Targeted.
Personal Connections.
National
Exposure.
Sponsorship and Exhibitor Opportunities that Continue to Benefit Beyond Event Dates. Register Today! celiac.org/expo_registration
PACKET Exhibitor/Sponsor
Schedule of Events [ page 3 ]
SPONSORS
Top Sponsorship Benefits [ page 4 ]
Sponsorship Opportunities [ page 5-12 ]
EXHIBITORS
Reasons to Exhibit [ page 13 ]
Exhibitor Information [ page 14-16 ]
REGISTRATION FOR SPONSORS AND EXHIBITORS
CDF Exhibitor Agreement [ page 17 ]
FORMS
Pasadena Temporary Food Facility (TFF) Application
Pasadena Credit Card Authorization Form
Edlen Electric
Map of Convention Center
Hotel & Lodging – City of Pasadena
TABLE OF CONTENTS
“Perfect place to take the entire family! Both
my celiac and non-celiac kids had
a great time.” -Jenny form Arizona
“Great opportunity to be around vendors and educators that care!
Gluten-free may be a trend for
some people, but I’ll be celiac forever.”
-Megan from California
“We look forward to this event each year. We get
to spend the whole weekend enjoying food
without having to ask“is that gluten-free?” -John from Nevada
PAGE 3 SCHEDULE OF EVENTS
Celiac Disease Foundation, a national voluntary health organization founded in 1990, has been at the
forefront of celiac disease education, public awareness, advocacy and support services. Today, guided by
an internationally renowned Medical Advisory Board, and supported by Chapters and Support Groups
throughout the United States, CDF is meeting the growing public health challenge of increased diagnosis of
celiac disease and other gluten-related disorders. With a range of vital programs and services for the
public, patients, healthcare professionals and the food and restaurant industries, CDF remains dedicated to
improving the quality of life for those diagnosed, yet to be diagnosed, and their families.
WH
O W
E A
RE
CDF National Conference The largest meeting of its kind in the country – providing education and support of celiac disease and gluten-related disorders including those who depend on gluten-free products and services to support their special dietary needs, as well as healthcare and industry professionals.
CDF Gluten-Free EXPO The largest nationally recognized gluten-free EXPO open to the public – attended by thousands of people following the gluten-free lifestyle. The EXPO will raise public awareness of celiac disease and gluten-related disorders for those diagnosed and yet-to-be diagnosed and provide a valuable marketing opportunity for your company’s products and services.
Saturday May 2, 2015 7:30 AM – 4:00 PM
Saturday May 2, 2015 10:00 AM – 4:00 PM
Sunday May 3, 2015
10:00 AM – 4:00 PM
SCHEDULE OF EVENTS
PAGE 4 TOP SPONSORSHIP BENEFITS
Gain instant trust and credibility through CDF’s proven consumer and industry confidence
Positively impact a meaningful cause to help improve the lives of millions of youths and families
throughout the nation by partnering with CDF
Demonstrate your company is concerned for the health and well-being of the gluten-free consumer
Support customer awareness and brand loyalty in the gluten-free community
Keep ahead of the market competition as gluten-free items in select categories launch in record
numbers
Leveraging the strength of both of our brands to achieve our mutual interests will play a significant
role in positioning your company as a caring, corporate citizen dedicated to supporting our celiac
disease and gluten-related disorders community
SPONSORS We invite your company to become an exclusive sponsor of Celiac Disease Foundation and of our 2015 National Conference & Gluten-Free EXPO CDF Corporate Sponsorship provides innovative ways to demonstrate to the celiac disease and gluten-sensitive community that the company supports the cause and cares about the health and well-being of the gluten-free consumer At the EXPO: Complimentary exhibit booth in corner or premium location, product give-away, meal donations and market research opportunity Click Here for Sponsorship Opportunities
Sponsors receive year-long prominent national visibility and benefits beyond the EXPO” “
TOP SPONSORSHIP BENEFITS
PAGE 5
Logo and link on celiac.org homepage CDF Sponsor website listing including company logo Sponsor dedicated e-blasts featuring Sponsor (circ. 55,000+ 2x) CDF Monthly INBRIEF e-Newsletter Sponsor feature in one issue (circ. 55,000+) CDF INSIGHT quarterly newsmagazine print and digital publication full page ad/press release
and/or accompanying article in one issue (circ. 5,000+; digitally available on celiac.org) CDF INSIGHT quarterly newsmagazine featured recipe in two issues - if applicable (circ.
