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DON’T MISS 10+ HOURS OF FACE-TO-FACE TIME WITH 2,500+ ATTENDEES

AAPC EXHIBITOR PROSPECTUS DALLAS 2

We are headed to the wild west, Dallas, Texas, for AAPC’s 2021 HEALTHCON at Gaylord Texan Resort. HEALTHCON provides exhibitors and sponsors numerous opportunities to meet thousands of AAPC members face-to-face over the course of three days. The conference offers many opportunities to spread the word about your products and services, and enhance your company’s visibility to our members.

Exhibitors are a critical element to making HEALTHCON 2021 successful. Conference attendees look forward to learning more about your company’s products and services which help them and their companies. We’re focused on making this event a success, with increased exposure to decision-makers and influencers, including physicians.

Come join us for AAPC’s 29th national conference, HEALTHCON, as we continue “Advancing the Business of Healthcare”.

Thank you!

DEAR EXHIBITOR

ADVANCING THEBUSINESS OF HEALTHCAREHosted by AAPC, the nation’s largest association for the business of healthcare, HEALTHCON, provides valuable and up-to-date information to a broad range of healthcare professionals in practice management, revenue cycle management, billing, auditing, compliance, and medical coding.

Victoria Fuentes385-207-2288victoria.fuentes@aapc.com

HEALTHCON 2018 generated 10,000 leads in the Exhibit Hall

The business of healthcare comes together at HEALTHCON, AAPC’s national conference. HEALTHCON 2021 will provide valuable and up-to-date information in practice management, revenue cycle management, billing, auditing, compliance, and medical coding.

High-level general session speakers, quality entertainment, great food, and a superb location provide thousands of professionals the opportunity to network with their peers, and stay current on critical business strategies.

• Target an audience within AAPC’s membership of 190,000+ individuals• Reach a highly-specialized audience of more than 3,000 attendees

representing every state in the US

• Access key decision makers and strong influencers• Promote products and services to your core audience• Interact with healthcare professionals representing physician offices,

medical clinics, facilities, payers, and consulting firms• Establish contacts, network, and build relationships• Provide information to attendees seeking knowledge and solutions in all

aspects of healthcare business management• Connect with attendees who have particular interest in everything related

to ICD-10, EHRs, revenue cycle management, billing, auditing, coding, and compliance

TOP REASONS TO EXHIBIT WITH AAPC

220 Leads Collected on Average perExhibitor at HEALTHCON 2018

92% of Attendees Say the #1 Reason for Attending a Tradeshow Is to See New Products- CEIR: The Role and Value of Face–to–Face

AAPC EXHIBITOR PROSPECTUS DALLAS 3

AAPC EXHIBITOR PROSPECTUS ORLANDO 4

With 190,000+ members, AAPC provides several nationally recognized credentials to medical professionals who work in physician offices, outpatient facilities, and payer environments. Conference attendees perform a wide variety of job responsibilities within the healthcare system and are diverse in their specialties. AAPC members and attendees are employed throughout the healthcare industry as:

AAPC is the nation’s largest education and credentialing organization for medical coders, billers, auditors, practice managers, compliance specialists, and revenue cycle managers.

AAPC members and conference attendees rely on current information, products, and services to remain on the cutting edge within the rapidly growing healthcare environment. AAPC conference attendees state they are interested in having information about:

• Auditors• Claim reviewers• Coding managers• Compliance audit specialists• Compliance officers• Consultants• Educators• Facility-based coders

• Insurance managers• Medical record supervisors• Physicians• Physician-based coders• Physician office managers• Practice managers• Reimbursement managers• Supervisors

• 5010• APCs• Auditing services, tools, and

software • Billing services• CMS guidelines• Coding software• Compliance issues• Compliance services, tools, and

software

• Computer-assisted coding software

• EMR/EHR/PM/billing systems• Government regulations• ICD-10• Production efficiency • PQRS• Revenue cycle management• Training techniques and

instructional aids

ATTENDEE PROFILE

ATTENDEE RESPONSIBILITY

Administrator/Executive

Manager

Supervisor

Influencer

22%

30%15%

33%

70% of conference attendees are the decision makers or have strong influence over

purchasing products or services for their respective workplaces

EXHIBIT HALL FLOOR PLAN

80% of Attendees Spend at Least 30Minutes Interacting with Exhibitors

AAPC EXHIBITOR PROSPECTUS DALLAS 5

AAPC offers 10+ hours of dedicated exhibiting time for your company to meet with conference attendees. An opening exhibitor reception and most scheduled meals are provided directly in the Exhibit Hall, which encourages attendees to visit with exhibiting companies.

