Exec sec april 2011 presentation

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Dr. Gareth OsborneDirector General

The Association of Personal Assistants

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Definitions

Multi-tasking

• The handling of more than one task at the same time by a single person.

Stock-in-trade

• any tool, technique or quality used as part of a profession or occupation;

• ‘Friendliness’ is the salesperson's stock-in-trade

QED: Multi-tasking is a PAs stock-in-trade.

Source: Wikipedia

Source: Wikipedia

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Women are better at Multi-tasking

• It’s official – first concrete research (2010)

Men are better at tasks requiring a single focus

Prof. Keith Laws

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APA Membership by Gender & Age

68% are 21-35

7%

93%

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But multi-tasking of what complexity?

Personal – one’s own

Assistant - person who contributes to the fulfilment of a task or need and the furtherance of an effort or purpose

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But multi-tasking of what complexity?

Role of a PA – to assist the Director in the achievement of his/her strategic goals

Role of a Director – to design, develop and implement the Strategic Plan for the Company or Department in the most effective and time efficient manner and in line with budget

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The Need

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My PA needs to know what I need to know

Therefore it is a complex, multi-skilled, multi-

disciplined and fast-paced role demanding someone who has an abundance of

common sense and the professional determination

to deliver.

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The Role of APA

Passionate about PAs

Chartered Institute ofPersonnel & Development

To elevate the status of ‘Personal Assistant’ to that of a recognised profession

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&

PA as a careerPA as a profession

The Role of APA

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Great examples

• June Martino

• Penni Pike

6% of shares in lieu of pay rise

3131yearsyears3131

yearsyears

3030yearsyears

3030yearsyears

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CEOs of the Top 5,000 UK Businesses asked

“By what percentage does your PA increase your personal business effectiveness (your productivity).”

They answered:

= 10x Return on Investment

Laura Richardson FAPA DipPAHays & The Times ‘PA of the Year’ 2010/11

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The HeadlinesFirst public airing

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APA Membership by Region

APA is the largest PA professional body in

Europe (and possibly the

world)

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0 10 20 30 40 50

Excellent

Very good

Good

Poor

Very poor

Percentage© APA – Annual PA Salary Survey 2011

How do you view your overall remuneration package - taking all elements into consideration?

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0 5 10 15 20 25 30

10

9

8

7

6

5

4

3

2

1


How satisfied are you with your basic salary? Where 10 is Very Satisfied and 1 is Very Dissatisfied

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0 10 20 30 40 50

Zero

<1%

1-1.5%

1.6-2.0%

2.1-2.5%

2.6-3.0%

3-4%

4-5%

5-7%

8-10%

11-15%

>15%


Please define any Bonus (beyond your basic salary) that you have received in the last 12 months

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0 10 20 30 40 50 60 70 80

Health Insurance

Company Car

Mobile Phone

Internet charges

Travel Expenses

Health Club

Clothing Allowance

Professional Sub

Pension Contribution

Percentage

© APA – Annual PA Salary Survey 2011

What other benefits do you receive as part of your remuneration package?

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0 10 20 30 40 50 60

Excellent

Very good

Good

Poor

Very poor


How would you describe your overall job satisfaction - taking

all elements into consideration?

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0 10 20 30 40 50

Very true

True

Neutral

Untrue

Very Untrue


I would welcome more responsibility

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0 10 20 30 40 50

Very true

True

Neutral

Untrue

Very Untrue

Percentage

© APA – Annual PA Salary Survey 2011

I have the capacity to undertake more demanding tasks

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SalariesUK Average PA Salary (inc London)

Position Salary Range Low High

Executive Personal Assistant £ 27,200 £ 38,400

Personal Assistant £ 22,800 £ 32,000

Junior Personal Assistant £ 19,100 £ 25,800

UK London Average





UK South (inc Wales)





North (incl NI & Scotland)





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Thank you

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