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Exhibitors Prospectus
T h e I n t e r n a t i o n a l C o n f e r e n c e f o r H i g h Pe r f o rm a n c e C ompu t i n g , N e t wo r k i n g , S t o r a g e , a n d A n a l y s i s
E r n e s t N . M o r i a l C o n v e n t i o n C e n t e r • N e w O r l e a n s , L o u i s i a n aEExxhhiibbiittiioonn DDaatteess:: November 15-18, 2010 • CCoonnffeerreennccee DDaatteess:: November 13-19, 2010
The International Conference for High Performance Computing, Networking, Storage, and Analysis
WWhhyy EExxhhiibbiitt aatt SSCC1100??SSCC attracts an exclusive group of scientists,researchers, department managers, lab directorsand decision makers from all corners of theHigh Performance Computing (HPC) and net-working industry. Your organization can be wellpositioned and highly visible for the 10,000attendees* from around the world as they con-verge on New Orleans, Louisiana to see the lat-est innovations in HPC, networking, storage,and related fields. No other event providessuch extensive, targeted opportunities forexposure and in-depth interaction with yourkey customer audiences.
The SC exhibit floor is a featured part of thispremier and well-respected technical confer-ence. Supported by a powerful live networkinfrastructure called SCinet, SC uniquely pro-vides exhibitors the ability to showcase the fullcapabilities of your products and services foreither large-scale or one-on-one demonstra-tions for prospective customers.
As the venue that has built a legacy for debut-ing the most advanced innovations in the HPC,networking, and storage industries, attendeesyear after year come to SC to discover the lat-est solutions that will keep them at the lead-ing-edge of their professions.
*based on previous conference attendee numbers.
SSCC attracts scientists and engineers,software developers, policy makers,corporate managers, CIOs, and ITadministrators from universities,industry, and government agencies.Over the past twenty years, SC hasgrown to become truly an interna-tional conference with over 57% ofattendees traveling more than 1,000miles to participate in the confer-ence. In fact, over a quarter ofattendees on average attend noother conferences but SC each year.
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E x h i b i t o r s P r o s p e c t u s
All demographics were derived from a survey of SC08 registrants conducted by a third-party organization, Exhibit Surveys, Inc., of Red Bank, New Jersey.
The People You Need to Meet From theOrganizations You TargetJob Title/Function Percentage of
Attendees
ManagementPresident/Owner 2%Vice President 2%
Research & DevelopmentResearch Director, Management 6%Scientific/Research Staff 18%
Information Systems/MISComputer Scientist 4%Programmer/Analyst 3%Systems/Software Engineer 10%Director/Manager of Computer 7% Center/Services
EngineeringEngineering Management 3%Member of Technical Staff (MTS) 7%Other Engineer 1%
Sales & MarketingManagement 3%Sales Engineer, Rep 4%
Other Consultant 3%Professor/Teacher 8%Student 6%Other Director/Manager/Supervisor 10%Other 5%
Type of Business/Organization Percentage of Attendees
ManufacturingComputers and Related Equipment 15%Petroleum 3%Aerospace 1%Communications Equipment 1%Pharmaceutical 1%Other Manufacturing 1%
Non-ManufacturingUniversity/College 31%Government 16%Non-profit and students 9%Research & Development 6%Systems Integration & Consulting 3%Software Development 5%VARs/Computer Sales/Services 1%Healthcare 1%Financial (banking, investing) 1%
SC Attendees Look For A Wide Range ofSolutions on the Exhibit Floor Product Interest Percentage of
Attendees
ProductsSoftware 69%Large-scale Parallel/Clustered Computers 70%Storage Systems 51%Cluster Management Tools 42%Networks 46%Development Tools 45%SMP Computers 37%Applications Software 36%Visualization 35%Books and Periodicals 30%Workstation Clusters 28%Grid Tools or Applications 29%Local Area Network Equipment 28%Systems Software 25%Desktop Workstations 24%Servers 25%Peripheral Equipment 14%Security Software 14%Network Management Systems 15%Wide Area Network Equipment 16%Network Security Products 15%Wireless Equipment 12%Telecommunications Services 8% (voice, data, video)
Interaction on the Exhibit Floor ContinuesTo Be Key Reason People Attend SC
Keep up to date on industry trends/issues 71% Attend Industry Exhibits 65% Network with colleagues/vendors 67% Meet with vendors 52% See specific companies or products 50% Get technical information/specifications 48% Evaluate/compare products for purchase 35%
The International Conference for High Performance Computing, Networking, Storage, and Analysis
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68% significantly influ-
ence the purchase decision for
exhibited products and services
(Defined as having the final
say, specify the supplier, or rec-
ommend the purchase)
-Average Planned Expenditure =
$3.2million; Median
Planned Expenditure =
$500,000
E x h i b i t o r s P r o s p e c t u s
The International Conference for High Performance Computing, Networking, Storage, and Analysis
How SC Helps You Succeed
SSCCiinneettEach year, SC builds and delivers the “the most powerful network on theplanet” to the exhibit floor. Designed and built entirely by volunteersfrom universities, government, and industry, SCinet combines leading-edge hardware and high-speed wide-area communication links, providingunsurpassed connectivity to national and international networks.
