EXHIBITOR & SPONSORSHIPPROSPECTUS

R O C H E S T E R • 2 0 1 9

About NYSSBA The New York State School Boards

Association (NYSSBA) is a mem-

bership organization that provides

advocacy, training and information to

school boards in support of their

mission to govern the state’s public

schools.

You are invited.

The New York State School Boards Association invites you to join us in celebrating

our 100th Annual Convention & Education Expo, in Rochester, New York,

October 24 – 26, 2019.

Our Convention & Education Expo is one of the largest education trade shows in

the Northeast and the largest gathering of publicly-elected officials in New York

State. NYSSBA’s event delivers an abundance of sponsorship opportunities to

showcase your company as well as your solidarity with NYSSBA’s mission. More

than 2,000 school board members, superintendents, district administrative staff

and other educational leaders gather each year to learn, network and support

public education.

By partnering with NYSSBA as an exhibitor or sponsor, you can spotlight

how your products and services can help education leaders, who oversee

$69 billion in budgeted spending, effectively manage and govern their schools.

The Expo is an extension of the Convention learning experience – your

participation and interaction with our attendees will have a lasting impact

on the state’s pre-K–12 public schools.

Archa WachowiczDeputy Director of Business Development

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

POTENTIAL ConnectionsMarket your products and services to one of the

largest pre-K–12 public education audiences

in New York. Reach more than 90% of school

districts and Boards of Cooperative Education Ser-

vices (BOCES), and 5,000 school board members

empowered as stewards of annual school budgets

ranging from about $10 million to $894 million

through year round Convention advertising and

member word of mouth.

REACH 2,000+ Key Decision MakersIn New York State, superintendents and board

members work hand-in-hand to make critical

decisions on purchasing products, programs and

services for their school districts.

THE POWER of Face-to-Face• 40% of prospects convert to new customers

via face-to-face*

• 67% of all attendees represent a new prospect

and potential customer**

• 74% of marketing goals are accomplished

through expo events***

• 60% of the value of expos is the ability

to see many prospects and customers at

one time+

• A sale that begins with contact at a trade show

runs about half the cost of closing a sale without

the exhibition advantage+

*Source: Meeting Professionals International **Source: Exhibit Surveys, Inc. ***Source: State of B2B Marketing 2016, Regalix Research +Source: CEIR: The Changing Environment of Exhibitions

Why Exhibit at NYSSBA’s 100th ANNUAL CONVENTION & EDUCATION EXPO?

• Accounting, Financial & Auditing Services• Associations• Athletic Supplies & Equipment• Audio/Video and Communications Equipment,

Solutions & Services• BOCES/Shared Education Services • Building and Landscape Architectural Services• Building Furnishings & Products• Career Exploration• Classroom Equipment, Furniture & Accessories• Computer/Tablet Equipment & Services• Construction Management• Consulting Services• Cooperative Purchasing• Curriculum Development Materials & Resources• Data Analytics Services & Software• Distance Learning/Online Courses• Educational Software & Services• Election Management• Employee Benefits, Professional Development • Energy Efficiency, HVAC & Solar• Engineering Services• Facilities Maintenance Products & Services• Flooring Products & Services• Food Services & Wellness Products• Insurance Services• Interactive Whiteboards• Legal Resources & Services• Lockers & Storage Equipment • Office Equipment & Furniture• Parental and Community Engagement• Playground Equipment• Policy Services• Roofing Materials & Services• School Safety & Security• SchoolWear/Uniforms• Special Education Programs, Materials & Services• Sports Bleachers, Signs & Scoreboards• Student Engagement• Tests & Assessment Measurement• Transportation

PRODUCTS and SERVICES our MEMBERS Want

64%School Board Members

2017 ATTENDEE PROFILES

20%Superintendents

7%District Administrative Staff

6%Educational Professionals

3%Attorneys/Consultants

EXHIBIT PackagesUse NYSSBA’s 100th Annual Convention & Education Expo as your platform to re-connect with past clients, gain new business, and network with hundreds of prospects over the course of two days.

