Executive Digest 1

TIMES

EXECUTIVE DIGESTISSUE 1/ 2011

PRESIDENT & CEO OF LUXOFT

PAGE 12

Comments onthe global debt

crisis and itsimpact on the

outsourcingindustry

DMITRYLOSCHININ

02 LUXOFT ENGINEERING BUSINESS PERFORMANCE LUXOFT ENGINEERING BUSINESS PERFORMANCE 03

5000300CURRENT HEADCOUNT: 5000+ (16 % GROWTH COMPARED TO H1FY10)

RECRUITMENT RECORD: 300+ POSITIONS CLOSED IN SEPTEMBER 2011

C O M P A N Y N E W S C O M P A N Y N E W S

NUMBERS TALK CLIENT NEWS AND MAJOR INITIATIVES

45%LUXOFT H1FY11 REVENUE GREW 45% THAT OF H1FY10

Luxoft acquired 17 new clientsincluding Ford, HP, AMD, T–Mobile, CLXEurope, several global !nancial servicescompanies, large multinational logisticscorporations, aerospace companiesand top consulting !rms.

Luxoft entered into partnershipswith STI, HP and Elektrobit (EB)Wireless.

Luxoft was named Key Strategic Vendorfor Avaya, Harman and a premier global!nancial services !rm o"ering wealthmanagement, investment banking,asset management and businessbanking services.

Company announced its ongoingstrategic partnership with HarmanInternational developing Next–Generation In–Vehicle InfotainmentSystems.

C O M P A N Y N E W S

LUXOFT’S LATEST ACCOLADES


BEST PRACTICE AWARDFOR COMPETITIVESTRATEGY INNOVATION BY FROST& SULLIVAN.

DOUBLE WINNER OFEUROPEAN OUTSOURCINGASSOCIATION AWARDS2011: OUTSOURCING

PROVIDER OF THE YEAR; UKRAINE#BASED

DEVELOPMENT CENTERHONORED WITH THEOUTSOURCINGDESTINATION OF THEYEAR AWARD.

DOUBLE WINNER OFNATIONALOUTSOURCINGASSOCIATION AWARDS: OUTSOURCING

PROVIDER OF THEYEAR;

LUXOFT POLANDDEVELOPMENTCENTER # DESTINATIONOF THE YEAR

RANKED AS ONE OF THEWORLD’S LARGESTSOFTWARE COMPANIES BYSOFTWARE MAGAZINE’S29TH ANNUAL SOFTWARE500

LISTED IN FINTECH 100TOP FINANCIALTECHNOLOGYCOMPANIES RATING.

RANKED AS BESTBANKING TECHNOLOGYCOMPANY IN EASTERNEUROPE AS PART OFWORLD FINANCEMAGAZINE’S 2011TECHNOLOGY AWARDS.

LUXOFT’S LATEST ACCOLADES: COMPANY HAS BEEN HONORED WITH SEVERAL AWARDSAND INCLUDED IN NUMEROUS INDUSTRY RANKINGS IN THE H1FY11.SOME OF THEM INCLUDE:



LUXOFT’S EVENTS NEW SOLUTIONS AND SERVICE OFFERINGS

On June 8–9th Luxo! participated in the 11th Annual Telematics Detroit conference, a digital automotive,mobile, and web industry event. Luxo! presented the latest innovative so!ware product platforms,solutions, and services for OEMs, tier–one suppliers and related automotive companies.

Dmitry Loschinin, CEO & Pre-sident Luxo! presented at theSt. Petersburg International Eco-nomic Forum “Emerging Lea-dership for a New Era” on June16–18.

Luxo! takes active part in andcontinuously supports majorAgile conferences, such as:AgileBase Camp in Kiev and Dnep-ropetrovsk; Agile Eastern Eu-rope in Kiev and Agile CentralEurope in Krakow.