STANDARD BOOTH PACKAGESEach 10’ x 10’ booth includes:• One six-foot table, two standard chairs, and

a waste basket• Draped backdrop and draped side rails• One-line exhibitor sign for booth• Listing in the pre-conference issue of

AAPC’s Healthcare Business Monthly (AAPC’s monthly print publication), which is distributed to all 190,000+ members

• Listing in the conference program that includes booth number, company 50-word description of product(s)/service(s), and company logo

• Two Exhibit Hall-only name badges with access to Exhibit Hall and general sessions (upgrade to a full-conference registration badge is available for additional cost)

• Standard booth package does not include floor covering, furniture, internet, or electrical—see the exhibitor service kit for rental information

EXHIBIT INSTALL/DISMANTLE SCHEDULESaturday, March 27

10:00 AM - 4:00 PM Sunday, March 28

10:00 AM - 4:00 PM Tuesday, March 30

3:45 - 5:00 PM

EXHIBIT HALL ATTENDEE SCHEDULE*Sunday, March 28

4:15 - 7:00 PM

Monday, March 29

7:00 - 8:00 AM11:00 AM - 1:45 PM3:00 - 3:45 PM

Tuesday, March 30

7:00 - 8:00 AM11:00 AM - 1:45 PM3:00 - 3:45 PM

*Show hours are subject to change, and AAPC has the right to change conference schedule without notice.

EXHIBIT HALL PRICES

10’ x 10’ booth Island Premium

Premium Space Per Corner Premium

EXHIBITOR BENEFITS

Setup for 20’ x 20’

Setup for 10’ x 10’

Exhibit tear down

$3,400 $1,500

$500 $500

Attendee Reception

Attendee BreakfastAttendee LunchAttendee Break

Attendee BreakfastAttendee LunchAttendee Break

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411 402

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326 325

331 332

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323 324

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327 328 LoungeArea

Take advertising at HEALTHCON to the next level by upgrading to a sponsorship package. Each package will increase your visibility, and your company will be front and center as a premium HEALTHCON partner.

SPONSORSHIP PACKAGES

*Conference program ads, alert notifications, general sessions advertising, and AAPC’s Healthcare Business Monthly ads are subject to AAPC’s approval; advertising for products and/or services that directly compete with those of AAPC will not be approved.

**The vendor will choose the month of ad publication in AAPC’s Healthcare Business Monthly, recognizing that three months’ notice must be given for ad inclusion, and artwork is due two months prior to publication.

Bronze(15 available)

Silver(8 available)

Gold(4 available)

Platinum(3 available)

Booth Size 10’x10’ 10’x10’ with Premium Space 10’x20’ 20’x20’

Conference Program Ad* ½ Page Full Page TabBack cover, Inside front

cover, or Inside back cover

Pre- Post-conference Physical Address Mailing List

Choice between Pre or Post Choice between Pre or Post Both Included Both Included

Sponsorship Sole-Sponsor Break

Choice of: Exhibitor Reception,

Tote Bag, or Phone Charger

Full Conference Registration 1 1 2 2

Swag/Insert in Tote Bag Included Included Included

General Session Advertising Logo Logo Full Slide Ad* Full Slide Ad*

AAPC’s Healthcare Business Monthly Advertising**

¼ Page Ad* ½ Page Ad*

Alert Notifications from HEALTHCON app*

1 1 2

Logo on HEALTHCON.com Footer, Linking to Vendor’s Home Page

Included

Discount on Additional HEALTHCON Items

10% 20% 30% 40%

Email List Rental of Conference Attendees

Included

App Banner Included

Package Pricing Value: $8,895Cost: $4,350

Value: $11,445 Cost: $7,150

Value: $27,940Cost: $11,000

Value: $52,940Cost: $29,500

AAPC EXHIBITOR PROSPECTUS DALLAS 6

Sponsorship Includes:• Company name and logo on conference

item• Recognition in HEALTHCON conference

program• Event poster displaying event sponsors• Listing in the pre-conference issue of

