the integration of

dynamic lighting solutions. No other element

can exhilarate a crowd or captivate an

audience on such a grand scale, as can

light.

Created to house sporting events and

tournaments, concerts, and other large-

scale gatherings, stadiums and arenas were

designed to evoke emotion and promote

positive aspirations, bringing together people

from all walks of life to share common

interest. Every stadium’s design is as unique

as the city in which it sits. It’s no surprise that

these landmarks are visited even on days of

no event; fans and followers are drawn to the

venues in which their favorites made history.

Traxon & e:cue understands the positive

energy created by large-scale environments

infused with dynamic lighting. Our vast and

versatile portfolio can accommodate projects

of any size and complexity, from elegant

exterior wall washing and grazing, to intricate

interior and exterior façade and media

displays where bold branding and messaging

is key.

Bring together fans and propel a positive

event experience by bringing stadiums and

sports arenas to life with dynamic lighting

solutions, and become part of an

unforgettable memory.

Dynamic Lighting Solutions

for Stadiums

© Pablo Moreno

National Stadium

Lima, Peru

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Create the glow of excitement, and pique

the interest of passersby, with large-scale

dynamic lighting solutions for stadium and

arena exteriors. Set an energetic tone for the

experience that follows. Provide informative

first impressions for audiences of any size.

Traxon & e:cue’s dynamic lighting solutions

draw together crowds to build anticipation,

and communicate brand messaging, news,

and announcements. Our vast and versatile

portfolio offers large-scale illumination,

media, and façade solutions ideal for

elevating guest experiences.

The Illumination line takes power and

flexibility to a bold new level. Combining

high-intensity LEDs with multiple

customization options, the luminaires are

rugged and powerful, yet sophisticated

enough to meet the detailed demands of

projects of any scale.

Media Solutions make graphics, text, and

video come to vibrant life. Designed for use

in both interior and exterior environments,

Media Solutions are the answer for scalable

applications where elegant display must

accommodate various resolutions or

challenging surfaces.

Façade Solutions transform exterior

architecture into works of art. Applied to

building façades as an aesthetic

enhancement or a functional media

messaging tool, the combination of Traxon &

e:cue’s LED technology and the modern

building materials of our strategic partners,

make LED Façade Solutions a reliable,

innovative answer for modern exterior

enhancement.

From showcasing architectural details with

the legacy of a branded or team-specific

hue, or displaying low-to-medium resolution

graphics, text, and animations, intelligent

LED fixtures and control convert your

stadium facades into landmarks, creating

iconic symbols that elevate a nation’s image

and put them on the map for the world to

notice. Let the magnetism of light create a

lasting impression.

Exterior appeal

Photography by Peter Cane, Courtesy of DLR Group and NRG/Newscast

FedExField - Landover, MD, USA

Arena Corinthians - São Paulo, Brazil

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Keep guests enthusiastic and informed with

dynamic lighting solutions for stadium and

arena interiors. Give fans a live, up close

view of concerts, boost the game day

experiences with dramatic, large-scale

replays, or deliver advertisements, engaging

audiences of any size. Traxon & e:cue’s

dynamic Media Solutions boldly deliver

messaging throughout matches and events.

Media Solutions make graphics, text, and

video come to vibrant life. Designed for use

in both interior and exterior environments,

Media Solutions are the answer for scalable

applications where elegant display must

accommodate various resolutions or

challenging surfaces. From showcasing

event details or displaying advertisements

and venue information via low-to-medium

resolution graphics, text, and animations,

intelligent LED fixtures and control convert

your stadium interiors into stunning

canvasses with which to energize and

message the masses.

LEDs are not only an intriguing solution,

they’re sustainable and cost-effective, using

far less energy--and having a longer lifespan-

-than more traditional lighting fixtures. These

factors also affect a venue’s bottom line, as

LEDs require less frequent maintenance and

replacement, making them a sound

investment and even a revenue generator

when used for strategic advertising and

promotion.

Integrate dynamic lighting and control into

your venue to fully engage your guests and

inspire their memories. Paired with

sophisticated software for maximum control

capability of even the most intricate media

scenarios, Traxon & e:cue’s Media Solutions

reinvent the large-scale media experience.