SSCCiinnffooIn its sixth year, this real-time information source allows attendees toobtain up-to-the-minute information about presentations/demonstrationson the show floor, as well as the technical program. Exhibits-relateddata feeds include exhibitor information, booth demonstration schedules,exhibitor forum presentations, and news about special events. SCinfoaccounts are available free of charge to every exhibitor and attendee.
IInntteeggrraatteedd RReesseeaarrcchh EExxhhiibbiittssThe SC exhibit floor balances corporate exhibits with a showcase forinnovative applications of high performance computing, networking, andstorage from research institutions - universities, national laboratories,and nonprofit research centers - on five continents. These scientists andengineers display the latest advances in computational modeling, imag-ing, visual analysis, and data technologies, often partnering with indus-try exhibitors to showcase how particular products can achieve newresearch discoveries.
EExxhhiibbiittoorr FFoorruummIndustry exhibitors have a special opportunity to present their R&Dbreakthroughs in our popular Exhibitor Forum series. This showcase isone of the unique features of SC, giving attendees access to the latesttechnology advances from industry exhibitors in all high-performancerelated disciplines.
PPrreecciisseellyy TTaarrggeett aanndd EExxtteenndd YYoouurr PPrroommoottiioonnss:: MMaaxxiimmiizzeeYYoouurr RReettuurrnn oonn IInnvveessttmmeenntt ffoorr SSCC1100Participate in SC10's Exclusive Marketing Opportunities to increase yourexposure and reinforce your sales message long after SC10 is over!
RReeaacchh tthhee PPrroossppeeccttss YYoouu WWaanntt,, AAnnyyttiimmee,, AAnnyywwhheerreeSC10 hosts and promotes the largest, most comprehensive onlineresource for organizations in the high performance technology industry:the SC10 exhibitor list. The search engine allows visitors to search byproduct, category or keyword and find exactly what they want. Your list-ing on the web site is FREE when you participate as an exhibitor.
BBoooosstt RReessppoonnssee RRaatteess:: CCuussttoommiizzeedd,, TTaarrggeetteedd MMaaiilliinngg LLiissttssGenerate pre- and post-show promotion by utilizing the exclusive SC10registration lists for promotional mailings. Customize your list by analyz-ing the detailed demographic information collected from each registrant.Using the pre-registration list ensures that your message will reach thetarget audience that is interested in your products and services.
GGoo HHoommee wwiitthh AAtttteennddeeeess:: TThhee SSCC EExxhhiibbiitt DDiirreeccttoorryyAn essential guide distributed during SC10 and used as a year-round ref-erence, The SC Exhibit Directory is a directory of events and the indus-try's reference guide to all the leading hardware and software exhibitors.
IInnvviittee tthhee PPeeooppllee YYoouu WWaanntt TToo MMeeeettSC10 will provide you with the opportunity to invite your most valuedcustomers and prospects to visit you at SC10.
EExxtteenndd YYoouurr RReeaacchh:: PPoowweerrffuull MMeeddiiaa EExxppoossuurreeSC10's media headquarters will be a meeting point for editors andreporters from all the trade publications. An active media room providesyou with on-site space for one on one media interviews as well as a dis-tribution point for exhibitor media kits. Pre-registered media lists willalso be available exclusively to exhibitors.
