SEAN DAUGHERTYExecutive Officer, Alpine Resorts Co-ordinating Council
Draft Alpine Resorts Strategic Plan 2012
for Victoria
3 April 2012
Sean Daugherty, Executive Officer
Overview
• Background
• Alpine Resorts 2020 Strategy review
• Process
• Review findings
• Way forward – draft Plan 2012
• Next steps proposed
Background – Victorian Alpine Resorts
• The Alpine Resorts (Management) Act 1997provides the management framework for all Victorian alpine resorts.
• It establishes the:– Alpine Resorts Co-ordinating
Council;– Six Alpine Resorts; and – Five Alpine Resort Management
Boards• Falls Creek• Mount Baw Baw• Mount Buller / Mount Stirling• Mount Hotham• Lake Mountain
• Requires the ARCC to prepare the Alpine Resorts Strategic Plan, including reviewing every 5 years
Alpine Resorts 2020 Strategy & its review
• Released in 2004• Vision of four season, vibrant
sustainable resorts • Six strategic objectives
– Climate change – Resort use and visitation – Development of the resorts – Vibrant resorts – Environmental management – Stewardship of public land
• Review in June 2010 - joint ARCC and Department of Sustainability & Environment (DSE) project
Process
• In October 2011 - ARCC assumed sole responsibility to complete the review, as per its legislative requirement
• Minister for Environment directed the ARCC to complete by 30 March 2012
• To reinvigorate and develop a more robust draft Plan for consultation the ARCC undertook significant meetings and workshops with the industry, including:– Alpine Resorts Management Boards; – lift companies;– state government agencies;– alpine resort businesses; – key stakeholder groups;– industry associations;– the project reference group– interagency group; and – local government.
Alpine Resorts 2020 Review findings
• Assisted in promoting visitor growth in a competitive marketplace.– Winter visitor days growing slowly & growth
stronger than tourism to the broader region.
• Winter is adding $610m to Victorian GSP and 5,200 jobs (2011) and resorts are a net contributor to state and federal revenue flows.
• Snow-making is providing more stability for visitation.
• Insufficient attention to long-term financial viability, including required non-commercial environmental/social activities.
• Excessively optimistic about the ‘green season’.
Alpine Resorts 2020 Review findings
• Lack of focus on individual resort competitive strengths for both winter and green seasons.
• Need for integrated industry frameworks, including investment, promotion and planning.
• Institutional arrangements need to be improved, due to ambiguity around policy priorities and industry level roles.
• Better and more consistent measurements for social and environmental key performance indicators needs to be established.
Framework for the draft Plan 2012
Objective 1
• Enhancing the experience and developing resorts– Grow numbers by focusing
on competitive strengths
– Winter is the economic ‘engine’
– Strengthen base of critical winter infrastructure and improve the value proposition
– Selectively develop green season products based on strengths and within the broader regional context
– Improve integration and co-ordination of promotion
Objective 2
• Delivering resort services and infrastructure efficiently and accountably– Ensure Alpine Resort
Management Boards (ARMBs) are able to operate efficiently and effectively in a financially viable manner
– Improve integration and co-ordination of public and private investment opportunities
– Review ARMB non-commercial activities undertaken and their associated costs
Objective 3
• Building partnerships– Strengthening networks
and relationships between those involved in the alpine resorts for mutual economic, social and environmental benefits
– Improve planning at a resort-level
– Strengthen partnerships with local government, regional tourism bodies, indigenous communities and other land managers (e.g. Parks Victoria)
Objective 4
• Respecting the alpine environment– Climate change
• Continue to invest in snow-making and associated summer grooming
• Invest in renewable energy and measures to lower energy consumption
– Natural environment• Its maintenance is critical
and it holds significant intrinsic value for current and future generations
• Major competitive advantage
• Improve and set consistent measurements and key performance indicators
Objective 5
• Broadening access opportunities– Identify and remove
impediments for• Culturally diverse groups• People of all abilities (e.g.
address participation barriers)
• People of varying economic circumstances
– Improve provision of community services and facilities for residents and visitors
Objective 6
• Regulatory reform– Improve planning and leasing
framework
– Address issues surrounding native vegetation offsets
– Bushfire - address the conflict between policy and development, including growing green season visitation in a fire-prone landscape
Next steps
• Proposed release by the ARCC in late May 2012
• ARCC to undertake formal public consultation, including workshops at each resort and in Melbourne
• Prepare and finalise into the Alpine Resorts Strategic Plan 2012
• Submit to the Victorian Government for consideration and release of final Plan
Questions