AAPC’s Healthcare Business Monthly • Listing on AAPC’s website

For increased visibility, exposure, and impact, take advantage of one or more of these sponsorships.

Sponsorship Deadline: All sponsors must submit their company logo to Victoria Fuentes atvictoria.fuentes@aapc.com by Dec 27, 2020. If artwork is not received by the deadline, only the sponsor’s company name will be placed on the appropriate conference item and signage. Logo Specification: All sponsors must submit their company logos in vector artwork (.eps file) with fonts converted to outlines.

AD ARTWORK SPECIFICATIONS

A) Full Page: Trim Size: 8.5” x 11” with 0.125 bleed or 7.5” x 10” with no bleed B) Half Page: Trim Size: 7.25” x 4.75” (no bleed) C) Quarter Size: Trim Size: 3.5” x 4.75” (no bleed)

SPONSORSHIP/ADDITIONAL OPPORTUNITIES

AB C

$15,000 $7,000$10,000$5,000

Attendee MealsExhibitor Reception (Sole)Breakfast (Sole)Lunch (Sole)Break (Sole)

Most meals are provided in the Exhibit Hall. Your company will be in the limelight when choosing to sponsor any one of the conference’s meal events.

Program$2,500 Back Cover $2,000 Inside Front Cover $1,800 Inside Back Cover $1,200 Tab$1,000 Full Page$700 Half Page$500 Quarter Page

Placing an ad in our conference program is a great way to leave a lasting impression on our members.

Lanyard

Phone Charger

Tote Bag

Swag/Insert in Tote

$5,000 (Sole sponsorship)

Your company logo will be prominently displayed on the lanyard, which every attendee is required to wear at all times throughout the conference.

$10,000 (Sole sponsorship)

Imagine your company logo prominently displayed on a charger that everyone is using the whole conference, and after the event, to keep their devices charged.

$10,000 (Sole sponsorship)

Your company logo will be prominently displayed on the bag, that every attendee is given, carrying it with them throughout the conference and also when they travel back home.

$1,000

Your company swag item or flyer, inserted into each attendee’s bag, is a sure way to gain visibility and advertise your company. Vendor must supply swag items or flyers.

AAPC EXHIBITOR PROSPECTUS DALLAS 7

AAPC will accept artwork in the following formats:

Preferred Digital Files: Acrobat PDF, created with high-resolution images (300 dpi) press-optimized format—all images and fonts embedded. Accepted Digital Files: InDesign or Illustrator CS6. InDesign files must include graphics and fonts. Illustrator files must have fonts converted to outlines. Any other format will be returned as unusable. All ads are subject to AAPC approval.

HOTEL & CONFERENCE INFORMATION

AAPC EXHIBITOR PROSPECTUS ORLANDO 8

EXHIBITOR QUICK FACTSExhibit Hours:

Saturday, March 2710:00 AM - 4:00 PM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Setup for 20’ x 20’

Sunday, March 2810:00 AM - 4:00 PM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Setup for 10’ x 10’4:15 - 7:00 PM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Attendee Reception

Monday, March 297:00 - 8:00 AM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Attendee Breakfast11:00 AM - 1:45 PM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Attendee Lunch3:00 - 3:45 PM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Attendee Break

Tuesday, March 307:00 - 8:00 AM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Attendee Breakfast11:00 AM - 1:45 PM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Attendee Lunch3:00 - 3:45 PM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Attendee Break3:45 - 5:00 PM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Tear Down

Dates to Remember:Conference Program Listing Due . . . . . . . . . . . . . . . . January 17, 2021(50-word description and logo)Sponsorship Artwork Due . . . . . . . . . . . . . . . . . . . . . . . Dec 27, 2020(Format on page 9)Cancellation Deadline . . . . . . . . . . . . . . . . . . . . . . . . . . . Dec 27, 2020Booth Personnel Name Badge Deadline . . . . . . . . . Feb. 3, 2021

HEALTHCON is being held at Marriott’s Gaylord Texan Resort, March 28-31, 2021. Enjoy the convenience of staying near the conference.

