Exhibition Design_Dan Eldon_Process Book

Graphic Design Studio I | Design Methodology Process Book | Louise Dias

TABLE OF CONTENTS

INTRODUCTION PROJECT OVERVIEW: Research and concept generation

PROJECT 1: IDENTITY SYSTEMResearchConcept GenerationDevelopmentFinal Solution

PROJECT 3:NARRATIVE LITERATURE ResearchConcept GenerationDevelopmentFinal Solution

CITING

PROJECT 2: ENVIRONMENTAL GRAPHICS ResearchConcept GenerationDevelopmentFinal Solution

PROJECT 1-4: Deploy

PROJECT 4 - PACKAGING ResearchConcept GenerationDevelopmentFinal Solution

EXTRAS

1 2 3

5

8

4

7

6

9

INTRODUCTION

TopicDescription Essence

Exhibition Title

For my exhibition, I chose to work with the life of Dan

Eldon. He was a photojournalist and activist. Dan was

born in London, but he spent most his life in Africa, the

place he called home. He died at only 22 years old but

his life was full of adventures and passion. He continues

to be a source of inspiration to many, whether for

his artistic legacy (expressed on his journals), his

humanitarian actions or for his love for life.

This project consists on the creation of a program for

a museum exhibition. The objective is to practice skills

to develop design solutions through research, concept

ideation, design exploration and development.

The students had to chose the theme of the exhibition

(that could be a person, an issue, a topic etc) and design

the following materials: identity, environmental graphics,

narrative literature and packaging.

Dan was a passionate, spontaneous and enthusiastic

person who loved what he did. One of the things that

he believed was that we should throw ourselves at the

world, explore the unknown and do what we believe.

“Dan Eldon: the journey is the destination”. This was

one of Dan’s statements and reflects his short life: never

stop exploring and enjoying what you are doing. Be

creative, be passionate and make your life a work of art.

1

PROJECT OVERVIEW: RESEARCH2

Dan Eldon Legacy

Artistic Work

=

Journals

Personal Statements

Helped a lot of people in Africa

+

Inspire people to help

Passionate

Spontaneous

Full of Enthusiasm

Through his photos, actions, his book, the movie he made it.

Tells a story

Humanitarian Aid Way of Life

2 PROJECT OVERVIEW: RESEARCH

2

Dan’s journals

PROJECT OVERVIEW: RESEARCH

2

Attribute list Quotes

Diversity

Explore

Adventure’s spirit

Passion

Freedom

“Do great thing”

Feel alive

Enthusiasm

Spontaneous

Enjoy life

Live fully

“Open eyes”

Inspiration

“The laughing one”

Love for life

Tell a story

Help people

Collage

Ink

Photographs

Juxtaposed

Drawing

Celebration of life

Contribution to the world

Fearless

Excited

Excellent sense of humor

“To explore the unknown and the familiar, distant and near and to record in detail with

the eyes of a child, any beauty, (of the flesh or otherwise) horror, irony, traces of utopia

or Hell.” - Part of Dan Eldon’s Mission Statement

“The Journey is the Destination” - One of Dan’s statements

“Long live the written word as a record of our times” - Dan Eldon

“Count your blessings in the small, momentary victories to brng you to another day,

next week is in the lap of the gods” - Mary Anne Fitzgerald

“Find clarity of vision” - Dan Eldon

“You’re only dancing on this Earth for a short while” - Cat Stevens

PROJECT OVERVIEW: CONCEPT GENERATION

2

Mind Map


2

Moodboard

do great thingsfeel Aliveenthusiasmspontaneous

explore

adventure spirit

passion

freedom

contribution to the world

he died to tell a story

THROW YOURSELF AT THE WORLD

excited about making things, building things, drawing

things and writing things.

Saw his life as work of artHe loved his lifeThe world is your school“The laughing one”


PROJECT 1: IDENTITY SYSTEM

IDENTITY3

Dan Eldon: The Journey is the Destination

adventure

road

course

odyssey

safari

face the unexpected

route

quest

exploration

itinerary

trip

a day’s travel

expedition

A distance to be traveled or the time required for a trip;

A process or course likened to traveling; a passage;

