22
How to make the Most of The Coming Holiday Season! How to increase conversion rate, average order value & customer retention on your store this holiday season
How to make the Most of The Coming Holiday Season!
How to increase conversion rate, average order value & customer retention
on your store this holiday season
#1 Reduce bounce rate
Display hot products on your front page
Suggest gifts in different price brackets
#1 Reduce bounce rate
Source: Body and Fou
#1 Reduce bounce rate
Source: Body and Fou
#1 Reduce bounce rate
Source: Body and Fou
#2 Be eye-catching
Give your site a festive theme design
Clearly display your return, payment & delivery policies
#2 Be eye-catching
Source: Zalando
#2 Be eye-catching
Source: John Lewis / econsultancy
#3 Increase your campaign ROI
Automatic landing page recommendations
Campaign banner with social proof, safe shopping logos
#3 Increase your campaign ROI
Title: Products related to your interest
Source: Nosto
#4 Leverage big data
Delight returning customers
Make shopping enjoyable
Think about multi-session purchases
#4 Leverage big data
Source: Joythestore
#5 Identify your anonymous customers
Identify anonymous but engaged potential customers
Login Policy, Signup Bonus
#5 Identify your anonymous customers
Source: Amazon
#5 Identify your anonymous customers
Source: Amazon
#5 Identify your anonymous customers
Source: Nosto
#6 Inspire your customers
Cross-selling based on what other customers are buying
Dynamic up-selling to increase AOV
Offer relevant complementary products and go beyond PDP
#6 Inspire your customers
Source: Scarosso
#6 Inspire your customers
Source: Magento
#7 Take advantage of your existing customers
Make the most of your existing customers
Set-up automated triggered e-mails
#8 Think out of the screen
Ramp up your customer support team, fulfillment
Be reachable
Any questions ?
