V ISUAL INVENTORYE X P E D I A

T I N G J I A N G . A P R 1 0 2 0 1 5

Introduction

I n t h i s d o c u m e n t , y o u w i l l f i n d a c o l l e c t i o n o f t h o u g h t s t h a t c a n b e u s e d t o r e d e s i g n E x p e d i a ’s n e w w e b s i t e .

Warning: Concept is importantWarning: Concept Leads Design

SUCCESSFUL WEBSITE ALWAYS BEGIN WITH A GOOD DESIGN

CONCEPT.

Design is user-centric. Bright images will enable users to reach their goals

with pleasure.

“Less is More”

Cu r r e n t E x p ed i a web s i t e i s

v e r y c r owded . Wh i t e s p a c e s

h e l p u s e r s t o d i g e s t

i n f o rma t i o n , e s p e c i a l l y when

t h e r e ’ s a l a r g e amoun t t o

p r o c e s s .

When t oo many i t ems have emphas i s , none o f t h em

does . Use r s cou ld no t r e a ch t h e i r goa l s e f f i c i en t l y

un l e s s t h e webs i t e has a c l e a r h i e r a r chy t h a t po in t

t h em t o t h e r i gh t d i r e c t i on . Exped i a cou ld s imp l i f y

i t s webs i t e and g i v e emphas i s on a s i ng l e i t em .

Emphasize on a single item

– J O H N N Y A P P L E S E E D

“Type a quote here.”

E m p h a s i s o n s e a r c h f u n c t i o n .

C o n c i s e a n d e a s y t o u s e .

Warning: Concept is importantHow colour scheme helps?

COLOUR

Colour scheme is probable the first thing users will notice when they visit a website. Colour scheme is also an effective tool to

deliver messages and influence users’ mood.

Colour scheme does not have to be complicated.

Consistency should be there to make the

website look fantastic.

Find the right tone

Warning: Concept is important

T h e W e b s i t e C o p y A n d G r a p h i c W o r k s To g e t h e r F o r m To n e . I f T h e To n e I s R i g h t , U s e r s W i l l E a s i l y G e t To K n o w

Yo u r B u s i n e s s A n d Ta k e T h e N e x t S t e p To P u r c h a s e O r I m p o r t a n t A c t i o n .

TONE

Is  Modern  Tone  Suitable  For  Expedia’s  Website?  The  Web  Design  Company’s  Website  Below  Is  Morden,  Concise,  And  Minimalist.