A traveling from place to another; trip or voyage to make a journey; travel

To travel over or through

Research

IDENTITY3

Research: design reference

IDENTITY3

Design: thumbnails sketches

IDENTITY3

Design: thumbnails sketches

IDENTITY3

Development: typography study

The Journey is the Destination











The Journey is the DestinationThe Journey is the Destination










IDENTITY3

Development

The Journey is the DestinationThe Journey is the Destination






IDENTITY3

Deploy: Final Solution 2D design

IDENTITY3

Deploy: Concept Explanation

The concept of the identity is connected to the artistic work of Dan Eldon. He used to make a lot of

collages and rip photos and pieces of paper. I brought these elements for the identity, working separately

with the title and subtitle. For the title, I worked with collage and a lot of strips of ripped paper from

his journals. The idea was to bring the atmosphere of his work to the identity. For the subtitle I worked

with a single piece of ripped paper. I chose this typography inspired by embossed plastic labels which

are present on Dan’s journals. The handmade approach matches with the style and artistic work of Dan

Eldon and it’s used in all the following work.

IDENTITY3

Deploy: color palette and typography

abcdefghijklmnopqrstuvwxyz

abcdefghijk lmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()_+=

1234567890!@#$%^&*()_+=

1234567890!@#$%^&*()_+=

Impact Label

Dante

Officina Sans

For my final color palette, I decided to go with black and white, colors that

appear a lot in his journals. To complement this I picked two other colors that

are really common is his work. Dan used a lot of different colors, so I also

decide to use his work to give color to my designs.

PANTONE BLACK C

RGB: 0 0 0

CMYK: 100 100 100 100

# 000000

PANTONE White

RGB: 255 255 255

CMYK: 0 0 0 0

# ffffff

PANTONE 7456 C

RGB: 67 94 157

CMYK: 83 69 10 0

# 435e9d

PANTONE 180 C

RGB: 182 56 38

CMYK: 20 91 99 10

# b63826

IDENTITY3

Deploy: secondary elements

PROJECT 2: ENVIRONMENTAL GRAPHICS

ENVIRONMENTAL GRAPHICS4

Research


Research


Design: thumbnail sketches

Identity Wall



Introduction Wall



Information text block



Environmental Advertising


Development: digital compositions

Identity Wall Introduction Wall







This page shows photos and drawings of Dan. The photographs show the house of his family in Kenya. At right, a photography of Dan writing in his journal.

Journal 7 from 20

JOURNAL’S PAGE, 1987.



“Tunnel,” 1989, from Mr. Eldon’s New York journal.This series of drawings overlapped and collage create a really impressive tridimensional effect in the compossition.

Photo: Courtesy of Candela-Decker Gallery, 1987.

Journal 13 from 20

PAGE FROM DAN’S JOURNAL

“Tunnel,” 1989, from Mr. Eldon’s New York journal.This series of drawings overlapped and create a really impressive tridimensional effect in the compossition.

Photo: courtesy of Candela-Decker Gallery, 1987.

Journal 13 from 20

Page from Dan’s Journal



Deploy: final solution 2D design

Identity Wall

11 feet

19 feet



Introduction Wall

11 feet

19 feet



Introduction Wall: close up




3.6 in

2.3 in





Deploy: final solution 3D







PROJECT 3: NARRATIVE LITERATURE

NARRATIVE LITERATURE5

Research


Research




Design: preliminary mock-ups


Design

For my narrative literature I decided to design an accordion brochure. It would be divided in two

parts: text and image. The text part would be a brief biography of Dan Eldon and the back would

be just images. I would have two different covers, one for each part.

Dan returned to UCLA in the autumn of 1990 and began to plan another adventure, which necessitated a move to London after Christmas. He attended Richmond College and organized the purchase of yet another Land Rover, which he equipped for a trip to Morocco that summer. His scheme was to buy bracelets and belts to sell in America for Student Transport Aid. Attacked by Moroccan thieves and delayed by a very sick Land Rover, he spent a fitful summer in Marrakesh, before arriving home just in time to ship $5,000 worth of bounty to America.

Dan Eldon was born in London on September 18th, 1970, and from a very early age displayed signs of an excellent sense of humor. When Dan was seven years old, he and his three-year-old sister Amy moved to Nairobi, Kenya with their parents, Kathy and Mike Eldon.

In Kenya, Dan attended a British school where he developed a “schoolphobia” after

In 1982, Dan narrowly missed being caught up in the coup in Kenya, but he was around to experience the aftermath of that political upheaval. Early on, he joined his journalist mother on her assignments, and soon was taking pictures, which were used in the local newspapers.

