www.competingonvisualization.org

On the need for visualization

• Decisions are based on the utilization of information (Simon, 1979)

• Information is in affluence (Edmonds and Morris, 2000)

• Substantial gap between cognitive and technical abilities (Lurie, 2004)

• Visualization forms a basis for bridging this gap and increasing the quality of decisions (Dilla et al, 2010)

Positioning of research

Source: Steinbart, 2009

1. Identify organizations

2. Case studies3. Design and

realization4 .Experiments and evaluation

What decision?What data?

What visualization?What interactivity?

What effect?

Research process

Tentative theoretical model

Source: Dilla et al, 2010

Empirical focus

Organization

Sector

ObjectiveEnhanced

efficiency and effectiveness

Public

State Municipality Healthcare

Private

Large SME

Expected results

Design Criteria Analytical Applications/artefacts

Increased efficiency and effectiveness

Theory and method

development

Program title: Competing on Visualization

Research Question:

How do interactive data visualizations enhance efficiency and effectiveness?

Program Management:

Centre for Business Solutions, University of Gothenburg

Timeframe: 2013-2018

Funding: Torsten Söderberg foundation, Marianne and Marcus Wallenberg foundation, Riksbankens jubileumsfond

No of Researchers:

15+, national and international

No of Organizations:

50+

Empirical focus: Organizations within both public and private sectors

Methodology: Design science, combination of case studies and experiments

Webpage: www.competingonvisualization.org

Summary