Date post: | 09-Aug-2015 |
Category: |
Business |
Upload: | infamouslabs |
View: | 63 times |
Download: | 1 times |
2015Hotel & Resort [email protected]
The proposed solution targets theglobal All-inclusive Resorts industry
for increasing guest engagement & satisfaction, reducing hotel operating costs, while improving the impact to the local community.
Introduction
Modern Traveler needs
• Inability to upsell guests
• Food and beverages are the #1 operational cost; 38 % of total
• Organized activities, like classes, are often under-enrolled
• Typical lack of integrated platform for guest analytics
• AI tourists have a lower ratio of repeat visit intention
• <20% of travelers' expenditures goes to local businesses or workers
• Very little guest awareness of the areas’ defining attributes
• Perception that there was little to see or do outside hotel
• Only 5% cite culture/heritage and gastronomy as reasons for choosing destination
All-Inclusive Hoteliers’ challenges
Local communities’ challenges
personalized, authentic experiences before, during & after their stay
The Problem for key stakeholders
Sources: UK Overseas Development Institute, “Socio-economic impact of an AI hotel” UN Environment Program, “Economic Impacts of Tourism”
Consuming products with Variable Costs
Free services with spare capacity
Paid Services
Outside activities
Drive Costs OutCreate memories and
switching guests to activities outside the hotel, or to ones with covered fixed costs
…while driving local business
Solution
• e-Platform linking hotel & local businesses • Gamification incl. exclusive rewards scheme • CRM integration & profiling• Content Management System• Integration with open data eg POIs,
transportation, weather, reviews etc.• Proximity sensors & smart wristbands
deployment for passive activity logging• Management & analytics dashboards
Enabling guest to• Review personalized recommendations• Book activities, event tickets, meals &
transportation• Review loyalty program’s point status &
redeem points• Access rich content about the destination’s
culture & unique characteristics• Share & view user generated content
Smart TV app as control center Product Pillars
Product
Home
Arrival
Build Profile
Room
Review & Book Activities
Excursions
Ancient Olympia
Kyllini beach
Ladonas River
Activities
Football
Scuba
Cooking class
Yoga
See shared pictures& Collected BadgesShare memories Exclusivi rewards
A destination with a diverse & enterprising tourism economy can differentiate itself, attract a wider range of customers and encourage repeat visitors Equally, a thriving tourism economy makes a resort an attractive place to live and work and provides broader opportunities for business development
Impact
FIWARE usage/integration
Existing Generic/Specific Enablers will be used for:Project Features
- POI Data Provider
- Wirecloud
- 2D/3D Capture
- Publish/Subscribe Context Broker
- Complex Event Processing (CEP) Proactive Technology Online
- Stream-oriented Kurento
Infrastructure - Self Service Interface - Cloud Portal
- Software Deployment & Configuration - Sagitta
- BigData Analysis - Cosmos
- IaaS Resource Management
- Identity Management KeyRock
- Backend Device Management IDAS
- Authorization PDP AuthZForce
- Monitoring GE
3.3 million
rooms in South
EU2
15.5 million rooms
globally1
27% of EU
citizens choose
AI Holidays3
AI is the fastest growing
segment4
8 million Hotel
TVs sold annually6
Luxury Hotel IT budget:
$280K/year /property5
“Smart TVs are quickly becoming the new standard to enhance guest experience in hospitality industry”
No end-to-end Engagement solution available putting the room’s Smart TV at the center
Potential competitors:• Coalition loyalty programs (i.e. Global
Hotel Alliance’s Discovery)• Hotel CRM vendors (Guestware, GuestFolio,
Digital Alchemy etc.)
1 Intercontinental Hotels Group, Industry and Market Trends, March 20152 Eurostat data, 20143 TNS Eurobarometer, ‘Attitudes of Europeans Towards Tourism’, 2013
Hosp
italit
y
All
Incl
usi
ve
Hote
l IT
4 Ernst & Young, Global hospitality insights 2014 report5 Intel Hospitality Market Segment Overview, 2013 6 iSupply data, 2013
Potential Market & Competition
IHS Technology Market Insight, Oct’14
Monetization Plan
• Cloud-based Platform/SaaS business model, with usage-based subscription pricing tiers
• Selling points:- no up-front fees
- minimum IT requirements
- API-based integration
- Access to tier-1 support, training & updates
• Solution design will:- nurture long term relationships with hotel
operators, service providers & community stakeholders
- ensure scalability; roll-out will take place on a resort cluster by cluster basis