Booth Rates*

• Standard Booth (10’ x 10’): . . . . . . $1,900• Premium Booth (10’ x 10’): . . . . . . . $2,100• Vehicle Space (up to 400 sq. ft.): . . $3,150

Each Exhibit Package Includes:• Standard 8’ high draped back wall, 3’ high draped

side rails, 7” x 44” ID signage, 6’ long skirted table, two (2) chairs and a wastebasket.

• Up to four (4) full Convention registrations per exhibit space for booth staff.

• Company listing (40 words) in our Convention Program, Virtual Expo Hall and Convention App.

• Company listing in up to three (3) product categories in our Convention Program and Convention App.

• Admission to breaks and meal functions on the Expo floor.

• Attendee mailing lists provided approximately 30 days before and after Convention (includes name, title, organization and mailing address – no email addresses are included).

• A one-year subscription to On Board, our award-winning newspaper published and mailed 17 times per year to more than 10,000 subscribers.

• A one-year subscription to E-Clips, our daily education news clipping service providing links to state and national news outlets, sent to 8,000+ subscribers.

• Exclusive member pricing for NYSSBA events and products for one year.

SPONSORSHIP PackagesAdding a sponsorship package provides increased visibility, both year-round and on-site, and can convert this audience from a passing interest into a concrete business opportunity. All sponsorship packages are exclusive unless otherwise noted.

Sponsorships Start With This Core Package:• Exhibit Package (Merit Level excluded)

• Early booth and sponsorship selection for our 101st Annual Convention in New York City, October 29 – 31, 2020. (Merit Level excluded)

• Onsite signage

• Sponsor recognition in the following locations: o Convention Website (logo and/or link dependent on level) o Convention Program o Convention App o Sponsor ribbons for staff

• Accounting, Financial & Auditing Services• Associations• Athletic Supplies & Equipment• Audio/Video and Communications Equipment,

Solutions & Services• BOCES/Shared Education Services • Building and Landscape Architectural Services• Building Furnishings & Products• Career Exploration• Classroom Equipment, Furniture & Accessories• Computer/Tablet Equipment & Services• Construction Management• Consulting Services• Cooperative Purchasing• Curriculum Development Materials & Resources• Data Analytics Services & Software• Distance Learning/Online Courses• Educational Software & Services• Election Management• Employee Benefits, Professional Development • Energy Efficiency, HVAC & Solar• Engineering Services• Facilities Maintenance Products & Services• Flooring Products & Services• Food Services & Wellness Products• Insurance Services• Interactive Whiteboards• Legal Resources & Services• Lockers & Storage Equipment • Office Equipment & Furniture• Parental and Community Engagement• Playground Equipment• Policy Services• Roofing Materials & Services• School Safety & Security• SchoolWear/Uniforms• Special Education Programs, Materials & Services• Sports Bleachers, Signs & Scoreboards• Student Engagement• Tests & Assessment Measurement• Transportation

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

EXTRA BENEFITS added at each LEVEL

ENHANCE your presence by choosing to advertise with NYSSBA• On Board newspaper advertising – discounted rates available• Convention program ad – purchase or upgrade your sponsor program ad• Email banner advertising – advertise in our highly read electronic

news clipping email, E-Clips

ASK for details and pricing.

ADDITIONAL Advertising

Options

PAYMENT ScheduleBooths

All exhibit space reserved prior to November 29, 2018 must be paid by January 31, 2019 or your booth will be released. For those reserving a booth after November 29, 2018, payment IN FULL is required at the time of booth reservation.

Sponsorships

A 50% deposit is required within two (2) weeks of receipt of selection and contract by NYSSBA to guarantee pack-age. The balance is due no later than June 3, 2019. After June 3, 2019, full payment is required with selection and contract to guarantee package.

Booth & Sponsorship Cancellation Fee Schedule

• October 1, 2018 – January 31, 2019 = No fee• February 1 – July 31, 2019 = 30% of total cost• August 1, 2019 and after = 100% of total cost

No exhibitor or sponsor will be able to sign up for future Conventions with an outstanding cancellation fee.