On August 25, 2011, Luxo!took part in the 11th InternationalTelecommunications Conferencein intelligent transportation sys-tems ITST–2011, which tookplace in St. Petersburg. "econference brought togetherthe leading representatives fromthe business community andthe world of science, who workin the field of information andcommunication technologies intransport throughout theworld.#

On October 4th, Luxo! anno-unced its new demand mana-gement automation platform,DMFusion at the Metering Eu-rope 2011 in Amsterdam.

Luxo! participated in the IDCEE 2011 “Investor DayCentral and Eastern Europe 2011: Internet Technologies& Innovations on October 25–26th in Kiev, Ukrai-ne.

Company Sponsored and Presented at the LargestAnnual Software Conference in Central and EasternEurope CEE SECR 2011. "e conference took placeOctober 31 through November 3 at the DigitalOctober Business Center in Moscow, Russia.

Luxo! served as a Silver Sponsor at the Forrester’sSourcing & Vendor Management Forum 2011 whichtook place on November 7th to 8th in Miami,Florida.

In November 2011, Luxoft and its parent company,IBS, participatedand spoke at a number of investor-focused events and conferences like JP MorganSmall & Mid Cap Companies Conference, UBSGlobal Technology and Services Conference,Telcos Conference, BofA EMEA Small Mid Cap1on 1 2011, and BofA Russia & CIS Conference".

Further strengthening its Energy & Utilitiesexpertise, Luxoft recentlyintroduced DMFusion A new so!ware platform that enables utility companies,transmission system operators (TSOs) and energy re-tailers to develop e$cient demand management solutionsthat can modulate power consumption, thus preventingoutages, flattening demand and reducing costs. WithDMFusion–based solutions, utility companies can im-prove the power system’s reliability and increase theinfrastructure’s utilization, while reducing electricityprices throughout the entire value chain. Luxo! an-nounced its new platform on October 4th at theMetering Europe 2011 in Amsterdam.

Earlier this year, companylaunched an ApplicationSecurity PracticeUsing its proprietary methodology based broadly onOWASP (Open Web Application Security Project) prin-ciples, Luxo! o%ers threat and risk modeling, so!wareapplication security audits, and penetration testing.Luxo! specialists can provide periodic and ongoing in-dependent security audits, assistance, and their consultingexpertise during the entire development cycle of the ap-plication or product delivery. Luxo!’s ApplicationSecurity team already has significant experience reviewinga wide variety of so!ware applications including portals,e–commerce sites, and large, complex financial servicessystems involving multi–million lines of code.

Rapid Development of Luxoft Mobile Practice in H1FY11 Growth of over 15% in H1 2011 is another highlightthat marks company’s consistent progress. Luxo!has 50+ completed and 20+ ongoing mobile develop-ment projects. Additionally, Luxo! strives to stayahead of the latest development trends by investingin R&D projects in areas including media, travel,and finance, where demand for the mobile applicationsis the most anticipated.By applying our industry intelligence and technologicalbackground, we are able to design and create themost unique and revolutionary user interface solutionson all existing mobile platforms. With our expert as-sistance, many of our mobile apps have becomeleaders in their relevant industries. During 2011,Luxo! extended its technological coverage acrossseveral mobile platforms bringing to the market 2multi–platform applications: News360 and PressRea-der. Currently, these applications work on 6 mobileplatforms: iOS (iPhone/iPad), Android (Ginger-bread/Honeycomb), Blackberry Playbook and Win-dows Phone 7.


O P I N I O N


O P I N I O N

Dmitry, what do you think will be the implication of the global debt crisis on the outsourcing market?

DL: Despite uncertainties that will persist until the debt crisis further unfolds and potential solutions aredeveloped, the global outsourcing industry outlook remains strong as service providers worldwide continue toreport growth and new client wins. However, the outsourcing market may see a short– to medium–term impact inlocations where service delivery results cannot be justified as a strategic motivator for a client’s business. "atbeing said, in times of heightened economic concern, it is commonplace for companies to make sta% ordepartment reductions to conserve critical funds. When downsizing occurs, management is required to fill thevoid le! by the displaced workers, and as a result, opportunities for the outsourcing industry emerge, particularlyin IT. Companies like Luxo!, that employ highly trained, skilled and certified so!ware and application engineersacross the globe, greatly improve traditionally slow and ine%ective project transitions that historically impactclients. Outsourcing providers like Luxo! that are able to quickly and seamlessly step in to help companies meetkey needs will see a significant return on this opportunity.