EARLY LIFE YOUNG HUMANITARIAN THE YEAR ON” FROM ONE PLACE TO ANOTHER

IMAGES OF THE WAR

THE END IS JUST THE BEGINNING

Dan started helping others from a young age. When he was 14, he started a fund-raising campaign for open-heart surgery to save the life of Atieno, a young Kenyan girl. Together with his sister and friends, he raised $5,000 but due to neglect by the hospital Atieno died.

When Dan was 15, he helped support a Maasai family buy buying their hand-made jewelry, later selling it to fellow students and friends. It was during this time that

he started to create journals: fat, bulging books filled with collages, photographs and whimsical drawings. He often used satire and cartoons to comment on what he saw around him, but kept the journals as very personal statements, which he shared with only a few people.

During Dan’s high school years, he held many charity fund-raising dances in the “Mkebe,” a large tin shed in the backyard of the Eldon home. There, scores of students gathered, paying an entrance fee, which went towards Dan’s latest charity. Always looking for a way to raise funds, he also produced colorful tee shirts of his own design, and even launched a collection of brightly printed boxer shorts.

Dan graduated from the International School of Kenya in 1988, winning the International Relations and Community Service awards. He addressed his class, emphasizing in importance of crossing cultural barriers and caring for others.

Throughout his life, Dan was fortunate in being able to travel extensively, and had visited 46 countries by the time of his death. In addition, he studied seven languages in school and out of it.

In the autumn of 1988, Dan Started his “year off” before going to college. It was, as he described, really a “year on” and for him, felt more challenging than going straight into college. He left his home in Kenya and traveled to New York City, where he

of young people from Nairobi to Malawi. That summer, he and a friend researched the journey, and drove Dan’s Land Rover, Deziree, across five African countries, fending off thieves and border guards on the way. They found staying in local jails the safest solution to security problems, and often spent the night locked up in cells to the amusement of prison wardens.

Armed with this information, Dan, who had transferred to UCLA (University of California, Los Angeles), set up a charity, which he named Student Transport Aid. He attracted the interest of local television stations and newspapers, and together with 15 friends, raised $25,000 for their venture. The friends, representing six countries, met in Nairobi and traveled thousands of miles together in three vehicles to their destination, a refugee camp in Malawi. There, they donated one of their vehicles to the Save the Children Fund, as well as money for three wells, and blankets for a children’s hospital.

In April, Dan flew to Kenya, where he worked as a third assistant director on a feature film, Lost in Africa.

During the summer of 1992, the famine in Somalia was raging. Dan flew from Kenya to the southern Somali town of Baidoa, where he shot some of the first pictures to touch the conscience of millions. The international news

agency, Reuters, spotted his work, and by Christmas, Dan was working for the company, shooting the increasingly desperate situation. He followed the story closely and was present at the U.S. Marine landing, where a barrage of international photographers and journalists were waiting for the American soldiers as they crept, faces blackened, off their landing craft in Mogadishu.

Throughout the spring of 1993, Dan stayed in Mogadishu, both horrified and fascinated by the violence and tragedy he recorded. The situation worsened, and the death of Pakistani peacekeepers turned the conflict into an international incident. During this time, Dan’s pictures were featured in newspapers and magazines around the world. On June 12, 1993 his photo made a double-page spread in Newsweek magazine, as well as the covers on papers everywhere.

Dan kept his spirits up by starting a variety of businesses in Mogadishu. His tee shirts, caps, bags, and postcards were

The violence and horror of the situation was extremely hard on Dan. Although he had “had enough” by late June of 1993, he agreed to stay on to cover the unfolding events. On July 12, 1993, Dan and three of his colleagues raced across Mogadishu to cover the bombing of what was thought to be General Aideed’s headquarters.

being attacked too many times by a vicious math teacher, armed with a sneaker. He convinced his parents to transfer him to the International School of Kenya, attended by students representing 46 nationalities. There he blossomed, particularly enjoying such activities as staying in a Maasai village, a trip to the exotic Arab island of Lamu off the coast of Kenya, and climbing Mt. Kenya.

had been offered a job at Mademoiselle Magazine. He was by far the youngest employee at the time, and although he loved his position, he found being in New York to be a cold, lonely and difficult experience.

In January, he moved to a warmer climate, and enrolled in the Pasadena Community College in California. Immediately, he began to plot a way to get back to Africa. He devised a scheme whereby he would lead a group

Selling the jewelry and belts was not easy, but wearing a World War II leather pilot’s helmet, Dan patrolled the beaches of Los Angeles, as well as glitzy Rodeo Drive, and managed to move much

of his merchandise. Dan used a mixture of bluster and charm that won friends and followers of all races and social classes.