100TH CONVENTION SPECIAL

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

In honor of NYSSBA’s 100TH ANNUAL CONVENTION &

EDUCATION EXPO, add the 100th Convention Club

upgrade to your package and receive ONE OR MORE of

the following with your company name/logo included on:

• The Convention Program congratulatory page

• The Convention Website congratulatory page

• The Convention App congratulatory page

• A Rochester Convention Center window cling

• Logo crawl on the bottom of NYSSBA’s home page for 3 months

100TH CONVENTION SPECIAL

100TH CONVENTION SPONSORSHIPPACKAGES

MERIT – $3,000 Looking to get your FOOT IN THE DOOR? Have limited funds in your marketing budget? Get YOUR BRAND in front of our attendees with this budget-friendly option.

Core Sponsorship Package* + • On Board Advertising: 1 half-page 4-color ad

• Your company name listed on the 100th Convention congratulatory page listings in the: o Convention Program o Convention App o Convention Website

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

CUSTOM PACKAGES:

Don’t see a SPONSORSHIP

PACKAGE that meets

your marketing budget

or goals?

We can customize a

package for you. Contact:

ARCHA WACHOWICZ Deputy Director of Business Development 518-783-3788 archa.wachowicz@nyssba.org.

Choose From:Student Music Groups – $4,250

Student performances will be held at our Opening Session and

Commissioner’s Presentation. Support our public school children

while gaining increased visibility at these highly attended events.

Educational Seminars Strands – $4,250 each (approx. 9)The cornerstone of our Convention, educational sessions cover

timely issues that are important to school board members such as

Board Governance, Community Relations and School Improve-

ment, Cultural Awareness and Diversity, Emerging Educational

Trends and Timely Debate, Finance & Facilities, Health, Safety

and School Climate, School Law/Employee Relations, Student

Achievement and Technology.

Expo Grand Opening Reception – • Sponsor in part: $5,000 (Limit 4) • Sponsor in full: $18,000*

This event draws attendees to the Expo floor on Thursday, just

after the Expo opens, for a light snack and dedicated time to

network with exhibitors. Your company will have the ability

to provide (at your own expense) a giveaway item subject to

NYSSBA approval by August 2, 2019. You can opt to have

your booth near a key food service location.

Continental Breakfast – • Sponsor in part: $5,000 (Limit 4) • Sponsor in full: $16,000*

Breakfast stations will be located throughout the Expo floor on

Friday morning and your company’s logo will be featured on

signage at each station. Your company will have the opportuni-

ty to provide (at your own expense) a giveaway item subject to

NYSSBA approval by August 2, 2019. You can opt to have your

booth placed near a key food service location.

100th Convention Selfie Booth – $6,000Be the sponsor of a stunning balcony backdrop overlooking the

riverside and Rochester skyline in the NYSSBA Member Lounge,

where attendees and groups create the photo experience they

value most – the selfie.

Aisle Signs – $7,000Help attendees find their way around the Education Expo and

reinforce your company brand by having your logo displayed on

each aisle sign.

Convention Pens – $7,000A pen provides a fun and creative way to get your company’s

name and logo in all Convention attendees’ hands. This giveaway

extends your company’s visibility beyond the 3-day event.

Notebooks – $7,500A great promotional opportunity, each attendee receives this

valued Convention notepad with your company’s logo front and

center.

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

100TH CONVENTION Club Upgrade:

$500

Upgrade your HONORS

package and receive your

company name listed on

the 100th Convention

congratulatory page

listings in the Convention

Program, Convention App

and Convention Website.

Core Sponsorship Package + • On Board Advertising: 2 half-page 4-color ads

• Convention Program: 1 half-page 4-color ad

• Convention Website: Your company name

linked to your website

HONORS

*SPONSOR IN FULL receives Valedictorian level benefits.