By signing and submitting the exhibit contract, your company agrees to abide bythese and any other rules and regulations set forth for this event. All rules and regulations govern AAPC’s HEALTHCON 2021.

1. Exhibit Booths

a. Each standard 10’ x 10’ exhibit booth is priced at $3,400 for all exhibit contracts ($2,900 Early Bird Pricing).

b. Booths are standard 10’ x 10’ with flameproof side and back drapes, along with aluminum supports. Each exhibitor will be provided a one-line identification sign posted in the booth.

c. The Exhibit Hall at the Disney’s Coronado Springs Resort is carpeted, so vendors will NOT be required to purchase carpeting for HEALTHCON 2021.

d. Booth assignments are processed on a first-come, first-served basis by the date of the exhibitor contract. If your requested booth space has already been assigned, AAPC will assign you the next best possible placement.

e. AAPC reserves the right to modify the floor plans or move your booth location to accommodate the updated floor plan configurations or traffic flow. AAPC will notify you of any changes.

f. Each 10’ x 10’ booth is allotted two name badges for exhibiting personnel to gain access to the Exhibit Hall and attend general sessions only. The Exhibit Hall badges have no CEU-earning capabilities. Additional badges may be purchased from AAPC for $450 per Exhibit Hall-only name badge (good for access to Exhibit Hall and general sessions only), and $695 for a full-conference registration badge (which includes admission to Exhibit Hall, general sessions, all educational sessions, and is eligible

for earning CEUs). All exhibiting personnel must register and wear their badge for admission to the Exhibit Hall, educational sessions, or any social events planned by AAPC.

g. An exhibiting company may not assign, sublet, or apportion the whole or any part of the allotted space. Exhibit booths are not sharable and may be occupied by only one company.

h. An exhibiting company may not advertise or display products or services other than those manufactured or sold in that company’s regular business.

i. Exhibitor company descriptions in the conference program will be limited to one affiliation or merger.

j. Distribution of food and/or beverage from the exhibit booth may be allowed only by written consent from AAPC’s exhibit management. All food items are the direct responsibility of the exhibitor.

2. Exhibit Booth Payments

a. A nonrefundable deposit of $1,500 is due upon the signing of an exhibit contract to reserve each booth space.

b. Balance of all exhibit fees is due on or before December 1, 2020. NOTE: To capture early bird discounts, payment in full must be received no later than October 15, 2020.

c. Any exhibiting company that has not paid its booth fee in full by the date listed in item 2b will not be sent an exhibitor service kit.

d. Failure to submit payment may result in the cancellation of the assigned booth space. Exhibitor contracts received after December 27, 2020 must be accompanied by full payment.

3. Dedicated Exhibit Hall Hours - Exhibit Hall will be open according to the following schedule:

a. Saturday, March 27, 2021 Setup only (Exhibitor setup 20’ x 20’ or larger: 10:00 AM - 4:00 PM)

b. Sunday, March 28, 2021Exhibitor setup—10:00 AM - 4:00 PM for 10’ x 10’ and 10’ x 20’ booths Exhibitor Reception—4:15 - 7:00 PM

c. Monday, March 29, 2021 Breakfast with attendees—7:00 - 8:00 AMLunch with attendees—11:00 AM - 1:45 PMBreak with attendees—3:00 - 3:45 PM

d. Tuesday, March 30, 2021Breakfast with attendees—7:00 - 8:00 AMLunch with attendees—11:00 AM - 1:45 PMBreak with attendees—3:00 - 3:45 PM Dismantling of booths—3:45 - 5:00 PM

f. Show hours are subject to change, and AAPC has the right to change the conference schedule without notice.

