SEPTEMBER 25-28, 2017 | DALLAS | SECURITYEXPO.ORG/EXHIBIT
EXHIBITOR PROSPECTUS
SEMINAR DATES:Monday-ThursdaySeptember 25-28, 2017
EXHIBIT DATES:
NEW SCHEDULE!
Tuesday-ThursdaySeptember 26-28, 2017
ENTERPRISE SECURITY FOR A COMPLEX WORLD
For security solutions providers, there is no better environment for showcasing your brand and educating highly-motived buyers about your products or services than at the ASIS International 63rd Annual Seminar and Exhibits (ASIS 2017).
ASIS 2017 attracts more than 22,000 security management professionals representing key industries across the public/private sectors, as well as their trusted advisors. These high-level decision makers are looking to you—the leading manufacturers, service providers, product experts, and systems integrators—for the most innovative, cost-effective security solutions and expertise available to support their missions.
71%of past exhibitors consider ASIS a “must exhibit”
event.1
1ASIS 2016 Fit Assessment: Optimizing the Attendee and Exhibitor Experience, Exhibit Surveys
90%of attendees come to
meet with key vendors and suppliers1
88%of attendees are looking
for new products1
85%are looking for new
suppliers and partners1
In today’s global threat landscape, it is critical for successful organizations to address security at the enterprise level, looking at every type of risk affecting an organization.
SEPTEMBER 25-28, 2017 | DALLAS | SECURITYEXPO.ORG/EXHIBIT
8.3% CAGR
$73.7B in 2016 $101.6B in 2020
Projected growth in worldwide revenues for security-related hardware, software,
and services2
7% CAGR
>$16B in 2019Projected growth in U.S. electronic security product
demand3
8.2% CAGR
Projected growth in security-related video surveillance products
and systems3
$2.2MAverage estimated expenditure
per ASIS 2016 attendee1
Strong growth across the security industry means significant opportunity for your business.
MAXIMIZE ROI BY INCREASING YOUR GLOBAL PIPELINEIn partnership with the International Buyer Program (IBP) at the U.S. Department of Commerce, ASIS 2017 is focused on helping you enter and increase your presence in global markets. As an exhibitor, you can meet one-on-one with Commercial Specialists from the U.S. Department of Commerce and U.S. Embassies and Consulates to learn about export trade opportunities and challenges. You’ll also get the chance to meet directly with qualified,
international buyer delegations via an exclusive matchmaking program.
“I went to view one particular product and came away
with other products I will also purchase this fiscal year.”
—Richard BaumanSr. Manager of Streetcar OperationsHillsborough Area Regional Transit
1ASIS 2016 Fit Assessment: Optimizing the Attendee and Exhibitor Experience, Exhibit Surveys. 2Worldwide Semiannual Security Spending Guide, International Data Corporation (IDC). 3Electronic Security Products, The Freedonia Group, 2015
TO CAPITALIZE ON THIS VITAL MARKET OPPORTUNITY— RESERVE YOUR ASIS 2017 BOOTH SPACE TODAY!
REACHING THE RIGHT AUDIENCE IS KEY TO YOUR SUCCESS. ASIS 2017 delivers powerful security professionals— SECURITY END USERS and their trusted advisors—with the authority to make purchasing decisions.
1ASIS 2016 Registrant Data 2ASIS 2016 Fit Assessment: Optimizing the Attendee and Exhibitor Experience, Exhibit Surveys
ENTERPRISE SECURITY FOR A COMPLEX WORLD
22%CEO/President/
GM/Owner/Partner/Principal
27%Vice President/
Director/CSO/CISO
30%Manager/Supervisor
6%Architect/Engineer
4%Analyst
11%Staff
dent/er//al
DirecCSO/
S
6%11%St ff
TITLE1JOB
FUNCTION1
77%General Security
Management
12%IT Security
Management
11%Non-security
Management (HR, facilities, finance, etc.)
ANNUAL SECURITY BUDGETS1
24%$5,000,000+
21%$1,000,001 – $5,000,000
12%$500,001 –$1,000,000
16%$100,000 – $500,000
27%< $100,000
PURCHASING ROLE2
Involved in the purchase of security technology,
products, and/or services
Final decision maker
Recommend products and/or specify vendors
Influence purchase decisions
Research new products
Part of a buying team
90%
35%
57%
41%
37%
14%
ATTENDEE FAST FACTS1
22,146Total registrants in 2016, representing 10% growth over the previous year
109Countries represented in 2016
52%of attendees do not participate in other national/global security conferences or exhibitions.
10 Average number of hours spent on the exhibit floor across two-and-a- half days
92%of attendees spend time on the exhibit floor.
