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2 EXHIBITOR PROSPECTUS
GENERAL INFORMATION
PURPOSE OF THE CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWTo provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions: host the largest industry trade show, social events and networking.
The NCBA Trade Show is the leading, most prestigious show the cattle industry. If you are in this business then this is one show you can’t afford to miss.
Each year over 7,000 cattlemen gather together for this important event. The annual event is the largest cattle industry event in the country and this year’s convention and trade show offers more education, entertainment and excitement than ever.
The 2017 NCBA Trade Show will be held in conjunction with the Cattle Industry Convention February 1-3, 2017 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.
NCBA TRADE SHOW DATES & LOCATION: February 1-3, 2017Gaylord Opryland Resort & Convention Center2800 Opryland DriveNashville, TN 37214
SHOW HOURS:Wednesday, February 1 ... 4:00pm - 8:00pm • Welcome ReceptionThursday, February 2 .................... 9:00am - 6:00pm • Show OpenFriday, February 3 ......................... 9:00am - 5:00pm • Show Open
MOVE IN:Sunday, January 291:00pm - 5:00pm •Oversized Equipment/Trailers ONLYMonday, January 308:00am - 12:00pm •Oversized Equipment/Trailers ONLY 1:00pm - 7:00pm • General Exhibitor move-in (including squeeze chutes)Tuesday, January 318:00am - 7:00pm • General Exhibitor Move inWednesday, February 18:00am - 2:00pm • Last Minute Move-in
MOVE OUT:Friday, February 3 ............................................ 5:00pm - 10:00pmSaturday, February 4 ....................................... 8:00pm - 12:00pm
IMPORTANT DATES TO REMEMBERSeptember 1, 2016 ........................... Booth Space Payments DuesBooth contracts received after the September 1st deadline must be accompanied with full payment. Booth space will be sold until sold out.
September 19, 2016 ...........Exhibitor Housing & Registration OpenNovember 1, 2016 ...... Beef Resource Guide Company Listings DueJanuary 9, 2017 .................Exhibitor Housing & Registration Closes
ResErvE youR booth today!
ACCOLADESThe NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance.
“The NCBA convention is one place where you see and meet people in all aspects of our business from all over North America. The trade show exposed me to several new ideas and products that we might be able to use here in Wyoming to make our beef better.”
- Tom Wright, Attendee
EXHIBITOR PROSPECTUS 3
HOW TO RESERVE YOUR SPACEOnline at www.beefusa.orgEmail the completed contract to: [email protected]
EXHIBIT BOOTH CONSTRUCTIONExhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth Carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.
YOUR BOOTH SPACE INCLUDES:• 4 complimentary registrations per 10x10 space• Discounted event function tickets• 7”x44” identification booth sign with company name and booth number• 8’ back drape with 3’ draped side rails• Aisle carpet (Please note your space does NOT include booth carpeting)• General Security
ADDITIONAL BENEFITS YOU WILL RECEIVE:• FREE 50-word product/service description and logo in the Beef
Resource Guide, the official Cattle Industry Convention & NCBA Trade Show program
• Sponsorship Opportunities only offered to exhibitors
PAYMENT DEADLINES:Full booth rental amount is due September 1, 2016Booth space reservations and contracts will be received after the September 1 deadline; however, a full payment must accompany the space contract.Payments should be made payable to:
NCBA9110 E. Nichols Ave. Suite 300Centennial, CO 80112Phone [email protected]
DISCOUNTS• Multiple Booth Discounts - Four or more 10x10 in-line booths save $100 per booth.• Retail Area – 50% discount• Affiliate, Universities, Non-Profit & Government Agencies – 50% discount• No discounts on Island (Premium) Space
CANCELLATION & REFUND POLICYNotice of cancellation must be given to NCBA in writing. Cancellation by an exhibitor of any portion of exhibit space reserved results in the following: Prior to October 1, 2016 exhibitors will receive a 50% refund. Cancel on October 1 or after, all money paid will be forfeited. No refunds will be made after this date.
WHO SHOULD EXHIBIT? The NCBA trade show attracts over 300 companies providing all types of products and services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include:
EXHIBIT SPACE RATESOne booth (10’x10’)$20 per square foot or $2,000 per 10x10 space.
Corner booth locations are an additional $200 (corner fees added after discounts have been applied.)
