Exhibitor Program Prospectus

Bangalore • October 5-7, 2016

Bangalore International Exhibition Centre

Web site//Exhibitor Program Prospectus

• The SAP TechEd Experience

• Is This Your Customer?

• Demographics

• Exhibit Packages

• Marketing Sponsorships

• Agenda-at-a-Glance

• Speaking Engagements

• Eligibility and Contact Information

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http://events.sap.com/teched-2016-india/en/home

The SAP TechEdExperienceCelebrating its twentieth year, SAP TechEd has helped customers

and partners get the most out of their technology investments

through the world-class training and education offered at SAP

TechEd – the only technical conference created expressly for the

SAP ecosystem of developers,engineers, and technologists.

SAP TechEd will energize and empower thousands of IT professionals to

make better decisions, overcome challenges, and maximize their

companies’ IT investment.Become part of the action by joining us as an

exhibitor this year.

Learn

• Gain insight into SAP strategy and product direction from the

executive leadership team

• Get advice, best practices, and how-to tips from SAP technology

experts

• Delve into current product road maps

• Discuss – and influence – future product functionality

Build

• Meet with SAP developers and designers for hands-on advice

• Create your own app with the SAP HANA Cloud Platform

• Find out how to use the open source Javascript library from SAP to get

your own apps up and running quickly and easily

Explore

• Discover the latest SAP technologies and the services and tools to

fully leveragethem

• Meet with key SAP partners and uncover the value and expertise of

the SAPecosystem

• Uncover innovative uses for SAP technologies, and cheer for the great

minds behind them at DemoJam, the ultimate developer competition

Hang Out

• Meet up with SAP Mentors, SAP HANA Distinguished Engineers,

SAP Community Network Topic Leads, and others to exchange

ideas in a relaxedenvironment

• Reenergize while you get a caffeine fix,and relax with fellowattendees

• Connect with old and new friends at the networking reception

and celebration night

Home Is ThisYour Customer? Demographics

Agenda-at a-Glance Speaking Engagements

Exhibit Packages Marketing Sponsorships

Eligibility and Contact

Information

The SAP TechEd Experience

SAP® TechEd

Bangalore• October 5-7, 2016

BIEC

Web site

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Is ThisYour Customer?SAP TechEd attendees are in-the-know and want-to-know. Take advantage

of this opportunity to meet with and influence attendees from the following

areas of expertise.

1. Business Intelligence

2. Business Process

3. Database Management and

Administration

4. IT Management, Architecture,and Design

5. Management/Business Team

6. System Administration and Security

7. Web and ApplicationDevelopment

Exhibiting at SAP TechEd createsinstant value and sustained results for yourcompany!

SAP TechEd: A Return on Investment Like No Other

With deep content on a broad variety of topics, complemented by

extensive networking opportunities, SAP TechEd attracts a technically

savvy audience that will immediately understand and appreciate the

value of your offerings.

What’s more, while your technical experts are enhancing their bonds with

your existing customers and developing relationships with prospects, they’ll

also be tuning their skills and leveraging tools that will help them be flexible

and agile in an ever-changing, competitivemarketplace.

Home Demographics



Eligibility and Contact Information

The SAP TechEd Experience Is ThisYour Customer?

SAP® TechEd


BIEC

Web site

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Conference DemographicsSAP TechEd is where developers, IT architects, engineers, system

and database administrators, analysts, data modelers, and designers

gather to master their SAP skills. This event will also offer

opportunities for SAP customers and partners to interact and

communicate with internal SAP developers and productexperts.

Expected attendance is 6,000+.