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

100TH CONVENTION Club Upgrade:

$500

Upgrade your HONORS

package and receive your

company name listed on

the 100th Convention

congratulatory page

listings in the Convention

Program, Convention App

and Convention Website.

Choose From:Pre-Convention Communications Workshop** – $10,000

This half-day event is highly regarded by board members,

superintendents and communications professionals due to its

important content which is critical to school districts handling

communication crises in the media. (**Exclusions may apply. Please inquire.)

Expo Networking Reception – • Sponsor in part: $11,000 (Limit 2) • Sponsor in full: $20,000*

One of the most highly attended attractions of the Convention on

Friday afternoon, where attendees have one more opportunity

to network with exhibitors and enjoy a delightful treat. Your

company will have the opportunity to provide (at your own

expense) a giveaway item subject to NYSSBA approval by

August 2, 2019. You can opt to have your booth placed near

a key food service location.

Transportation – $12,000 (Limit 2)Have your company logo displayed on transportation signage

and on the side of shuttle vehicles as they transport attendees to

their destinations.

Pre-Convention School Law Seminar** – $12,000This highly-attended premier full day event attracts school board

members, superintendents and school attorneys interested in

learning more about the latest issues in school law.

(**Exclusions may apply. Please inquire.)

Featured Sessions – $13,500Every year NYSSBA searches for experts on topics that matter

most to our members. These larger-scale, in-depth sessions

spotlight these highly-visible speakers and panels.

Student Showcase – $13,500 One of the most popular exhibitions at Convention, members

never miss a chance to visit the student booths where students

proudly demonstrate their 21st century skills.

Core Sponsorship Package + • On Board Advertising: 3 half-page 4-color ads

• Convention Program: 1 full-page 4-color ad

• Convention Website: Your company name linked to your website

• Convention App: Your company name linked to your website

HIGH HONORS

*SPONSOR IN FULL receives Valedictorian level benefits.

Choose From:Name Badge Lanyards – $14,000

A sponsorship where everyone will know your name. One of the

most highly visible opportunities to have your company’s name

printed on nearly 3,000 lanyards. Includes full page, 4-color

Convention program ad placed on Friday Schedule Tab.

Taste of Rochester Lunch – • Sponsor in part: $15,000 • Sponsor in full: $35,000*

This delectable buffet features our host city’s most popular dishes.

Attendees will taste Western New York’s finest fare. Your compa-

ny will have the opportunity to provide (at your own expense) a

giveaway item subject to NYSSBA approval by August 2, 2019.

Wi-Fi Access – $15,000Be the exclusive sponsor of this popular service. Attendees

will appreciate enhanced free Wi-Fi services offered during

Convention. Includes full page, 4-color Convention program ad

placed on Convention Information Tab.

Opening Session – $15,000Drawing most Convention attendees, our Opening Session is a

highly-energetic session and features a powerful speaker, student

musical performances and more. It’s a great way to start the

Convention! Your company will have the opportunity to provide

(at your own expense) a giveaway item subject to NYSSBA

approval by August 2, 2019. Includes full page, 4-color

Convention program ad placed on Thursday Schedule Tab.

NYSSBA Member Lounge – $15,000The NYSSBA Member Lounge is where attendees gather to

network, visit with NYSSBA staff for information on products

and services, charge their devices and enjoy refreshments. It is a

highly trafficked location that attendees pass through on their

way to the Education Expo. Your company will have the

opportunity to provide (at your own expense) a giveaway item

subject to NYSSBA approval by August 2, 2019. Includes full

page, 4-color Convention program ad placed on Saturday

Schedule Tab.

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

Core Sponsorship Package + • On Board Advertising: 4 half-page,

4-color ads

• Convention Program: 1 full-page 4-color ad

• E-Clips Advertising: 1 week

• Convention Website: Your company name linked to your website

• Convention App: Your company name linked to your website

• One (1) Minute Video: Provided by your company for Convention App

• Reception/Hospitality Suite Space

SALUTATORIAN

*SPONSOR IN FULL receives Valedictorian level benefits.