In 1991, Dan returned to UCLA for one semester, all the time planning his next trip, which was to be across the Sahara. Early in 1992, he moved to Mt. Vernon, Iowa, to attend classes at Cornell College.

in hot demand, especially the cult tee shirt that said “Viva Somalia… thank you for not looting.”

In April of 1993, Dan published his first book, Somalia, a collection of photographs and collages which sold rapidly to aid workers and soldiers posted to the country considered by most to be more dangerous than Bosnia.

But Dan always felt protected in Mogadishu. He spoke the African languages of Swahili and enough Somali to swear at the thieves who often tried to steal his equipment. He moved easily from the notorious Bahara Market, home of Mogadishu’s most dangerous criminals, to dine with the heads of aid missions, generals, and UN advisors. Initially viewed as another enthusiastic youngster, he soon earned the title of a true professional, along with the respect of his colleagues, friends, and locals, who called him the “Mayor of Mogadishu” because of his friendliness to all.

In the ensuing confusion, all four young men were beaten, clubbed and stoned to death by an angry mob furious about the death of over 50 of their friends, fathers, and brothers at the hands of U.S. and U.N. soldiers.The journalists who died that day were Hos Maina, Anthony Macharia, Hansi Krauss, and Dan Eldon.


Development: spreads

Spreads: pages’ layoutsSpreads: pages’ layouts

Mock up.

Dan returned to UCLA in the autumn of 1990 and began to plan another adventure, which necessitated a move to London after Christmas. He attended Richmond College and organized the purchase of yet another Land Rover, which he equipped for a trip to Morocco that summer. His scheme was to buy bracelets and belts to sell in America for Student Transport Aid. Attacked by Moroccan thieves and delayed by a very sick Land Rover, he spent a fitful summer in Marrakesh, before arriving home just in time to ship $5,000 worth of bounty to America.

Dan Eldon was born in London on September 18th, 1970, and from a very early age displayed signs of an excellent sense of humor. When Dan was seven years old, he and his three-year-old sister Amy moved to Nairobi, Kenya with their parents, Kathy and Mike Eldon.

In Kenya, Dan attended a British school where he developed a “schoolphobia” after

In 1982, Dan narrowly missed being caught up in the coup in Kenya, but he was around to experience the aftermath of that political upheaval. Early on, he joined his journalist mother on her assignments, and soon was taking pictures, which were used in the local newspapers.

EARLY LIFE YOUNG HUMANITARIAN THE YEAR ON” FROM ONE PLACE TO ANOTHER

IMAGES OF THE WAR


Dan started helping others from a young age. When he was 14, he started a fund-raising campaign for open-heart surgery to save the life of Atieno, a young Kenyan girl. Together with his sister and friends, he raised $5,000 but due to neglect by the hospital Atieno died.

When Dan was 15, he helped support a Maasai family buy buying their hand-made jewelry, later selling it to fellow students and friends. It was during this time that

he started to create journals: fat, bulging books filled with collages, photographs and whimsical drawings. He often used satire and cartoons to comment on what he saw around him, but kept the journals as very personal statements, which he shared with only a few people.

During Dan’s high school years, he held many charity fund-raising dances in the “Mkebe,” a large tin shed in the backyard of the Eldon home. There, scores of students gathered, paying an entrance fee, which went towards Dan’s latest charity. Always looking for a way to raise funds, he also produced colorful tee shirts of his own design, and even launched a collection of brightly printed boxer shorts.


Throughout his life, Dan was fortunate in being able to travel extensively, and had visited 46 countries by the time of his death. In addition, he studied seven languages in school and out of it.

In the autumn of 1988, Dan Started his “year off” before going to college. It was, as he described, really a “year on” and for him, felt more challenging than going straight into college. He left his home in Kenya and traveled to New York City, where he

of young people from Nairobi to Malawi. That summer, he and a friend researched the journey, and drove Dan’s Land Rover, Deziree, across five African countries, fending off thieves and border guards on the way. They found staying in local jails the safest solution to security problems, and often spent the night locked up in cells to the amusement of prison wardens.



During the summer of 1992, the famine in Somalia was raging. Dan flew from Kenya to the southern Somali town of Baidoa, where he shot some of the first pictures to touch the conscience of millions. The international news

agency, Reuters, spotted his work, and by Christmas, Dan was working for the company, shooting the increasingly desperate situation. He followed the story closely and was present at the U.S. Marine landing, where a barrage of international photographers and journalists were waiting for the American soldiers as they crept, faces blackened, off their landing craft in Mogadishu.

