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Whitney Fields

INSIDE FEATURES:

PAUL CORONADOSummit Realty Group

BILL HOBBSPrudential California Realty

KATHY KOPPIEKeller Williams Realty

JULIA MAIOKinecta Federal Credit Union

Karen Morton

PWR is the only REALTOR® association offering any of these valuable member benefits. See why PWR is the Association of Choice at the CAR Expo.

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The Road to Success Starts With...

ADVERTISERS’ INDEX

AmeriFirst Financial, Inc...................11

i Photography Studio................34 & 35

Kinecta Federal Credit Union...........36

Mason - McDuffie Mortgage.............21

Prominent Escorw..............................31

PWAOR.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

Realty ONE Group.............................20

Talk of the Town.......................18 & 19

Photography: i Photography StudioGraphic Designer: Rob PainoEditorial Manager: Garon ArriasWriters: Lalaena Gonzalez–Figueroa,Shannon Hartsoe

© Copyright 2012

Executive Agent Magazine. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

EXECUTIVEAGENT Magazinecontents Fred Arrias

Executive PublisherPO Box 73384

San Clemente, CA 92673Ph: (949) 366-3349Fax: (949) 266-8757

info@executiveagentmag.comwww.ExecutiveAgentMag.com

OCTOBER, 2012 VOL. 2 NO. 10Cover Story

EXECUTIVEAGENT Magazine 3

Karen Morton & Whitney FieldsExecutive Agents of the Month

5

Paul CoronadoSummit Realty Group

12

13

24Bill Hobbs

Prudential California Realty

32

Julia MaioKinecta Federal Credit Union

Editorials

22 - Tony Alessandra: Improving Your Intellectual Image

26 - John Boe: The Power Of Choice

28 - Bill Brooks: Customer Impact: The Winner’s Edge

14 - Jim Rohn: The Time To Act

16 - Zig Ziglar: Laughter

Kathy KoppieKeller Williams Realty

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E ACover Story

Karen Morton

Whitney Fields

W ith a client-centric business model and a genuine passion for their profession, Whitney Fields and Karen Morton have joined forces to create an

exceptional and unique real estate practice that focuses on the driving force behind their industry: relationships. The duo shares an unwavering sense of enthusiasm and

accountability, providing each client with incredible support and representation throughout the course of a given transaction and beyond. Whitney and Karen are, in fact, so committed to meeting the ongoing needs of their clientele that they have established themselves exclusively through repeat and referral business. They’ve made it work through consistency and knowledgeable

representation; Masters Real Estate Group has proven a valuable advocate for buyers and sellers throughout San Diego and the surrounding regions.

There’s a distinct synergy between Karen and Whitney, a deep sense of camaraderie that reveals the mutual trust and admiration the women share for each other. Their paths to real estate are unique, but the duo is on a clear and defined course to ongoing success.

An entrepreneurial background and creative skillset allowed Whitney to flourish early in her real estate career. Prior to earning her license, she and her husband owned and operated a restaurant. When the time was right to make a change, Whitney determined that she could capitalize upon her business experience, marketing and design prowess and people skills as a real estate consultant. Her interior design background was a launching point for

By Lalaena Gonzalez-FigueroaPhotography by Ian Wiant - Dan Fields Photography

EXECUTIVEAGENT Magazine

Whitney Fields & Karen Morton

EXECUTIVEAGENT Magazine

successfully preparing and listing homes, and as she real-ized the value of her creative skills, she went on to become a certified, professional stager.

Karen’s degree in Marketing and extensive work in advertising provided her with a competitive edge when she launched her real estate career. After establishing herself in a variety of media formats, she sought a new challenge that would allow her to continue to utilize her abilities while maximizing her outgoing personality and communication skills. Karen proved an ideal fit for real estate and quickly discovered the joy of a profession that allowed her to make a difference in the lives of others.

So how did the self-described “Southern California Girl” and “Southern Belle” forge a solid partnership steeped in professionalism and knowledge? It started, interestingly enough, with a love of surfing. At peace on their boards, in the water, Whitney and Karen built a rapport with one another, learning that their commonalities extended to core beliefs including their systems of morals and values. “We discovered that we shared a similar approach to business,” states Karen. “Surfing together allowed us to understand the underlying issues that may contribute – or detract- from a team’s success, and to realize that we had the makings of a great partnership.” Today Karen and Whitney aren’t just

business partners; they’re also true friends who still love to recharge on the water.

