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Social Action and Community Media Existing Product Research
Social Action and Community Media
Existing Product Research
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Case Study: Labour PartyPurpose: One purpose is to bring about local, national or global change – in this case it is national, as it only applies to the UK.To raise awareness of the Conservatives plans to cut the budget for the NHS as some may not be aware already.To change voting behaviour to get them to vote for the Labour party.To challenge dominant representations and agendas – they do this by going against the competitors.To provide information on who to vote for.Aims:The aim of this poster is to persuade people to not vote for the Conservative party and to vote for Labour instead by pointing out the negative impact that the Tories may have if they are voted in.
Creative Media Production 2012
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Techniques:
(You may want to use more than one slide to discuss the techniques used)
They have used the analogy ‘cutting to the bone’ and put it next to an x-ray of a broken bone to give impact to the sentence. This therefore is why it is bold and in capitals and in reverse. They have also used visual hierarchy to make the most important text bigger to make it stand out more.They have decided to choose an image of a broken bone as that would be the reason you would get an x-ray and also to show that this is what could happen to the UK if the Conservative party are voted in.The tagline also uses the word “cut” to show continuity and directly references the opposing party, which is very direct.
Creative Media Production 2012
Case Study: Labour Party
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Impact: Evidence of any change being brought about through projects using words and or graphics.
Creative Media Production 2012
Case Study: Labour Party
This campaign lost the general Election in 2015. As you can see from this diagram the majority of the UK voting for the Conservative party instead of Labour.
2015
2010
This is an election map from the campaign before and as you can see, nothing much changed proving that the campaign did not have much impact.
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Case Study: Safe and Sound Homes
Purpose: To bring about local, national or global change – this is more focused on local change as this is an organisation based in the north of Yorkshire. To raise awareness that homelessness is a problem in this area and needs to be prevented.To provide information on how to get involved with the cause, how many people are affected by this issue etc.To create or strengthen community ties by getting as many people in the local area to volunteer to help with this cause.To build relationships with subjects by bringing people together to help the people in need in their local area.
Aims:The aim of this organisation is to raise awareness and help prevent young people becoming homeless.
Creative Media Production 2012
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Techniques:
(You may want to use more than one slide to discuss the techniques used)They provide training sessions to help young people become independent and live on their own, whilst also providing beds from volunteers to house young people that become homeless. They also raise money for the cause. They also put on events to help raise money and put on teamwork days, camping and cultural trips for the people they help.Homelessness usually has very negative connotations which they have avoided by using images of people that may have been homeless but now are in a positive place in their life, they do not fit into the stereotype that all homeless people are drug addicts. They have used a green colour scheme because green is associated with being safe in terms of a traffic light – you know it is safe to move when the light turns green.
Creative Media Production 2012
Case Study: Safe and Sound Homes
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Impact: Evidence of any change being brought about through projects using words and or graphics.
Creative Media Production 2012
Case Study: Safe and Sound Homes
They helped 337 people in 2016, most of which went into rented housing or staying with their volunteer homes. Only 13% went back to unplanned housing (sofa surfing).
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Case Study: Accessible Arts and MediaPurpose: To create access to media production for non-traditional groups by putting on sessions dedicated to people that wouldn’t usually have access to these facilities.To provide information on how to get involved and what the organisation can do o help.To create or strengthen community ties by trying to involve the community around York.To build relationships with subjects by getting people involved with volunteering with these people in order to build an understanding.
Aims:Their aims are to provide access to creative opportunities for a broad range of people that suits their needs, whilst making sure that the voices and abilities of vulnerable groups are more prominent within the community.
Creative Media Production 2012
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Techniques:
(You may want to use more than one slide to discuss the techniques used)They put on projects to help disabled people get involved in the creative arts, whether it be baking, music, painting or drama such as AbleWeb, Creative Sensory, iMUSE, Music Makers and Sensory Drama. They have used rainbow colours as this represents that they help all different types of people. They have used positive imagery of the people they help having fun in order to reduce any negative stigma about disabled people. They have also used a paint splatter in their logo as they are a creative company.
Creative Media Production 2012
Case Study: Accessible Arts and Media
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Impact: Evidence of any change being brought about through projects using words and or graphics.
Creative Media Production 2012
Case Study: Accessible Arts and Media
In 2012, they received the Duke of York Community Initiative Award in recognition of making a difference to lots of people across the region. They have delivered music conferences and set up AbleWeb – a programme designed to help disabled people get access to the interenet and technology. The Hands and Voices have performed at gigs and festivals such as Coastival and the Arts Barge Festival aswell as local gigs at the Crescent. Their IMP (inclusive music project) team have won the Lord Mayors’ Shine Awards aswell as the VYPER Award.
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Case Study: Women’s March 2017Purpose: To infiltrate mainstream media as this gains as much attention that you can get so more people are aware of the problem.To provide information on the issues they are protesting about.To create or strengthen community ties by lots of groups protesting together.To build relationships with subjects to make people aware that there is issues that are arising and to help with it.To change attitudes towards the people that are creating these issues.To raise awareness of the issues that are about to happen.To challenge dominant representations and agendas in order to stop them having negative affects on the groups that they are protesting for.Aims:This protest aimed to protect women’s rights including their reproductive rights, LGBT rights, gender equality, racial equality and worker rights. They were also protesting for immigration reform, healthcare reform and environmental protection.
Creative Media Production 2012
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Techniques:
(You may want to use more than one slide to discuss the techniques used)
They are now releasing a new campaign called 10 Actions / 100 Days. Every 10 days they will now be taking action on each issue. The first is that they have created downloadable postcards in which you can print out and send to Senators, pointing out the issue that matters to you the most. They are also encouraging people to take photos of these postcards and share them online with the hashtag “WhyIMarch”. Because this rptest was not lead by something like a trade union, which will mean they all have the same posters to protest with, this allowed for a lot of different ones around the world that show off their creativity and dedication to the cause.
Creative Media Production 2012
Case Study: Women’s March 2017
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Impact: Evidence of any change being brought about through projects using words and or graphics.
Creative Media Production 2012
Case Study: Women’s March 2017
The march gained a lot of media coverage, due to the size of the protest. With 82 countries taking part and there was an estimated 4.8 million protestors that walked the streets of their cities to protest for these rights on the 21st of January. Trump’s reaction to this was to take to twitter to say “Watched protests yesterday but was under the impression that we just had an election! Why didn’t these people vote? Celebs hurt cause badly.” Many celebrities also took to the streets such as Madonna, Drew Barrymore, Julia Roberts, Kesha, Alicia Keys, Seth Rogan aswell as lots of Senators.
