Executive Summary

2 10th ItS EuropEan CongrESS & ExhIbItIon 16-19 JunE, hElSInKI FInland

The Congress headline was “ITS in your pocket – proven solutions

driving user services”. This slogan was chosen to emphasise easy

access by end-users to reliable deployed solutions that solve real

problems and deliver value for money. The Congress was organised

around six key topics

• Newmobilityappsforconsumersandbusinesses–makinguseof

Open Data

• Smarttransactions(ticketing,infrastructureuse,insurance,travel,

parking,etc)

• Multimodalnetworkoperationatcity,region,nationaland

international level

• Productivityfortransportsystemsincludinglogisticsandpublic

transport

• Towardszeroemissions

• Fromconnectedtoautomatedvehicles

The European Programme Committee (EPC) co-chaired by Didier Gorteman

(ERTICO–ITSEurope)andSampoHietanen(ITSFinland)appointedarapporteur

for each topic tasked with capturing the key messages and outcomes from the

Congress.TheFinlandHostorganisationsalsoappointed2rapporteurstoreflect

on Congress proceedings from the national point of view. The topics were addressed

byawiderangeofdifferenttypesofsessions,over110intotal–Executive,Special

Interest,Technical,Scientific,Commercial,Interactive,andHost.Over250papers

werepresentedroughlydividedamongthetopicsasfollows–Topic1:50papers;

Topic2:35papers;Topic3:30papers;Topic4:60papers,Topic5:30papers,

Topic6:50papers.

ITS in your pocketProven solutions driving user services

Professor Eric Sampson ChiefRapporteur

3Post-Congress rePort 2014

There were three Plenary Sessions where high-level industry executives, public

officialsandinternationalexpertssharedtheirperspectivesandrichexperienceon

ITStopicsencompassingpolicy, strategic,economic,technical,organisationaland

societalaspects.HelsinkialsosawlivedemonstrationsofITSsystemscomplemented

byawide-rangingtechnicalExhibitionandfivestakeholderworkshops.

ThisReportsummarisestheCongressproceedings.Thefirstpartfocusesmostlyon

thethreePlenarySessions,Technical,ScientificandCommercialpapersessions,and

theSpecialInterestsessions;thesecondpartreportsontheeightExecutiveSessions.

The final part is the Joint Statement agreed by theMinisterial RoundTable.My

profound thanks to the team of hardworking rapporteurs and to Executive Session

moderatorsplusKristaHuhtala-Jenks,EricLouette,RogerPagny,MariaDeRycke

andEmilyTaylorwhoalsocontributed:

Newmobilityappsforconsumers&businesses Per-OlofSvensk

Smarttransactions(ticketing,insurance,traveletc) YvonneHübner

Multimodalnetworkoperation RistoKulmala

Productivityfortransportsystems MarijedeVreeze

Towardszeroemissions MartinBoehm

Fromconnectedtoautomatedvehicles KeesWevers

Hostperspective AnnaSchirokoff

Hostperspective JukkaLintusaari

PROFESSORERICSAMPSONCHIEFRAPPORTEUR ERTICO, BRUSSELS July 2014

Introduction

4 10th ItS EuropEan CongrESS & ExhIbItIon 16-19 JunE, hElSInKI FInland

Summary of findings and challenges

TheHelsinkiCongresswasapopular successwithover2500attendeesfrom65differentcountriescomingtogetherfordiscussion,debateandnetworking.Reflectingtheheadlineslogan“ITS inyourPocket–provensolutions driving user services” there were three key messages from papers and sessions.

First,thestrongfocusondeploymentratherthantrialsorresearch.SecondtheextensiveuserinvolvementinallpartsoftheITSservicevaluechainhaschangedandexpandedtheroleofusersfrombeingjustreceiversofservicestobeingactuators,contentprovidersandserviceintegratorsbycompilingtheirownpersonalisedservice portfolio from the app stores. And third, while Big Data andOpen Data are key and fast-movinginitiatives neither will provide effortless solutions to problems.

Business cases for the useofopendatawill not be possiblewithout frameworks and standardswhich areadoptedbyallmemberstatesoftheEU.Thereisstillmuchdebateonwhoownsdataandwhoshouldpay,andhowmuch,foruse.Newentrantsintothemobilitysupplychainarepressingfortheopening-upofdataresourceswhereavailability iscurrently limited.Howeversomememberstatesareuncomfortablewiththisderestricted world, despite the Digital Agenda for Europe and the EuropeanTransport Policy, which bothpromoteOpenData,andseektoapplyconditionsondataprovisionforunspecifiedpolicyrequirements.Thisiscreating a paradox – the best way to achieve a deregulated environment may well be agreement on some form of institutional framework.

The need for clear thinking on standards and regulation was demonstrated by a paper which discussed the uptakeofelectrictwo-wheelers inChina.Legislationwas initiallyanenableratthegrowingphasebutthenbecame a barrier to the uptake of electric two-wheelers when drivers became unsure about whether or not new standards were going to be implemented and enforced.

