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1 - F i x e d I n c o m e n o n d e a l r o a d s h o w N o v e m b e r 9 t h 2 0 0 5 - Fixed Income – non deal roadshow November 9th 2005 Disclaimer Disclaimer All forward All forward- looking statements are TF1 management looking statements are TF1 management’ s present s present expectations of future events and are subject to a number of fac expectations of future events and are subject to a number of factors tors and uncertainties that could cause actual results to differ mate and uncertainties that could cause actual results to differ materially rially from those described in the forward from those described in the forward- looking statements. looking statements.
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Page 1: expectations of future events and are subject to a number ...s.tf1.fr/mmdia/a/89/9/10398899tketf.pdfOperating profit 2004 : €383 M (IFRS)

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Fixed Income – non deal roadshow

November 9th 2005

DisclaimerDisclaimer

All forwardAll forward--looking statements are TF1 managementlooking statements are TF1 management’’s present s present

expectations of future events and are subject to a number of facexpectations of future events and are subject to a number of factors tors

and uncertainties that could cause actual results to differ mateand uncertainties that could cause actual results to differ materially rially

from those described in the forwardfrom those described in the forward--looking statements.looking statements.

Page 2: expectations of future events and are subject to a number ...s.tf1.fr/mmdia/a/89/9/10398899tketf.pdfOperating profit 2004 : €383 M (IFRS)

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TF1

Advertising

Broadcasting France

Other activities

Conclusion

November 9th 2005 November 9th 2005

Fixed incomeFixed incomeNon deal Non deal roadshowroadshow

Introduction

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TF1 key figures

• Turnover 2004 : €2,850 M /

• Stable shareholding structure *

• Market Capitalisation (04/11/05) : €4.6 Bn

Operating profit 2004 : €383 M (IFRS)

• Employees* : 3,889

• Rating : A long term, stable

A1 short term

1.4%

30.6%

3.7%

0.1%

17.1%

4.2%

Other France

Employees

Treasury Shares

Europe (outside France)

Others

Société Générale

42.9%

* As of 30th June 2005

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Key events: a moving group

•• Agreements between Agreements between TPS TPS and and NeufNeuf TTéélléécomcom andand TPSTPS andandTelecom Italia Telecom Italia for thefor the distribution of the TPS offer to Neuf TVdistribution of the TPS offer to Neuf TVand Alice subscribersand Alice subscribers

•• March 2005: Launch of the March 2005: Launch of the DTTDTT free channels under MPEG 2free channels under MPEG 2technology, including technology, including TF1TF1 and and TMCTMC

•• Launch of Launch of Eurosport 2Eurosport 2 and and UshuaUshuaïïa TVa TV and acquisition of 40%and acquisition of 40%of of TMCTMC

•• EurosportEurosport becomes the becomes the firstfirst cable and satellite channel (equalcable and satellite channel (equalwith RTL9) and TF1 makes with RTL9) and TF1 makes 66 of its channels to the of its channels to the top 10top 10**

•• TF1 obtains all the rights for TF1 obtains all the rights for exclusiveexclusive broadcasting in Francebroadcasting in Franceof the 2010 and 2014 of the 2010 and 2014 Football World CupFootball World Cup at a cost of at a cost of €€120 M120 Mand and €€130 M respectively130 M respectively

•• DisposalDisposal of of StudiosStudios 107107 and and VisiowaveVisiowave

* Source : Médiacabsat wave 9 – 27th December 2004 / 12th June 2005

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9 months 2005 Turnover

TF1 channel advertising

Other activities

1,177.6

878.3

1,189.3

879.4

- 1.0%

- 0.1%

9 months2005

9 months2004

Change(%)

TotalTotal 2,055.92,055.9 2,068.72,068.7 -- 0.6%0.6%

€M – IFRS figures

On a comparable basis, the revenue from On a comparable basis, the revenue from other activities grew by 1.0%other activities grew by 1.0% and TF1 and TF1 GroupGroup’’s consolidated revenue decreased by 0.2% over the first 9 monthss consolidated revenue decreased by 0.2% over the first 9 months of 2005.of 2005.

Assuming that adv. Investments from the Food sector had been staAssuming that adv. Investments from the Food sector had been stable over the first ble over the first 9 months compared with the same period last year, TF1 channel ad9 months compared with the same period last year, TF1 channel advertising vertising revenue would have grown by 2.3%. revenue would have grown by 2.3%.

