Executive General Management Program (EGMP) – Batch 03

IIM Lucknow

Ver 1.0

Contents• Broad Contours

• Who Should Attend

• Unique Features of Program

• Detailed Program Contents

Broad Contours

Program Director : Professor Amit Mookerjee

Duration : 1 Year

Eligibility : Graduates in any discipline with minimum 50% in their graduation and minimum six years experience after graduation

Schedule : Saturday Afternoon – Indicative class time 11.30 am - 3.30 pm

Program Fees : Rs. 2,05,000/- [This does not include campus visit expenses]

Who should attend?

• Managers with recognised high-growth potential preparing for General Management responsibilities

• Those seeking to consolidate their work experience with intense integrative inputs

• First-time leaders, project managers and those aspiring for managerial and business, development roles in a business operation

Unique Features

• Delivered in 12 months, allowing prolonged and smooth learning, and eventually leading to better retention of the gained knowledge

Unique Model of Learning

• Designed with a mix of experience sharing, real life case discussions and assignments besides the lectures in class

Pedagogy

• 6 Days Campus Visit at IIM Lucknow – Noida Campus during the programCampus Visit

• Certificate of Completion in “Executive General Management Program” from IIM LucknowCertification

Conference Call/Information Session

• Why should I attend the conference call?– To evaluate the program rigorously and in

depth before taking a final decision

• Who will host the call?– NIIT Imperia Product Management &

Academic Team would address the queries regarding the program

• How can I register for the conference call?– Register Online using the following link –

http://bit.ly/egmpconcall (You will see the next available conference date in the same link)

Module Coverage

• Business Economics

• Organisational Behaviour

• Human Resource Management

• Marketing, Sales and Distribution

• Principles of Accounting and Corporate Finance

• Operations and Supply Chain Management

• Strategic Management

• Quantitative Techniques for Decision Making

• Business Communication

DETAILED MODULE-WISE CONTENTS

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Managerial Accounting

Module ContentsA: Financial Accounting• Introduction to Financial Statements• Financial Accounting System• Profit and Loss Statement, Balance Sheet• Financial Statement AnalysisB: Cost Accounting• Overview of Cost Accounting• Cost Concepts & Classification • Break-even Analysis• Short-term and Other Decision Making Areas

Course ObjectivesThe course focuses on basic techniques in management accounting. It has been designed to enable the participants to prepare, comprehend and analyze corporate financial statements. The course would also cover basic elements, concepts and systems of cost accounting. As it is the first course in accounting, emphasis will be on technical aspects and live examples from the corporate world.

Introduction to Finance

Module Contents• Introduction to Finance and Objectives of Financial

Management

• Capital Expenditure Decision Making

• Capital Structure Decision Making

• Dividend Decision Making

• Working Capital Decision Making

• Other Aspects in Financial Decision Making

Course ObjectivesThis course would focus on value creating systems commonly used in the business world in capital expenditure, capital structure, dividend and working capital decision making. Some other relevant aspects in finance would also be covered during discussions.

Organization Behavior

Module Contents

• Introduction to OB

• Organizations as Interdependent Systems

• Learning Styles

• Individual Behavior & Psychological Processes

• Interpersonal Dynamics & Role ofEmotional Intelligence

• Perceptual Processes

• Decision Making

• Motivation: Theoretical Framework

• Group Processes

• Understanding Informal Organisations

Course ObjectivesThe course would enable students to:• Understand organizations as interdependent systems • Be aware of how individual behavior is influenced by various organizational factors • Gain insight into one's own psychological processes and behavior patterns • Recognize ways of building work relationships

Human Resource Management

Module Contents

• Human Resource Management – An Introduction: Understanding HRM as a system & its linkages with corporate strategy & business processes; strategic role of HR

• HR Planning• Job Analysis• HR Processes: • Recruitment & selection processes.• Training & development processes, designing & evaluation of training.• Performance appraisal & management, potential appraisal, BSC, performance interviews and

performance counseling.• Reward management, career management & succession planning.• Management of people in Global business: • Introduction to the specialized HR processes & issues in management of people in global

organizations (MNCs); management of cross-cultural workforce and cross-cultural negotiations;

• Introduction to Industrial Relations and its relevance: Relevant models & policies; • New trends and challenges in HR.

Course Objectives• To familiarize the participants with HRM as an integrated and strategic business process.• To help them understand the different tools and techniques required for effective management of people.• To enhance understanding of the HR issues, strategies and practices in MNCs, in light of fast growing

global business.

Marketing Management

Module Contents

• Marketing process

• Marketing Mix

• Environment scanning

• Opportunity assessment

• Managing Marketing Research

• Understanding consumer choices

• Customer value, satisfaction and loyalty

• Marketing goals & strategy

• Market Segmentation & targeting.

• Matching customer needs and co. capabilities/goals

• Dealing with competition

• Analysing competitive forces

• Strategies for competing

• Positioning the offer

• Specifying the value to be offered

• Creating customer value • Product strategy • Product portfolio, lifecycle• New product development• Product line decisions• Pricing strategy • Pricing strategies• Pricing methods• Pricing and competition• Managing the sales process• Distribution and retailing• Managing promotions• Marketing communications• Promotional strategies• Defining the brand• Building Brand Equity - Creating value associations• Customer profitability and relationship

management• Managing services

Course Objectives• Enabling participants to understand, create and manage the business process of

marketing • Developing a “feel” of key issues involved in identifying, creating and delivering

value to various strategic, identified stakeholders.