g. The installation of exhibit booths 20’ x 20’ or larger may begin on Saturday, March 27, 10:00 AM - 4:00 PMInstallation for all 10’ x 10’ and 10’ x 20’ exhibit booths will be on Sunday, March 28, hours 10:00 AM - 4:00 PM

h. All exhibit booths must be set by 10:00 AM - 4:00 PM on Sunday, March 28.

i. All exhibit booths are to be kept intact until the closing of the Exhibit Hall on Tuesday, April 7, 3:45 pm. The dismantling of exhibit booths before this time is prohibited by AAPC and may result in a $250 fine to the exhibiting company.

j. Installation and dismantling of all exhibit booths is the responsibility of the exhibitor. Should the exhibitor fail to set up or remove their exhibit, AAPC will arrange for installation or removal at the exhibitor’s

RULES & REGULATIONSTo keep AAPC’s HEALTHCON 2021 conference as successful and productive as possible, please read the following rules and regulations carefully.

AAPC EXHIBITOR PROSPECTUS DALLAS 9

4. General Service Contractor

a. Triumph Expo will serve as the general service contractor for AAPC’s HEALTHCON 2021 in Dallas, Texas, March 28-31.

b. An exhibitor service kit regarding other equipment available and information for shipping will be available online and emailed two months prior to the conference to all exhibitors whose exhibit fees are paid in full.

c. Drayage, freight charges, and shipping locations will be included in the exhibitor service kit.

5. Cancellations

a. Any exhibitor who wishes to cancel exhibit space must notify AAPC’s exhibit management in writing.

b. In addition to the non-refundable $1500 booth deposit, AAPC may impose a $250 cancellation fee on any exhibitors who cancel their booths before December 1, 2020. No refunds will be issued after December 1, 2020. Deposits are non-refundable and do not apply to cancellation fees or refunds for exhibit space.

c. Cancelled booth space will be reassigned by AAPC. Spaces are nontransferable.

d. In the event of cancellation of exhibits due to fire or the elements, strikes, government regulations, or any other causes beyond AAPC’s control, AAPC will not be held liable for failure to hold AAPC’s conference as scheduled, and this contract will not be binding. AAPC will determine the amount of the exhibit fees, if any, to be refunded.

6. Conflicting Meetings and Social Events

a. In the interest of the entire conference, exhibitors agree to not extend invitations, call meetings, or otherwise encourage absence of members, other exhibitors or invited guests from the educational sessions during official hours.

7. Disruptive Exhibits

a. All efforts to advertise, demonstrate, and operate the exhibit booth must be conducted in such a manner as to not trespass on the rights of other exhibitors or visitors.

b. Exhibitors may not use any equipment or sound systems that may be disruptive to other exhibits in general or neighboring exhibit space. Extremely loud noises such as bells, sirens, buzzers, etc., will not be permitted, in order to maintain a business-like atmosphere.

c. Any “unusual booth activity” outside of the standard sales and product education must be preapproved by AAPC conference management. Failure to do so may result in the exhibitor’s removal from the Exhibit Hall at the exhibitor’s expense.

d. Any exhibiting personnel found to be in violation of these rules or in violation of personal conduct rules will be removed from the Exhibit Hall by AAPC. AAPC reserves the right to remove any person from the Exhibit Hall who is deemed by AAPC to be disruptive, disorderly, unprofessional, or unsettling in any way to other exhibiting personnel, conference attendees, AAPC staff, or any persons in the Exhibit Hall area.

e. Removal from the Exhibit Hall will be completed at the exhibitor’s expense and may impact the exhibitor’s ability to exhibit at future AAPC conferences.

f. Exhibitors who are asked to leave due to any of the aforementioned violations will NOT receive a refund (full or partial) for any exhibiting or sponsorship fees.