Relationship to SAP

Top Job Functions

SAP Employee

14%

Customer/ProspectiveCustomer

32%

IndependentConsultant

5%

Partner/Prospective Partner

49%




Eligibility and Contact

Information


SAP® TechEd


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Engineer

2%

System Administrator

4%Analyst

4%

Project Manager

8%Architect

8%Manager

11%

Consultant

38%

Development Architect

5%

Others

10%

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5

Exhibit Package Components

Platinum Gold Silver Pod

Fee INR

50,00,000

INR 25,00,000 INR

15,00,000

INR

5,00,000

Space9m x 5m

(raw space)

4m x 4m

(raw space)

3m x 2m

(octanorm)Pod

Speaking Opportunity – Keynote 1

Speaking Opportunity – Lecture

Session4 2

Speaking Opportunity – Mini

Theatre1 1

Co-branded Communications Yes

SAP TechEd LIVE Studio

InterviewYes

Full Conference Passes 20 10 6

Lecture Only Passes 20 10 6

Exhibitor Passes 15 5 3 3

Company Description – Word

Count150 100 50 50

Logo Coverage Conference Web site and selected on-site event signage

Internet Connections 2 2 1 1

Home Demographics





SAP® TechEd


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Platinum Level Exhibit Package (Two Opportunities)

Recognition in Conference Collaterals

• Conference home page to include company name,

URL and logo

• On-site guide distributed to all attendees to include

company name, URL, logo and 150- word

description

• Company logo on selected on-site event signage

Added Benefits

Company name, URL, logo and 150-word

description on conference Web site

Fee: INR 50,00,000/- Rupees Fifty Lakh Only

(Fee excluding any taxes/duties)

*Session title, abstract, final presentation, and the

AV presentation is to be approved by SAP.

Exhibition Space

• 9m x 5m (raw space)

• Power (raw power)

• Two Internet connections

• Lead retrieval scanner

Passes

• Twenty Full Conference passes (excluding SAP

Consultant Certification Exam )

• Twenty Lecture-only passes (includes four passes for

speakers)

• Fifteen Exhibitor passes for partner representatives

manning the booth

Speaking Opportunities

• One general session keynote presentation slot of fifteen

minutes, including an AV of not more than three minutes

• Four one-hour lecture sessions

• One thirty-minute lecture session at Mini Theatre

• Fifteen minute SAP TechEd LIVE Studio interview

Home Demographics





SAP® TechEd


BIEC

Web site


Gold Level Exhibit Package


• On-site guide distributed to all attendees to

include company name, URL, logo and 100-word

description

• Company logo on selected on-site event signage

Added Benefits



Fee: INR 25,00,000/- Rupees Twenty Five Lakh

Only (Fee excluding any taxes/duties)

*Session title, abstract and the final presentation is

to be approved by SAP

Exhibition Space

• 4m x 4m (raw space)


• Two Internet connections


Registration Benefits

• Ten Full Conference passes (excluding SAP


• Ten Lecture-only passes (includes two for speakers)

• Five Exhibitor passes for partner representatives

manning the booth


• Two one-hour lecture sessions

Home Demographics





SAP® TechEd


BIEC

Web site


Silver Level Exhibitor Package



include company name, URL, logo and 50-

word description

• Company logo on selected on-site event

signage

Added Benefits



Fee: INR 15,00,000/- Rupees Fifteen Lakh

Only (Fee excluding any taxes/duties)

*Session title, abstract, and the final presentation

is to be approved by SAP

Exhibition Space

• 3m x 2m (raw shell space)

• Built-up octanorm stall


• One Internet connection



• Six Full Conference passes (excluding SAP


• Six Lecture-only passes (includes two for speakers)

• Three Exhibitor passes for partner representatives

manning the booth


• One thirty-minute lecture session at Mini Theatre

Home Demographics





SAP® TechEd


BIEC

Web site


Pod Level Exhibitor Package



include company name, URL, logo and 50-word

description

• Company logo on selected on-site event

signage

Added Benefits


description, on conference Web site

Fee: INR 5,00,000/- Rupees Five Lakh Only

(Fee excluding any taxes/duties)

*Exhibitor to provide artwork, SAP to produce

Exhibition Space

• One Pod structure/space

• One custom full-color graphic panel*

• Panel lighting

• One counter-high padded chair

• One flat screen display monitor

• One 5/15 amp power socket

• One Internet connection



• Three Exhibitor passes for partner representatives

manning the booth

Home Demographics





SAP® TechEd


BIEC

Web site


Experience the ValueTo help maximize your investment and strengthen brand awareness

at SAP TechEd, a variety of marketing tools, sponsorships and

advertising channels will be offered. These opportunities will

increase your company’s visibility at the conference and make a

lasting impression on attendees.