The following section gives some examples of consensus among delegates as well as some cases where the way forwardislessclearorevenunknown.Thefinalpagesreporttheoutcomeofdiscussionsonkeytopicsattheeight Executive Sessions.

InmanywaysHelsinkirepresentedatippingpoint–theoccasionwhenitbecameclearthattherehadbeenamajorshiftofemphasisandattitudes.Congresseshavepassedthroughaseriesofchanges.Initiallytheyweredrivenbyresearchandwhatmightbepossibleoneday;thentheyweredrivenbysuppliersofferinggood,butforthemostpartsinglefunction,solutions.Howevertheusershadbigger,morecomplex,problemsandtheyneededbigger,integrated,solutionswhichbegantoappearasaresultofanumberofsmallbutvitaltrends:

• Everythingstartedtobecomeinstrumentedanddigital

• Everythingandeveryonestartedtobeinterconnected

• OpenDatabegantransformingtransportmarkets

• Thehugeincreaseinsmartphone/tabletownershiphasmeant permanently connected travellers

• Consequentlyeverythingisbecomingintelligent

5Post-Congress rePort 2014

ThesetrendsbuilttheframeworkforthemajorshiftseeninHelsinki.WehavechangedfromanITSmarketessentially planned and managed by what suppliers wanted to offer to one where products and services are drivenbywhatuserswant.AsMinisterVirkkunensuccinctlyputit:“pushhasbecomepullandthecustomerisKing”.

LikeallCongressesHelsinkihadmanydifferent‘threads’ofactivity:

• ThehighpolicylevelwherewehadPlenaryandExecutivesessionsplustheMinisterial RoundTable.Thislivelyandwide-rangingdiscussionagreedasignificantstatementonpartnerships todevelopMobilityasaService.

• Wehadover40SpecialInterestsessionstakingselectedtopicsintogreatdetail

• Over250Technical,ScientificandCommercialPaperswerepresentedinover50sessions.Forthe firsttimepapersonactionsaimedatgeneratingorimprovingaspecificproductordevicewere organisedintothreestreamsstagedintheirownCommercialTheatreintheExhibitionHallto emphasise the practical market links.

• WehadanumberofTechnicalVisitsandDemonstrationsofproveniMobilityservicesand ahands-ondemo,theeco-drivingiMobilityChallenge,whichwasalsoanexcellentexampleof usinggamificationandsocialmediastrategiestoengagedrivers.

• TheExhibitionshowedtheproductsofmorethan60companies.Somewereverylargeandglobal intheirscope;othersweretinybecausewewantedtoencouragethesmallinnovators,thestart-ups.

• Over30Ancillaryevents–agrowingexampleofpeopleusingtheconvergenceoftheir professionalcolleaguesonaEuropeanorWorldCongresstoorganisemeetingsandworkshops within the Congress framework.

Thereweretwootherveryvisible‘threads’.HelsinkihadaCongress‘first’–the“ITSinyourpocketAppContest2014”whichwasorganisedbyITSFinlandincollaborationwithERTICO-ITSEuropeandarangeofpartnersandsponsors.Thecompetitionreceivedmorethan50entriesfrommorethantwentycountries.Aninternationaljuryhadthedifficultbutpleasanttaskoftestingalltheappsthenjudgingthem.

6 10th ItS EuropEan CongrESS & ExhIbItIon 16-19 JunE, hElSInKI FInland

Thewinnersofthedifferentcategorieswere:

“Sustainableurbanmobility”category:PleaseCycle:Stravel,UK–forencouragingandmotivating people to travel by bicycle and other sustainable travelling options.

“Boosttheuseofmultimodaltransport”category:Calender42,Netherlands–forseamlessly integratingreal-timeup-to-datetravelinformationinusers’dailylife.

“Out-of-the-boxinnovations”category:Ajelo,Finland–forproposingasolutionfororganising on-demand shared-ride services

TherewasaspecialawardtoOTRIP,Francefor“puttingsharedjourneysattheforefrontofthe user experience and ultimately changing how people plan and travel with friends”

In previous congresses we have recognised the authors of the best papers submitted under the Technical and Scientificheadings.Hereagainthejudgeshadadifficulttimeastheoverallqualitywassostrong.Eventuallythey agreed that they could not separate the highest scoring papers so two awards were made in each category.

Best Technical Papers:E-MOSION:ElderlyFriendlyMobilityServicesforIndoorandOutdoorScenarios:

LauraNiittylä,andMikaVarjola,MattersoftLtd,Finland

Transferability and implementation issues of open access data for applications-based traveller information

BirendraShrestha,NickHounsell,MikeMcDonald,UniversityofSouthampton,UK;IvoCré,PolisBelgium;RobMcDonald,PeterBrettAssociates,UK;SimonBeasley,ReadingBoroughCouncil,UK.