8. Disclosure of Protected Information

a. Exhibitors agree all booth, materials, and presentations will not violate the Health Insurance Portability and Accountability Act (HIPAA) or any other applicable laws or regulations. Without limiting the generality of the foregoing, exhibitor specifically agrees that

no protected health information will be used in their booth, in any materials or presentations unless the exhibitor is authorized to use such information or the information has been properly de-identified.

b. Exhibitor is solely responsible for the content of their booth, materials, and presentations and shall, without exception, indemnify and hold harmless AAPC and its employees from any liability of any nature or kind, including costs and expenses for, or on account of, exhibitors breach of this provision.

9. Liability

a. Exhibitor assumes responsibility and agrees to indemnify and defend AAPC and the conference facilities and their respective employees and agents against any claims or expenses arising out of the use of exhibition premises.

b. Neither AAPC nor the conference facilities maintain insurance covering the exhibitor’s property. It is the sole responsibility of the exhibitor to obtain such insurance as desired.

c. The exhibitor is liable for any damage caused to the building floors, walls or columns, standard booth equipment, or to other exhibitors’ property. The exhibitor may not mar, tack, make holes or apply paint, lacquer, adhesives, or other coating to building columns, floors, or standard booth equipment.

d. Exhibitors shall strictly comply with all conditions imposed by the conference facilities in their contract with AAPC and with the rules and regulations of the facility.

EXHIBITOR/SPONSORSHIP AGREEMENT

CONTACT INFORMATIONCompany: (as you prefer it to appear on website and program) Website: Name: Email: Phone: Company Address: City: State: Zip Code:

Booth Rental Information - Special Early Bird Price

Size Price 10 x 10 $2,900 $ Island Premium $1,500 $ Per Corner $500 $ Premium Space $500 $ TOTAL $

BADGE INFORMATION - NAME & TITLE

Sponsorship Packages Price

Platinum $29,500 $Gold $11,000 $Silver $7,150 $Bronze $4,350 $

CREDIT CARD PAYMENTS:

Submit completed contract to Victoria FuentesEmail: victoria.fuentes@aapc.com

A $1,500 non–refundable deposit is required for each booth.

MAKE CHECKS PAYABLE TO AAPC AND MAIL TO:AAPCPO Box 639237Cincinnati, OH 45263-9237

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Each 10’ x 10’ booth includes two Exhibit Hall-only name badges (good for general sessions, Exhibit Hall, all meals, but does not include CEU-earning capabilities). Each additional exhibitor-only name badge is $300.00, and each additional full-conference registration is $695. You may upgrade one or both of your included exhibitor-only badges to a full-conference badge for $450 each. If exhibit personnel are undecided, please email victoria.fuentes@aapc.com with badge information by March 1, 2021.

PAYMENT TERMS: Payments are due to AAPC upon Invoice and considered late after (30) days. October 15, 2020 - Exhibitors receiving early bird dis-count, must have booths paid in full to keep discount. Cancellations received prior to December 1, 2020 will forfeit non–refundable deposit. No refunds will be issued after December 1, 2020. Payment in full must be received no later than December 1, 2020, to benefit from all pre–conference advertising.

Dallas, Texas | March 28-31 , 2021

Sponsorship Opportunities Price

Portable Phone Charger $10,000 $ ____________Tote Bag $10,000 $ ____________Sole Attendee Meal/Break $5,000-$15,000 $ ____________Conference Program Ad (back cover) $2,500 $ ____________Conference Program Ad (inside front cover) $2,000 $ ____________Lanyard $5,000 $ ____________Conference Program Ad (inside back cover) $1,800 $ ____________Conference Program Tab Ad $1,200 $ ____________Program Ad (color-full page) $1,000 $ ____________Swag/Insert in Tote Bag $1,000 $ ____________Program Ad (color-half page) $700 $ ____________Program Ad (color-quarter page) $500 $ ____________ TOTAL EXHIBIT & SPONSOR FEES: $ ____________

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Additional Considerations:

By signing below client acknowledges AAPC Payment Terms.

RESERVED BY:

Signature:

Print Name:

Date:

Pass Type: Exhibit Conf. Both

Booth Preference:

Paid In Full

$1,500 Deposit

Credit Card Invoice