Throughout the spring of 1993, Dan stayed in Mogadishu, both horrified and fascinated by the violence and tragedy he recorded. The situation worsened, and the death of Pakistani peacekeepers turned the conflict into an international incident. During this time, Dan’s pictures were featured in newspapers and magazines around the world. On June 12, 1993 his photo made a double-page spread in Newsweek magazine, as well as the covers on papers everywhere.

Dan kept his spirits up by starting a variety of businesses in Mogadishu. His tee shirts, caps, bags, and postcards were

The violence and horror of the situation was extremely hard on Dan. Although he had “had enough” by late June of 1993, he agreed to stay on to cover the unfolding events. On July 12, 1993, Dan and three of his colleagues raced across Mogadishu to cover the bombing of what was thought to be General Aideed’s headquarters.

being attacked too many times by a vicious math teacher, armed with a sneaker. He convinced his parents to transfer him to the International School of Kenya, attended by students representing 46 nationalities. There he blossomed, particularly enjoying such activities as staying in a Maasai village, a trip to the exotic Arab island of Lamu off the coast of Kenya, and climbing Mt. Kenya.

had been offered a job at Mademoiselle Magazine. He was by far the youngest employee at the time, and although he loved his position, he found being in New York to be a cold, lonely and difficult experience.

In January, he moved to a warmer climate, and enrolled in the Pasadena Community College in California. Immediately, he began to plot a way to get back to Africa. He devised a scheme whereby he would lead a group

Selling the jewelry and belts was not easy, but wearing a World War II leather pilot’s helmet, Dan patrolled the beaches of Los Angeles, as well as glitzy Rodeo Drive, and managed to move much

of his merchandise. Dan used a mixture of bluster and charm that won friends and followers of all races and social classes.


in hot demand, especially the cult tee shirt that said “Viva Somalia… thank you for not looting.”

In April of 1993, Dan published his first book, Somalia, a collection of photographs and collages which sold rapidly to aid workers and soldiers posted to the country considered by most to be more dangerous than Bosnia.

But Dan always felt protected in Mogadishu. He spoke the African languages of Swahili and enough Somali to swear at the thieves who often tried to steal his equipment. He moved easily from the notorious Bahara Market, home of Mogadishu’s most dangerous criminals, to dine with the heads of aid missions, generals, and UN advisors. Initially viewed as another enthusiastic youngster, he soon earned the title of a true professional, along with the respect of his colleagues, friends, and locals, who called him the “Mayor of Mogadishu” because of his friendliness to all.

In the ensuing confusion, all four young men were beaten, clubbed and stoned to death by an angry mob furious about the death of over 50 of their friends, fathers, and brothers at the hands of U.S. and U.N. soldiers.The journalists who died that day were Hos Maina, Anthony Macharia, Hansi Krauss, and Dan Eldon.


Spreads: pages’ layoutsSpreads: pages’ layouts

Development: spreads


Development: covers

The Journey in images

The Journey in words





The Journey in imagesThe Journey

in images


Deploy: Final 2D, spreads

Dan returned to UCLA in the autumn of 1990 and began to plan another adventure, which necessitated a move to London after Christmas. He attended Richmond College and organized the purchase of yet another Land Rover. His scheme was to buy

DAN ELDON WAS BORN IN LONDON ON SEPTEMBER 18TH, 1970, AND FROM A VERY EARLY AGE DISPLAYED SIGNS OF AN EXCELLENT SENSE OF HUMOR. WHEN DAN WAS SEVEN YEARS OLD, HE AND HIS THREE-YEAR-OLD SISTER AMY MOVED TO NAIROBI, KENYA WITH THEIR PARENTS, KATHY AND MIKE ELDON.

In Kenya, Dan attended a British school where he developed a “schoolphobia”

EARLY LIFE YOUNG HUMANITARIAN THE “YEAR ON”

FROM ONE PLACE TO ANOTHER IMAGES OF THE WAR


Dan started helping others from a young age. When Dan was 15, he helped support a Maasai family buy buying their hand-made jewelry, later selling it to fellow students and friends.

It was during this time that he started to create journals: fat, bulging books filled with collages, photographs and whimsical drawings. He often used satire and cartoons to comment on what he saw around him, but kept the journals as very personal statements, which he shared with only a few people.