Interior energy

© Pablo Moreno

BayArena - Leverkusen, Germany

National Stadium - Lima, Peru

Photography: KS Verlag / Bayer 04

Client: Arquileds

Architect: Jose Bentin Diez Canseco

Lighting Designer: Claudia Paz

Installer: CAM / Arquileds

Lighting Programmer: Traxon Technologies

Peru’s National Stadium is a multi-purpose

entertainment venue in the capital city of

Lima. The stadium was recently upgraded

with luxury boxes, underground parking

spaces, and a hospitality tower. The most

visible upgrade, however, is the stadium’s

façade; it features a pioneering, interactive

lighting display that translates the emotions

of fans in the stands into a visual spectacle

that can be appreciated across the city.

On the façade of National Stadium,

approximately 1,750 Traxon LED fixtures

were applied, including the Media Tube®

RGB diffused and non-diffused versions,

Wall Washer XB-36 RGB, and Wall Washer

XB-36 Warm White. e:cue’ s Lighting Control

Engine (LCE) and Butler control engines

were added to manage the fixtures. The

entire installation was integrated with third-

party systems, including Cinimod’s sensors,

which measure the sound and motion of

fans in the stands and translate their

reactions into programmed responses. With

the limitless possibilities created by Traxon’s

customizable LED fixtures and e:cue’s

advanced lighting controls, the façade of

National Stadium now can be illuminated

with more than 100 distinctive designs. Each

of these designs varies in color, intensity,

speed, and direction of movement. The

lighting designs effectively convey emotion

over great distances, allowing the inhabitants

of Lima to share in the events occurring at

National Stadium.

© Pablo Moreno

National Stadium - Lima, Peru:

Translate sound and movement into emotion

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© Pablo Moreno

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Built to host the 2012 European Championship,

National Stadium has captured the world’ s

attention. A first class venue and the pride of

Poland, National Stadium has exceeded all

expectations. The stadium’s façade is

characterized by its semi-transparent white

and red structural mesh panels, each slightly

different from the other in shape, size, and

mounted angle. This distinctive façade

element’ s architectural and visual integrity

was preserved by concealing, in specially

designed housing on 72 beams around the

stadium, the more than 1,700 custom Traxon

Liner Shield AC XB-36 red/white fixtures

which illuminate the stadium’s exterior. The

fixtures were customized with various beam

angles and aimed precisely during installation

to allow uniform illumination of the individual

façade panels. Additionally, the fixtures

consist only of red and neutral white LEDs--

the colors of Poland’s flag--to enhance the

rich saturation of the already red and white

panels.

National Stadium’s façade is controlled by

e:cue Lighting Control Engines (LCEs) and

Butlers, which interface with the stadium’s

building management system. The intelligent

control system transforms the static façade

into a dynamic palette of sequenced shows

of bold, moving patterns and graphical

announcements. An additional 72 Wall

Washer AC XB-36 Cold White installed atop

72 columns surrounding the venue, dim on

and off as if there are sparkling stars floating

above the stadium. The combined lighting

effects echo one another under one control

system and make the stadium a stunning

centrepiece, which dominates Warsaw’s

skyline and elevates excitement of world

class events.

Client: Narodowe Centrum Sportu Sp. zoo.o

Architect: GMP Architekten / JSK Archetects

Lighting Designer: Lichtvision

Installer: Elektrobudowa S.A.

Lighting Programmer: LUXMAT Telecom Sp. zo.o.

National Stadium - Warsaw, Poland:

Capture the world’s attention

Photography © Florian Licht

Photography © Florian Licht

Photography by Peter Cane, Courtesy of DLR Group and NRG/Newscast

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FedExField is a world-class stadium located

in Landover, Maryland, just outside of

Washington D.C., and is outfitted with

multiple restaurants, clubs, and entertainment

venues. Focused on improving the stadium’s

energy efficiency and enhancing the fans’

experience, the owners recently retrofitted

FedExField with solar panels and dynamic

LED displays. Both solutions are visible

reminders that FedExField is a cutting-edge

venue. The first phase of FedExField’s

renovation focused on applying energy-

saving solar panels to the exterior of the

stadium. The second phase of the renovation

focused on integrating aesthetically-pleasing

lighting fixtures to the exterior staircase. With

its ultra bright exterior-rated media solution,

suitable for any wall or façade, Traxon’s

50-pixel Media Tube® RGB was a natural

choice for the project. Installed vertically on

the stadium’s façade, and paired with the

ultimate, advanced e:cue Lighting Control

Engine (LCEs) and Butler XTs, the dynamic

lighting and control solution.