How will it a!ect the demand in the U.S. and Eu-rope?

DL: While downturn periods o!en result in challenges,they also create added opportunities for companieslike ours. In our view, long-term trend of demandfor outsourcing services in the U.S. and Europe is li-kely to remain within its current growth trajectory.During this time, the need for cost–e%ectiveness,process e$ciencies, as well as high–end applicationand product development expertise is more criticalthan ever, particularly if sta% reductions are involved.Despite budget constraints that we will likely seefrom organizations across industries such as bankingand financial services, quality of work remains anextremely powerful motivator for companies seekingoutsourcing services. For many organizations, EasternEuropean locations in particular strike the right ba-lance of domain expertise, reasonable price–pointsand close cultural similarities to Western Europeanand U.S.–based operations.

What will be the impact on other global locations?

DL: "ough India is one of the top destinations forITO and BPO outsourcing services, it is also aregion that is perhaps one of the more at–risklocations versus other countries. In fact, Infosys, In-dia’s second largest so!ware services exporter, recentlyreported that European–based clients were taking alonger time to sign IT service contracts, due in partto Eurozone debt concerns. In addition, Indian–based IT outsourcing providers face additional chal-lenges that Eastern European companies do not.First, many companies engage with Indian serviceproviders for very specific labor outsourcing roles.Because these engagements tend to fall into thenon–strategic realm, they are easier to cut shouldbudgets reductions need to occur. Secondly, duringdownturns companies will o!en stop or delay me-gaprojects such as ERP implementations and largeinfrastructure updates. Many Indian outsourcingfirms have substantial part of their revenue in suchdeals putting them at risk for budget cuts andcontract re–negotiations.

OUT OF THE BOX AND

THROUGH THE CRISIS:

INNOVATION,FLEXIBILITY

AND QUALITYARE THE SAVING GRACES

DMITRY LOSCHININ, PRESIDENT & CEO OF LUXOFT, COMMENTS ON THE GLOBAL DEBT CRISIS AND ITS

IMPACT ON THE OUTSOURCING INDUSTRY AT LARGE

–>

12 LUXOFT ENGINEERING BUSINESS PERFORMANCE

O P I N I O N

–>

LUXOFT ENGINEERING BUSINESS PERFORMANCE 15

O P I N I O N O P I N I O N

Will service providers alter strategies in the nearfuture as a remedial measure?

DL: "e ability to prove and deliver value to clientswill be vital for so!ware development partnersmoving forward. In response, it is possible that theindustry as a whole will adopt more flexibility incontract negotiations that will help foster strongerrelationships between clients/outsourcing organiza-tions.

How will the uncertainty a!ect other areas likedeals with customers, investments decisions, pricingmodels, etc.?

DL: Increased flexibility will be fundamental tohelping global IT service providers weather thestorm and position themselves for continued growthdespite fluctuating market conditions. Because bud-gets are such a significant factor for companiesseeking relationships with technology services pro-viders, large outsourcing companies will also haveto remain competitive with smaller startups that arehungry for business and willing to take on projectsat reduced rates. Upfront, price tags are compellingto buyers, but in the end, quality of work anddomain expertise is what is going to equate to valuein any engagement..

Which area is likely to be a!ected more–ITO/BPO?

