Income Acceleration Group Coaching Program. Copyright © 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com
1
How To Expand Your Reach With Education-‐Based Marketing Content
Education-‐Based Marketing Content is a broad term used to classify educational material used by businesses and organizations to attract ideal clients. Unlike direct advertising, which is often ‘in the face’ of consumers, it is used as a passive resource to attract potential customers.
In order to attract a wide potential customer base, it is beneficial to offer many types of Education-‐Based Marketing Content. Depending on your industry and niche you can be creative with your content, but here are some ideas to get you started:
• Videos – Record yourself talking about your own personal journey, instructing a lesson, or doing an interview.
• Podcasts – Similar to video but audio only, record yourself telling your own story, instructing a lesson, giving an interview, etc. Make it available for download, so people can listen ‘on the go’.
• Webinars/Teleseminars – Provide training and information through your website or over the phone. You can show yourself speaking, demonstrate your products, or simply giving a lesson. Webinars and teleseminars can be broadcasted to thousands of people at one time and they can all tune-‐in from the comfort of their own homes.
• Live Events – Give a presentation at a live event. Rather than focusing on selling your product, simply offer a great presentation filled with useful information that will attract your ideal client.
• Blog Articles – Maintain a blog on your website and keep your potential customers up-‐to-‐date with current events, new products and services, and the latest trends.
• Digital Magazine – a great interactive medium that allows you to insert videos, audio files and links to other websites. It can be free or you can charge a small fee (e.g., digital magazines are available in the iTunes and Google Play stores).
• Reports – Create reports providing data on the outcome of your products and services. Add credibility to your name by showing evidence that other people have benefited from what you offer.
• Gift Giveaways – Give away a sample of your product, or something that most people would like (e.g., iPad).
• Article Marketing – Write an article for somebody else’s magazine to extend your reach to their audience. Demonstrate your knowledge and expertise. You often have the opportunity to include a by-‐line where you can insert your personal contact information.
Income Acceleration Group Coaching Program. Copyright © 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com
2 • Newsletters – Create a monthly newsletter full of educational articles, upcoming live events, links
to useful resources, etc. Include articles from guest writers and links to other people’s events to attract a wider readership base.
• Books and eBooks – There’s no better way to show people ‘what you are all about’, than to write your own book or ebook about your journey and accomplishments.
• Press Releases – Make an announcement by way of a press release. Speak to TV and radio producers, magazine editors, journalists and online affiliates to get your message broadcasted to a large audience.
• Manifesto – Declare and publish the goals you have for your business and how you plan to accomplish those goals with the products and services you offer.
• Membership Site – Provide a website with access for members only. Make it an inviting place for ideal clients to go for information and advice. You can slowly feed them information on your products and services while providing free useful information, tips, samples, templates and other useful documents.
• Tweets and Facebook Posts – Keep followers up to date with new products and services, information about live events, press releases, and any other message you want a large audience to see.
The above examples are just some of the many ways to ensure your Education-‐Based Marketing Content provides value to prospects and clients and positions your expertise. Don’t feel overwhelmed by all the choices you have, simply pick a couple approaches and start using them today.