PREMIUM SPACEExhibitors creating premier exhibit space (island) locations will pay a premium percentage in addition to the booth space investment fee incurred.PREMIER EXHIBIT SPACE INVESTMENT:
20x20 $9,20020x30 $13,30020x40 $17,40020x50 $21,50030x40 $25,60030x50 $31,75040x40 $33,80040x50 $42,00050x50 $55,250
• Animal Health Products • Animal Identification • Associations/Organizations/Government • Breeders/Ranches/Feedlots/Marketers • Computer/Software Packages • Consulting Services • Equipment/Trailers/Watering
• Feed/Feed Additives & Accessories • Fencing Equipment & Accessories • Finance/Insurance/Real Estate • Hay Equipment & Accessories • Herd Management/Chutes/Scales • Information/Education • Publications/Media/Broadcast Media
• Retail/Art/Furniture/Accessories • Seed Products/Weed/Pest Control/
Herbicide • Structures/Buildings • Veterinary/breeding • Genetics/DNA • Processor/Packer
4 EXHIBITOR PROSPECTUS
FaCTs AND FIGURES
30%
70%
UNDER 40
OVER 40
50% - Ranch Owner/Manager
27.3% - Other
11.4% - Feedlot Owner/Manager
8.5% - Spouse/Family Member
2.3% - Ranch/Feedlot Employee
0.6% - Dairy/Veal Owner/Manager/Employee
JOB TITLE
INDUSTRY SEGMENT40.2% - Commercial Cow-Calf
18.7% - Other
11.1% - Feedlot
9.9% - Seedstock
7.3% Stocker/Backgrounder
6.7% - Farmer/Feeder
3.3% - Vet/Consultant
2.1% - Retail/Packer
0.8% - Dairy Operator
30%
70%
AGE
GENDER
WHO ATTENDS
EXHIBITOR PROSPECTUS 5
PLANNED PURCHASESTrade show attendees plan to purchase the following over the next two years:
AI Equipment 9%ATV/utility vehicle 13%Chutes or scales 25%Computer 4%Computer software/technology 16%Dewormer 23%Electronic ID tags 11%Feed or forage 18%Feed supplements or additives 25%Fencing supplies 24%Financial or consulting services 5%Genetics, tracking tools 12%Hay baling equipment 8%Health insurance 2%Life insurance 2%Livestock handling equipment 24%Livestock insurance 3%Livestock trailer 8%Livestock watering tanks or system 12%Mixers/Feeders 8%Pest control 11%Pickup truck 12%Property insurance 3%Satellite Dish 1%Seed 11%Steel farm building 6%Swather / Mowing equipment 3%Tractor 9%Vaccines 31%Western Apparel 20%Wheel loader / Payloader 4%
of attendees plan to buy products or services exhibited at the show within the next 12 months
50%of attendees come to evaluate and compare products for future purchase.
81%of attendees come to see new products.
HERD SIZE:• 86% of attendees are cow/calf operators.• 40% own 250 or more head.• 39% of NCBA members generate over $100,000 in income from cattle each year
49%
of attendees play a role in their company’s purchasing decisions.82%
9.5Average number of hours spent at
exhibits.
ATTENDANCE BY YEAR/CITY:7,947
6,141
7,968
8,388
2012 NASHVILLE
2013TAMPA
2014NASHVILLE
2015SAN ANTONIO
6 EXHIBITOR PROSPECTUS
WHo EXHIBITSPREVIOUS EXHIBITORS
FUTURE DATES/LOCATIONSJanuary 31-February 2, 2018
Phoenix, ArizonaJanuary 30-February 1, 2019
New Orleans, LouisianaFebruary 5-7, 2020San Antonio, Texas
DID YOU KNOW? • 95% of Convention Attendees say they are more likely to purchase from
companies that support NCBA
• 98% of convention attendees said the convention met or exceeded their expectations.
