Experience Design

Ebba Thora Hvannberg

Objective

• Ideas of experience • Skilja Nathan Shredroff’s líkan af upplifun• Skilja ‘hanna fyrir ánægju’• Geta beitt tækni til að skilja tilfinningaviðbrögð

fólks við vöru • Skilja hve fegurð er mikilvæg í hönnun• Understand design of service

Experience design

• Experience design is about recognizing that interactive products and services do not just exist in the world, they affect who we are

• “Experience is the irreducible totality of people acting, sensing, thinking, feeling and meaning-making including their perception and sensation of artifact in context” – Dewey

• It is everythin which make interactive experience memorable, pleasurable and fun.

• Interview with Bill Gaver on Ludic Design• Experience design has several names

– Ludic design, Hedonomics, Funology • In many way a contrast to usability • Reminds us that we should not factor out any quality

– rather look at things in a holistic manner

Nathan Shedroff – Experience design – Engagement

• Identity – sense of authenticity – are you a Mac or a Windows user?

• Adaptivity – is to do with change and personalization, with changing levels of difficulty, pace and movement. It is not about making things easy.

• Narrative – is to do with telling a good story • Immersion is the feeling of being wholly

involved with something

• Flow – from one state to another.

Designing for pleasure (Tiger, 1992)

• Physio-pleasure– touch or smell

• Socio-pleasure– Collaborating with other people

• Psycho-pleasure– Cognitive – or emotional pleasure

• Ideo-pleasure – Values and aspirations

Zimmerman – Tool

• People change roles according to the context• To be in control provides power• To belong, affiliation concerns how people develop

feelings for a product by ensuring that the product meets a real need for them

• Long term goals need supporting as well as short-term functions.

• Ability and bad habit is a construct concerned with enhancing people’s abilities and preventing them making mistakes or engaging in their bad habit.

• Ritual concerns how the product fits in with important ritual aspects of the person’s life

A smart photo frame, A sport bag connected to a calendar, A medicine diary, TV setup, reverse alarm, association of Zen Budda with society. Zimmerman (2009)

Zimmerman, 2009

Design of a service

• Chain of activities that are a part of a process and have some value.

• The key thing about service design is that there are multiple touch points where people encounter a service and the interactions with service happen over time.

• In service design designers are concerned with providing resources to enable people-to-provider interactions.

• Services are more intangible and flexible than products.

Lifestyle – Design by lifestyle

• Impossible to look at present systems or usage – we need to design a new service, a new experience

• Design according to lifestyle which is in the center – Domain – Environment– Interaction – Presence