FedExField’s renovation was completed in

time to mark the 10th anniversary of

September 11, 2001, with a bright, patriotic

graphics display. Continue to delight fans

and demonstrate FedExField’s status as a

world class stadium.

Client: NRG Energy, Inc.

Architect / Designer: DLR Group

Installer: Truland

Lighting Programmer: Traxon Technologies

FedExField - Landover, MD, USA:

Improve stadiums’ energy effi ciency and enhance fans’ experience

Photography by Peter Cane, Courtesy of DLR Group and NRG/Newscast

Photography © David Strong

General Contractor: HBM Stadion- und Sportstättenbau GmbH / BAM Sports

Installation / VAP / System Integration: Zimmermann Lightsolutions

Lighting Designer: Michael Batz

Programmer: Christian Sellin

The Coface Arena in Mainz is home of the

first FSV Mainz soccer club and can

accommodate over 34,000 spectators.

Traxon Technologies helps FSV Mainz pride

shine brightly by illuminating the entire

stadium façade in the team’s signature red

color. 500 Traxon Liner Shield AC XB fixtures

with custom red housing and red LEDs were

installed on the stadium’s exterior in

November 2011. The ultra-bright luminaires,

which richly wash the building façade over

15 meters high, are linked to a PC within the

building’s automation system, and to an

e:cue Lighting Control Engine (LCE) and a

Butler, which manage the different lighting

scenarios during the crowd arrival and

entrance time, game time, and post-game

exiting of the venue.

Designed to accommodate architectural

exteriors where a rich, even wash or graze is

necessary, the Liner Shield AC XB’s IP66

rating renders it a strong solution for exterior

façade illumination. Visible from a long

distance and from every direction, the red

illumination welcome it visitors.

The dynamic façade solution was also

recognized in the German Lighting Designer

Awards 2013.

Coface Arena - Mainz, Germany:

Recognized in the German Lighting Designer Awards 2013

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Photography © Norbert Miguletz

Photography © Norbert Miguletz

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The Geolog Stadium has been redesigned to

draw activity to the soccer stadium even on the

days without matches. Since 2008, many

health units including a sports hall and

gymnasium, swimming pool, saunas, and a

restaurant, have been added to the complex.

The installation, which includes both Traxon

and Siteco products, was designed by

OSRAM Turkey. Siteco’s CB 90 fixtures were

installed in front of the stadium’s façade,

differentiating the space by highlighting the

architectural details. Customized Traxon Wall

Washer Shield XB-36 RGB fixtures were

positioned on lamp posts in front of the stadium

to illuminate the whole façade. With the

advantage of LED technology, façade lighting

has two scenarios to show the difference

between standard and special days.

Modern architectural lighting design of the

Geolog stadium has increased the impact of

this venue, which is now an even more

significant attraction for the city.

Client: Tyumen Football Club

Lighting Designer: E. Cebeci

System Integrator/Installer: AE Arma - Elektropanç

Lighting Programmer: Siteco

General Contractor: Kontek İnşaat

Geolog Stadium - Tyumen, Russia:

Increase the impact of a venue

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The futuristic Corinthians Stadium in São

Paulo is an arena of the superlatives.

The complete lighting solution including

illumination of the outdoor areas, LED media

façade, pitch lighting, and indoor lighting of

the arena, is provided by the OSRAM Group,

including its subsidiaries Traxon & e:cue and

Siteco. Outside the stadium, over 34,000

Traxon Dot XL-6 RGB are installed into the

glass facade panels to create one of the

largest stadium LED screen in the world. The

giant 170 x 20 meter LED screen, displaying

images, scores and videos for various

events, transforms the façade of the arena

into an extraordinary and creative media

display. The combination of Siteco R3 Maxi

floodlights and OSRAM HQI-TS high flux

metal halide lamps enables even illumination

of the pitch, avoids unwanted hard shadows,

and allows flicker-free HD quality for TV

broadcasting of the matches. Additionally,

Traxon Wall Washer Shield AC XB further

illuminates the stadium façade. The control

and automation solution consists of the high

performance e:cue Lighting Control Engine

fx (LCE-fx), preinstalled with e:cue software,

and 10 Video Micro Converters (VMCs),

ultra-compact standalone converters (DMX/

e:pix) for medium to large LED video matrix

systems.