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TF1

November 9th 2005 November 9th 2005

Fixed incomeFixed incomeNon deal Non deal roadshowroadshow

Advertising

Broadcasting France

Other activities

Conclusion

Introduction

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Market situation

•• A difficult economic situationA difficult economic situation

•• Trend: structural reTrend: structural re--composition of householdscomposition of householdsconsumptionconsumption

-- -- -- FMCGFMCG’’ss++++++ EntertainmentEntertainment--services productsservices products

TF1 investments structure is changing

•• Temporary: Reduction of ad. InvestmentsTemporary: Reduction of ad. Investmentsfrom the food sector from the food sector (H1 2005)(H1 2005)

•• The structure of TF1 advertising revenue is following The structure of TF1 advertising revenue is following the households consumption rethe households consumption re--compositioncomposition

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SERVICES

Source : TNS Secodip – 2005 vs 2004 – January to September

Advertising: sectorial breakdown

FOOD

COSMETICS

PUBLISHING

AUTOMOTIVE

HOUSE CLEANING

TELECOMMUNICATION

NEWS - MEDIA

Changevs Jan-Sept. 04

January to September 2005January to September 2005

DRINKS

- 11.3%

- 1.9%

- 4.3%

+ 10.0%

+ 11.9%

+ 1.5%

- 16.0%

+ 4.7%

Weigh = 27.7%

15.2%

8.7%

6.2%

6.5%

5.6%

3.0%

9.1%

- 7.0%3.4%

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•• Retail: authorised from 2007Retail: authorised from 2007

Access to TV for new sectorsAccess to TV for new sectors

A real potential of growthA real potential of growth

•• Cinema: next to come ?Cinema: next to come ?

•• Increase of the average number of minutes per hour ?Increase of the average number of minutes per hour ?

Potential advertising deregulationPotential advertising deregulation

•• Transition from 60Transition from 60’’ sequential hours to exact clock hours ?sequential hours to exact clock hours ?

•• Media ad. spends/GDP below other European countriesMedia ad. spends/GDP below other European countries

French advertising market underinvestedFrench advertising market underinvested

TV additional revenue estimates:

between €117 Mand €230 M*

TV additional revenue estimates:

between €117 Mand €230 M*

* Estimates made by media agencies : BIPE: €117 M – Initiative Media: €230 M

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TF1

November 9th 2005 November 9th 2005

Fixed incomeFixed incomeNon deal Non deal roadshowroadshow

Advertising

Broadcasting France

Other activities

Conclusion

Introduction

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TF1: the strong leader

Source: Médiamétrie / January - September 2005

Ind. 4+ / Audience share/ Jan. - Oct. 2005 Women<50 / Audience share / Jan. – Oct. 2005

vsvs JanJan--Oct 2004Oct 2004**

vsvs JanJan--Oct 2003Oct 2003+0.5 pt+0.5 pt+1.0 pt+1.0 pt

** Reminder:Reminder: Euro 2004 + La Ferme CEuro 2004 + La Ferme Céélléébritbritéés 1 s 1 were broadcast in H1 2004were broadcast in H1 2004

vsvs JanJan--Oct 2004Oct 2004**

vsvs JanJan--Oct 2003Oct 2003+0.6 pt+0.6 pt+2.0 pts+2.0 pts

32,5

19,8

14,6

3,61,8

12,7

3,1

11,9

TF1 France 2 France 3 Canal+ Arte M6 France 5 Autres TV

36,1

16,4

10,2

3,21,3

19,3

3,0

10,5

TF1 France 2 France 3 Canal+ Arte M6 France 5 Autres TV

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TF1 25.1 %

France 2 14.0 %

France 3 8.9 %

France 5 1.3 %

M6 8.5 %

TF1: the best resistance to pay TV penetration

Current market*

(i.e. 24,8% pay TVpenetration)

31.9 %

19.6 %

14.6 %

3.2 %

13.1 %

** Source: Mediacabsat 9 (December 2004 – June 2005)

79%

71%

61%

41%

65%

Cable & satenvironment**

(100% pay TV penetration)

Degree of resistance

Audience share Audience share

The market fragmentation widens the gapThe market fragmentation widens the gapbetween TF1 and its competitorsbetween TF1 and its competitors