DL: "ough both ITO and BPO operations have thepotential to be impacted negatively by the globaldebt crisis, ITO operations are at somewhat lessrisk. For example, many of Luxo!’s current engage-ments involve the development and maintenance ofcore IT applications, which are business–critical."erefore, these specific development e%orts are lessat risk versus other business functions that may pro-

vide support to the organization, but are not criticalto day–to–day operations. Additionally, during atime when companies need highly skilled developmentexpertise, investments in ITO engagements are morejustifiable, particularly for companies that need tokeep pace with new technologies, such as mobileapplication and cloud computing development pro-jects.


INDUSTRY NUMBERS, TRENDS & HOT POINTS

According to Forrester’s „GlobalMarket Outlook For 2011 and2012" from September 16, 2011,„following a tough year in 2009,the IT market recovered stronglyin 2010, with growth of more than7.2% in market volume across alltech industry segments com-pared with the previous year; for-rester’s market forecast predictsthis growth will continue, hitting7.1% in 2011. it outsourcing willsee the fastest growth at 27.6% in2011 and 16.7% in 2012, as com-panies in these markets use out-sourcing to access better itsystems more quickly.”

According to „The ever–chang-ing global service–providerindustry” report by PwC USand the Center for InternationalBusiness Education and Re-search’s (CIBER) Offshoring Re-search Network (ORN) at DukeUniversity’s Fuqua School ofBusiness:a. „Indian providers have

been struggling with profiterosion for a longer period of

time. Their profit marginsdropped from 25 % in 2007 to20 % in 2009 to 17 % in 2010.

b. New IT outsourcing activity inIndia has slowed. „India stillhas major market share, but thegrowth rate of new commercialdeals between 2010 and 2011shrunk by around 60 %.” ArieLewin, director of CIBER andprofessor of strategy and inter-national business

c. The growing importance ofskills and industry knowledgeis consistent with clients’ expecta-tions that outsourcers go beyondlabor arbitrage to create realbusiness value. While „low costs”continues to be an important fac-tor (ranked #5), just 38 % of re-spondents said it was importantto winning new business, com-pared to 45 % the year before.

d. Most important factors in at-tracting new outsourcingclients are: workforce skills andtraining (63 % of respondents),depth of industry knowledge(56 %), and customer service(46 %) topped the list.

e. „Given the current market condi-tion, the days of relying only onlow cost and labor arbitrage isno longer a successful strategy.To gain a competitive edge intoday’s dynamic and increasinglyglobal marketplace, it is criticalthat providers go beyond thethird–party service–deliveryrelationships of the past andfind ways to become valued busi-ness partners.” Dr. Charles Aird,U.S. and Global Leader of PwC’sShared Services and OutsourcingAdvisory Practice

f. There is a growing tendencyfor outsourcing serviceproviders to be investing inhigher–end services. TheCIBER study found that „be-tween 2009 and 2010 largeproviders dramatically in-creased the number of employ-ees involved in analytical andknowledge services. In 2009,large providers had an averageof 213 full time employeesworking in analytical or knowl-edge services compared to1,583 today. The average num-

ber of full time employees de-voted to product design grewfrom 125 to 1,476 over the pe-riod. And the average numberof full time employees dedi-cated to research and develop-ment shot up from zero to 933.”

g. Indian providers reportedshrinking margins over thelast three years, while large in-ternational non–India–basedproviders—who tend to dohigher–end work—reportedthree years of growing prof-its, according to the study.

h. There is an increasing trendtoward nearshoring, withservice providers expandingtheir global footprint tomove closer to their clients.The areas where most largebuyers are located – the U.S.,Western Europe and Japan –are especially attractivenearshoring target locations.36 % of respondents saidthey have headquarters lo-cated in North America, while26 % report headquarters inWestern and Eastern Europe.