Working together, OSRAM, Traxon & e:cue,

and Siteco were able to provide a complete

lighting and control solution for Arena

Corinthians, the new iconic landmark in São

Paulo.

Architect: Anibal Coutinho

Lighting Design / Programmer: OSRAM do Brazil

Installer: Temon Serviços de Engenharia e Manutenção Ltda

Arena Corinthians - São Paulo, Brazil:

Light is excitement

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Client: EIFFAGE GROUP

Architect: Valode & Pistre / Pierre Ferret

Installer: EIFFAGE GROUP

Lighting Programmer: Traxon Technologies and HAVER & BOECKER

Unveiled in August 2012, Grand Stade Lille

Métropole’s dynamic façade was designed

to deliver an unprecedented media

experience to fans and passersby. Created

by architects Valode & Pistre and Pierre

Ferret and clad in an elegant, semi-

transparent IMAGIC WEAVE® media façade

measuring 2046 square meters, the Grand

Stade Lille Métropole’s exterior melds

HAVER & BOECKER’s stainless steel mesh

together with Traxon LEDs converting the

building façade into a unique, transparent

canvas for vivid, large-scale media. Paired

with a Video Micro Converter (VMC) and a

Lighting Control Engine fx (LCE-fx), the

creative and sustainable lighting solution

offers three customized areas of varying

resolution, each catering to the stadium’s

communication needs: an extensive

background for large-scale dynamic light

shows; an elongated “ticker” style screen to

communicate scores and other text; a tight

pitch area with higher resolution for videos

and advertisements. The intelligent control

system enables all three areas to be

controlled separately to play differing

content, or together to form a single theme

show, seamlessly integrated and linked at all

times.

As a result, the Grand Stade Lille Métropole

is fully equipped to serve high-profile

sporting events and also succeeds as a

piece of modern architecture that thrives

beyond games with a clear understanding of

its multifunctional role as an urban icon.

Grand Stade Lille Métropole - Lille, France:

An elegant, semi-transparent IMAGIC WEAVE® media façade

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The BayArena is a football stadium with a

multifunctional complex of VIP lounges,

training rooms and an official fan shop for

the German football club, Bayer Leverkusen.

Renovated in 2009 and holding over 30,000

seats, the BayArena is one of the more

modern stadiums of the German Football

League. The seating area for spectators is

covered by a circular Makrolon roof that also

provides shelter for people in front of the

stadium. Traxon Wall Washer AC XB-36 was

selected to provide the perfect colorful

illumination level of the entire transparent

roof. Reflections in the multi-layered material

of the Makrolon roof produce a lighting effect

that is evenly spread and clearly visible,

while special optics and fine adjustments

help to avoid glare and light disturbances.

Controlled by an e:cue Butler XT2, 150 Wall

Washers illuminate the roof from below,

displaying static and dynamic pre-

programmed sequences played before the

soccer games, during half-time, or at the

end of a game, with the option to easily

create additional scenes for special events.

Client: Bayer 04 Leverkusen Fußball GmbH

Technical Direction / Installation: TecArena+, IPM, PTG Planungsbüro

BayArena - Leverkusen, Germany:

Enhance fans’ experience

Photography: KS Verlag / Bayer 04

Photography: KS Verlag / Bayer 04

Photography © Florian Licht

National Stadium

Warsaw, Poland

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Our commitment to you

Traxon & e:cue transforms creative visions into

unforgettable lighting experiences, elevating

sports arenas and stadium environments

around the world.

We believe that the phrase “complete

solutions” encompass more than just a

product portfolio; the solution starts with the

first creative spark. Our team of outstanding

professionals, together with our global partner

network, will guide you through each project

phase. From creative ideas and selecting the

best system to communicate your vision, to

post-installation communication, our worldwide

project management, planning, and support

services, are yours throughout the process.

The age of dynamic digital lighting is here; you

can be part of the revolution. We invite you to

partner with us for your next lighting project.

Geolog Stadium - Tyumen, Russia

FedExField - Landover, MD, USA

Photography © David Strong

Grand Stade Lille Métropole - Lille, France

National Stadium - Warsaw, Poland

Photography © Florian Licht

© 2014 Traxon Technolog ies a l l r ights reserved. In format ion is subject to change wi thout pr ior not ice.

FLEXIBILITY, SIMPLICITY & INNOVATION IN LIGHTING SOLUTIONS & SERVICES

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