: The best resistance : The best resistance to theto themarket fragmentationmarket fragmentation

* Source: Mediamétrie – H1 2005, ind. 4+

TF1’s themechannels

11.0 %3.0 %

TF1 group 36.1 %34.9 %

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TF1

November 9th 2005 November 9th 2005

Fixed incomeFixed incomeNon deal Non deal roadshowroadshow

Advertising

Broadcasting France

Other activities

Conclusion

Introduction

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Other activities: successful developments

NN°°1 media website1 media website

NN°°44thth distributor in theatredistributor in theatre**

NN°°1 French editor1 French editor

All kinds of homeAll kinds of home--shoppingshopping

NN°°1 European channel1 European channel

Breakeven in 2005Breakeven in 2005

NN°°1 free daily newspaper 1 free daily newspaper in Francein France

* In 2005

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Other activities: a growth driver for the Group

Profitability: a growth potentialProfitability: a growth potential

MidMid--term target:term target:OperatingOperating

profitabilityprofitability> 10%> 10%

A growing part of the revenueA growing part of the revenue

Other activitie

s

42%42% of the of the revenuerevenuein 2004in 2004

Target:Target:> 50% of the > 50% of the

revenue in 2010revenue in 2010Revenue split in 2004

TF1 Channel

2004

€51 M4.3%

2010

>10%

Accelerate profitable growth investmentsAccelerate profitable growth investments

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TPS: a growing and profitable business

An always improving offerAn always improving offer•• The best of The best of US studiosUS studios, exclusive , exclusive sport eventssport events, , new channelsnew channels

A fast growing ADSL distributionA fast growing ADSL distribution

•• TPS through TPS through ADSLADSL available for available for 10 M households10 M households at the end of 2005at the end of 2005

Key figures H1 2005Key figures H1 2005

Revenue: €198.0 M (+ 6%)Op. Profit: €4.6 M

Total subscribers : 1.65 M (+ 93.3 k vs H1 04)Subscribers Sat. and ADSL : 1.35 M (+ 82.3 k vs H1 04)

Satellite market share: 42% on new subs (vs 39% H1 04)

Improvement of the profitabilityImprovement of the profitability

•• 2005: 2005: net income breakevennet income breakeven•• 2005 operating profit: ~ 2005 operating profit: ~ €€55--10 M10 M**

* Figures at 100%

and to and to ~80 % of the French population in 2010~80 % of the French population in 2010

•• 40% of 2005 recruitments40% of 2005 recruitments

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~ 30,000 subscribers in 2005~ 30,000 subscribers in 2005

Outlooks and developments

Launch of the pay DTT at the end of 2005Launch of the pay DTT at the end of 2005

•• A new distribution platform forA new distribution platform for

The High Definition with The High Definition with

•• TPS commercial operator TPS commercial operator

Growth of the subscribers base in 2005Growth of the subscribers base in 2005

•• A stable subscribers base in H1A stable subscribers base in H1

L1 Churn:L1 Churn:

•• Lost of the French Premiere League: Lost of the French Premiere League: very limited impactvery limited impact

No impact on the ARPU*No impact on the ARPU*

* 90% of * 90% of ««L1 subs.L1 subs.»» choose the new TPS offer incl.choose the new TPS offer incl.

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State-owned

Generalists

Mini generalists

Premium

Mini generalists

News

Sport

TV dramas

15-35 years old

TF1 Group channelsTF1 Group channels

News

Youth

Youth

Documentaries

Music

Digital Terrestrial Television

Cinema

17 channels for the free offer => March 200517 channels for the free offer => March 2005

11 channels for the pay offer => End 200511 channels for the pay offer => End 2005

* *

*

*

* To be launched in Q4 2005

MPEG 2

MPEG 4

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Eurosport: the leading sport brand in Europe

Key figures H1 2005Key figures H1 2005

Revenue: €143.3 MOp. profit: €24.2 M

104 M Households

54 M paying subs

54 countries

19 languages

17 M Households

15 M paying subs

37 countries

7 languages

6 versions

5 languages

13 M visits (2)

(2) July 2005(1) EMS 2005

Brand awareness in Europe : 86% (1)

2008 target

Revenue: ~ €350 M

Op. margin: > 15%A market of more thanA market of more than300 M households300 M households