The survey also found thatChina, Latin America andEastern Europe are quicklyemerging as new magnets foroutsourcing firms looking toexpand”

„Pervasive mobility will drivedemand for mobile apps andend–to–end integration. De-mand for new mobile apps topsthe to–do list for most app deliv-ery leaders today; in Forrester’sForesights Software Survey, Q42010, 51% of 444 surveyed NorthAmerican and European softwaredecision–makers said that theyplan to build customer–facingmobile applications”. Forrester,2011

„Outsourcing in “conservative”utilities sector is set to increase.The cash–strapped utilities indus-try will increasingly turn to IT out-sourcing over the next year asmany organizations finally realizethey have no choice but to con-sider it because of the potentialcost savings”. Ovum, 2011

„Infoglut”, also known as infor-mation overload, will become avery serious issue. With a hugevolume of structured and unstruc-tured information available to fi-nancial services firms, assessing itsquality for efficient analysis is be-coming more important”. Forre-ster, 2011

„NET and Java remain the mostpopular development platforms,and overlap between the two isconsiderable: 48% of enterprisesand 21% of SMBs use both plat-forms”. Forrester, 2011

„Rich Internet application tech-nologies like Ajax and AdobeFlash continue to show in-creased adoption, used by 40%of enterprises and 34% of SMBs.Mainframe platforms (e.g.,zSeries) and midrange plat-forms (e.g., iSeries) are in de-cline overall, but they stillremain strong in industrieslike financial services and re-tail, where they have historicfootholds”. Forrester, 2011


GROWTHACTIVITY SERVICES

STRATEGY OUTSOURCING

MOBILITY DEVELOPMENTPLATFORMS

INFOGLUT

INCREASING TREND


CLIENTS SPEAK


„We have sought andfound a partner inLuxo! that can help us add flexible resource capacity,reduce time–to–market and help with innovationcritical to pursuing new and emerging markets”,! JAYESH GOVINDARJAN, SENIOR DIRECTOF R&D, AVAYA. „We are pleased to be workingwith Luxo!’s new Development Centre to conti-nue our development relationship.

We have beenimpressed withLuxo!’s willingnessto work with us incost e%ectivelycra!ing specific co–developmentsolutions”.

„EB has a strong background in both wirelessand automotive segments, and

working together withLuxo! supports ourintention to expandour o%ering andmarket reach. With the introduction of In–Car Media Serverand Internet Hotspot we deliver on our promiseof taking advanced technologies and turningthem into enriching end–user experiences”, saidJANI LYRINTZIS, VICE PRESIDENT, WIRE-LESS SOLUTIONS, ELEKTROBIT.

„Luxo! and its three major o%erings—Droid-BUZZ, DashCore and the upcoming apps con-nectivity solution for in–vehicle and mobile de-vices—are directly addressing major challengesthat prevail in the current European automotiveinfotainment connectivity market. "ese includethe need to keep passengers entertained withoutcausing driver distractions, the ability to displayimportant information on the dashboard andthe freedom to integrate smartphones in a safemanner inside the car,” said PRAVEEN CHAN-DRASEKAR, GLOBAL PROGRAM MANA-GER – CONNECTIVITY & INTERIORS, TE-LEMATICS & ITS, FROST & SULLIVAN. „Allof these innovations prove that

Luxo! has shownimmenseunderstanding of theneeds of globalautomotivemanufacturers byresponding withtechnically superiorsolutions.”

„Eastern Europe serves as a key nearshore out-sourcing destination for Europe,” said JIMITARORA, RESEARCH DIRECTOR AT EVE-REST GROUP.

„In recent years,Luxo! has emergedas a credible providerin this region with notable capabilities in application develop-ment, package implementation, product engi-neering and testing services, as well as a strongfocus on the banking vertical.”

„We're pleased to recognize Luxo! as the EOAOutsourcing Service Provider and its Ukrainelocation as O%shoring Destination of the Year,”said YVONNE WILLIAMS, REPRESENTATI-VE FOR THE EUROPEAN OUTSOURCINGASSOCIATION. „It's evident that

the company hasworked tirelessly toprovide exceptionalvalue and qualityproducts to theirclientsduring the past year. "is, in addition to theircontributions to the outsourcing industry as awhole, serves as an excellent example of whatthe EOA looks for in honorees of this prestigio-us awards program.”