5,000+; digitally available on celiac.org) Featured Sponsor recipe posting on celiac.org - if applicable Opportunity to promote by e-blast, newsmagazine and website listing the CDF/Sponsor
relationship through distribution of a press release by Sponsor over a national paid newswire Participation in a joint effort with Sponsor to utilize CDF’s social media sites to periodically
post Sponsor news, products and recipes through the use of social media including Facebook (12 posts), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$25,000
CDF will provide approved content for Sponsor website CDF will permit the use of the CDF Marks on the sponsor webpage and approved materials
accompanied by the following language: “Proud Sponsor of Celiac Disease Foundation www.celiac.org”
CDF Logo and Content
CH
AM
PIO
N S
PO
NS
OR
CDF National Conference and Gluten-Free EXPO – Spring 2015 Event promotion including e-blasts (circ. 55,000+) Printed materials including conference announcement (5,000+) Two invitations to the VIP Dinner or applicable event Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) Recognition at Event with podium acknowledgement One complimentary 10’ x 10’ Exhibit Booth premium corner location (value $1,100) On-site signage at Exhibit Booth - “Proud Sponsor of Celiac Disease Foundation” 25 Gluten-Free EXPO tickets Acknowledgement as CDF Sponsor in event program
Visibility
CDF Gluten-Free Allergy-Free Marketplace Platinum Membership ($8,334 value!) 30+ Product Listings Featured Leaderboard on Marketplace landing page for 6 months
PAGE 6
Logo and link on celiac.org homepage CDF Sponsor website listing including company logo Sponsor dedicated e-blasts featuring Sponsor (circ. 55,000+ 2x) CDF Monthly INBRIEF e-Newsletter Sponsor feature in one issue (circ. 55,000+) CDF INSIGHT quarterly newsmagazine print and digital publication full page ad/press release
and/or accompanying article in one issue (circ. 5,000+; digitally available on celiac.org) CDF INSIGHT quarterly newsmagazine featured recipe in one issue - if applicable (circ.
5,000+ digitally available on celiac.org) Featured Sponsor recipe posting on celiac.org - if applicable Opportunity to promote by e-blast, newsmagazine and website listing the CDF/Sponsor
relationship through distribution of a press release by Sponsor over a national paid newswire Participation in a joint effort with Sponsor to utilize CDF’s social media sites to
periodically post Sponsor news, products and recipes through the use of social media including Facebook (9 posts minimum), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$18,500
CDF will provide approved content for Sponsor website CDF will permit the use of the CDF Marks on the sponsor webpage and approved materials
accompanied by the following language: “Proud Sponsor of Celiac Disease Foundation www.celiac.org”
CDF Logo and Content M
AJO
R S
PO
NS
OR
CDF National Conference and Gluten-Free EXPO – Spring 2015 Event promotion including e-blasts (circ. 55,000+) Printed materials including conference announcement (5,000+) Two invitations to the VIP Dinner or applicable event Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) Recognition at Event with podium acknowledgement One complimentary 10’ x 10’ Exhibit Booth premium corner location (value $1,100) On-site signage at Exhibit Booth - “Proud Sponsor of Celiac Disease Foundation” 20 Gluten-Free EXPO tickets Acknowledgement as CDF Sponsor in event program
Visibility
CDF Gluten-Free Allergy-Free Marketplace Gold Membership ($6,294 value!) 20-29 Product Listings Featured Leaderboard on Marketplace landing page for 6 months
PAGE 7
Logo and link on celiac.org homepage CDF Sponsor website listing including company logo Sponsor dedicated e-blasts featuring Sponsor (circ. 55,000+ 1x) CDF INBRIEF e-Newsletter Sponsor feature in one issue (circ. 45,000+ 1x) CDF INSIGHT quarterly newsmagazine print and digital publication 1/2 page advertorial (circ.
5,000+; digitally available on celiac.org) CDF INSIGHT quarterly newsmagazine featured recipe in one issue - if applicable (circ.
