Your Network is a Store of Distributed

Intelligence That Can Enable You

―Reid Hoffman, LinkedIn

Critical Connections 2015

Richard Sink ENP Advisors Meeting

March 20

Event Marketing

• Pre-event searches provide countless opportunities

• Anticipate the adjacent event searches and be present with

your message, including creating & promoting event-

specific content

• Talk about the behind the scenes of an event in an

article or have key influencers or bloggers write about

your session material before the event

• During your event, make sure to capture multiple angles of

the event with interviews, videos, photos, quotations…

• Post event flyers to your LinkedIN feed

Connecting to your 3rd degree connections

• Send them a Connection Request. Include a personalized

message that states: "We don't know each other yet but I would

like to connect with you because [insert reason]. I hope you will

accept this request to connect." By including a personalized

note, the person will be more apt to accept your connection.

Once you are 1st degree connections, you can message them

normally and share your latest content.

• Join a Group that your 3rd degree connection is already a

member of. Once you are a member of this shared Group, you

can go to the Members section of the Group and message your

3rd degree connection directly.

• Check out your 3rd degree connection's profile. Do they list

their phone number or email? If so, give them a call on the

phone or send them an email.

Connecting to your 3rd degree connections

• Can’t see their complete profile? Highlight and copy the first 2

or 3 lines of what you can see and search via Google. Results

will show full name and profile link. Click on link to see complete

profile.

• You can send an InMail-- but this is only available to you if you

are a premium member.

• Use Open Profile. If you are a premium member and your 3rd

degree connection is also a premium member, and you both

opted into Open Profile, you can freely send messages to each

other.

Profiling is More Important than Search

• Traditional Demographics = Age, Location,

Sex/Gender, Race/Ethnicity, Income

• New Demographics = Interests, Passions,

Skills, Beliefs, Values

• The difference? It’s about truly discovering

“who” your customer is — at a deeper level.

A More Effective Campaign for Your Event

• Contact your social media-savvy speakers & fellow

advisors and help them craft great content.

• Do an email trade with other similar events so the

message is getting out to a new audience.

• Have some of your best sponsors provide a give-away for

a free pass to their prospects and customers.

After an Event Concludes

• Even after an event is over, online interest lives on

• People often turn to search and social media channels to catch

up on what they’ve missed or to relive what they’ve

experienced

• Look for ‘moments of opportunity’ for your business to

continue to capture the momentum once an event is over

• Add event footage to your site to capture post-event interest

• Alter the creative messaging of your online campaigns based on

the most-searched-about topics or newsworthy moments

LinkedIn Launches New Marketing Solutions

1) Expanded version of its Marketing Solutions platform to enable

advertisers to nurture customers at all points of the sales cycle

2) Five main pieces — LinkedIn Lead Accelerator, Sponsored

Updates, LinkedIn Onsite Display, LinkedIn Network Display,

and Sponsored InMail

3) Lead Accelerator is the big product launch, allowing businesses

to divide their audiences into different segments, and then to

deliver ads and content in the right sequence, targeted to each

group.

4) These new services are built in part on products LinkedIn

acquired from Bizo in 2014

Action Plan for Social Media

Monday Morning

- Inventory your digital assets & how social media is already impacting your business

- Connect with existing partners, clients, database, prospects and Open Networkers. Join 50 LinkedIn Groups. Start building your value-based network now!

Next 90 Days

- Assemble a team and build a social media strategy. Look at competitors, clients and prospects conversations and associations

- Deploy a social media initiative from the strategy

- Begin evolving leadership and corporate culture in a direction towards social media familiarity

- Plan for and execute on building a corporate competency in social media

LinkedIn Launches New Marketing Solutions

1) Expanded version of its Marketing Solutions platform to enable

advertisers to nurture customers at all points of the sales cycle

2) Five main pieces — LinkedIn Lead Accelerator, Sponsored

Updates, LinkedIn Onsite Display, LinkedIn Network Display,

and Sponsored InMail

3) Lead Accelerator is the big product launch, allowing businesses

to divide their audiences into different segments, and then to

deliver ads and content in the right sequence, targeted to each

group.

4) These new services are built in part on products LinkedIn

acquired from Bizo in 2014

Richard’s Contact Info

www.linkedin.com/in/rsink

Richard- (949) 226-9844

ENP Group on LinkedIN:

Executive Next Practices for C-level Leaders

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Executive Next Practices Institute 888.857.9722

Events Calendar and Registration-

www.enpinstitute.com/events