„Luxo! has proven tobe an invaluablepartner over the pastseveral years due toits industry expertise,ability to innovateand exceptionalproduct and servicedelivery”, – said DINESH PALIWAL, CEO, HARMANINTERNATIONAL.# „Luxo!’s leadership andproject teams have been incredibly responsiveand attentive to our needs, and as a result, wehave started treating Luxo! as our extended or-ganization. We look forward to furthering ourrelationship with Luxo! and are excited to seewhat new automotive technologies are possibleas a result.”



C A S E S T U D Y

"ere are not just two sides to every story –– at News360,they strongly believe that there are many facets to everyonline news story. Most readers of online news areeither swamped by information overload –– much of itduplicated or irrelevant –– or receive their news from li-mited sources. News360 improves that situation byproviding personalized news stories aggregated frommore than 1,500 websites to a variety of mobile deviceplatforms.

As a small, privately held company, News360 is de-dicated to helping individuals gather and experiencetruly personalized news. Using a sophisticated and ad-vanced linguistic metadata analysis engine and scientificalgorithms; the application si!s through numerous newssources, identifies trends, and delivers content based onindividual preferences. "e analysis engine performs se-veral Artificial Intelligence (AI) functions includingEntity and Fact Extraction; Text Classification; DossierGeneration; and Clusterization to understand thesemantic content inside news articles. "e News360app then gathers metadata, identifies underlying trendsin users’ reading patterns and links together relevantstories. "is not only gleans the most significant infor-mation possible, but also creates engaging visualizationsand gives a fresh dimension to news.

Articles from di%erent sources, which cover the samenews, are clustered together and sorted into di%erentnews categories. "e News360 platform uses all the se-mantic metadata to deliver concise and targeted newsfeeds on mobile devices, filtered by location or topic,and encompasses all points of coverage for each newstopic, thus giving a true 360–degree view.

"e News360 app is available free for iPhones,iPads, Windows 7 and Blackberry Playbook. It was oneof the first news applications in the Microso! marketplaceand was recently rated as one of the best applications inits category on the WinPhone platform.

LUXOFT HELPSNEWS360

ACHIEVE FULL FUNCTIONALITY

IN NORTH AMERICAN

MARKET FOR PERSONALIZEDMOBILE MEDIAAPPLICATIONS

FINE#TUNING OF USER INTERFACES $UI% ALLOWSMOBILE NEWS MEDIA AGGREGATOR TO COMPETE IN

EXPANDED GEOGRAPHIC MARKET.

–>


C A S E S T U D Y

MAKING HEADLINES IN NORTH AMERICA

"e team behind News360 has been conducting semanticanalysis in news media for the last seven years in di%erentB2B applications. Last year, they decided to create aconsumer product around news analysis; News360 wasformed and immediately set its sights on capturing ashare of the North American market for news media ap-plications. To accomplish this objective, the companyneeded the assistance of reputable so!ware developmentexperts to modify the complicated interfaces necessaryto integrate thousands of news sources with the mostcommon mobile platforms used in North America.Technical demands on the provider would be many,stacked against tight budgets and even tighter deadlines.News360 COO, Sergey Korolev, was previously ac-quainted with Luxo!, specifically its eCommerce practice,and felt confident that the world–class IT–firm possessedan outstanding mobile development background andexcellent collaboration skills along with creativity and asteadfast focus on delivering results and ROI. „I feltsure Luxo! was the perfect choice to meet all our needs."e fact that they had a proven track record of successfulglobal delivery was just one more advantage they hadover the competition,„ says Korolev.

OVERCOMING NEWSWORTHY CHALLENGES

Luxo! so!ware engineers were tasked with developingvarious integration elements of the News360 appli-cation for the iPad, Window Phone 7 (WinPhone),and Blackberry Playbook platforms and helped fine–tune the iPhone interface for landscape mode. Luxo!was also responsible for engineering the interface ar-chitecture, which had been developed and designedby a third party.

