EXHIBITIONDESIGN

sapa culture

2010

contents

/Introduction

Task 1 /Exhibition brief

Task 2 /Site analysis

Task 3 /Mood reference

Task 4 /Conceptual Model

Task 5 /Spatial response to site

Task 6 /Display Case

Task 7 /Development of exhibition environment

introduction

SAPA CULTURE EXHIBITION

SAPA museum intend to build in 2010 titled “SAPA CULTURE”Sapa exhibition will be built to introduce Ter-rence rice , traditional custom, life style, farm product, photography gallery, textiles.

Team design: Nguyen Ngoc Nam Hung (HARRY) 5401046

Location: Arts House, Meat Market, 5 Blackwood Street, North Melbourne.

Located in Vietnam’s remote North West Moun-tains, Sapa is famous for both its fine, rugged scenery and also its rich cultural diversity. Sapa, at 1,600m above sea level, is an incredibly pic-turesque resort town that lays on the Hoang Lien Son mountain range near the Chinese border in north-western Vietnam, known as “the Tonki-nese Alps”. Sapa and its surrounding region is host to many hill tribes, as well as rice terraces, lush vegetation and Fansipan (Phan Xi Phang),

the highest peak in Vietnam at 3,143m. As a result of a recent surge in popularity Sapa has rapidly become a tourist hot-spot. Sapa is home to a wealth of colorful, diverse hill tribes, who have steadfastly resisted integra-tion into Vietnamese society and modern life. In fact, the hill tribes, including the Hmong, Dao (Dzao), Tay, Day (Dzay) and Xa Pho, comprise the majority of inhabitants in the area, outnum-bering the Vietnamese (Kinh) who prefer the warmer low lands.about sapa

exhibition brief

overview

Sapa is home to a great diversity of ethnic mi-nority people. It is likely that, Sapa was first in-habited by highland minorities of H’mong and Yao group and later came the Tay, Zay, and a small number of Xa Pho to form the 5 main eth-nic groups which takes about 85% of the dis-trict’s population today and a very small number of them live in Sapa town, most of themlive in small villages and hamlets scattering in valleys and hamlets scattering in valleys and moun-tains throughout the district.

SAPA culture exhibition will display in Arts House, Meat Market, 5 Blackwood Street, North Melbourne.The exhibition space is a long rectangular with area approximately510 meters square. The ceiling is really high, around 9.4 meters, creating a more spacious feel of the place. Mostly the space will use na-ture air from window up on top roof, omni light for ambient light fill whole space of ehxibition and spotlight for objects

Functional Objectives

-There will be around 50 peoples that can access the gallery at any one point.

-At the entrance, there will be an orientation for the visitors about the content of Sapa exhibition, there will also be a guide that will explain each sapce function display, however it depends on the visitors whether they want to follow the guide or not.

-There will be one exit and main entrance in the same door separated by front wall.

-The entry access for display, visitors and staff alike will be from the main entrance, as it is almost 5 meters wide.

-The lighting that are used will be mostly omni and spotlight, as spotlight main purpose is to highlight the object, and also to give theatrical emotion. There is also natural light window from roof to give am-bient fill light, the exhibition space will be on middle end of Art house building.

-Projector in the end of exhibition.

-There will be a 24-hours security provided in proximate of the building to secure the display, and at the same time, at the entrance of the exhibition.

- For safety purposes, the visitors will be checked in the entrance door, and are prevented to carry suspi-cious goods in or even camera as photo taking is not allowed.

exhibition brief

Communication objectives

/ Model scale of Sapa and terraces rices Most of the ethnic minority people work their land on sloping terraces since the vast majority of the land is mountainous. Their staple foods are rice and corn. Rice, by its very nature of being a labour intensive crop, makes the daily fight for survival paramount. The unique climate in Sapa has a major influ-ence on the ethnic minorities who live in the area. With sub-tropical summers, temperate winters and 160 days of mist annually, the influence on agricultural yields and health related issues are significant.

The minority people can only yield one crop of rice annually, which leads to food shortfalls in many communes at specific times. This shortage of food contributes to malnutrition and other related health problems. The climatic conditions also contribute to many health issues including coughs, colds, and bronchial and respiratory problems that are commonplace throughout the com-munity.

/ Travel info and photos gallery on location This space will take you around sapa with popular areas, beauty landscapes and local people. there are include: - Silver Falls is one of the region’s major attractions. It is possible to climb to the top of the waterfalls. From there, there is an excellent view of the wa-terfalls. - Coc Ly market is the chance for the minorities to meet and share joy and sorrows after the crops, to exchange one another’s experience. - Fansipan Moutain We see at 3, 143 meters above sea level in the Nortwest-ern part of Vietnam, Mount Phan Xi Pang - the highest summit in Indochina is located. It forms a significant part of the Hoang Lien Son mountain range, which is a part of the Hoang Lien Nature Reserve and encompasses approxi-mately 30 km2 of mountainous landscape. The reserve contains temperate and subtemperate forests and provides habitats for a variety of plant and animal species of which, some are endemic to North-West Vietnam.

