Executive Summary

Most important •One chance, maybe 30 minutes to impress

•Must show what you are going TO SELL, TO WHOM, and HOW!

•You are writing this for Bank or VC Firm

•You will do Synopsis Executive Summary Plan

Writing the Summary

•Only 1-2 pages long

•Do not describe details

•Use MS Word

•Use Bullet Points

•Check for Grammar and Good Spelling

Answer Questions Today

•P. 51 my book. Synopsis Executive Summary Plan Preparation Form

•Do not go into DETAILS

•You will do details later. This is just 1-2 pages showing us your stats

Synopsis Executive Summary •Company description - Company name,

type of business, location

•Statement of Mission - What your company is, and what it hopes to do

•Stage of development - You can just say developmental stage, or if its already started, when it was started, and if you already made a sale, say so....

Synopsis Executive

Summary Plan •Products and Services - List what you sell. This can be generic...such as men’s clothes

•Target Market - Who you will be targeting, and give a reason why...if you have any research

•Marketing and Sales Strategy - How you will advertise, and reach your target market

Synopsis Executive

Summary Plan •Competitors and Market Distribution - Who are your competitors, and who controls your market? Online cookie store, then who sells online cookies?

•Competitive Advantages - What makes you different? You got contracts, patents, letters of intent, special know-how?

Management •Any position you can think of in a corporation, each class member will fill that role. Accountant, CFO, CEO, President, Etc.

•Operations - Who will you be paying to run your business? Suppliers of goods?

•Financials - Just yearly projections...2011,2012,2013 Expected Revenues and Profits - Ball Park Figure or Estimate

Synopsis Executive Summary •Long-term goals - how many

stores, how many employees, how much in sales?

•Funds Sought and Exit Strategy - How much money you need, how many investors you want, and how and when will you give the investors money back?