• 89% of convention attendees said that the NCBA trade show is the most important show they attend each year
# -------------------------------------------------44 FarmsA --------------------------------------------------ABS GlobalADM Alliance NutritionAg 1 SourceAgAmerica LendingAGCO CorporationAgri LabsAgriClear, Inc.Agricultural Engineering AssociatesAgri-King, Inc.Agri-Pro EnterprisesAgVet Associates for Apex ValvesAllflex USA, Inc.Alltech, Inc.AmeriAg, LLCAmerican Akaushi AssociationAmerican Angus Assn/Certified Angus BeefAmerican Cattlemen MagazineAmerican Galloway Breeders Assn.American Hereford Assn/Certified Hereford Beef LLCAmerican Quarter Horse AssociationAmerican Shorthorn AssociationAmerican Simmental Assoc.American Wagyu AssociationAmerican-International Charolais AssociationAnimal Care Equipment & ServicesAnimal Health InternationalAnimat, Inc.Arm & Hammer Animal NutritionArtex ManufacturingAutomatic Equipment Co.Mfg.Avery Weigh-TronixB --------------------------------------------------Barenbrug USABayer Animal HealthBCF TechnologyBeef Improvement FederationBeef MagazineBeef TodayBeefmaster Breeders UnitedBeekeeping InsuranceBig Bend TrailersBig Dog SolarBimedaBio S.I. TechnologyBird Gard Guaranteed Bird ControlBoehringer Ingelheim Vetmedica, Inc.Bowman Mfg. Inc.Braunvieh Assoc of AmericaC --------------------------------------------------Cal Poly State UniversityCalf NewsCargill/VigortoneCASE IHCatalina’s OriginalsCaterpillar, Inc.Cattle Stats, LLCCattleFaxCattlehedging.comCattlesoft Inc./CattleMax SoftwareCattleXpert Management Software, LLCCaviness Beef PackersCentral Life SciencesCentral States Testing
SPoNsoRsHIPOPPORTUNITIES
Make the most out of your exhibiting experience at the 2017 NCBA Trade Show, take advantage of these exclusive opportunities to reach over 7,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.
MARKETING OPPORTUNITIESAccess to pre-registration attendee list for pre-show marketingAccess to registration attendee lists for follow-up promotions
SPONSORSHIP OPPORTUNITIESDid you know that 89% of convention attendees said that the NCBA Trade Show is the most important show they attend all year? Get the most out of your investment and increase your exposure by becoming an event sponsor today!To request information and receive a sponsorship brochure with 2017 opportunities, please contact:Jill [email protected]
Beka [email protected]
Nichole [email protected]
EXHIBITOR PROSPECTUS 7
CIH - Commodity & Ingredient Hedging, LLCCleanfix North America Ltd.C-Lock Inc.CME GroupCollege of the SequoiasColorado State UniversityCommodity Specialists CompanyConnor AgriscienceControl Solutions - MartinsCow Sense SoftwareCutco CutleryD --------------------------------------Daniels ManufacturingDATAMARS Inc.Deer Valley FarmDenise Rich ArtDermac - Touch of MinkDiamond VDiane Keltner SculptureDigi-Star LLCDodge Manufacturing CoDouble D Cattle MatsDouble S Liquid Feed Services, Inc.Dow AgroSciencesDrovers/CattleNetworkDTN/The Progressive FarmerDuPont PioneerDurvetE ---------------------------------E.I. Medical ImagingEasyFix Rubber Products North AmericaElancoEquipment Wholesalers, LLCEstrotectExmark ManufacturingF ---------------------------------Farm CreditFeed-Lot MagazineFerrell-RossFilson Livestock EquipmentFive Star Children’s BooksFL Emmert CompanyFort Supply Technologies LLCFurst-McNess CompanyG --------------------------------------Gallagher/MiracoGardiner Angus RanchGenex Cooperative, Inc.Giant Rubber Water TanksGold Standard LabsGravely, an Ariens CompanyGreeley Hat WorksGrowSafe SystemsH --------------------------------------H J BakerHall and HallHanson Silo CompanyHarsh International, Inc.Hay & Forage GrowerHerdsman BrandHigh Plains JournalHillco Technologies, Inc.Hi-Plains Systems, IncHoop Beef System, LLCHose Solutions Inc.I ---------------------------------------IDEXX Laboratories, Inc.ImmuCell CorporationImmvac, Inc.Infinite Trading Inc.Inosol Co. LLCInternational Brangus Breeders AssociationIowa Beef SystemsISL Animal Health
ITS GlobalJ ---------------------------------------JMB North AmericaJohn DeereJoplin Regional Stockyards, Inc.K --------------------------------------Kansas Regenerative Medicine CenterKansas State UniversityKawasakiKent Nutrition GroupKentucky Cattlemen’s Assn/KY Dept of AGKerndt Livestock ProductsKeystone Steel and WireKIFCO, Inc.King Ranch Institute for Ranch ManagementKirby Mfg. Inc.K-Line Irrigation North AmericaKnipe Land CompanyKrone North AmericaKuhn North America, Inc.
