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Building Cannabis Audience. Executive Summary & Creative Vision. September 2015 www.GreenFlowerMedia.com
Building Cannabis Audience.
Executive Summary & Creative Vision.September 2015
www.GreenFlowerMedia.com
The Problem
Current Cannabis Content Sucks
The current media landscape is wide open with existing companies only focusing on cannabis news or “stoner” related content. Nobody is speaking to the much larger audience of responsible cannabis users.
What is Green Flower Media?
Green Flower Media produces top quality cannabis content to educate, entertain, and engage the 180,000,000+ audience of cannabis users around the world.
The content we produce is beautiful, highly engaging, and simply better than anything else out there.
As we build this massive global following of diverse cannabis users, we’ll develop the revenue channels and brand in a multitude of exciting and profitable ways.
We’re Building The Largest Audience Of Responsible
Cannabis Users In The World.
TH
E T
EA
MMax Simon Founder, CEO
Chris Vicari Video Producer, Director of Photography
Gregory Frye Executive Online Editor
Stephanie Graziano Executive Producer
Rebecca ChambersSocial Media Maven
James DevineLegal Counsel
Green Flower Media is led by proven veterans in digital marketing,media production, and online publishing.
Founder of Big Vision Business, a digital marketing agency that’s helped over 60,000+ business owners to launch online products and services that reach millions of people.
Has sold over $10,000,000+ in digital products and services through innovative online marketing campaigns.
Over a decade of production experience having worked extensively with EOnline.com, shooting and editing high-profile videos with stars like Joseph Gordon-Levitt and Natalie Portman.
Has produced hundreds of promo videos, music videos, press junkets, and short form programming.
A veteran in online publishing with over 600+ articles under his belt on sites like Vice.com, Greg has interviewed over 1,000+ celebrities and change-makers to create compelling content the world loves.
30 year veteran of the Entertainment Industry, working with Creative project development,production, and joint ventures all over the world.
She has produced more than 800 half hours of television, direct-tovideo, and commercial projects and negotiated more than $20 million dollars in Co-Production Distribution deals.
In addition to working with Green Flower, she currently runs ALL of Downtown Ventura social media channels.
Her creative approach to social media generated virility and expanded their fan base by over 4800% in one year.
James literally wrote the book on medical cannabis law (published through NORML). As a very well respected lawyer in both business and criminal law, James helps GFM navigate the complicated legal landscape as the cannabis industry matures.
“Cannabis is the fastest growing industry in the US.” - Arc View.
“Expected to reach $13. 4 billion in sales by 2020.” - Ibis World.
“Over 180+ million cannabis users worldwide.” - Drug Alliance.
“Legalization is hitting a tipping point.” - Bloomberg.
“Average cannabis consumers spend $1,800+ per year.” - CNN.
“There is no voice for the modern cannabis lifestyle.” - Green Flower Media.
Why Now?
Videos & Shows In Depth Articles
Educational Reports
Engaging Newsletters
Social Media Content
Online Media Campaigns
OU
R C
ON
TE
NT
EN
GA
GE
S
Our Content Verticals
How interesting people and celebrities use this plant.
How to maintain healthy relationships with cannabis and the people in your life.
How people use cannabis to stimulate their imagination.
How cannabis can enhance your life.
How to use cannabis for optimal health and wellbeing.
The latest and greatest in medical advancements.
Cannabis & People
Cannabis & Relationships
Cannabis & Creativity
Cannabis & Happiness
Cannabis & Wellness
Cannabis & Science
Shows in Development
Green Flower News
Breaking stories from the cannabis front lines.
Green Flower Reviews
Credible, trust-worthy reviews of cannabis products and services.
Early Results
Traffic has doubled every month since launch. Expected to be at 75,000+ unique visitors per month by end of 2015.
Each article gets shared an average of 833 times on social media (Huffington Post averages 339: source “Datawrapper”).
Acquired over 8,000+ email subscribers and social media followers, growing by thousands every month.
Produced 15 different videos that have been viewed over 55,000+ times.
Promoted and endorsed by NORML, Harborside Health Center, Women Grow, LadyBud, Reset.Me, and over 150+ other credible cannabis sources.
Released 4 different Green Flower Reports including: “The Safest & Healthiest Ways To Consume Cannabis”, “How To Talk To Your Kids About Cannabis”, and more.
SIGNED MAJOR DEAL WITH STEVE DEANGELO
Partnered up for the book launch of The Cannabis Manifesto.
We keep the email list generated (expected 250,000 – 1,000,000).
“Brought to you by Green Flower Media” on everything.
First company to produce premium online content with Steve D. & Harborside (expected to generate $250,000 - $1,000,000 in revenue). “I’m thrilled to be working with Green Flower
Media-- the best producers of cannabis content in the industry.”
- Steve DeAngelo
First Year Business Model
Premium online courses.
Sponsorship supported content.
Ad supported free content.
Affiliate revenue for aligned products and services.
Concepts in development.
We’re building the most respected online learning environment in the cannabis industry.
Priced $3 - $300 per class or course.
Thought leaders in the cannabis space don’t know how to monetize their knowledge. We are the solution.
Green Flower Academy
How to use cannabis for wellness.
How to get into the cannabis business.
How to grow at home
More.
CONCEPTS IN DEVELOPMENT
Green Flower Consulting
High-end media, marketing, and business consulting to businesses in the cannabis space who lack our proven expertise.
Green Flower Wellness
Private tele-consultants with an M.D. or specialist to help you create your own personalized cannabis regimen.
Green Flower Events
Learn more about cannabis, connect with other cannabis enthusiasts, and indulge in pleasurable cannabis experiences.
As we acquire millions of
subscribers and fans, we can drive
that audience to the products,
services, and events we desire.
That level of influence and reach
is powerful. Join us in building
the largest audience of
responsible cannabis
users in the world.
FINAL THOUGHTS