100TH CONVENTION Club Upgrade:

$500

Upgrade your SALUTATORIAN

package and receive your

company name listed on the

100th Convention congratulatory

page listings in the Convention

Program, Convention App and

Convention Website. Also receive

your logo on a window cling

located along the sky bridge

between the Rochester Riverside

Convention Center and Hyatt

Regency Hotel and included on a

logo crawl on the bottom of the

NYSSBA’s home page for

3 months.

NYSSBA’s 2019 Exhibitor & Sponsorship Prospectus

100TH CONVENTION Club Upgrade:

$500

Upgrade your VALEDICTORIAN

package and receive your

company name listed on the

100th Convention congratulatory

page listings in the Convention

Program, Convention App and

Convention Website. Also receive

your logo on a window cling

located along the sky bridge

between the Rochester Riverside

Convention Center and Hyatt

Regency Hotel and included on

a logo crawl on the bottom of

the NYSSBA’s home page for

3 months.

Core Sponsorship Package + • On Board Advertising: 5 half-page,

4-color ads

• Convention Program: 1 full-page 4-color ad

• E-Clips Advertising: 2 weeks

• Convention Website: Your company name linked to your website

• Convention App: Your company name linked to your website

• One (1) Minute Video: Provided by your company for Convention App

• Reception/Hospitality Suite Space

VALEDICTORIAN

Choose From:Convention App – $17,500

Downloaded by more than 1,000 users, the official Convention

App is an excellent way to get exposure before, during and after

Convention. Help our attendees Go Green. Includes full page,

4-color program ad placed on inside front cover.

Galleria & Riverside Court Grand Staircase Cling – $17,500Celebrate NYSSBA’s 100th Convention by sponsoring this

stair cling visible from multiple access points throughout the

Convention Center. The staircase [35 steps and 40 feet wide],

ascends to the Member Lounge and Education Expo from the

registration area. Attendees will pass by this dramatic staircase

on their way to educational sessions.

Convention Bags – $18,000A Convention staple, our attractive, sturdy and functional totes

are valued by all attendees and will feature your company logo

on one side of the bag. Includes full-page, 4-color program ad

placed on inside back cover.

Opening Reception – $20,000 A great way to start the Convention, this exhilarating Reception

is just prior to our widely-attended Opening Session. Your

company will have the opportunity to provide (at your own

expense) a giveaway item subject to NYSSBA approval by

August 2, 2019. Includes full page, 4-color Convention program

ad placed on back cover.

OUR EXHIBITORS

10+ YEARS

BBS Architects, Landscape Architects & Engineers, P.C. (14)

GameTime Playground & Park Equipment (14)

KG+D Architects (14)

LeChase Construction Services, LLC (14)

New York State Council of School Superintendents (14)

School Aid Specialists, LLC (14)

BOCES of New York State (13)

Hodgson Russ LLP (13)

KSQ Design (13)

Lamb & Barnosky, LLP (13)

Michael Shilale Architects (13)

A+ Technology & Security Solutions, Inc. (12)

Chenango Sports/Field Turf (12)

Daktronics (12)

Kalwall Corporation (12)

LexisNexis (12)

Arris Contracting, Inc. (11)

BOLD Systems. LLC (11)

LaBella Associates (11)

New York Bus Sales, LLC (11)

Highland Associates (11)

The College Board (10)

PERMA (10)

Synthesis Architects (10)

Terrazzo Association of the Northeastern States (10)

Whitsons School Nutrition, Corp. (10)

UNDERSTAND and EXPERIENCE the VALUE of attending NYSSBA’S CONVENTION & EDUCATION EXPO

20+ YEARS

Robertson Strong Apgar Architects, P.C. (28)

Hunt Engineers, Architects & Surveyors (27)

New York Schools Insurance Reciprocal (27)

Ashley McGraw Architects, D.P.C. (26)

Campus Construction Management Group, Inc. (25)

New York State School Facilities Association (25)