5,000+; digitally available on celiac.org) Featured Sponsor recipe posting on celiac.org - if applicable Opportunity to promote by e-blast, newsmagazine and website listing the CDF/Sponsor
relationship through distribution of a press release by Sponsor over a national paid newswire Participation in a joint effort with Sponsor to utilize CDF’s social media sites to
periodically post Sponsor news, products and recipes through the use of social media including Facebook (6 posts minimum), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$15,000 PR
EMIE
R P
LUS
SP
ON
SO
R
CDF National Conference and Gluten-Free EXPO – Spring 2015 Event promotion including e-blasts (circ. 55,000+) Printed materials including conference announcement (5,000+) Two invitations to the VIP Dinner or applicable event Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) Recognition at Event with podium acknowledgement One complimentary 10’ x 10’ Exhibit Booth premium corner location (value $1,100) On-site signage at Exhibit Booth - “Proud Sponsor of Celiac Disease Foundation” 10 Gluten-Free EXPO tickets Acknowledgement as CDF Sponsor in event program
Visibility
CDF Gluten-Free Allergy-Free Marketplace Silver Membership ($3,294 value!) 10-19 Product Listings Featured Skyscraper for 6 months
CDF INSIGHT Newsmagazine 4 Full Page Ads ($2,500 value!)
PAGE 8
Logo and link on celiac.org homepage CDF Sponsor website listing including company logo CDF INBRIEF e-Newsletter Sponsor feature in one issue (circ. 55,000+ frequency) CDF INSIGHT quarterly newsmagazine print and digital publication 1/2 page advertorial (circ.
5,000+; digitally available on celiac.org) CDF INSIGHT quarterly newsmagazine featured recipe in one issue - if applicable (circ.
5,000+; digitally available on celiac.org) Featured Sponsor recipe posting on celiac.org - if applicable Opportunity to promote by e-blast, newsmagazine and website listing the CDF/Sponsor
relationship through distribution of a press release by Sponsor over a national paid newswire Participation in a joint effort with Sponsor to utilize CDF’s social media sites to
periodically post Sponsor news, products and recipes through the use of social media including Facebook (6 posts minimum), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$12,000 PR
EMIE
R S
PO
NS
OR
CDF National Conference and Gluten-Free EXPO – Spring 2015
Event promotion including e-blasts (circ. 55,000+) Printed materials including conference announcement (5,000+) Two invitations to the VIP Dinner or applicable event Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) Recognition at Event with podium acknowledgement One complimentary 10’ x 10’ Exhibit Booth premium corner location (value $1,100) On-site signage at Exhibit Booth - “Proud Sponsor of Celiac Disease Foundation” 10 Gluten-Free EXPO tickets Acknowledgement as CDF Sponsor in event program
Visibility
CDF Gluten-Free Allergy-Free Marketplace Silver Membership ($3,294 value!) 10-19 Product Listings Featured Skyscraper for 6 months
PAGE 9
Logo and link on celiac.org homepage CDF Sponsor website listing including company logo CDF INSIGHT quarterly newsmagazine print and digital publication featured recipe in one
issue - if applicable (circ. 5,000+; digitally available on celiac.org) Featured Sponsor recipe posting on celiac.org - if applicable Opportunity to promote by e-blast, newsmagazine and website listing the CDF/Sponsor
relationship through distribution of a press release by Sponsor over a national paid newswire Participation in a joint effort with Sponsor to utilize CDF’s social media sites to
periodically post Sponsor news, products and recipes through the use of social media including Facebook (6 posts minimum), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$10,000 EL
ITE
PLU
S S
PO
NS
OR
CDF National Conference and Gluten-Free EXPO – Spring 2015
Event promotion including e-blasts (circ. 55,000+) Printed materials including conference announcement (5,000+) Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) One complimentary 10’ x 10’ Exhibit Booth premium location (value $900) On-site signage at Exhibit Booth - “Proud Sponsor of Celiac Disease Foundation” 10 Gluten-Free EXPO tickets Acknowledgement as CDF Sponsor in event program
Visibility
CDF Gluten-Free Allergy-Free Marketplace Silver Membership ($2,697 value!) 10-19 Product Listings Leaderboard for 3 months
CDF INSIGHT Newsmagazine 4 Full Page Ads ($2,500 value!)