In the autumn of 1988, Dan Started his “year off” before going to college. It was, as he described, really a “year on” and for him, felt more challenging than going straight into college. He left his home in Kenya and traveled to New


During the summer of 1992, the famine in Somalia was raging. Dan flew from Kenya to the southern Somali town of Baidoa, where he shot some of the first pictures to touch the conscience of millions. The international news agency, Reuters, spotted his work, and by Christmas, Dan was working for the company, shooting the increasingly desperate situation.

Throughout the spring of 1993, Dan stayed in Mogadishu,

both horrified and fascinated by the violence and tragedy he

recorded. The situation worsened, and the death of Pakistani

peacekeepers turned the conflict into an international incident.

During this time, Dan’s pictures were featured in

newspapers and magazines around the world. On June 12,

1993 his photo made a double-page spread in Newsweek

magazine, as well as the covers on papers everywhere.

In April of 1993, Dan published his first book, Somalia,

a collection of photographs and collages which sold

rapidly to aid workers and soldiers posted to the country

considered by most to be more dangerous than Bosnia.

The violence and horror of the situation was extremely hard on Dan. Although he had “had enough” by late June of 1993, he agreed to stay on to cover the unfolding events. On July 12, 1993, Dan and three of his colleagues raced across Mogadishu to cover the bombing of what was thought to be General Aideed’s headquarters. In the ensuing confusion,

after being attacked too many times by a vicious math teacher, armed with a sneaker. He convinced his parents to transfer him to the International School of Kenya, attended by students representing 46 nationalities. Early on, he joined his journalist mother on her assignments, and soon was taking pictures, which were used in the local newspapers.

York City, where he had been offered a job at Mademoiselle Magazine. He was by far the youngest employee at the time, and although he loved his position, he found being in New York to be a cold, lonely and difficult experience.

In January, he enrolled in the Pasadena Community College in California. Immediately, he began to plot a way to get back to Africa. He devised a scheme whereby he would lead a group of young people from Nairobi to Malawi. That summer, he and a friend researched the journey, and drove Dan’s Land Rover, Deziree, across five African countries.


bracelets and belts to sell in America for Student Transport Aid. Attacked by Moroccan thieves and delayed by a very sick Land Rover, he spent a fitful summer in Marrakesh, before arriving home just in time to ship $5,000 worth of bounty to America.

all four young men were beaten, clubbed and stoned to death by an angry mob furious about the death of over 50 of their friends, fathers, and brothers at the hands of U.S. and U.N. soldiers. The journalists who died that day were Hos Maina, Anthony Macharia, Hansi Krauss, and Dan Eldon.

During Dan’s high school years, he held many charity fund-raising dances in the “Mkebe,” a large tin shed in the backyard of the Eldon home. Always looking for a way to raise funds, he also produced colorful tee shirts of his own design, and even launched a collection of brightly printed boxer shorts.


Throughout his life, Dan was

fortunate in being able to travel

extensively, and had visited

46 countries by the time

of his death. In addition, he

studied seven languages

in school and out of it.


But Dan always felt protected in Mogadishu. He moved easily from the notorious Bahara Market, home of Mogadishu’s most dangerous criminals, to dine with the heads of aid missions, generals, and UN advisors.

Initially viewed as another

enthusiastic youngster, he

soon earned the title of a true

professional, along with the

respect of his colleagues, friends,

and locals, who called him the

“Mayor of Mogadishu”

because of his friendliness to all.

Dan Eldon was a passionate photojournalist and

activist. He was born in London, but spent most

of his life in Africa, the place he called home.

Dan died at only twenty two years, but his life

was full of adventures and passion.

The exhibition “Dan Eldon: the journey is the

destination” tells the story of Dan through his

journals and photographs and celebrates his life

which is a source of inspiration to many.

JUNE 1ST - AUGUST 31ST, 2013

To explore the unknown and the

familiar, distant and near and to record

in detail with the eyes of a child,

any beauty, (of the flesh or otherwise) horror,

irony, traces of utopia or Hell. Select your

team with care, but when in doubt, take on

some new crew and give them a chance. But

avoid at all costs fluctuations of sincerity

with your best people.”