Turner Construction Company (25)

Appel Osborne Landscape Architecture (24)

C&S Companies (22)

Carlisle SynTec, Inc. (22)

Core BTS (22)

Savin Engineers, P.C. (22)

New York State Health Insurance Program (21)

Policy Services of Erie 1 BOCES (21)

Pupil Transportation Safety Institute (20)

40+ YEARS

Mosaic Associates Architects (49)

Nickerson Corporation (48)

New York State School Music Association (44)

Tetra Tech Architects & Engineers (41)

30+ YEARS

Leonard Bus Sales, Inc. (38)

United States Army 1st Recruiting Brigade (38)

Utica National Insurance Group (37)

BCA Architects & Engineers (33)

National School Boards Association (32)

NY Thomas Team (30)

15+ YEARS

Clark Patterson Lee (19)

MARCH Associates Architects & Planners (19)

New England Systems & Software, Inc. (19)

Wiedersum Associates (19)

Young + Wright Architectural (19)

Parkitects, Inc. (18)

CSArch (17)

LifeTrack Services, Inc. (16)

The Palombo Group (16)

Triton Construction (16)

ASVAB Career Exploration Program (15)

First Student, Inc. (15)

Infinite Campus (15)

Lightspeed Technologies (15)

Schooltool/Mindex Technologies (15)

Siemens Industry, Inc. (15)

U.W. Marx Construction Company (15)

QUESTIONS?

IMPORTANT DATES TO REMEMBER*Nov. 29, 2018 Call for Presentations Opens

Nov. 29, 2018 Booth Sales Open at www.nyssba.org/2019expo

Jan. 25, 2019 Deadline to Submit a Presentation

June 3, 2019 Deadline for Reserving a Program Ad, Sponsorship Balance Due

June 14, 2019 Deadline to Submit your Program Ad, Submit Program Exhibitor Directory Information

June 28, 2019 Reserve Booth to be included in Convention Program

July 15, 2019 Booth Staff Registration, Housing Opens

July 31, 2019 Deadline to Reserve Booth, Cancellation Deadline

Oct. 18, 2019 Booth Staff Registration Closes

Oct. 23, 2019 Move In, Vehicles Only (TBD)

Oct. 24, 2019 Move In, Booths Only (TBD)

Oct. 25, 2019 Move Out (TBD)

* Dates and times provided are subject to change without notice. Please check our website at www.nyssba.org/2019expo for up-to-date information.

ARCHA WACHOWICZDeputy Director of Business Development518-783-3788 or archa.wachowicz@nyssba.org

ANNA O’HARAAdministrative Coordinator518-783-3710 or anna.ohara@nyssba.org

EXPO HOURS: Thursday, Oct. 24: Noon – 4:00 p.m. Friday, Oct. 25: 8:00 a.m. – 5:00 p.m.

1930 CONVENTION: FIRST EXPO

“Another innovation of much

value is that of exhibits of school

building and equipment material

by manufacturers and deals.

This will enable delegates to

obtain first hand information

about up-to-date practices in

such matters.”

~ November 1930 New York State School Boards

Association Bulletin OUR EXHIBITORS

10+ YEARS

Daktronics (12)

Kalwall Corporation (12)

LexisNexis (12)

Arris Contracting, Inc. (11)

BOLD Systems. LLC (11)

LaBella Associates (11)

New York Bus Sales, LLC (11)

Highland Associates (11)

The College Board (10)

PERMA (10)

Synthesis Architects (10)

Terrazzo Association of the Northeastern States (10)

Whitsons School Nutrition, Corp. (10)

20+ YEARS

C&S Companies (22)

Carlisle SynTec, Inc. (22)

Core BTS (22)

Savin Engineers, P.C. (22)

New York State Health Insurance Program (21)

Policy Services of Erie 1 BOCES (21)

Pupil Transportation Safety Institute (20)

12-17/050

RESERVE YOUR OPPORTUNITY TODAYnys s b a .o r g/2019ex p o

09-18/043