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Eurosport: new businesses

Sportitalia: 84% of householdsSportitalia: 84% of households

26 August: launch of Si Live 24, the first ongoing26 August: launch of Si Live 24, the first ongoingsport news channel on the Italian marketsport news channel on the Italian market

The Italian activities are accounted under the equity method in TF1 consolidated accounts

•• From 124,000 initialized households to 12 M in 18 monthsFrom 124,000 initialized households to 12 M in 18 months

•• 25 August, Sportitalia was awarded the Italian 225 August, Sportitalia was awarded the Italian 2ndnd League rightsLeague rights

(Monday and Friday, play off and play out, international righ(Monday and Friday, play off and play out, international rights)ts)

•• The breakeven is to occur in 2006/2007The breakeven is to occur in 2006/2007

Eurosport: Organizer of sport eventsEurosport: Organizer of sport events

Eurosport* promotes a new world car race championship

and owns all commercial rights:

• TV rights

• Marketing rights on all circuits and cars

• Video rights, merchandising, mobility…

2005 revenue€10 M

* Through its subsidiary KSO Ltd (60%)

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20052004200320022001

20022001

- €8.9 M

- €14.8 M

- €1.2 M

€2.5 M

€5-10 M

2003

OperatingOperatingprofitprofit

E-tf1: growth and profitability

Breakeven in 2004Breakeven in 2004

MidMid--Term profitability: > 10%Term profitability: > 10%

A strong growth revenueA strong growth revenue

* June 2005 vs. June 2004 – Source : Médiamétrie / Xiti / panel NielsenNetRatings / Cyberestat

An ongoing improvement of the profitabilityAn ongoing improvement of the profitability

2005 FY revenue forecast > 2005 FY revenue forecast > €€62 M ( growth > +24% )62 M ( growth > +24% )

PROGRAMS CREATOR LINKS CREATOR

NN°°1 media website1 media websiteNN°°1 SMS editor1 SMS editorNN°°1 special phone calls 1 special phone calls

media editor media editor

Key figures H1 2005Key figures H1 2005

Revenue : €30.4 M (+ 11%)Op. profit : €1.8 M

tf1.fr: 3.0 M unique visitors(+ 50%)*

Develop revenue on all mediaDevelop revenue on all mediaAccelerate growth investmentsAccelerate growth investments

Strategy:Strategy:

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VODVOD

Launch of a Video On Demand offer in November 2005Launch of a Video On Demand offer in November 2005Launch of a Video On Demand offer in November 2005

VOD: A development project for the Group

Natural expansion Natural expansion of the businessof the business

Complementary revenueComplementary revenue

Revenue 2007: Revenue 2007: €€7 M7 M

Catalogue of Catalogue of rightsrights

Distribution network: Internet, TV through ADSLDistribution network: Internet, TV through ADSLReception: PC and TVReception: PC and TV

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TF1

November 9th 2005 November 9th 2005

Fixed incomeFixed incomeNon deal Non deal roadshowroadshow

Advertising

Broadcasting France

Other activities

Conclusion

Introduction

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Conclusion: our strategy

TF1 : let’s conquer Off-Media !

VOD, e-commerce

N°1 multi-media communication group

Consolidate the uncontested leadership of the Consolidate the uncontested leadership of the broadcasting businessesbroadcasting businesses

Internet: accelerate the growth !

Eurosport: a new challenge: the World!

Develop highDevelop high--growth potential businessesgrowth potential businesses

Channels developmentsWorld channelItalyWTCC

Thematic sites (youth, women, cinema, sports)

360° vision

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Uses of cash

2000 2001 2002 2003

2001: 2001: EurosportEurosport ((€€375 M) + 375 M) + SSéérie Clubrie Club ((€€23 M)23 M)

2002: 2002: TPSTPS ((€€297 M)297 M)

2003: Publications 2003: Publications MetroMetro France (France (€€12 M)12 M)

2004: 2004: SportitaliaSportitalia + + Prima TVPrima TV ((€€35 M) + 35 M) + HistoireHistoire ((€€4 M)4 M)

0.65 0.65 0.65 0.6564%76%

89%72%

Dividend / share (in €)