Operations ManagementModule Contents• Operation Management Function – Role and Significance; Service Operations

Management; PQCDISM criteria; Productivity – concept, its improvement as long term goal;

• Integrating Operations into the Strategy of the Organization• Product Design; • Process Analysis, Works Systems Design• Facilities Location, • Material Flow and Plant and Layout• Capacity Planning; • Integrated OPC perspective; Aggregate Planning and Master Production

Scheduling; Operations Scheduling and Production Activity Control; • Scheduling of Personnel & Service Systems• Quality Management; • Maintenance Management and Reliability • Lean Operations, as approach to production-inventory management;• Project Management• Energy Management – Principles, planning, efficiency analysis; • The Future of OM

Quantitative Techniques

Module Contents• Data Analysis: Collection, Organisation, Construction &

Graphing of frequency distribution• Concept of Central Tendency, Variability & Skewness• Contd. Central Tendency, Variability & Skewness• Decision Making in Management – Concept/ application

of Probability Theory. • Decision Making in Management: Concept/Application of

Correlation & Regression Analysis• Decision Making in Management – Selection of Optimal

Strategy in one Action and Multi-action Problems (Decision Trees).

Strategic Management

Module Contents• Introduction to Strategic Management• External Environment Analysis• Internal Environment Analysis• Business-level Strategy• Corporate-level Strategy• Mergers & Acquisitions• International Strategy• Cooperative Strategy• Corporate Governance• Organizational Structure• Leadership & Entrepreneurship

Business Communication# Module Contents Topics

1 Business Communication Strategy

• Audience Analysis• Audience Demographics• Audience Knowledge• Audience Interests and Attitudes• Meeting your Audiences Needs• Mindsets, perceptions, frame of reference• Technique of active empathic listening

2 Effective Document Preparation

Focus Area: Planning, Writing and completing critical documents from email, letters to Reports and Proposals

3 Spoken Business Communication

Objective: Help students develop assertion, confidence and felicity in oral communication such that they are able to realize their true potential as future leaders.

4 Delivering Business Presentations

• Vocal Delivery in Oral Messages• Nonverbal Communication in Oral Presentations• Preparing for Your Presentation• Reducing Presentation Anxiety • Handling Question and answer session

Campus Modules

Module Contents

• Foundation sessions on various management modules included in core modules

• Case Analysis on select modules

• Communication Workshop

• Issues on Team Building and Leadership

• Workshop on specialised management topics

• Cross Cultural Issues in Global Business Negotiations

EGMP 01 Campus Visit Photograph

Sample Certificate

Payment Schedule

• Program Fee: Rs.2,05,000/-• A deferred payment facility exists with the following

schedule:– With Application#: Rs. 10,000/-– On Registration Rs. 72,000/-– Instalment 1 (August 2011): Rs. 41,000/-– Instalment 2 (October 2011) Rs. 41,000/-– Instalment 3 (December 2011) Rs. 41,000/-

#Initial payment will be refunded completely if the candidate is not selected for the program by the institute. This does not include the application amount of Rs. 1000/-.

How to Apply

Application forms• Application forms can be obtained from

www.niitimperia.com or at local NIIT IMPERIA Centres• Students could also apply online at

www.niitimperia.com• Admission in Progress – Please contact NIIT IMPERIA

Executives for details

Classes would start – on or after July 2011Application Foreclosure Clause: Please be aware that seats are limited at every location for this program. Therefore, 1. Applications can be foreclosed anytime (at all or some select locations) on or after April 19, 2011, with a 7 day notice posted on the NIIT Imperia website 2. Applicants are advised to apply as early as possible to avoid rejection of their application form

Documents Required for Application

• 1 Passport size photo affixed [Latest photo with light backdrop]

• Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]

• Proof of Graduation Completion [Provisional / Degree Certificate]

• Proof of Graduation % [Graduation Marks sheets for all years]

• Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form]

• Proof of Current Employment [Letter from the HR with current date / Latest Pay slip]

About IIM Lucknow

• Indian Institute of Management Lucknow was set up by the Government of India.

• IIML’s mission is to be a global, socially conscious and integrated school of management.

• IIM Lucknow was the first IIM to start an additional campus in the country.

• The distinctive positioning of Noida Campus as a leader in executive education is being accomplished through long-term executive education programs.

For more information about the institute, please visit www.iimlnc.ac.in

Batch 02 Profile

• Sample Designation– Senior Project Manager – Infosys,

– Delivery Manager - IBM

– Zonal Manager – Airtel

– Program Manager – Dell,

– DGM – HR, Tata Johnson

– Senior Manager – Yes Bank

– DGM – Tata Teleservices

– Productivity Leader – GE

– Senior Sales Manager - Schneider Electric

– COO – Vee Care Hospitals

6 to 8 yrs62%

9 to 11 yrs 25%

12+ yrs13%

EGMPx02 - Breakup by Experience

SYNCHRONOUS LEARNING - NIITIMPERIA

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18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation,

connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS):• supplementary e-learning• program-specific notices• online submission of assignments• reminder services• online testing• student records

STUDIO VIEW

NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

Take a Virtual Tour of the Classroom

SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW

STUDENT VIDEO

FACULTY

SLIDE SHOW / WHITE BOARD

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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Tabulation of responses

Quizzes randomly created by the teacher

For any Queries Or Doubts,

Call Us At 18001806060 (MTNL/BSNL) or 60006448 (Others)

(Or)

Write to imperia@niit.com

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