TOP PRODUCT CATEGORY INTEREST2
1. Access Control
2. CCTV Cameras/Systems
3. Alarms
4. Video Surveillance
5. Badge & Badge Printers
6. Surveillance Equipment
7. Biometric Technology
8. Communications Equipment
9. Doors and Hardware
10. Video Analytics
SEPTEMBER 25-28, 2017 | DALLAS | SECURITYEXPO.ORG/EXHIBIT
“Great show for @iView_Systems at #ASIS16. ASIS
is one of the few conferences that consistently
provides a rich environment for
engaging with senior decision
makers.”–Julie Taylor,
Marketing Manager, iView Systems
81%
80%of exhibitors said that
engaging end users is very important to their business2
77%of exhibitors said that ASIS delivers access to end users better than any other event2
58%End Users
31%Systems
Integrators/Solution
Providers/Consultants
6%Manufacturers/
Reps
4%Dealers/
Distributors
ENGAGE BUYERS FROM ACROSS THE DISTRIBUTION CHANNEL2
of end users rate ASIS as delivering high values2
ENTERPRISE SECURITY FOR A COMPLEX WORLD
F Company listing, with contact information and overview, in the Show Directory, event web site, and event app
F Company’s name and booth number in relevant product category listings in the Show Directory, event web site, and event app
F Complimentary, personalized email invitations and banner ads to easily invite your guests and clients to visit your booth at ASIS 2017
F Use of the ASIS 2017 event logo and digital banners for promotional purposes
F NEW! Opportunity to participate in the ASIS 2017 exhibitor video contest
G 45-seconds of creative content aimed at convincing attendees why they should visit your booth; all submissions will be posted and promoted for voting; winning video will be featured on the event site, showcased on the on-site video wall, and promoted across ASIS 2017 social networks
F Ability to drive traffic to your booth with advertising in the ASIS 2017 Show Media and Show Directory
What do more than 22,000 engaged and active buyers from across the security industry
mean to you and your bottom line? Significant ROI for your company!
Influence high-level
decision makers
Generate qualified leads
Showcase your brand
Drive new business
EXHIBITOR IMPACTSHOWCASING YOUR BRAND WITH PROMINENCE
Debut your company’s newest products or showcase your most popular offerings to more than 22,000 security management professionals and industry leaders. Exhibiting increases attendees’ awareness of your brand through:
“Had the opportunity to
see many of my suppliers
and meet new contacts. I have a
meeting this week for a 1+ million dollar project.”
–Ricardo Rivera, Vice President,
Dynamic Security, LLC
SEPTEMBER 25-28, 2017 | DALLAS | SECURITYEXPO.ORG/EXHIBIT
EXHIBITOR ACCESSPOWERFUL CONNECTIONS THAT ACCELERATE YOUR BUSINESS
ASIS 2017 is your opportunity to engage with a network of global buyers before they set their 2018 budgets. As an exhibitor, you and your organization will receive:
F Two complimentary full access badges per 100 square feet of exhibit space
G Includes access to all keynotes, education sessions, exhibit floor, President’s Reception, and networking events (excludes VIP events)
F Six exhibitor badges per 100 square feet of exhibit space
o Includes access to all keynotes and education sessions
F One-time use of the pre-show registrant mailing list for event promotion*
F One-time use of the post-show registrant mailing list for event follow up*
F Use of the pre-show list of registered media outlets and list of registered media onsite
F Use of the on-site pressroom for press conferences, interviews, and press kit distribution
F Opportunities to participate in the Security Demo Station on the exhibit floor
F Options to enhance your event alignment and increase ROI with ASIS 2017 sponsorships or presentation opportunities
F Opportunity to meet one-on-one with Commercial Specialists from the U.S. Department of Commerce and U.S. Embassies and Consulates to learn about export trade opportunities and challenges
FACILITY
Kay Baily Hutchison Convention Center650 S. Griffin StreetDallas, Texas 75202+1.214.939.2750www.dallasconventioncenter.com
BOOTH FEES$49.00 per square foot, minimum booth size 10’ x 10’
EVENT SALES CONTACTSKen BurrisDirector, Event Sales (#s-G)[email protected]
David DonahoeEvent Sales Manager (H-P)[email protected]
Luigi ButtafuocoEvent Sales Manager (Q-Z)[email protected]
*Direct mail only; must be facilitated through a third-party mail house; mailer must be approved by ASIS. Charges may apply.
ASIS Europe 2017 March 29-31 | MILAN, ITALY
10th Annual CSO SummitApril 23-25 WASHINGTON, DC USA
ASIS NYC 27th Security Conference and ExpoJune 7-8 | NEW YORK, NY USA
IE Business School/ASIS Program: Effective Management for Security ProfessionalsJune 5-8 | MADRID, SPAIN
Latin American Congress of Mexico ASIS Security 2017July 12-13 | MEXICO CITY, MEXICO
ASIS Diamond Club Security Buyers ForumJuly 25-27 | SCOTTSDALE, AZ USA
Wharton/ASIS Program for Security ExecutivesOctober 15-20 PHILADELPHIA, PA USA
ASIS Middle East 2017November 5-7 | MANAMA, BAHRAIN
TUESDAY September 26
10:00 AM – 5:30 PM
WEDNESDAY September 27
10:00 AM – 5:30 PM
THURSDAY September 28
10:00 AM – 1:00 PM
Looking for more? ASIS offers year-round education and networking opportunities
EXHIBIT DATES
YOUR OPPORTUNITY FOR SUCCESSEngage your target market, increase brand awareness, launch new products, and elevate your technology leadership and expertise at the leading global event for security management professionals.
RESERVE YOUR BOOTH SPACE TODAY! www.securityexpo.org
ASIS International (ASIS) is the largest global membership organization for security management professionals that crosses industry sectors, embracing every discipline along the security spectrum from operational to cybersecurity. Founded in 1955, ASIS is dedicated to increasing the effectiveness of security professionals at all levels.www.asisonline.org