DAN’S MISSION STATEMENT

“





















“








































































“



























































































































“






Deploy: Final 2D, covers



PROJECT 4: PACKAGING

PACKAGE6

Research

PACKAGE6

Research

PACKAGE6

Research

PACKAGE6

Research

PACKAGING6

Design: sketches

PACKAGING6

Design: preliminary mock-ups

PACKAGING6

Design

After doing my research and my preliminary mock ups,

I decided to go with my first idea, which was a dust

jacket around the notebook and a paper strip closing

the notebook plus a single pen, as shown in the image

below.

My package would work as a limited edition of

a sketchbook from the brand Moleskine. For this

reason, I made a quick research about limited editions

of Moleskines.

Jacket

Pen

Strip

PACKAGING6

More Research

PACKAGING6

Development: jacket

Dan Eldon was a passionate

photojournalist and activist. He was

born in London, but spent most of his

life in Africa, the place he called home.

Dan died at only twenty two years, but

his life was full of adventur e s and

passion. He continues to be a source

of inspiration to many, whether

for his artistic legacy (expressed on his

journals), his humanitariam actions or

for his love for li f e . Throughout

his life, Dan was fortunate in being able

to travel extensively, and had visited 46

countries by the time of his death. In

addition, he studied seven languages in

school and out of it.

Initially viewed as another enthusiastic

youngster, he soon earned the title of

a true pr ofess iona l, along with

the respect of his colleagues, friends,

and locals, who called him the Mayor of

Mogadishu” because of his friendliness

to all.

This Journal was specially made for the

exhibition “Dan Eldon: the journey is the

destination”, which tells the story of Dan

through his journals and photographs,

and aim to be a source of inspiration for

people of all ages.

FULLOFADVENTURES

PASSIONATE

TRUE PROFESSIONAL

INSPIRATION

LOVE FOR LIFE

Outside

Inside Poster

PACKAGING6

Development: strip

Sketchbook80 pages, 9x14 cm - 31/2 x 51/2’’,top quality, heavy acid-free paper,expandable inner pocket.

The history of Moleskine is inside.The cover turns into a promotional poster of the exhibition “Dan Eldon: the journey is the destination”.

The Journey is the destination


Promotional poster of the exhibition “Dan Eldon: the journey is the destination” is inside.

Open the cover and discover Dan’s Mission Statement.



photojournalist and activist. He was

born in London, but spent most of his

life in Africa, place he called home.

Dan died with only twenty two years,

but his life was full of adventures and


of inspiration to many, whether for

his artistic legacy (expressed on his

journals), his humanitariam actions

or for his love for life . Throughout

his life, Dan was fortunate in being

able to travel extensively, and had

visited 46 countries by the time of his

death. In addition, he studied seven

languages in school and out of it.

FULLOFADVENTURES

PASSIONATE

INSPIRATION

LOVE FOR LIFE


PACKAGING6

Deploy: Final 2D, strip


Promotional poster of the exhibition “Dan Eldon: the journey is the destination” is inside.

Open the cover and discover Dan’s Mission Statement.

the journey is t

he destination

PACKAGE6

Deploy: Final 2D, jacket front, back and flaps


photojournalist and activist. He was born

in London, but spent most of his life in

Africa, the place he called home. Dan

died at only twenty two years, but his

life was full of adventur e s and


of inspiration to many, whether

for his artistic legacy (expressed on his

journals), his humanitariam actions or

for his love for li f e . Throughout

his life, Dan was fortunate in being able

to travel extensively, and had visited 46

countries by the time of his death.

In addition, he studied seven languages


Initially viewed as another enthusiastic

youngster, he soon earned the title of a

true pr ofess iona l , along with

the respect of his colleagues, friends,

and locals, who called him the Mayor of

Mogadishu” because of his friendliness

to all.

This Journal was specially made for the

exhibition “Dan Eldon: the journey is the

destination”, which tells the story of Dan

through his journals and photographs,

and aim to be a source of

for people of all ages.

FULLOFADVENTURES

PASSIONATE

TRUE PROFESSIONAL

INSPIRATION

INSPIRATION

LOVE FOR LIFE

PACKAGE6

Deploy: Final 2D, opened jacket, inside poster

PACKAGE6

Final 2D: promotional poster

PROJECTS 1 TO 4

PROJECTS 1–47

Identity

PROJECTS 1–47

Identity Wall

PROJECTS 1–47

Introduction Wall

PROJECTS 1–47


PROJECTS 1–47


PROJECTS 1–47

Narrative Literature

PROJECTS 1–47


PROJECTS 1–47


PROJECTS 1–47


PROJECTS 1–47


PROJECTS 1–47


PROJECTS 1–47

Packaging

PROJECTS 1–47

Packaging

PROJECTS 1–47

Packaging

PROJECTS 1–47

Packaging

PROJECTS 1–47

Packaging

PROJECTS 1–47

Packaging

CITING

CITING8

Websites:

www.daneldon.org

http://en.wikipedia.org/wiki/Dan_Eldon

Books:

Title: Dan Eldon : the art of life

Author: New, Jennifer.