Pay-out ratio

M&A operationsM&A operations

A shareholder friendly dividend policyA shareholder friendly dividend policy

2004

63%0.65

Share buyShare buy--back programmeback programme

500,000 shares acquired and cancelled in 2004 for €11.9 M

1,370,000 shares acquired and cancelled beginning 2005 for €32.5 M

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Financial ratios

max 70%

Target:Target:ShareholderShareholder’’s fundss funds

Net debtNet debt

Gearing <= 1*Gearing <= 1*

40 % – 60%

€M

EBITDA / net interests => 10*EBITDA / net interests => 10*

FFO / net debt => 0.5*FFO / net debt => 0.5*

* S&P target

A strong financial wealth: A / A-1 Stable(S&P rating)

20042004

976976

414414

42%42%

June 05June 05

989989

553553

56%56%

June 04June 04

918918

606606

66%66%

20042004

2424

0.790.79

June 05June 05

3838

1.071.07

June 04June 04

3232

1.111.11

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Total committed lines: € 1,449 M

Bond Issue (maturity 10) : € 500 MSyndicated loan (maturity 06) : € 23 MBilateral credit lines (maturity 06-10) : € 913 MLeasing (maturity < 1 year) : € 3 MLeasing (maturity > 1 year) : € 14 M

Used financing lines: € 565 MUnused financing lines: € 884 M

Origin

Liquidity and debt 30th June 2005

No rating triggersNo financial covenant

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TF1 : Bid asset swap spread

15

20

25

30

35

40

45

50

21/10/2003 21/02/2004 21/06/2004 21/10/2004 21/02/2005 21/06/2005 21/10/2005

Source : Bloomberg

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Notes

November 9th 2005

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Net advertising revenueNet advertising revenue

Programming costsProgramming costs

Gross marginGross margin

+ 2.9%+ 2.9%

-- 6.1%6.1%

H1H12005 2005

∆∆ / 04/ 04%%

€€MM

-- 0.9%0.9%

Consolidated P/L: operational breakdown

278.2278.2

(451.7)(451.7)

881.2881.2

H1H12004 2004

296.4296.4

(439.0)(439.0)

889.5889.5

RRéésultatsultat opopéérationnelrationnel

602.7602.7

(540.4)(540.4)

(80.2)(80.2)

278.6278.6

Diversification & other revenueDiversification & other revenue

Other operating expensesOther operating expenses

Depreciation and amortisationDepreciation and amortisation

Operating profitOperating profit 278.5278.5268.5268.5

-- 3.7%3.7%

-- 2.7%2.7%

-- 19.5%19.5%

-- 3.6%3.6%

(64.6)(64.6)

(525.7)(525.7)

580.6580.6

Cost of net debtCost of net debt

Income tax expense Income tax expense

(11.0)(11.0)

(99.9)(99.9)

Other financial income and expensesOther financial income and expenses 0.10.1

(11.0)(11.0)

(99.9)(99.9)

(8.2)(8.2)

4.24.2

(86.8)(86.8)

-- 25.5%25.5%

-- 13.1%13.1%

nsns

RRéésultatsultat Net part du GroupeNet part du Groupe + 6.3%+ 6.3%176.6176.6 166.1166.1Net profit attributable to the groupNet profit attributable to the group + 6.3%+ 6.3%176.6176.6 166.1166.1

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Contributions – H1 2005

Broadcast FranceBroadcast France

DistributionDistribution

Other activitiesOther activities

International broadcastingInternational broadcasting

RevenueRevenue€€MM Operating Operating profitprofit

1,073.11,073.1

198.0198.0

106.2106.2

124.6124.6

(5.1)(5.1)

1,469.91,469.9

224.9224.9

4.64.6

7.87.8

22.222.2

9.09.0

268.5268.5TotalTotal

Audiovisual rightsAudiovisual rights

Broadcast France : TF1, TF1 Entreprises, Teleshopping, Eurosport France, LCI, Odyssée, TF6, TV Breizh,Série Club, Histoire, e-TF1, Glem, Alma, TAP, TPP, Studios 107, TF1 Films Production

Distribution : TPSAudiovisual rights : TF1 Vidéo, CIC, RCV, Ciby DA, TF1 International, Téléma, TCM. CabaleInternational broadcasting : Eurosport International, Europa TV, KSO & SRW Other activities : Métro, Visiowave, Prima TV, Syalis

IntraIntra--companies eliminationscompanies eliminations (26.9)(26.9) --

Operating marginOperating marginH1H1

20042004H1H1

2005 2005

21.0%21.0% 22.4%22.4%

2.3%2.3% 5.6%5.6%

7.3%7.3% 5.4%5.4%

17.8%17.8% 17.6%17.6%

18.3% 18.3% 18.6%18.6%

nsns nsns

12.0% 16.8%

5.9% 9.8%

10.9% 9.7%

Incl.