/ Jewellery and handicraft Silver jewellery is still made by numerous ethnic groups. The Hmong from Sa Pa and the Dao are renowned for their necklaces consisting of several silver circles put together – the weight of the jewel is also a wealth and status symbol as silver metal used to be one of the main ways of hoarding wealth. The Tày from Văn Bàn make beautiful silver bangles. Depending on the area and on the subgroups they belong to, the Hmong and the Dao are distinguished by the shape of their earrings. Handmade Sapa products, especially beautiful handmade handbags, hand-made silk clothing, Sapa handicraft, and handmade lacquer, wood and bamboo products.

exhibition brief

Communication objectives

/ Farm products This space introduces products farm in market, rice in bamboo, fruit, alcohol, wine, tea. Specail food style is just only in Sapa.Rice is packed into bamboo, soaked in water for several hours, boiled, then cooked over a grill. Rice in bamboo can be found all over the Sapa area.

/ Traditional custom and textiles Originally from china, the Tay , Xa Pho, Dzay, Dzao and H’Mong are the five main ethnic groups found in the scenic highlands near Sapa, all with unique cultures tradition, and spectacular textiles. Villagers often trek to Sapa to sell handicrafts to tourists. Brightly-garbed women carrying deep baskets woven or a baby swathed in cloth are a famil-iar sight on the winding mountainous roads. Although Sapa’s colorful market overflows with traditional garments and garish accessories, the best way to see local textile production is to trek to local villages.H’mong people have different techniques to dye garments. Using a tool which holds small amounts of beeswax, women mark out repetitive zig-zags, short crosses and other geometric shapes on long lengths of fabric, which are then dyed in a cold indigo vat. When the wax boils off, the batik material can be used to make pleated skirts, baby carriers, and jackets.

Audience

Programs

Experience

The target audience for this Sapa culture exhibition will be all ages, speacially students, teachers, lecturers, inspirers, informers, as well as people who like travel and love to discover a new culture.

Space for Visitor can relax or discussion after seen exhibition and have a free drink of traditional wine or tea. Projector present as short drama acting, music. In order to bring them closer to this culture.

Visitor will be aware of a cultural minority in the mountains. Portray the living style and can see and learning from traditional of Sapa people daily activities The Exhibition will be designed transition from Sapa natural landscape into modern design.

site analysis

Location: Arts House, Meat Market, 5 Blackwood Street, North Melbourne.

3700

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9400

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9200

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Scale Bar

LIGHTING BARRATING 200KG EVENLY SPACED

LIGHTING BARRATING 200KG EVENLY SPACED

ELEVATION A WEST

ELEVATION A EAST

ELEVATION B EAST

ELEVATION B WEST

2

D

DISCLAIMERWHILST EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF THIS DRAWING BLUEBOTTLE 3 PTY LTD OFFERS NO WARRANTY.

PLEASE CHECK ALL DIMENSIONS ON SITE PRIORTO COMMENCING ANY WORKS. WRITTENDIMENSIONS HAVE PRECEDENT OVER SCALEDMEASUREMENTS.IF YOU ARE UNSURE PLEASE CHECK FIRST.

LEGEND

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6/24 EASTERN RD SOUTH MELBOURNE

PHONE 61 3 9645 9949

FAX 61 3 9645 9982

EMAIL MAIL@BB3.NET.AU

© PROFESSIONAL IN CONFIDENCE BLUEBOTTLE 3 PTY LTD

BLUEBOTTLE 3 PTY LTD

LOCATION PLAN

METROPOLITAN MEAT MARKET

SCALE

DATE

DRAWN

CHECK

DWG NO

REASON FOR ISSUE

ELEVATION A & B

CNR COURTNEY & BLACKWOOD ST, NTH MELB

1:100 @ A1

18/01/06

DS / B2

03203-12

-REVISION

FOR INFORMATION ONLY

WHILST EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF THIS DRAWING BLUEBOTTLE 3 PTY LTD OFFERS NO WARRANTY.

PLEASE CHECK ALL DIMENSIONS ON SITE PRIORTO COMMENCING ANY WORKS. WRITTENDIMENSIONS HAVE PRECEDENT OVER SCALEDMEASUREMENTS.IF YOU ARE UNSURE PLEASE CHECK FIRST.

HOUSE LIGHT CONTROL

DATA OUTLET RJ45

DOUBLE GPO

HOUSE LIGHT

DATA POINT/PROJECTION

2

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ELEVATION K

LIGHTING BARRATING 200KG EVENLY SPACED

PATCH POINTS16 PER BAR

5650

mm

1000 2000 3000 4000 50000

Scale Bar

4150

mm

16382mm

DISCLAIMERWHILST EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF THIS DRAWING BLUEBOTTLE 3 PTY LTD OFFERS NO WARRANTY.

PLEASE CHECK ALL DIMENSIONS ON SITE PRIORTO COMMENCING ANY WORKS. WRITTENDIMENSIONS HAVE PRECEDENT OVER SCALEDMEASUREMENTS.IF YOU ARE UNSURE PLEASE CHECK FIRST.