With the formation of their team came a new sense

of clarity. Hours of self-examination, of creating and honing their joint business plan, led Karen and Whitney to identify their chosen route to success. “We knew we wanted to achieve specific goals,” recalls Whitney. “And we determined that we would work best if we maintained a focus on our strengths.” Both incredibly personable, Karen and Whitney opted to build upon the relationships they had so thoughtfully cultivated. It was a gamble; focusing on growing a business strictly driven through referral and repeat clientele meant starting with a small but established database and ensuring that their message was well-received. They didn’t simply ask for referrals. Says Whitney, “We reconnected with our network and explained to them exactly how we would earn business.”

Whitney and Karen consistently offer an unsurpassed level of service, tailoring their efforts to the needs of each indi-vidual with whom they work. Their consultative approach has the duo providing the information their clients need to make their best decisions, as well as a network of service and trade professional referrals. “We act as a comprehensive resource for everything real estate,” notes Karen.

Whitney Fields and Karen Morton

EXECUTIVEAGENT Magazine

When Skip Saunders and his family began to contemplate a relocation from Los Angeles County to San Diego County, he researched highly-rated Realtors® within the region and found Masters Real Estate Group. “Whitney and Karen met with us multiple times,” he says. “They took their time with us, first helping us to familiarize ourselves with the area, and then searching for properties. They were always ready and willing to answer our questions, and had a thorough knowledge of the communities we were interested in, including schools and amenities.” His family was, adds Saunders, “totally satisfied” with the experience. “We had the opportunity to work with both Whitney and Karen, and found them to be invested in our wants and needs,” he states.

Their buyers appreciate Karen and Whitney’s patience and meticulousness as they explore their options. With thorough market knowledge, the two believe in the value of educating clients. “The more you know, the more comfortable you are finding a home that meets your criteria,” observes Whitney. “We encourage our buyers to take their time, to preview as many properties as they need to. Their long- and short-term goals drive the process.” As a team, Karen and Whitney believe they are better able to meet their clients’ needs while maintaining

their signature personal approach. “One of us is always available to answer questions and address concerns,” Whitney explains.

Client Jami Shapiro states that Whitney and Karen were highly knowledgeable and incredibly patient. Her perspective is unique: a Realtor® licensed outside of California, she understands the level of commitment that the duo displayed. “I never felt pressured, never felt the need to make a quick decision in order to close the transaction,” she recalls. Despite her own industry savvy, Shapiro asserts that she wouldn’t have found her home without Whitney and Karen. “They had knowledge about the house before it was on the market,” she explains. “It was exactly what I wanted!”

As listing agents, the duo provides a solid array of services including professional staging, comprehensive marketing and advertising campaigns, and skillful negotiation. Their attention to detail is impeccable; Karen and Whitney have created an extended team of specialists whose skillsets complement their own. Masters Real Estate Group, led by Karen and Whitney, includes an administrative assistant and transaction coordinator whose efforts allow the duo to focus on what they do best: care for their clients.

Setting the Standard of Excellence

In addition to traditional sales, Karen and Whitney have also become adept at negotiating complex short sales. “Adaptability is critical to success in real estate,” says Whitney. “Karen and I are cognizant of this, and have dedicated the time and energy necessary to ensure that we’re able to handle the range of transactions that our clients require.” While the distressed market is ripe with emotional challenges and business-related obstacles, the team maintains focus on their clients’ end goals. “This is where we truly see the opportunity to help others,” observes Whitney. “Karen and I have helped individuals through personal and family traumas, the pitfalls of a struggling economy, and unexpected life changes. We do whatever we can to assist them in getting through the process and establishing new, attainable objectives for themselves. It’s challenging, but incredibly gratifying.”

Professional partnerships often survive because individuals count on each other to balance out their strengths and areas for improvement. But Whitney and Karen describe themselves as uncannily similar. “We get each other,” says Whitney. “Karen and I communicate really effectively, and we’re both focused on maintaining

a professional approach to our business and to continuing to build upon our knowledge and skills.”

Their referral-only business is thriving, thanks to the unwavering dedication with which Karen and Whitney operate. Their efforts have earned them consumer and collegial respect, along with a host of notable awards and accolades. Masters Real Estate Group has been featured in San Diego Magazine as “Five Star Real Estate: Best in Client Satisfaction” every year since 2009, an honor that they don’t take lightly. “Our market has experienced a volatile cycle,” Karen states. “Together, Whitney and I have not only maintained business, we’ve grown it. We go beyond meeting our clients’ needs. Masters Real Estate Group is committed to going the extra mile to provide our clients with an unmatched level of service.”

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