TF1 Vidéo

Téléshoppinge-TF1

Incl.

49.1 5.9

30.4 1.8

67.0 7.3

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Operating cash flow before cost of Operating cash flow before cost of net debt and income taxesnet debt and income taxes

Net cash used in financing activitiesNet cash used in financing activities

Net cash used in investing activitiesNet cash used in investing activities

Consolidated cash flow statement

31 Dec. 0431 Dec. 0430 June 0530 June 05€€MM

Change in operating working capital needsChange in operating working capital needs

Net cash flow from operating activitiesNet cash flow from operating activities

Total change in cash positionTotal change in cash position

Cash position at beginning of periodCash position at beginning of period

Cash position at end of periodCash position at end of period

142.3142.3

295.5295.5

(156.5)(156.5)

43.243.2

(18.5)(18.5)

(134.3)(134.3)

(109.6)(109.6)

32.732.7

184.2184.2

490.0490.0

(10.0)(10.0)

331.6331.6

(119.5)(119.5)

(252.1)(252.1)

(41.9)(41.9)

142.3142.3

Income taxes paidIncome taxes paid (95.8)(95.8) (148.3)(148.3)

30 June 0430 June 04

184.2184.2

336.2336.2

(179.6)(179.6)

72.272.2

(80.9)(80.9)

(150.2)(150.2)

(167.4)(167.4)

16.816.8

(84.4)(84.4)

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Entertainment 132.9

* Incl. retired and expired rights

Programming costs*

€M

News 60.3

TV drama & series 131.0

Sports 62.9

Movies 51.0

Children programmes 13.6

Total programming costs 451.7451.7

- 0.8

+ 2.1

+ 37.0

- 30.2

+ 1.4

+ 3.2

+ 12.7+ 12.7

€M∆ / 04

H1 2005 H1 2004

133.7

58.2

94.0

93.1

49.6

10.4

439.0439.0

i.e. a change in H1 2005 of: i.e. a change in H1 2005 of: + 2.9%+ 2.9%

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Source: Médiamétrie / January – 21 August 2005

Television: the most popular media in France

84% of the French people watch TV every day

3 out of 4 watch every day

Daily viewing time / Jan. – Mid Aug.

3h23’ for Individuals 4 + 3h30’ for women <50

180'

189'181'

171'176' 173'

177' 174'

184' 186'

196' 203'202'

194'199'

189'

164'

176'

163'157'160' 160'

168' 167'

179'183'

193'

210'204'199'199'

190'

Janv-M

i A

oût

90

Janv-M

i A

oût

91

Janv-M

i A

oût

92

Janv-M

i A

oût

93

Janv-M

i A

oût

94

Janv-M

i A

oût

95

Janv-M

i A

oût

96

Janv-M

i A

oût

97

Janv-M

i A

oût

98

Janv-M

i A

oût

99

Janv-M

i A

oût

00

Janv-M

i A

oût

01

Janv-M

i A

oût

02

Janv-M

i A

oût

03

Janv-M

i A

oût

04

Janv-M

i A

oût

05

Ind. 4 + women<50

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TF1: a unique situation in Europe

Source : Médiamétrie / year 2004

Annual audience share (%) in 2004Annual audience share (%) in 2004of the domestic leading channelof the domestic leading channel

24,7

23,0

22,1

18,4

13,9

11,2

TF1 - France

BBC1 - UK

RAI 1 - Italy

Tele 5 - Spain

NED 2 - Holland

ARD - Germany

CBS - United States

31.8

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TF1 Group leadership

2.0%

Source : Médiamétrie / MédiaCabSat wave 9 (Jan.-June 2005) vs Wave 1 (Jan.-June 2001)Audience share / Individuals 4 + / whole base

1.3%

1.1%

1.0%

0.6%

Ongoing improvement of TF1 Group channels:audience share: +4.2 pts (in 4 years) to 11.0%

0.2%

1.0%

0.1%

0.1%

(+0.3 pt)

(+1.2 pt)

(+0.4 pt)

(+0.4 pt)

(+0.1 pt)

(+0.4 pt)

(=)

(=)

(+0.1 pt)

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The referent advertising mediaThe referent advertising mediafor any massfor any mass--communicationcommunication

Strengths of TF1 Publicité

commercials audiencecommercials audience

2004

Women < 50

Ind. between 25 and 49

5.8%

5.1%

var.