PAGE 10
Logo and link on celiac.org homepage CDF Sponsor website listing including company logo CDF INSIGHT quarterly newsmagazine print and digital publication featured recipe in one
issue - if applicable (circ. 5,000+; digitally available on celiac.org) Featured Sponsor recipe posting on celiac.org - if applicable Opportunity to promote by e-blast, newsmagazine and website listing the CDF/Sponsor
relationship through distribution of a press release by Sponsor over a national paid newswire Participation in a joint effort with Sponsor to utilize CDF’s social media sites to
periodically post Sponsor news, products and recipes through the use of social media including Facebook (4 posts minimum), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$7,500 EL
ITE
SP
ON
SO
R
CDF National Conference and Gluten-Free EXPO – Spring 2015 Event promotion including e-blasts (circ. 55,000+) Printed materials including conference announcement (5,000+) Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) One complimentary 10’ x 10’ Exhibit Booth premium location (value $900) On-site signage at Exhibit Booth - “Proud Sponsor of Celiac Disease Foundation” 10 Gluten-Free EXPO tickets Acknowledgement as CDF Sponsor in event program
Visibility
CDF Gluten-Free Allergy-Free Marketplace Silver Membership ($2,697 value!) 10-19 Product Listings Leaderboard for 3 months
PAGE 11
Logo and link on celiac.org homepage CDF Sponsor website listing including company logo Featured Sponsor recipe posting on celiac.org - if applicable Opportunity to promote by e-blast, newsmagazine and website listing the CDF/Sponsor
relationship through distribution of a press release by Sponsor over a national paid newswire Participation in a joint effort with Sponsor to utilize CDF’s social media sites to
periodically post Sponsor news, products and recipes through the use of social media including Facebook (4 posts minimum), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$5,000 H
ERO
SP
ON
SO
R
CDF National Conference and Gluten-Free EXPO – Spring 2015 Event promotion including e-blasts (circ. 55,000+) Printed materials including conference announcement (5,000+) Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) One complimentary 10’ x 10’ Exhibit Booth premium location (value $900) On-site signage at Exhibit Booth - “Proud Sponsor of Celiac Disease Foundation” 5 Gluten-Free EXPO tickets Acknowledgement as CDF Sponsor in event program
Visibility
CDF Gluten-Free Allergy-Free Marketplace Bronze Membership ($1,080 value!) 1-9 Product Listings
PAGE 12
Featured Sponsor recipe posting on celiac.org - if applicable Participation in a joint effort with Sponsor to utilize CDF’s social media sites to
periodically post Sponsor news, products and recipes through the use of social media including Facebook (3 posts minimum), Twitter, Pinterest, Instagram and Blog www.youngandglutenfree.com
SPONSORSHIP LEVELS
$3,500 C
DF
SU
PP
OR
TER
CDF National Conference and Gluten-Free EXPO – Spring 2015 Product and/or information in Event attendee bags (approx. 1,000 bags; value $500) One complimentary 10’ x 10’ Exhibit Booth premium location (value $900) 5 Gluten-Free EXPO tickets
Visibility
CDF Gluten-Free Allergy-Free Marketplace Bronze Membership ($1,080 value!) 1-9 Product Listings
PAGE 13 TOP REASONS TO EXHIBIT
The unique 2-day exhibitor schedule will attract thousands of people with celiac disease and gluten sensitivity – and those who choose to live gluten free National Conference and EXPO will be in the greater Los Angeles area, the 2nd largest metro area in the U.S.; pre- and post-publicity will be national and regional This highly anticipated and largest nationally recognized gluten-free EXPO will raise public awareness of celiac disease and gluten sensitivity for those diagnosed and yet to be diagnosed Up close opportunity to make a personal connection with your ever-growing gluten-free customer base Target a large, focused audience with samples and sales - your exhibit will provide a valuable marketing opportunity for promotion, education and profit! Leave a lasting impression - new and current customers can take home and enjoy your products even after the EXPO
EXHIBITORS Reserve your Exhibit Booth early. The postmark date of registration with full payment will cover the two EXPO days and will determine your request for booth location. Booth locations are assigned on a first-come first-served basis. Registrations received after April 1st will be accepted on a space -available basis with a $100.00 late fee per Exhibit Booth. Register by making a full payment and completing the registration requirements listed in the Exhibitor Agreement. Click Here for Exhibitor Information
The largest nationally recognized expo for the gluten free community.”