"e challenges to overcome were many. First,there were the extremely short timeframes, whichout of necessity were based on customer businesscases, not to Luxo! team estimations. "is meantthere was absolutely no room –– nor time –– forerror.

Secondly, the Luxo! team needed to master emer-ging technologies concurrent with working on theproject. For example, the team was originally in ex-perienced in WinPhone technology, but came up tospeed quickly to meet the goal.

To make things even more challenging, the Win-Phone and Blackberry Playbook versions had to bedeveloped prior to the o$cial release of the technologyitself. "is meant developing interfaces relying only

on publicly available Beta versions, which were highlyunstable and possessed limited functionality at best.

A HYBRID TEAM DEVELOPS A HYBRID SOLUTIONLuxo!’s management team made the strategic decisionto create a special and specific Center of Excellence(CoE) to manage all projects dealing with mobileplatforms and related technology. "e CoE unites allexperts and specialists who have direct experience inmobile technology in addition to other professionalswho wish to deepen their knowledge in this area. Lu-xo!’s mobile technology CoE summarizes and syste-mizes the mobile application development process byaccumulating their experiences and developing bestpractices. In addition, the CoE continually exploresnew technologies, prepares technical proposals, andactively helps create and support client presentations.

A combined team consisted of a Luxo! ProjectManager, four developers and a QA specialist aswell as several designers and developers and aproduct owner from News360. Together, the teamdeveloped a hybrid version of the popular Agilemethod of so!ware development in order to meettheir need for increased flexibility and highly ag-

gressive timeframes for completion. "e team is cur-rently at work on three new development projectsfor the Android, Playbook & iPad versions with thesame „first to market„ urgency.

By putting together a highly professional team ofso!ware experts and integration engineers, Luxo! ac-complished all of News360 goals through excellentproject planning and task distribution, coordinatedworkflows and open, honest and timely communicationsfrom start to finish.

RECORD RESULTS:With Luxo!’s assistance, News360 released the Win-Phone version in one month, which is an unprecedentedfeat. "e iPad version took just over two months tocomplete and the same is expected for the Androidversion as well.

Luxo! helped increase the usability and interactivityof News360 by enabling live links from any pageelement or action and a flexible system of creatingpersonal news channels. According to Sergey, the Lu-xo! team successfully met all the project’s deadlinesaccording to plan. „We are completely satisfied withLuxo!,„ Sergey says.

24 LUXOFT ENGINEERING BUSINESS PERFORMANCE


ORGANIZATIONAL CHANGES

Dmitry KushnirManaging Director of LuxoftUkraine, Promoted to Vice–President Eastern Europe Lux-oft. Mr Kushnirs duties asCountry Manager were ex-tended to include operationsmanagement, business devel-opment and pre–sale activitiesand optimization of severalcorporate functions across allof Luxofts Eastern Europeanoffices. Dmitry joined Luxoft in2006 and was instrumental inhelping to grow Luxoft Ukraineinto the 2000–employee or-ganization that it is today andestablishing Luxofts nearshoreoperations in Poland.

PrzemyslawBerendtManaging Director of LuxoftPoland, Promoted to Vice–Presi-dent of Global Marketing. Mr.Berendt’s key functions in hisnew role will consist of creatingand driving global marketingstrategy to increase Luxoft’sbrand recognition; promotingLuxoft vertical and horizontal ex-pertise; creating and driving exe-cution of Luxoft employerbranding strategy to help re-cruiting and retaining talent;providing marketing and PR sup-port to lines of business, countrymanagers, and other functionswithin Luxoft. Mr. Berendt has 11years of broad technical andmarketing experience and a solideducational background andwork experience at Procter &Gamble.