+ 1.0 pt

+ 0.8 pt

TF1: Exclusivity and PowerTF1: Exclusivity and Power**

92% 8%

Ind. 25-49 94% 6%

+

Women <50

1994

4.8%

4.3%

Source : Médiamétrie * Ad breaks> 12% on the target – H1 2005

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TELEVISIONTELEVISION

INTERNETINTERNET

EE--MAILINGMAILING

PROMOTIONPROMOTION

STREET STREET MARKETINGMARKETING

PHONEPHONE

PRESSPRESS

A COMPLETE MEDIA ANSWERA COMPLETE MEDIA ANSWER

With With referentreferent and and complementarycomplementary mediamedia

TF1 match with market needs

ADVERTISERS EXPECT A GLOBAL ANSWERADVERTISERS EXPECT A GLOBAL ANSWERADVERTISERS EXPECT A GLOBAL ANSWER

AN OFFAN OFF--MEDIA ANSWERMEDIA ANSWER

Creation of a dedicated offCreation of a dedicated off--media structuremedia structurerelying on the knowrelying on the know--how developed by TF1 Licenceshow developed by TF1 Licences

A 360A 360°°devicedevice

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2000 2001 2002 2003 2004 H1 2005 2008e

Cable Satellite DTT

Eurosport: N°1 pan-European channel*

FastFast--growing distributiongrowing distribution of the channel of the channel ……

Ø A market of more than 300 M households

Ø Distributed on all networks (cable, satellite, DTT,

ADSL, mobile phones…)

…… and growth of paying subsand growth of paying subs

2000 2001 2002 2003 2004 H1 2005 2008e

3844 46 48

5451

66

6,200 hours of programs

45% a

* Cable and satellite in Europe – source PETV

Growth of households Growth of households (in M)(in M)

Growth of paying subs Growth of paying subs (in M)(in M)

End of June 2005: End of June 2005:

104 M households104 M households

90 93 95 98104

98

120

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POWERPOWERPOWER

A complementary strategy: Power + Affinity

Generalist Portalmirror of the channel

Generalist Portalmirror of the channel

Independent thematic sites

Independent thematic sites

YouthYouthSportsSportsNewsNews

WomenWomenCinema / VODCinema / VOD

++AdvertisingAdvertising

ee--BusinessBusiness

Direct marketingDirect marketing

Sale of contentsSale of contents

Multi-channel Commercialisation of this audience

Multi-channel Commercialisation of this audience

AFFINITYAFFINITYAFFINITY

Strengthen the Strengthen the power power of the Nof the N°°1 generalist media website tf1.fr1 generalist media website tf1.fr

Go and find growth on new market Go and find growth on new market segmentssegments

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Fixed Income – non deal road-show – November 9th 2005 43

TF1, 1 quai du Point du Jour92656 Boulogne Cedex – France

http://www.tf1finance.fr

Contacts

IR departmentTel : 33-1 41 41 27 32 Fax : 33-1 41 41 29 10

e-mail : [email protected]

Jean-Pierre MORELDeputy General Manager Chief Financial OfficerTel : 33-1 41 41 25 99Fax : 33-1 41 41 29 10E-mail: [email protected]

Anne BLAZYHead of Investor RelationsTel : 33-1 41 41 42 57Fax : 33-1 41 41 29 10E-mail : [email protected]

Pia DOMMERGUEAssistantTel : 33-1 41 41 27 32Fax : 33-1 41 41 29 10E -mail: [email protected]

Aurélie GASNOTAssistantTel: 33-1 41 41 44 97Fax : 33-1 41 41 29 10E-mail : [email protected]

Albin de BEAUREGARDOfficerTel : 33-1 41 41 37 82Fax : 33-1 41 41 29 10E-mail: [email protected]

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Fixed Income – non deal roadshow

November 9th 2005


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