LEGEND

a

b

c

d

e

f

g

h

i

j

k

l

m

n

o

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

6/24 EASTERN RD SOUTH MELBOURNE

PHONE 61 3 9645 9949

FAX 61 3 9645 9982

EMAIL MAIL@BB3.NET.AU

© PROFESSIONAL IN CONFIDENCE BLUEBOTTLE 3 PTY LTD

BLUEBOTTLE 3 PTY LTD

LOCATION PLAN

METROPOLITAN MEAT MARKET

SCALE

DATE

DRAWN

CHECK

DWG NO

REASON FOR ISSUE

ELEVATION K TYPICAL LIGHTING BAR

CNR COURTNEY & BLACKWOOD ST, NTH MELB

1:50 @ A1

18/01/06

DS/B2

03203-15

-REVISION

FOR INFORMATION ONLY

WHILST EVERY EFFORT HAS BEEN MADE TO ENSURE THE ACCURACY OF THIS DRAWING BLUEBOTTLE 3 PTY LTD OFFERS NO WARRANTY.

PLEASE CHECK ALL DIMENSIONS ON SITE PRIORTO COMMENCING ANY WORKS. WRITTENDIMENSIONS HAVE PRECEDENT OVER SCALEDMEASUREMENTS.IF YOU ARE UNSURE PLEASE CHECK FIRST.

HOUSE LIGHT CONTROL

DATA OUTLET RJ45

DOUBLE GPO

HOUSE LIGHT

DATA POINT/PROJECTION

ROOM SPECIFICATIONS

Length (partit ion to wall) 35175mmWidth (wall to wal l) 16082mmHeight Vaulted ceiling (to highest point) 9200mm (to lowest point) 4000mm (floor to lx bars) 5700mm approx and (variation between 5600mm and 5800mm across bars)For additional dimensions refer to the Floor Plan and ElevationFloor Flat plywood floor (no rake) Painted Grey (Two parts white to one part black)Loading Dock Pavilion lane between 7 Blackwood Street and Tyrone Street External Door Dimensions 4850mm (w) x 3650mm (h) Internal Door Dimensions 2450mm (w) x 3300mm (h) Clearance height reduced to 3640mm, 16m from entranceBlack out All windows have motorised blinds and can be blacked out This does not provide total blackout during daylight hoursAccess is via the act ionable doors or Pavilion lane.Emergency Exits Via Pavilion lane and doors either side of actionable wall. Emergency Exits must be kept clear at all t imesClimate Control 22°C on 3 hour t imer controlled f rom wall button.Data Points Internet access available via RJ45 wall plates, or wireless lan upon request. Addit ional charges apply.Kitchen Facilit ies available upon negotiation. Addit ional charges apply.Addit ional Information Toile ts and shower available. Lock up store room available upon request. Black wool drapes down both sides of hall dead hung. Main Pavilion - East is separated from the Main Pavilion - West by actionable doors. Wings are used for Arts House equipment storage.

site analysis

Location: Arts House, Meat Market, 5 Blackwood Street, North Melbourne.

The area i would like to build, round 510 meter square. lowest height 5m and highest is 9.2m.

ROOM SPECIFICATIONS

mood images

rice terraces fire camp

sunray bamboo forest

concept model

First concept is quiet narrow to the real site thats i have choice. Lack of objects display.Not many people can access at a time.But its quiet interesting space concept relate to form of stairs (terraces rice)

Second concept is more space for audiencesBetter field to display objects.up to 50 peoples at same timeCentral space exhibition inspired on fire camp market.

Spatial response to site

I tried to incorporate my conceptual model into the site. It quite succesful of sapa culture exhibition concept, and case display can also increase the curiosity of the visitors.

case display

CASE DISPLAY SCALE 1:10

Development of exhibition

This are my final plan, that i finally used for my exhibition. It gives more spaces than the previous one.

Exhibition planArts House, Meat Market, 5 Blackwood St, North Melbourne.

0m 4m 10m

Plan on site

1. Entrance and exit2. Model scale3. Gallery4. Handmade product5. Relax and dicussion6. Case display for wine7. Case display for farm products8. Textiles9. Sreen projector

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A

B

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Section A Section C

Section B

Arts House, Meat Market, 5 Blackwood St, North Melbourne.

Arts House, Meat Market, 5 Blackwood St, North Melbourne.

Arts House, Meat Market, 5 Blackwood St, North Melbourne.

0m 4m 10m

Development of exhibition

Lighting plan (spot light)Sapa culture exhibition

Lighting plan (omni light)Sapa culture exhibition

Spotlight lighting on object Omni give the fill light to whole space of exhibition

Entrance

Recommentdation of walking in Exhibition

Model scale of sapa location Gallery

Handmade products Farm products Textiles

Development of exhibition

Section perspectiveSapa culture exhibition

Relaxing and dicussion area

Projector make audients closer to Sap culture