PavelKhristolubovAppointed as Chief OperatingOfficer of Luxoft. Mr. Khristol-ubov oversees Luxoft’s globaloperations, internal IT, and ad-ministration. He is responsiblefor centralizing and streamliningbusiness management and oper-ational processes across thecompany. Mr. Khristolubovjoined Luxoft in 2004, bringingmore than 10 years of experi-ence in IT and offshore softwaredevelopment to the company.Since 2008, he was running thelargest delivery center of thecompany for an industry–leadingfinancial services customer. Mr.Khristolubov has a proven trackrecord in delivering businessgrowth, firming client relation-ships, and strengthening themanagement team. His deep ex-perience on the delivery side willhelp increase the effectiveness ofLuxoft’s support organizationsacross all our geographies.

Alina Plaia Appointed as VP Global Commu-nications at Luxoft. As a VicePresident of Global Communica-tions Alina Plaia oversees all ex-ternal communications functionsthat include analyst relations,media, and investor communica-tions, and acts as the Company'sspokesperson. Ms. Plaia is a sea-soned investment banking pro-fessional with 16 years ofexperience in accounting, fi-nance, and capital markets.& Shestarted her career at Credit Su-isse First Boston, followed by De-loitte & Touche LLP, and SocieteGenerale.& Last 6 years of her in-vestment banking career Ms.Plaia’s spent as a Director ofEmerging Markets ResearchSales in Markets and InvestmentBanking division of& UniCredit.She has joined the Luxoft teamafter working as a U.S. InvestorRelations for IBS Group, the par-ent Company of Luxoft.

Joseph Jerz Appointed as Global Head of En-ergy & Utility Practice at Luxoft.As part of his new responsibili-ties, Mr. Jerz will be in charge ofglobal business development,the practice service and solutionofferings, partnerships and al-liances in addition to the overallpractice strategy. Mr. Jerz bringsmore than 25 years of relevantexperience in the field of energyand utilities to his new positionat Luxoft. Previously, Jerz servedas a principal in the energy andutilities vertical for HCL America,Inc. Mr. Jerz’s appointment fur-ther enhances the sales andbusiness development strategiesfor Luxoft’s Energy & Utility prac-tice.

Je"rey Osborn Appointed as Head of Travel &Transportation Line of Business atLuxoft. Mr. Mr. Osborn will haveglobal responsibility for all aspectsof Luxoft’s Travel and Transporta-tion vertical organization which islargely focused on Airlines, Hotels,Car Rental, Cruise Lines and TravelDistribution entities around theworld. Mr. Osborn brings morethan 20 years of travel and trans-portation industry experience tohis role at Luxoft. Previously, Os-born served as Global Sales Direc-tor – Travel and Distribution forTravelport. As head of Luxoft’sTravel & Transportation practice,Osborn will be charged with ex-tending the company’s globalfootprint in the industry.

LUXOFT ENGINEERING BUSINESS PERFORMANCE 25

LUXOFT RUSSIA10–3, 1–Volokolamsky proezd 123060 Moscow, Russia

Tel: +7 (495) 967 [email protected]

LUXOFT USA225 West 34th Street, Ste. 1707

New York, NY 10122 Tel: + 1 (212) 964–9900

us–[email protected]

LUXOFT UKRAINE10/14 Radishcheva Str., 03680 Kiev, Ukraine

Tel: +38 044 206 [email protected]

LUXOFT POLANDUl. Krakowska 28032-080 Zabierzów

Tel: +4812 445 8800Fax: +48 12 445 [email protected]

LUXOFT ROMANIA167 Calea Floreasca, Sector 1 Bucharest, Romania 014459

Tel:& +40 21 203 6600 [email protected]

LUXOFT UK1 Liverpool Street, London, EC2M 7QD

Tel:& +44 (0) 207 956 2840 [email protected]&

MARKETINGPrzemyslaw Berendt

[email protected]

Alina [email protected]

PRESS AND MEDIAJulia Simonova

[email protected]

FOR CAREER SEEKERSTel.: +7 (495) 967 8030 Fax: +7 (495) 967 8034

[email protected]

Site: www.luxoft.comFollow us on Facebook: www.facebook.com/Luxoft

Twitter: www.twitter.com/Luxoft_tweets

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