EXODUS 2006PROGRAM SUMMARY

PREPARED BY G2 MEDIA

Overview: Exodus 2006

46 lucky urban radio promotion winners experience the trip of a lifetime to South Africa and attend the “The People’s Celebration Concert” at Johannesburg Stadium.

“Thank you for giving me a honeymoon, a break from stress full life and thank you for letting my husband enjoy his 37th birthday back home. Thank you.”

Tayana Patterson-Crutcher-Memphis, TN

Objectives To promote cross cultural exchange

between America and South Africa To promote positive images of Africa in

mainstream American pop culture and media

To increase South African tourism in the American consumer segment

Provide platform for Clear Channel to support artists internationally

Provide original African American History Month Multi-Station Radio Promotion

Program Components

Clear Channel nat’l radio promotion 3 week national radio group contest to

win all expense paid trip to South Africa

The People’s Celebration Concert Featuring Mario, Pharrell, Sean Paul, and

Snoop Dog

Pilansberg, Johannesburg, Soweto Tour

“I did know know much about the African heritage or past, but now, I clearly understand why South Africa is such a humble and beautiful place.”

Demetraia Elmore-San Antonio,TX

Clear Channel Nat’l Radio Promotion: Cities

Albany

Albuquerque

Augusta

Baltimore

Birmingham

Chattanooga

Chicago

Columbia

Columbus

Crossville

Des Moines

Jacksonville

Detroit

Fort Myers

Greensboro

Hartford

Killeen

Laurel-Hattiesburgh

Los Angeles

Macon

McMinnville

Melbourne

Memphis

Meridian

Miami

Milwaukee

Mobile

Montgomery

Nashville

New Orleans

New York

Norfolk

Ocean City-Salisbury

Ocean City-Salisbury

Philadelphia

Pittsburgh

Sacramento

San Antonio

San Diego

San Francisco

Savannah

Sparta

St. Louis

Syracuse

Tallahassee

Tampa

Tulsa

Tupelo

Tuscaloosa

Radio Impression ChartMARKET STATION AUDIENCE # SPOTS

#

LINERS

#

FLIGHT IMPRESSIONS

CHICAGO WVAZ-FM 1,012,000* 45 90

spot 2/16 - 2/24 liner until 3/30

136,620,000

CHICAGO WGCI-FM 1,012,000 51 100 2/10 - 2/24 152,812,000

NEW ORLEANS WQUE-FM 900,000 147 60 3 weeks 132,300,000

NY WWPR-FM 1,871,500 75 75 2/9-2/24 280,725,000

NORFOLK WOWI-FM* 203,400 180 120 2/13-2/28, 3/12-3/31

61,020,000

SAVANNAH WLVH-FM

43,500 133

60 spot 2/12-2/24 web 2/12-4/8

8,395,500

TAMPA WBTP

240,900 110

120 spots 2/14 - 2/24, liner 2/13 - 2/24

55,407,000

* INCLUDES AVAILABLE INFORMATION TOTAL IMPRESSIONS 827,279,500

The People’s Celebration Concert

Mario

Pharrell

Sean PaulSnoop Dogg

“I really appreciate the opportunity to meet Sean Paul. He was the artist I longed to see perform.”

Adenia Clark-St. Louis, MO

Pilansberg, Johannesburg, Soweto Tour

Pilansberg Kwa Maritime Hotel / Game Reserve Bar-B-Que in the Bush Lion World Lesedi Cultural Village Sun City

Johannesburg Michelangelo Hotel South African Tourism Reception Dinner African Market Moloko Carnivore Restaurant

Pilansberg, Johannesburg, Soweto Tour

Soweto Mandela Museum Mandela’s House/Desmond Tutu House Freedom Square Hector Peterson Memorial Shanti Town Lunch at historical Wandi’s

“The experience I had was unbelievable and I can’t wait to share it with others.”

Zandria E. Jefferies-Detroit, MI

RESULTS 46 Americans experience SA Over 800 Million Radio Impressions* 100% of participants recommend Clear

Channel to continue promotion and/or would recommend a visit to family and friends

Clear Channel sponsored first time national group contest in various markets to an international destination

* Impressions calculated prior to live on air re cap interviews and using available data

“Clear Channel should definitely continue the Exodus promotion. This experience has changed my life.”

Jacqueline P. Jordan-Detroit, MI

MOVING FORWARD

Maximize impressions and exposure of Clear Channel program via public relations effort and media junket

Increase sales of tour packages by 75% Formally add Lesedi to schedule, and

possibly an additional South African city Work to secure TV “reality style” special

“I encourage G2 Media & Clear Channel to keep this trip as an annual event. You guys are broadening many horizons for your urban listeners.”

Ataira of Miami, FL