Publisher Information: San Francisco : Chronicle Books, c2001.

Title: The journey is the destination : the journals of Dan Eldon

/ edited by Kathy Eldon.

Author: Eldon, Dan, 1970-1993.

Publisher Information: San Francisco : Chronicle Books, c1997.

All the text and photographs of Dan Eldon life and journals

belong to Dan Eldon Org.

EXTRAS

EXTRAS: RESEARCH9

Short life of Dan Eldonfrom www.daneldon.org/about/about-dan-continued

Born in London, in 1970.

Move to Africa (Kenya) in 1977. Kenya remained Dan’s

home for the rest of his life.

He visited more than 40 countries in 22 years.

He grew up with a constant stream of interesting visitors at

his family dinner table.

11/12 years old, he joined his journalist mother on her

assignments, and soon was taking pictures, which were used

in the local newspapers.

He convinced his parents to transfer him to the

International Scholl of Kenya, attended by students

representing 46 nationalities. With new friends, new

adventures came.

Dan started helping others from a young age.

When he was 15, he started to create journals for a schools

assignment. They were fat, bulging books filled with collages,

photographs and whimsical drawing. He often used satire

and cartoons to comment on what he saw around him, but

kept the journals as very personal statements, which he

shared with only a few people.

He was always looking for a way to raise funds, he also

produced colorful t-shirts of his own design, and even

launched a collection of brightly printed boxer shorts.

He studied 7 languages.

In the fall of 1988, Dan started his “year off ” before going

to college. It was, as he described, really a “year on” and for

him, felt more challenging than going straight into college.

He left his home in Kenya and traveled to New York City,

where he had been offered a job at Mademoiselle Magazine.

He was by far the youngest employee at the time.

In April of 1992, Dan flew to Kenya, where he worked as a

third assistant director on a feature film.

During the summer of 1992, the famine in Somalia was

raging. Dan flew from Kenya to the southern Somali town

of Baidoa, where he shot some of the first pictures to touch

the conscience of millions.

The international news agency, Reuters, spotted his work,

and by Christmas, Dan was working for the company,

shooting the increasingly desperate situation.





In April of 1993, Dan published his first book, Somalia, a

collection of photographs and collages which sold rapidly to

aid workers and soldiers posted to the country considered

by most to be more dangerous than Bosnia.

Initially viewed as another enthusiastic youngster, he soon

earned the title of a true professional, along with the

respect of his colleagues, friends, and locals, who called him

the “Mayor of Mogadishu” because of his friendliness to all.

The violence and horror of the situation was extremely

hard on Dan. Although he had “had enough” by late June

of 1993, he agreed to stay on to cover the unfolding

events. On July 12, 1993, Dan and three of his colleagues

raced across Mogadishu to cover the bombing of what

was thought to be General Aideed’s headquarters. In the

ensuing confusion, all four young men were beaten, clubbed

and stoned to death by an angry mob furious about the

death of over 50 of their friends, fathers, and brothers at

the hands of U.S. and U.N. soldiers.

Development: color study

For my color study, I used images of Dan Eldon’s journals and started

to pick up colors from it. After that, I separate the colors with similar

hues in groups and decided what I would use.

EXTRAS: IDENTITY9

The concept of the identity is connected to the artistic work of Dan Eldon. He used to make a lot of collages and rip

photos and pieces of paper. I brought these elements for the identity, woking separately with the title and subtitle. For

the title, I worked with collage and a lot of strips of ripped paper; and for the subtitle I worked with a single piece of

ripped paper with a handwritten font on it, as it was Dan’s writing. The handmade approach matches if the style and

artistic work of Dan Eldon and it’s used in all the following work.

EXTRAS: IDENTITY9

Deploy: final identity before midterm review

EXTRAS: IDENTITY WALL9

Deploy: final before midterm review

EXTRAS: IMAGES OF THE PROCESS9

9 EXTRAS: IMAGES OF THE PROCESS

9 EXTRAS: IMAGES OF THE PROCESS

THANK YOU.

Date post:	06-May-2015
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