prosalesmagazine.com PUBLISHER’S AUDIENCE STATEMENT | June 2017 MISSION STATEMENT PROSALES is a leading brand for building supply dealers and distributors who rely on its resources to educate them on new products and trends. PROSALES subscribers are a direct extension of the company’s sales force—the more they know about their products, the more successful they will be in selling them. These dealers turn to PROSALES for the kind of timely information that can further strengthen dealers’ key relationships with customers and suppliers. PROSALES serves independent and chain dealers selling lumber, building materials, hardware products to building professionals. It also serves molding/millwork specialty dealers, short line specialty dealers, and wholesalers/distributors selling to the retail building materials market as well as others allied to the field. Established: 1989 Issues per year: 9 EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported. PROSALES MAGAZINE (4 issues in the period) NON-PAID Print 34,000 Digital 6,438 1. Requested 6,438 2. Non-Requested - Total Print and Digital Copies Per Issue 40,438 DIGITAL TOTAL AUDIENCE IS GROWING 6,721 Average Qualified Digital Edition Recipients 45,386 Newsletter Recipients Per Issue (96 issues per year) 37,108 Website Traffic: Average Monthly Users 10,640 90,621 Website Traffic: Average Monthly Page Views 2,984 826 0 30,000 60,000 90,000 120,000 Print Digital 2012 2013 2014 2015 2016 SOCIAL MEDIA Print includes qualified print subscribers. Digital includes web users, digital edition recipients and newsletter recipients.
Transcript
prosalesmagazine.com
PUBLISHER’S AUDIENCE STATEMENT | June 2017
MISSION STATEMENT
PROSALES is a leading brand for building supply dealers and distributors who rely on its resources to educate them on new products and trends. PROSALES subscribers are a direct extension of the company’s sales force—the more they know about their products, the more successful they will be in selling them. These dealers turn to PROSALES for the kind of timely information that can further strengthen dealers’ key relationships with customers and suppliers. PROSALES serves independent and chain dealers selling lumber, building materials, hardware products to building professionals. It also serves molding/millwork specialty dealers, short line specialty dealers, and wholesalers/distributors selling to the retail building materials market as well as others allied to the field.
Established: 1989Issues per year: 9
EXECUTIVE SUMMARY
Below are the Average contacts per occurrence, including frequency per period reported.
PROSALES MAGAZINE (4 issues in the period) NON-PAID
Print 34,000
Digital 6,438
1. Requested 6,438
2. Non-Requested -
Total Print and Digital Copies Per Issue 40,438
DIGITAL TOTAL AUDIENCE IS GROWING
6,721Average Qualified Digital Edition Recipients
45,386Newsletter Recipients Per Issue (96 issues per year)
37,108Website Traffic: Average Monthly Users
10,640
90,621Website Traffic: Average Monthly Page Views
2,984 826
0
30,000
60,000
90,000
120,000
PrintDigital
2012 2013 2014 2015 2016
SOCIAL MEDIA
Print includes qualified print subscribers. Digital includes web users, digital edition recipients and newsletter recipients.
prosalesmagazine.com
ANNUAL SALES VOLUME OF MAGAZINE CIRCULATION
BUSINESS AND INDUSTRY TOTAL QUALIFIED
$10 MILLION AND OVER
$5 MILLION TO $9,999,999
$1 MILLION TO $4,999,999
$1 TO $999,999 NOT AVAILABLE
Building Material Dealer/Lumberyard, Molding/Millwork Specialty Dealer
27,756 10,942 4,373 7,023 2,869 2,549
Short Line Specialty Dealer/Distributor 4,823 1,200 576 1,487 1,069 491
Building Material Wholesaler 6,412 3,456 783 1,200 731 242
Others Allied to the Field 1,730 817 149 332 331 101