Kunafin “The Insectary”L --------------------------------------La Belle ColostrumLaird ManufacturingLallemand Animal NutritionLegacy Land AuctionsLife ProductsLincoln Agribusiness ServicesLiquitube Marketing IntlLonestar Livestock Equipment Co. Inc.M -------------------------------------Merck Animal HealthMerial, Ltd.Micro TechnologiesMicronutrientsMid-America Feed YardMidcontinent Livestock Supplements (MLS)Mix 30-AgridyneMoly Manufacturing, Inc.Monty’s Plant & Soil ProductsMorton Buildings, Inc.MultiMin USA, Inc.N --------------------------------------NascoNashville Convention & Visitors CorpNational Assoc. of Farm BroadcastingNational Grazing Lands CoalitionNational Purchasing PartnersNebraska Department of AgricultureNeogen CorporationNetPro - World Leaders in Cattle Shade StructuresNew Generation SupplementsNew Holland AgricultureNewport LaboratoriesNexus Ag MarketingNorbrook, Inc.Nova Microbial Technologies
Novus InternationalNuTech Biosciences, Inc.Nutra BlendO --------------------------------------Oklahoma Cattlemen’s AssociationOptima Scale Manufacturing, Inc.Oregon Clover & Orchardgrass CommissionOregon Ryegrass and Tall Fescue CommissionsOtto Trading, Inc.Oxford Cattle CompanyP --------------------------------------Parker McCrory MfgPearson Livestock Equipment CompanyPhibro Animal Health CorporationPhileo Lesaffre Animal CarePISA AgropecuariaPneu-Dart, Inc.Powder RiverPride of the FarmPriefert Ranch Equipment
Pro Earth Animal HealthProgressive CattlemanProtect the HarvestPurina Animal Nutrition LLCQ --------------------------------------Quality Liquid Feeds, Inc.Quantified AgR --------------------------------------R&R Machine WorksRabo AgriFinanceRAM TrucksRamaekers NutritionRanchmateReproScanRFD-TVRice Lake Weighing SystemsRide TV / CarbonTV.comRidley Block OperationsRitchey Livestock IDRitchie IndustriesRoper/Stetson Apparel & FootwearRoto-Mix, LLCRubes CartoonsS --------------------------------------Sand County FoundationSanta Gertrudis Breeders InternationalSapi, LLCSarTec CorporationSCCL (Saskatoon Colostrum)Scott Land Company, LLCSidump’r TrailerSilveus Insurance Group, Inc.Sioux Steel CompanySiremaster (Ultra-ICE)SmithCo Side-Dump TrailersSSG Fusion Ltd.STgenetics
Stone ManufacturingStronghold Manufacturing, LLCSummit Livestock FacilitiesSun PumpsSuperior LivestockSupreme InternationalSweetPro FeedsT --------------------------------------TAGSMYTH LLCTandem Products/Tenderfoot Div.Tarter Farm and Ranch EquipmentTe Pari Products Ltd.TechMix, LLCTerritorial MagazineTexas A&M UniversityTexas Tech UniversityThe Cattleman’s Resource, Inc.The Hartford Livestock DepartmentThe National Hay AssociationThe Nelson Paint Co.The Oaks Farms, LLCThe University of TennesseeThomas Angus RanchTop Third Ag MarketingTru-Test GroupTurnkey Computer Systems, LLCTwin Mountain Fence Co.U --------------------------------------U.S. Commodity Futures Trading CommissionU.S. Fish & Wildlife ServiceU.S. Meat Export FederationU.S. Premium BeefUncommon USA FlagpolesUniv of WY & Sustainable Rangelands RoundtableUniversity of ArizonaUniversity of California - DavisUniversity of Nebraska LincolnUpsi-Daisy Cow LiftersUSDA - NRCSUSDA AMS/NASSUSDA Farm Service AgencyV --------------------------------------Valley Vet SupplyVan Beek Natural ScienceVerdesian Life SciencesVetericynVibration TechnologiesViewtrak Technologies Inc.Vintage SculptureVirginia Dept of Ag/Virginia Cattlemen’s AssnVitaFerm Sure ChampVitalix, Inc.W -------------------------------------Watson Float ValvesWest Point DesignWestway Feed ProductsWilson Trailer CompanyWorking Ranch MagazineWulf CattleWW Livestock SystemsX --------------------------------------XL CatlinY --------------------------------------YamahaYellowstone Boys & Girls RanchY-Tex CorporationZ --------------------------------------Zinpro Performance MineralsZoetis
To view a complete list of current exhibitors visit www.beefusa.org
“I have been exhibiting at the National Cattlemen’s Beef Association Convention for 11 years, as the lead for my program. It is by far the BEST TRADE SHOW AND CONVENTION that we have the privilege of participating in. The leadership and planning committees do an outstanding job!! The San Antonio event was one of the best. I continue to be very impressed with NCBA and will for sure be back next year!”
-- Heather Johnson, US Fish & Wildlife ServicesTrade Show Exhibitor
Lorie Liddicoat9110 E Nichols Ave, Suite 300
Centennial, CO 80112P: 303-850-3330
WWW.BEEFUSA.ORG
#BEEFMEET