Only Offered to Current ExhibitorsTake advantage of these sponsorships to:

• Build awareness

• Increase market share

• Develop customer loyalty

• Enhance corporateimage

• Increase booth traffic






SAP® TechEd


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Marketing Sponsorships


Marketing Sponsorships

SAP TechEd Party Following soon after the electrifying DemoJam will be a leisure evening

with cocktails, great food, and entertainment. Here’s your chance to

sponsor this big party planned for Wednesday, October 5. It’s a premier

opportunity to build awareness around your company and get your

message out to 6,000+ SAP customers, prospects, partners, and

employees. The event party sponsorship package will include branding as

listed below:

• Recognition as the exclusive party sponsor in the conference On-site

Guide and Web site

• Opportunity to showcase your portfolio using visual branding options

such as standees(produced by sponsor)

• Opportunity to distribute promotional items to attendees (produced by

sponsor)

• Ability to have a designated area at the party venue for exclusive

promotion

• Welcome message with the sponsor name displayed on the screens

• Opportunity to play 3 minutes of AV at the beginning of the entertainment

event(produced by exhibitor)

Sign-up deadline: August 31, 2016

INR 15,00,000/- Rupees Fifteen Lakh Only (Fee excluding any

taxes/duties)

*SAP must pre-approve AV content and all other items for presentation

Luggage Tag (Exclusive) An exclusive opportunity to position your company logo and/or SAP pre-

approved message on thousands of luggage tags, distributed to all

attendees during registration check-in. Get creative with your campaign

to drive attendees to your booth via this sponsorship. Sponsor to provide

the luggage tag and luggage tag insert. SAP must pre-approve all

content and other items for presentation.


INR 1,50,000/- Rupees One Lakh Fifty Thousand Only (Fee excluding

any taxes/duties)

Mouse Pad (Exclusive) What better way to put your company name and logo at the fingertips of

SAP TechEd 2016 Bangalore attendees, literally? The sponsor will

provide mouse pads that will accompany every laptop used at SAP

TechEd 2016 Bangalore. Position your company’s name and Web site

address next to every laptop! The mouse pad does not require the SAP

or SAP TechEd logo, so you can supply it from your current company

inventory. SAP must pre-approve the mouse pad design.


INR 2,50,000/- Rupees Two Lakh Fifty Thousand Only (Fee excluding

any taxes/duties)

Conference Pen (Exclusive) All registered attendees will receive a conference pen at the time of

registration. Sponsors would be given co-branding opportunity in the

form of printed company logo.


INR 3,00,000/- Rupees Three Lakh Only (Fee excluding any

taxes/duties)






SAP® TechEd


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Agenda-at-a-Glance

The agenda is subject to change. Please refer to our

Agenda-at-a-Glance Web page for the most current

and detailedagenda.

Wednesday, October 5

• SAP Executive Keynote

• SAP Partner Keynote

• Educational Breakout Sessions

• Show Floor

• DemoJam

• Celebration Night

• Networking Dinner

Thursday, October 6


• Show Floor

Friday, October 7


• Show Floor






SAP® TechEd


BIEC

Web site

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http://events.sap.com/teched-2016-india/en/agenda


Speaking Engagements

SAP TechEd delivers hands-on workshops and lecture sessions presented by SAP’s own technical gurus.The Platinum and Gold exhibit

packages include one-hour lecture sessions.

All exhibitor sessions will be incorporated into the main agenda content and published in the Session Catalog and Agenda Builder.

Home Is This Your Customer? Demographics





SAP® TechEd


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Eligibility to be an Exhibitor in this program is limited to companies that have a current partnership agreement in good

standing with SAP. Exhibitors must have no outstanding credit issues or past due amounts with SAP. SAP reserves the

right to reject or cancel any application/agreement to exhibit.

If you have questions regarding the SAP TechEd Bangalore Exhibitor Program, please contact me:

Mohammad A K Rao (Arif)[email protected]

+91 8447 786714

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SAP® TechEd


BIEC

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mailto:[email protected]


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