“
TOP REASONS TO EXHIBIT
PAGE 14 EXHIBITOR INFORMATION
EXHIBIT HOURS Saturday May 2, 2015: 10:00 AM – 4:00 PM Sunday May 3, 2015:10:00 AM – 4:00 PM Exhibit space needs to be staffed continuously for both event days. EXHIBIT SET-UP Friday May 1, 2015: 12:00PM – 4:30PM Saturday May 2, 2015: 6:30 AM – 9:30AM EXHIBIT BOOTH FEES Registration before April 1, 2015 includes 10’ x 10’ pipe and drape furnished booth Space options include: • 8’ High back wall • 1 6’ Topped and draped table • 1 Wastebasket • 3’ High side rail • 2 Chairs • 1 7” x 44” Identification sign • 5 Exhibitor Badges 10’ x 10’ Booth Premium: $ 900 10’ x 10’ Booth: $ 700 Absentee Booth: $ 700 Additional Table: $ 150 *Additional Exhibitor Badge $ 75 Double Booth 10’ x 20’ $1400 Attendee Registration Bags: $ 500
EXHIBITOR INFORMATION 3 0 0 E a s t G r e e n S t r e e t , P a s a d e n a , C A 9 1 1 0 1 P a s a d e n a C o n v e n t i o n C e n t e r , P a s a d e n a , C A
SPONSORSHIP OPPORTUNITIES Exhibit booth is complimentary for Sponsors. Click here for Sponsorship Opportunities REGISTRATION DEADLINE April 1, 2015. Exhibit Booth fee increases by $100 after this date CANCELLATION Cancellation prior to January 31, 2015 will be subject to a $100.00 processing fee. No refunds or cancellations after February 1, 2015 PARKING Daily function self parking $10.00 (Parking rates subject to change)
PAGE 15 EXHIBITOR INFORMATION
GLUTEN-FREE PRODUCT DONATION & INFORMATION •Attendee Bags: A minimum of 1,000 Attendee Bags will be assembled and one given to each conference attendee at registration. The cost of including your product samples and promotional items in each registration bag is $500.00 (No charge for Sponsors) • Raffle baskets: Send as instructed below or bring wrapped day of the Conference Send Raffle baskets by April 10, 2015: Celiac Disease Foundation 20350 Ventura Blvd Ste 240 Woodland Hills, CA 91364
EXHIBITOR INFORMATION 3 0 0 E a s t G r e e n S t r e e t , P a s a d e n a , C A 9 1 1 0 1 P a s a d e n a C o n v e n t i o n C e n t e r P a s a d e n a , C A
REGISTRATION REQUIREMENTS To reserve exhibit space, the Exhibitor agrees to provide CDF all of the following: • Completed Registration Form and registration fee paid in full • Signed and dated Celiac Disease Foundation Exhibitor Agreement • Complete listing of exhibit personnel • Complete listing of products, with ingredients and materials to be displayed or provided • Copy of company’s Certificate of Liability Insurance To be allowed to sample food or beverage products or sell food or non-alcoholic beverage products, the Exhibitor agrees to provide to Pasadena Public Health Department all of the following by April 10, 2015:
• Completed Temporary Food Facility (TFF) Application • Completed Credit Card Authorization Form
Please Note: Only Exhibitors who obtain the required approvals and permits will be allowed to sample or sell food and beverage products. No refunds will be granted to Exhibitors who fail to obtain the required approvals and permits.
•Breakfast/VIP Dinner Donations: Showcase your gluten-free foods at the Conference meals. *Contact CDF Office for Meal Donation Information • Submit ingredient list and 8”x10” color slick of product for on-site recognition of meal donations by April 10, 2015
• You do not have to be present at the Conference to donate items for the Attendee Bags, send a Raffle Basket or donate to meals
PAGE 16 EXHIBITOR INFORMATION
EXHIBITOR INFORMATION 3 0 0 E a s t G r e e n S t r e e t , P a s a d e n a , C A 9 1 1 0 1 P a s a d e n a C o n v e n t i o n C e n t e r P a s a d e n a , C A
MOVE-IN/MOVE-OUT Refer to Marengo Loading Dock Procedures
ELECTRICAL Refer to Edlen Electrical
FREIGHT Shipping and material handling will be provided by Total Expo.
LODGING Sheraton Pasadena Hotel 303 Cordova St Pasadena, CA 91101 Call the Hotel directly at 800.457.7940 or 626.449.4000 and request the group rate for the Celiac Disease Foundation. Online reservations can be made at https://www.starwoodmeeting.com/Book/2015CDFEXPO Reservations received after April 1, 2015 are subject to space and rate availability basis only Pasadena, CA Information - http://www.visitpasadena.com/
CENTERPLATE Pasadena Convention Center’s exclusive catering department Contact Lanese Cotton, Catering Sales Director to arrange for storage and/or refrigeration needs. Centerplate will not accept product less than two business days prior to the EXPO. Deliveries must be clearly marked with the name of the company and if the contents are for the Exhibit or for one of the meals.
[email protected] [Phone] 626-793-2122 [Direct ] 626-817-5634