WWhhaatt SSCC DDooeess ffoorr YYoouu:: AAggggrreessssiivveellyy PPrroommootteessAAtttteennddaannccee ttoo TTaarrggeetteedd DDeecciissiioonn MMaakkeerrssExhibitors profit from exposure in year-round attendance promotions that target the most active buyers. SC10 awareness and attendance isbuilt through an extensive promotional plan that reaches hundreds ofthousands of high performance technology professionals worldwide. • A direct-mail and e-mail campaign distributes conference informationand exhibitor lists, and thousands of complimentary invitations will be sent by exhibitors.
• Special editorial coverage in industry and related publications describing the size and scope of the SC10 Conference program.
The International Conference for High Performance Computing, Networking, Storage, and Analysis
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attendees reported that
they found new companies
to do business with on the
SC exhibit floor.
E x h i b i t o r s P r o s p e c t u s
The International Conference for High Performance Computing, Networking, Storage, and Analysis
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About New OrleansDDiscover New Orleans' rich cultural background and celebrateeverything that makes the city America's most authentic andenthralling destinations. The diverse heritages of the people ofNew Orleans make this city unique, interesting and alive with tra-dition. Known for its music, you have the opportunity to explorethe origins and traditions of the rhythm of the city. With itsgraceful verandas and elegant parlors, New Orleans' historic homesand buildings are architectural treasures for exploration. You mayalso want to awaken your love of history and patriotic pride atmuseums that features exhibits, priceless documents and more.
The legendary home of the French Quarter, Bourbon Street, andjazz continues to make New Orleans one of the most entertainingand welcoming cities in the United States. Most accommoda-tions, dining, entertainment and attractions are located near thehotels around the convention center. This vastly diverse networkof elements fuels the vibrant locale for SC10, where anotherunique and powerful network will come together - don't miss yourchance to become a part of it!
IInncclluuddeedd iinn YYoouurr IInndduussttrryy EExxhhiibbiitt SSppaaccee RReennttaall• Publication of your company's exhibit information and profile inthe SC10 Exhibits Directory
• Rights to upload customized information about your boothactivities for delivery via SCinfo
• 5 Exhibitor Staff badges per 100 square feet of exhibit space• One technical program registration per exhibiting company• Free admission to the Keynote address, Exhibitor Forum presen-tations and all Friday technical sessions
• Priority access to on-site whisper suites• Priority access to meeting space and suites in the conferencehotels
• Free admission for all registered exhibitor personnel to theExhibitor Reception on Sunday night
• Access to SCinet - one of the most powerful networks in the world
• 50 complimentary Exhibition Guest passes per 100 square feetof exhibit space
The International Conference for High Performance Computing, Networking, Storage, and Analysis
November 13-19, 2010Ernest N. Morial Convention CenterNew Orleans, Louisiana
Exhibition DatesNovember 15-18, 2010
Conference DatesNovember 13-19, 2010
SC10.supercomputing.org
SC10 ConferenceGeneral ChairBarry V. Hess
For more information on SC10 visithttp://SC10.supercomputing.org
For exhibiting information or advertising/contributor opportunities contact:SC Exposition ManagementHall-Erickson, Inc.98 E. Chicago Ave.Westmont, IL 60559Phone: 630-434-7779Fax: 630-434-1216e-mail: [email protected]
Exhibition CalendarExhibits Installation...........................Thursday, November 11, 8 am - 5 pm
Friday, November 12, 8 am - 5 pm
Saturday, November 13, 8 am - 5 pm
Sunday, November 14, 8 am - 5 pm
Exhibition Press Tour..........................Monday, November 15, 6 - 7 pm
Exhibition Opening Gala.....................Monday, November 15, 7 - 9 pm
Exhibit Dates and Hours.....................Tuesday, November 16, 10am - 6 pm
Wednesday, November 17, 10am - 6 pm
Thursday, November 18, 10am - 3 pm
Exhibits Dismantling Begins...............Thursday, November 18, 3pm - Midnight
Exhibits Dismantling Complete...........Friday, November 19, 8am - Noon
Sponsors: IEEE Computer SocietyACM SIGARCH