Best Scientific Papers:Solving new urban freight distribution problems involving modular electric vehicles

WassilaAggoune-Mtalaa,DjamelKhadraouiPublicResearchCentreHenriTudor,Luxembourg;ZinebHabbas,LCOMS,LorraineUniversity,France

Userinteractionwithremoteaccesstorange-relatedinformationinBatteryEVs

ThomasFranke,MariaTrantow,MadlenGünther,JosefF.Krems,ChemnitzUniversityofTechnology,Germany;RomanVilimek,AndreasKeinath,BMWGroup,Germany

TheHelsinkisloganreferredto“provensolutions”andthereweremanyexamplesvisibleinsessionsandtheexhibition.Afewwere:

• Highersystemcapacitycoupledtoimprovedsafety

• Betterpublictransport

• Betternetworkmanagement

• Seamlessjourneys

• Reducedenvironmentalimpact

• Moreefficientlogistics

• Reducedcongestion

• Betteruserinformation

It was clear from discussions that there is still work to finishbeforewehaveprovensolutionsforsomeproblemsastheyaretheverycomplexonessuchasSmartercitieswithtransport,energy,waterandwastesystems

workingtogether;connectedvehiclesandinfrastructure;andMobilityratherthantransport.

7Post-Congress rePort 2014

Two sessions and Stakeholder Workshops addressed important areas of people resources – training andretainingyoungerexpertsandWomeninITSandthenewproblemofrefreshingtheskillsofaworkforcelikelytoretireat70not60.TheITSindustryexperiencesthesameissueasmanyothertechnology-focusedprofessions:a shortage of women or fresh graduates attracted to a career in intelligent transport systems. This is worrying as itmightmeanthattheneedsofwomenareoverlookedinproductdesign,sotheservicesproducedmightnotsuitwomen’sneeds.Anditissurelyawasteofresourceifahighpercentageoftrainedengineersandtechniciansare not available for whatever reasons but especially where there has been a maternity break in their career. The“WomeninITS“sessionexploredbothsetsofproblemsandsomepossiblesolutions.

Thefieldofconnectedsystemswasverypopular lastyear inDublinandTokyoandasexpected itfeaturedstrongly in Helsinki beginningwith amulti-national Executive Session.Therewere examples from the fullrangeof technologies –driveroperating independently,driver advice,driver assistance, partial automation,high automation. Special Sessions and Technical papers discussed the possibilities for full automation or autonomousvehicles:theoneswithnodriverinterventionatall.Thistopicismovingrapidlyworldwide.WewillseesomenewdevelopmentsattheWorldCongressinDetroitinSeptember2014andthesubjectwillfeatureprominentlyin2015whentheWorldCongressreturnstoEurope,specificallyBordeaux.

Thephrase“MobilityasaService”washeardfrequentlyThis isakeyconceptas it isafurthersteptowardsseamless transport. It envisages aworldwherewedon’t necessarilyownourownvehicles – two-wheeled,four-wheeled–andwedon’tnecessarilyhavemonthlyoryearlycontractswithtransportoperatorsorserviceproviders. Insteadwepurchase a commodity called ‘mobility’ as andwhenandhowweneed itdependingonourlocation,preferences,specificrequirements,timebudgets,moneybudgetsetc.TheMinisterialRoundTablediscussionsandJointStatementrecordtheprogresswehavemadeinthisdifficultbutkeyareaandpointtowardsthenexttopleveldiscussionsinBordeaux2015.AnintriguingpointcameupattheMRT–generatingtheextensiveconnectivitythatthisconceptrequiresmayrequirerelaxationofEUCompetitionPolicy.

TheHelsinkisloganwasmanifestlytrueandwereallydidseeITSinourpockets–arangeofuserserviceslikeanyothermatureconsumerproduct:readilyavailable,effective,efficient,affordable,reliable.AndasalwayswithanITSCongressweweregivenaglimpseofwhatiscomingverysoonforexample:

• Intelligentlightinginruralareasthatcutscostswithoutcuttingsafety

• Usingsocialmediaandcrowd-sourcingforreal-timeinformation

• Highlypersonalisedinformationmarkets

• ‘Smartrecharging’ofelectricvehiclesandusingthemaspartofa‘smartgrid’

• Personaltravel‘shoppers’and‘tutors’

• AndtheCinderellasubject–multi-modalITSforlogisticstocutcosts,cutdelivery times,cutemissionsonroad,railseaandair

AnumberoftopicsthatwerelivelyandproductivewillbedevelopedfortheBordeaux2015WorldCongresswhere the headline is Towards Intelligent Mobility – better use of space.TheBordeauxsubjectframeworkis:

•Space technologies and services for ITS •ITS deployment challenges

•Multimodaltransportforpeopleandgoods •ITS enabling changes to cities and regions

•Solutions for sustainable mobility •Automatedroads,managementanddriving

•OpenDataandBigData

TOWARDS INTELLIGENT MOBILITYBetter use of space

SAVE THE DATE!

www.itsworldcongress.com

Bordeaux, France - 5 to 9 October22nd ITS World Congress

Hosted by In name ofOrganised by Co-organised by Partners

OPEN NOW!

Exhi

bitio

n & Sponsorship Opportunities

+32

2 400

0786 - sponsor@ itsineurope

.com

On behalf of